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Published on Aug 2, 2013
The new RAV4 is built for the outdoor adventurers - the guys who spend their weekends hiking and cycling, and not behind their computer screens surfing the net. That's why we decided to take the new RAV4 website to them, on a 1.8km cycling track, so that they could explore the new RAV4 in their outdoor environment.
With the help of some very innovative technology, we literally built a real-life RAV4 website in the great outdoors, so that not only looked like the online version, but behaved like it too. Cyclists could trade in their mouse for a mountain bike, and navigate the RAV4 Outdoor Website.
Agency: Hellocomputer & Draftfcb Johannesburg Executive Creative Director: Kerry Friend Art Directors: Matthys Esterhuysen, Adrian.Teixeira-Porrescas, Jade Amic Copywriters: Camilla Clerke, Jesse Coetsee Production: Michelle Geere, Justine Grimmer Technology Design: Johan Pieterse, Nathan O' Gates, Thingking Build: Thinkging Director and Editor: Hellocomputer, Blackenvelope Films Chief Creative Officer: Brett Morris