 Hello everybody. I have with me today Alap Desai, Chief Creative Officer, Densu Creative West and Experiences. Alap was part of the Radio and Audio Jury and he's here to tell us more about his experience over there. Hi Alap. How was your experience being part of the Radio and Audio Jury? I think Radio and Audio is a category that people think is dying. But I genuinely felt and so did the jury members that the craft in Radio is something that we should kind of encourage. So that's what the primary experience was. Everyone thinks that we are moving towards audio innovation and tech and everything. I was so happy to see a jury that's also in it for the thinking, the idea and is not just wowed by the tech or the innovations around it. And there's one thing that the city president said that was that Radio is weird and it's wonderfully said. I think he said that a 30 second spot can fight a 30 million dollar campaign for the same metal and win many times. And I think that's just a wonderful way of putting out how different Radio actually is. That's a power of the written word, right? Yes, absolutely. It's lovely. And are there any campaigns that really stood out for you and resonated with you? So I love the gropry that we've given for Skinny. I think it's a beautiful way of using audio. You put up ads and get people to record them. I think it's a beautiful way of integrating all the 360 elements. It was on a coffee cup that turned into an audio ad, into a radio ad. It was on a billboard that turned into a radio ad like a pure 360 campaign. I think it was wonderfully done. Now, are there any other learnings that you take back from your experiences as a jury member and also from the campaigns that you've seen that you believe can be translated into, say, future work in India? Yes. I think we underestimate the amount of understanding that the case is giving. I feel that we should explain cultural nuances better because when I have done international juries before but when I was sitting in the room, people were not getting. There were some Brazilian pieces that we were awarded and there were some Brazilian people in the jury and they actually made us realize the cultural nuance. Now, we live in it so we don't think that we need to explain that much as we should ideally do and that's what I realized. If you're coming from a cultural nuance, then it needs to be explained really well or it just goes somewhere. Now, whenever we met two or three creative people, whenever what they say is that when we see this campaign, it's like, oh, I had this idea before. So has there been any campaign that you've seen over here that you said, oh, God, I've also had this idea before? So Skinny is one of them. I envy that campaign a lot. There's another from Brazil called Files of Freedom. It won a gold in radio and audio and other categories. They just gave up the files like a music video was being released by the most famous drag queen in the world. They just made it available to everyone to create content with green screen with the music tracks. I think that if I had a brief to launch a music video, which I do quite many times, that was totally doable. That made me burn with envy that, hey, I should have done this for one of the music videos that we keep launching. Finally, let's come to Denso Creative. You've had wins for both Vedantu as well as for more team. So what is it about these campaigns that you believe really struck a chord with the jury members? So we won a bronze for Vedantu yesterday for industry craft design. We've got a lot of shortlist for Tikka and I think maybe just keeping our fingers crossed for now. And for both pieces, I feel that we've worked really hard on both pieces. It's not only months, it's like years of work that's gone and in case of Vedantu, it's been two years since we were developing the book. It's been more than two years since we've been developing the craft of the book. The Tikka has its own journey. Every idea has its journey. Like the Tikka has its journey of being fortunate enough to find the right client partner at morning and then we just drove it together and that every one of them has a beautiful story. I'm just happy that we are getting recognized and appreciated on a global stage. I think that's what matters. Thanks a lot for Investor Fluck also. I hope there are more wins to come for Denso Creative. Thank you so much. Thanks.