VRLA Summer Expo 2016: Storytelling in VR





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Published on Aug 25, 2016

VRLA Summer Expo 2016: Storytelling in VR.

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Chris Edwards
The Third Floor, VRC
CEO, Founder

After 5 years as a layout artist and character animator at Walt Disney Feature Animation, Chris Edwards joined a team of digital artists at Lucasfilm tasked with previsualizing Star Wars: Episode III from the "third floor" of George Lucas' Skywalker Ranch mansion.

In October 2004, Chris spearheaded the founding of THE THIRD FLOOR, Inc. in Los Angeles, which has become the most prolific previs studio in the world; having contributed to hundreds of feature films, such as: Avatar, Alice in Wonderland, Gravity, Maleficent, Mad Max: Fury Road, Mission Impossible: Rogue Nation, as well as Marvel’s Iron Man, Captain America, Thor and Avengers franchises.

For over a decade, Chris has worked to expand the art form of previs internationally, and into new markets, including: Television, Video Games and Themed Entertainment. In 2009, Chris co-founded The Previsualization Society, a non-profit trade association for previs professionals. And in 2012, he helped launch HYDRA Entertainment, a story development and IP management company. In early 2014, Chris joined an alliance of iconic filmmakers to found VRC: The Virtual Reality Company.

Gil Baron
Visionary VR
CEO & Co-founder

As CEO & Co-founder at Visionary VR Gil Baron brings his vast expertise in storytelling and the digital effects process to make storytelling possible in virtual reality. Visionary VR has been at the forefront of thought leadership in the space since the company’s founding in 2014.

Before launching Visionary VR, Gil was a creative director, visual effects supervisor and an active DGA guild director who created graphically driven spots for nationally recognized brand names. Gil has built teams and scaled operations successfully -as such, he was part of an executive team that nurtured Method Studios strategic growth from less than 30 to over 700 employees in over 15 locations worldwide. As a CG technical supervisor for feature films, he created the 3d for the signature CG bullet wake effects on the first Matrix bullet time sequences, in addition to many additional feature and award winning commercial credits.

Angela Haddad
VR Artist and Producer

Angela Haddad is a VR artist and producer who got her start in the industry by producing story-like animated 360 videos out of hand-painted art under the handle One Third Blue. The studio creates original VR art productions for fashion brands and magazines, including Marie Claire. Angela has most recently joined as VR Producer at SilVR Thread, which creates first-person POV stereoscopic VR experiences that inclusively capture the human body, for moments that replicate the in-body human experience in its truest form. At SilVR Thread, Angela has co-produced VR experiences for Lionsgate’s movie Nerve, where three stunts from the film were recreated to be experienced by fans in POV VR, allowing for transformative, total human body presence. Angela has judged and spoken at 2016 LA Hacks, has been featured at SXSW, in WGSN, Mettle’s Blog, and is an active member of the SH//FT and Women in VR community.

Bryn Mooser
Vice President AOL, co-founder

RYOT is one of the largest immersive media companies in the world focused on virtual reality and 360° content and was recently acquired by AOL for the Huffington Post. Recently Bryn co-directed and produced "Body Team 12" which was nominated for an Oscar. Before starting RYOT, Bryn spent years as a humanitarian, serving in the Peace Corps in Africa and working in Haiti, where he helped build one of the country's largest secondary schools in Port-au-Prince, which now educates 3,000 Haitian youth per year.


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