When it comes to picture quality, Sharp has the clear advantage with Sharp's proprietary Quattron quad pixel technology. We added a fourth color, yellow, to the standard RGB color system, allowing for the display of many colors never before seen on TV, like, caribbean blues, brassy gold and brilliant yellows. The TV does all the work. Combining Quattron with Sharp's 1080p X-Gen panel, our displays optimize color reproduction, overall picture quality, and contrast ratios while reducing energy use.
A more life-like picture than other TVs. It's "colorific". Quattron improves the quality of any content. Quattron makes bigger, better.