 Come January the first, we go from January the first till the middle of November and then it's actually Christmas and then you start again. The pressure's intense, the last year was tough and we broke all our rules. We had all these rules about it should be this, it should be this. It should be celebrity, we should tell our own story and the last volume piano is a celebrity telling his story. So we were way down the line with another script and a team came in and said well it's about Elton John, I'm like well that's kind of broken the first rule and it's like his life story, I'm like well that's kind of broken the second rule but it stayed with me and it stayed with them and we felt that we had to present it to the client and everybody was like really, we're going to do this. We sent this out to directors as using original footage so our brief to directors was use original footage of Elton and then weave in the early years and actually the only person that came back and said they didn't want to do that was Seb which was the director we went with and he said I don't want to do this cast throughout the years and really replicate him so CG played a massive part, prosthetics played a massive part and I look at the film and I go we nailed it there and there's different scenes that I think we could have had a bit more time and we could have a bit more but it was a fascinating process. The ending felt right so the message at the end felt right and the team at John Lewis were like I don't know whether this is right or wrong but it kind of feels right and so we went with it and I'm really glad we did, I'm really glad we did.