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Uploaded on May 2, 2010
Fun Fact: YRC traces its origins to 1924, when A.J. Harrell, an Oklahoma City entrepreneur, founded a bus and taxi service that he named Yellow Cab Transit Co. He shortened the name to Yellow Transit Co. in 1926.
Back in those early days, Harrell hired chemists at E.I. DuPont™ to determine the safest color on the road. Their research led to Swamp Holly Orange, the natural color of berries on the Swamp Holly shrub. When he was told Swamp Holly Orange was the color most visible from the greatest distance, Harrell didn't miss a beat. "All right," he said. "Then that's the color for Yellow."