 So we hear the display week here in Los Angeles with the Stuttgart University Institute for Large Area Microelectronics. Hello, so who are you? Hi, I'm David from HELLA. I'm a partner from the University of Stuttgart and we have a government-founded project called FULIFA and within this project we build up a high-resolution headlight. So this is a headlight for a car? What is special about this? You can project whatever you want in front of the car. So for example, ideal path guidance or in this situation you have a bicycle and you can arrange the environment. Seriously, the headlight is making a thing around the bicycle? The headlight is capable to do a thing around the bicycle and so you can interact with your environment within the headlight. You can even send a message to the bicycle and say, hey, be careful, don't worry. Or imagine autonomous driving and you drive autonomously and you don't know if my car recognizes the bicycle or not and your headlight can give you the signal, okay, I have seen the bicycle. So what's going on in here? This is inside the module. So we put a normal TFT, a normal TN LCD panel inside the module. It's like a projector? It's like a projector. The question is how to bring a projector with a lot of light inside the headlight. And the reason you would want to have that is because you want to have full brightness but not blind the guy in front of you? This is, of course, one function, a GLAF-free high beam. So this is everything above the horizon. And the second you can do with this is in front of the car. So projections and everything regarding a GLAF-free high beam and so on. And there you can see the pedestrian is not going to get blinded by the light. Or you can mark it or the capabilities are unlimited. Is this real demo here? What is going on here? On the wall. Wait, yes. The lens is combining it again. It's going all the way over there. So this is one big... Projecting the matrix. We talk about matrix systems and this is what the link is. How does this one detect if something is in front and not to project on it? The car has multiple sensors like camera, like leader sensor and all those information going to our ECU. What is this? This is our ECU that drives the LEDs of the module and that drives the LCD itself. Is this a prototype? Is there an ARM CPU here or is it FPGA or what is this? It's a normal microcontroller, so not that much power because we talk about 300 by 100 pixels. So it's ST or somebody? Yeah, sorry. Ah, secret, okay. Are you the only one having this technology in the world? Hela is the only one who has this technology in the world. And there's... Hela. What is this thing right there? The display we built up. The prototype display we built up with... Yeah. Yeah. So this is the University of... Of Tudkaard. And so this is the first prototype that can withstand high temperature range. It can withstand a lot of light going through it. And also Merck was partner of this project. So the light goes through it, very bright. So the light is reflected. So the LED's are in the bottom of the module. Light goes up and is reflected to the front. And the lens you can see in front. So this lens... It's projects the image that is on the display onto the street. Alright. And is it gonna be as bright as normal headlights? It's gonna be as bright as normal headlights. So this is... Yeah. The target. So the customer wants the same light he gets with a normal headlight. And you will get it with this. Will you detect other cars? Yeah, of course. Do you need technology that's similar to self-driving cars? Yeah. But this is for all adaptive headlights. You have this in series nowadays. You have the camera. The camera detects the upcoming traffic. You have... We implemented an additional leader sensor for good information about distance. Yeah. And then you can de-layer participants. You can project things in front of the car. Alright. How soon is this gonna be in the market? We talk about 2020. So... Two years. Two years. Three years. No. Two and a half. Okay. Three years. Alright. So... All these companies like Tesla and stuff, they should just... And all the German cars... They should come and say, hey, let's have it. This is implemented in a Porsche Panamera prototype car. So this is on the street. You can drive with this. So the base is your personal car? No. Okay. So you don't have to switch on... This is what the headlight looks like. And for example, where is the oncoming traffic? It's automatically dimmed. But your oncoming traffic is partly dimmed. Nice. How much is the car? It's very high. Is it priced? There's no price yet. There's no price. Alright. When it gets mass manufactured, then every car will have it. Our task is, of course, to have this mass manufactured in every cars. But we always start with technologies in high class cars. Like E-claws, like Panamera, like those cars. And then going down in the middle class cars. Yeah. But this is really...