 Okay, so now, now that we're in Facebook here, this is where you want to be also to get to your ad manager is the news feed. You wouldn't be able to get it from get to the ad manager from your profile. So right here from the news feed, we're going to click on see more right there on the left. Should I take note? No, not at all. I'm recording it for you. All right, see more I see. Yes. So go ahead and click on see more and then we should see going to click on ads. Then what we're really looking for is ads manager. So click on ads. And let's see if it takes us to the ads manager. Okay, so this right here is is in. Yeah, this is not the, not the section we want to be in, but we'll see if we can get to it from here. So just go ahead and scroll down towards the middle of the page, go to the right side of the page and just scroll down. Okay, so what we're going to do now just so we don't have to, you know, navigate and get lost ever again, we're going to start bookmarking I'm going to have you bookmark a few different sections. Let's create actually well what we can do is let's just click on. Let's click on the top in the top left you see those three lines. We're going to click on the three lines next to Facebook ads note to the left. Okay, got it. Yeah, those three lines and click on ads manager. So the click on ads manager and that's going to bring us back to the dashboard. This is exactly where we want to be. So this is this is so again today's call is a tutorial is just a setup and a walkthrough of this entire ads manager so you understand what's important and what's not. So, what we're going to do is we're going to first start off by by good yeah you can exit that one. But what we always want to make sure as you navigate through the ads manager, Facebook will have you by default in different accounts. So for example, one account that you're in right now is the top left you see your profile picture there. Christine if you click on that click the drop down and see what other accounts are in here, because normally you have a few. Okay, perfect. So you only have you only have one. Okay, good. Good. So then we'll click on will make sure we're in this one and let's bookmark this page. And we're going to create a folder. So I don't know how it is on Mac, but you should be able to create a folder. And then and then and then we're going to put all the bookmarks in that folder. So the folder would be ads manager. That that'll be the name of the folder. So go ahead and hit the star. Yeah hit the star right there to the room. You see the magnifying. Yeah hit that star and let's create a folder. So go ahead and hit the folder put put. Let's go choose another folder or or what we can create a new one, which yeah we're going to create a new one for sure but let's see if you can click that choose another folder. Let's see if it gives you the option to. Yeah, new folder. Perfect. Let's do a new folder at the bottom. Your manage ads campaign. Should I do that? No, no, no, no, no, no. We're going to go new folder to the left. Mm hmm. Yeah, and we're going to name this one ads manager. Okay, so the folder is ads manager. That's the folder. Okay. And then and then let's go to it. What's that? David. Yeah, you can save it. So how do I get to this if I want to get back to it just hit that star again. That's the. No, no, no, no, don't hit the star hit those three lines to the very right or those three dots to the very right in the top right. But you can get it right here. Yeah, there's your bookmarks at the top. So do that again. Scroll back up to the top. Okay, right there. Bookmarks. You have bookmarks at the very, very top. So we never use them. Okay, right there. So click on that. But I want to make sure that we're in the right place. So let's go ahead and so there's ads manager. And then so now what we're going to do is go ahead and hover over the folder, hover over the folder, and then and then go to the right. And then and then can you right click and delete that. I want to delete that because we're going to do it again. Delete that. Can you delete that. Now wait, just let me go back. Or you can just or you can just unstar it just unstar it. That's fine. Oh my gosh. It's fine. Just go back to the bookmarks. So that's why that's why this call is all about bookmark and everything, because once you have all these bookmarks, you won't get lost again. Now you want me to just start it just unstar it unstar it. Okay. Yeah, just click the star again. I gotta wait until it's loaded. Okay, so let's unstar it. Okay, perfect. And then also, yeah, unstar it. Move is that what I just removed. Yeah, perfect. Remove. Perfect. So we have the folder there the folder still there. So here's what we're going to do first. Let me let me kind of just show you this part real quick and then we'll and then we'll bookmark it again. But as you can see right here, like this is the dashboard and this is where everything happens. But what what I want you to get in the habit of is once an ad is completed, shade that blue to gray. We just want to be color coordinated. It's going to make it very, very much easier once you have ads going, you'll be able to look and see once you see blue, the ads on when it's gray, it's off. Now these are off because they're already completed the already the budget was already spent so they're off. I want you to be more color coordinated with it just so it's easier when you glance at it you know what's on you know what's off. So, okay, what you're going to want to do is you're going to want to turn all those blues to gray. Let's just shade all of them to gray. And depending on how many you have this could take a while but I don't know if you want me to do it later so it's not to waste time but let's see if you could check the box at the very top under under create see if you could check that and let's see if we can just go click on more yet click on more and then you should be able to turn off. So right there there's more you should be able to to Yeah, normally. You should be able to turn off maybe you can't do all at the same time. Okay, that's fine. But later on just go ahead and just shade all those great shade all those great when we're done. If I can remember. Oh well I just have to go to ads manager now right. Yeah, yeah, now we're going to have everything bookmarked. So, but but here's the deal. You got everything. There's three tabs and and I'll explain all this as we go along but there's three tabs. You can see here at the top, you're in the campaign tab, and then in the middle, you have ads sets for one campaign, and then you got to the right you got the third tab ads for one campaign. So those are the three tabs. Now those will, you're in the campaign tab right now, all those will be blue, and then all those will also be blue in the middle tab will also all be blue in the third tab. And you're going to have to manually just do all that later but but I, it's worth it to spend the time, just so you can get in the habit of making sure that they're always great when that ad is off shaded to gray. Because even when you set the budget, let's say we only plan on spending $50 or we only plan on running the ad from tomorrow to Wednesday, even when it completes, when it completes Facebook automatically shuts it off. And you can see here, it's still blue. So I just want to get in the habit of turning them a gray that's all. It's something though. It's that it's a renewed or something I don't know. No you're fine as long as everything's gray, as long as everything's great and then it's off. So, so that's off right there click on the third tab, click on the third tab, and now this one over here that's off perfect so now, now either uncheck the box you're in the third tab, go to the middle tab, uncheck that box. Yeah uncheck the box, go to the middle tab, uncheck that box so everything is about these three tabs. Okay, so so shade that to gray, shade that to gray. And then the next tab, shade that to gray. No, no, you don't got to do that just just shade them to gray just whatever you see blue just shade it to gray. That's it. And then and then it checks it automatically so now you got to uncheck it, go to the middle tab, uncheck it. Go to the middle tab, uncheck this one, and then go back to the first tab, and uncheck that one. So that way, because whenever you're checked, you're in that ad. So that's why you want to work with one individually check one box, turn all three to gray, uncheck it go to the next box check that one turn them all to gray uncheck them. Because if you have multiple checked at one time then you're you're you're working with all of those different ads. Okay, gotcha. So it's always just one at a time. But in this case, I thought we can turn them all off at one time. So, but it doesn't look like we can. So, and this is just a one time thing once you do this you'll never have to do this again. And the ads then after that. Yeah, yeah. See, because that's why that way when you come into your dashboard like this we just come here and we're looking at everything from a 30,000 square foot view. And we see everything great. It's just easier to the eye, but if I see gray blue gray blue gray blown like I'm going to be like shit what are these ads on or they are like I'm going to have to dive into them deeper. You know so you don't have to do that you want to just look at it and just know okay cool that's off. You know, yeah, I don't know if I've ever gotten into my ads manager before. Yeah, you're probably running ads from your business page, boosting post from your page. Before doing it from KB core, maybe doing it from your cell phone but yeah, from this point on, no more doing it through KB core we'll look at that on our next call doing ads that way but it's so easy to do it this way like the way I look at the KB core. Yes, it may seem easier but it's actually not KB core is just a middleman. It's the middle feature in between me and the ads manager, but if I go straight to the ads manager. I don't need KB core to run the ad I just go straight to the ad manager and run it run it here. Once I teach you this part. It from KB core was boost posts in other words, things to boost. Yeah, we're not going to boost no more like we're not going to boost no more. We're in the business of capturing leads not not boosting post so I'm going to teach you all this. I'll teach you all this but it's just what I'm saying is that it's just much easier to come straight to the ads manager and run our ad here, rather than having to go through a middleman which is what I see KB core is just a middleman. It may seem like it makes it easier to run the ad but it actually doesn't it because once once you learn this it's going to be easy to do it just do go go straight here. It's gonna be super easy. You know so. So let's yeah so we'll we'll shade all those to gray and then again you're in the first tab campaigns, and then we'll have to go to the middle tab and shade all those to to to gray. So that this part might be time consuming but just do that part see all these are now blue whether shade all those to gray. And just do that later on for sure do that later on for sure. That's that'll be part of your homework. Okay, so and then in the top right in the top right you have that blue button review and publish. Let's click on that anytime you see that it's always because something is pending. The ad is not working for whatever reason, and you'll always want to clear that out. So go ahead and just, I guess this might have been an old ad but just hit publish just hit public leave it, leave it checked. Leave it checked and just hit publish is and we're turning everything a gray so nothing's going to be running anyways. So, but but I hit publish just to get it out the way and clear out that that blue button but now it still says to. So, we got to just click it again, click the blue button again. And then just. Okay, perfect so we should be good so refresh this page x out and then just refresh this page. And in that review and publish number two should be should be gone. So just go yeah right there. Perfect refresh. So we should be we should be cleared out always just clear out that top right. Okay. So it says one but once we shade everything a gray, then it should clear that up. I think it's because something blue. That that's why that's review and publish is still number one but once you say everything a gray, then that should be cleared out. Okay, so here's what would you like to do them all but you can do them all right now if you want. Keep going. You just hit the one button and shade them all to gray. You know what I'm saying. Normally you can but in this case it's not letting it's not giving you that option. It doesn't seem to be unless there might be something that I have to click on or something to figure it out. It's okay so go to click click back on the on the first on the first tab campaigns. Oh wait. It says it away. Yeah, there. Okay, perfect. So here's what we're going to do. We're going to bookmark it from here. So let's bookmark this page. Let's hit the star and we're going to name this bookmark dashboard. This is the dashboard. So there it is in the ads manager folder. And this is bookmark number one dashboard. Perfect. Okay, cool. So we're good. Okay, so going to hit done. Okay, good. Now what we're going to do is we're going to click on the dots to the left. So that square under the under the home of the house. Yeah, click on that and let's go to business settings. So let's see if we have business settings. Let's click on that. And I'm going to have you fill in some blanks over here. Okay, so so we don't have a business setting a business account set up just yet, which, which we'll do. So now here's what we're going to do. Go ahead and create account. You have a business ads manager, and then you have a business manager. Okay, so create account. We're going to create a business manager. You have your ads manager, and you have your business manager. So what we're going to do from this point on, we're going to start running our ads under this new ad account. This is going to be your business ad account. So why don't you go to name it at right to the top Jasper's market. Yeah, name it your real estate business name it your real estate name. Perfect. So this is going to be the ad account name. And your business email. Perfect. And then what Facebook's going to do is they're going to, and you'll want to do it from here, Facebook's going to email you a verification. And don't verify it from your phone verify it from your computer because you're already logged into Facebook here. So let's hit submit there and then it should say Facebook's going to email you. Okay, so confirm your email address. Perfect. So just click done, and then check your email. Okay, so go ahead and allow just click allow on this one. Okay, and then next my email and check. Yeah, you can check that. Okay, so maybe. Maybe, maybe check social or, or promotions, maybe it might have landed in there. This is everything I think on your primary. Yeah, I think it's my primary. There we go. Perfect. Okay, so we'll confirm it from here. And we should be good. Okay, okay. So now what we're going to do is you can see to the top left Austin's boutique realtor that's going to be that that's like the umbrella look at it as a corporation like if you go from an LLC. You have your LLC. That's the company name and then you have, then you have you as the manager or the president or the founder or whatever. Then then there's you but you're protected by the by the umbrella which is the LLC. Facebook is similar, where now you have the business manager now you have Austin's boutique realtor that's the name of the business account. In the business account, we run ads and those ads are going to be ran by you by Christine. So, so now it's a completely different business account, which is which is what you want you want to run everything through this business account. Okay, so let's bookmark this, let's bookmark this and we're going to name this one let's hit the star, and we're going to name this one business settings, which it's already there perfect so just hit done. Perfect. So you see your name right there Christine so you're the one that has access to this business account. So now what we're going to do is we're going to click on pages right there to the left right below click on pages, and we're going to make sure that your page is connected over here, which it's not. So again, what you just did is you just formed an LLC. Now we got to make sure that we open up a bank account for this LLC we got to make sure that we that we start opening up credit cards for this LLC. Right now we're looking at it as a now we're looking at it as a separate entity. So you might have already been. It's not an actual LLC. No, no, no, I'm just giving you an analogy for Facebook it's a critique rotor is now your LLC within Facebook that's the umbrella. So now underneath the umbrella we have to attach everything. Personally, you already had access to your business page because that's your business page. But now what we got to do is give access to your business page to your LLC. Oh, okay. Which is aka Austin's boutique rotor. So now let's let's hit add, let's click add and all we're going to do is simply add a page. And you're going to type in the name of your business page right there and you'll see it in the drop down. Click on it. Not the app you'll just type in the title of the page. So just type it in there. Perfect. And then we'll hit add page. Okay, so now what we're going to do is we're going to bookmark this page will hit close your name. See everything is tied back to you. So, so there's there's your name at the bottom right there. Yeah, there's your name right there Christine. There's your name right there. So you are the one that has access to the to the ad account. You're the one who has access to that business page. It's all about you. So bookmark this page and we're going to name this one. We're going to name this one business page business page business page settings business page settings. Yeah, the other one was business settings, which just brings us to here. But now we're going to start breaking up here. We're going to start segmenting everything. So this is business business page settings. Okay, perfect. Now, we're going to click on add account. So add accounts right below pages to the left at accounts. This is where you're going to set up a new ad account now your new ads are going to be ran out of here. This is similar to an LLC. Once you form an LLC. Now you got to go open up a separate bank account. Now you got to go open up different credit cards, everything's tied to the LLC now. In this case, everything is now tied to Austin's boutique rotor, who has access to Austin boutique rotor. Christine. Right, right. So now it's separate now it's its own entity. So, now what we want to do is we want to we want to go in and go and click on add. And we may have to put a credit card in. So add account, or let's go to create a new account. Let's create create new ad account. Create new ad account, and we're going to name this one your business name. So add account name is going to be Austin's boutique rotor. So from this point on, we may have to read bookmark the dashboard and that's fine. Because now we're going to be running all ads out of this new account, which is Austin's boutique rotor. So go ahead and click next. Okay, so this ad account will be used for my business. Go ahead and check that one my business, and then create. Okay, perfect. So now check your name to the left. Go ahead and check that circle right there, you're going to give yourself access to this ad account. And then to the right, you're going to you're going to toggle the gray to blue on the very bottom admin access. That's the one perfect and then assign. That's it. Okay, now we're going to add payment info. So go ahead and add your card to this. This, this is the other one but I guess I have to type it in again. Yeah, we're going to get it we're going to get out of the other one because we're not going to run ads out of that other one anymore. We're going to now separate ourselves and and and now create everything into this new entity. Paypal or I got to get a credit card just to me. Yeah, for sure. Take your time. Okay, so now the card info in we're good. So now here's what you're going to do you're going to bookmark this page and we're going to call this one ad account. This is going to be your ad account. That's okay. Yes, we're good. So go ahead and bookmark hit the star. And then let's let's name this one at account. Okay, perfect done. And then now let's click on Instagram accounts to the left and let's connect our Instagram over here. Because as we start to run ads will be running ads over there as well Instagram so down at the bottom Instagram accounts, go ahead and add it here. Yeah, you should be able to just hit that blue button. And it should automatically take you in. See, so now what we're doing Christine is we're set I'm setting you up for success like I'm setting you up to run these ads the right way. And this is all through the ads manager. Check your check your name right there at the top no no no first check your name right there the circle to the right. Yeah, right there. Down down. Yeah, right there. Finish. Perfect. Okay, cool. Okay, so hit okay. Okay, okay. And then we don't need to bookmark this page this page really isn't that important to bookmark but go to the bottom left to the bottom left we're going to go down to business info. And this part is important we want to put in our information here. We always want to give Facebook as much information as possible. You don't have to give them your tax ID, but but go ahead and put in your business name even if you're not a corporation it doesn't matter you can put any any bit any business name right there so go ahead and just put Austin's boutique rotor, and then just put your address, and then, and then we'll put our email. Actually, you may not have to put your email again but we'll double check that. Yeah, so we'll fill out this information. What was important is making sure that your name is right there connected to that ad account, and then pages. That's important that tab down their pages, and then your ad account. And then of course making sure that your Instagram account is tied and then making sure that your info is in the business info section at the bottom. We're good here so now let's click on the dots to the left. I actually the top. We're going to go back to ads manager, and we're actually going to bookmark the new ad account. So, yeah as manager. And before what we did is we bookmarked Christine we bookmarked your name, which, which you see right here the top left. So go in, does your business focus on politics put no click. Yeah, just click no. So right here, right here at the very top. Look, look at the difference. Now it says Austin's boutique realtor. So now this the whole new fresh ad account. So if you click a drop down, click on the drop down you'll see your old one click on the drop down. Go down to your name so see more ad accounts. Oh, there's your name down there. Now you can always run ads doing it with that outside of the ads manager and not attack. This is when I was doing it. Christine when I was doing it outside of the ads manager and not attached to Austin. Yes. So, right there I guess yeah. Yes, which will will go will go back to will go back to that that number. But that's why I had you bookmark the ad account so go back, go back to open up another tab, open up another tab. Open up another tab at the top, and then go to the folder go to bookmarks at the very top. Oh, yeah, go hit bookmarks. And then let's hit ads manager and go down to ad account. Okay, so now over here, what we booked mark which I'm going to have you take off what we booked marked in the dashboard was your name so let's click on, let's click on the drop down at the top left. Let's get out of Austin's boutique and let's go back down to Christine. Let's hit the drop down Austin's boutique router. And go back to go go see more ad accounts click on your name. And let's see if this is bookmarked over here, which it has us in a different section so it's not bookmarked but that's fine go back. Now let's hit the drop down and let's go, let's go back to, to Austin's boutique, and we're going to bookmark it from there. So see more ad accounts. And then Austin's boutique. Go ahead and click on that. And let's bookmark this. Let's bookmark this and this is going to be the dashboard. No results found. What's that. It's okay that it says no results found. Oh yeah because this is a brand new account we have no ads in the set account. So, okay, let's start it. Let's go to bookmark it. Oh, bookmark it. Okay, yeah hit the star. And then this is the dashboard. This is Austin's boutique router dashboard. So, we're going to have. Yeah, Austin's dashboard just Austin's dashboard. Let's go Austin's dashboard. Perfect, perfect. Okay, cool. So hit done. Show up. Right. What's that. Is this where my where we had it with Christine, the campaign see it sets and then now when I do put ads they're going to be in here, there's going to be in here. Yes, these are all your new ads so this is your 2021 account we're going to start fresh. This is where all the ads are going to go under Austin's boutique router. Okay, so do we need that other one that you don't you don't you don't that's why I wanted you to kind of change it up a little bit because you name the other one dashboard. But now we got Austin's dashboard, which you can always delete the other one, you can delete the other one later. Okay, okay. Yeah, so just delete the other one because yeah you don't need the other one you just need this one. Austin's boutique router. This is the dashboard. This is where we want to be. Okay, so see how you had that other one dashboard. So just delete that other dashboard dashboard. I can do it. Yeah, click on it. Yeah, click on it and then just unstar it. Perfect. Oh, actually you're in. Wait, wait, wait, wait, wait, wait, wait, don't click it yet. Don't click it yet. Let's see where it takes us. The old one. The old one. That's the old one. Yeah. Yeah. Okay, there it is. Perfect. Okay, so unstar it. Let's get rid of this one. This red fin again with another lead. Okay, remove. And then we're good. Okay, so now click on the dots to the left. Always make sure you're in the Austin boutiques right here. You're in Christine, but that's fine. Click on the dots. We'll make sure we're in the new account once we click on the next one. So now click on billing. Click on wait, you don't have to do it right now. Click on billing. I did the wrong thing. I went to Austin boutique. Okay, you want me to click on billing. And so again, as you navigate through the dashboard, as you navigate through the dashboard, sometimes you'll be in the right account and sometimes you won't be sometimes Facebook will put you back in Christine's. So right in the top left, you always want to check that as you navigate through Facebook. Always make sure you're in the right account. So now right here what we're going to do is we're going to click on payment settings to the right. This is very important because we want to know what card is on file. We want to know when our next billing date is. We want to know our existing balance. That's very, very important. And I learned my lesson this way because in the past what I would do is I would have surprise bills. Like I wouldn't know my billing date and all of a sudden I'm hit with a $500 credit card fee. And I'm like shit Facebook just charged me 500 bucks. I had no idea today was my billing date. So knowing your billing date is very important knowing what card is on file is very important. So let's bookmark this page, our billing dates every 31st. And so, in my case, what I like to do. And because it's so name this one billing billing in the very beginning of a new ad account, Facebook is going to charge you. You have a threshold. So for example hit manage right to the top, manage. Yeah, click on that. Your threshold is two bucks. So, so in the very beginning for the first maybe shit maybe the first 10 transactions, you're going to hit for two bucks to buy every time you put on an ad let's say we're running an ad five bucks a day. You're going to get two charges a day two bucks two bucks four bucks, you know, like, but not, but if I say $5 a day is the two bucks in addition to that. No, no, no, that's just when so if you're spending five bucks a day, you're going to be charged once you hit $2 of the $5 spent, you're going to be charged again when you hit $4 because there's another $2 spent your threshold is two bucks. So for every $2 that's going to be spent, you're going to get charged. But it's only that way in the very beginning of a new account. So as you make and that's why this is very important to know your billing date to know credit cards on file. So they're going to. So I will say charges for $2 $2 $2 and it might one day, but I did because I did that much of an ad. Like if I did, if I actually use $6 I'm going to have $2 $2 $2 right. Yes. That's only in the beginning though. That's only in the beginning is what I'm trying to say. So Facebook is like a credit report. If you're, if you go, if you go, if you go, if you, if you make a payment late, there's a negative charge. If you don't make a payment at all and you, and you get discharged like, or a creditor, you know, what's it called is called, is it called is it discharging an account where they just completely. Well, a negative mark. Facebook is the same. Like when you don't make payments, that's why I spend time on this billing part because it's super important because if you when you don't make payments, you get red, you get a red flag. And sometimes we'll just shut your ad account down. So in the very beginning, that's why your threshold so low is because they want to make sure they can charge that card multiple times and it's going to be okay. So it's only the first few charges. Because when I made it with Christine, it went on American Express. I didn't actually get I got charged, but it was on my American Express card. Yeah, that's right. This is going to be your American Express as well. That's not that doesn't do with it. It has everything to do with the fact that this is a new account. They want to make sure that that card is is okay. They want to make sure that they can charge it whenever the hell they need to. So your thresholds low as you make several charges so always make sure those charges go through. Yeah, as you make more charges, then that threshold increases. Okay, okay, so let's cancel this. Sorry. Okay, oops. Yeah, we just need to bookmark a couple more and then we're done. I just need to get back to you here. Oh, what happened. I see your desktop of your beautiful. Are those your grandchildren. Yeah, awesome. So yeah, click on Google Chrome. I should be able to see that perfect. Okay, so now hit cancel. So we bookmark this. This is billing. Now what we're going to do is we're going to go to we're going to click on the dots click cancel. We're going to click on the dots to the left and we're going to go to audiences. And we have a couple more to save click on audiences. You see right to the top shortcuts audiences. So let's bookmark this page. This is where we're going to start putting custom audiences custom audiences are are is where your real return on investment is it's in your custom audiences a custom audience. What we'll start tracking going in bookmark this. Okay, do I have to create a no we won't wait when yet we'll get there once we will get there on call number three. So this one custom audiences is that okay. Custom audiences, custom audiences. Not audiences custom custom audiences, a custom audience is those who are watching your videos, but haven't clicked on your ad. A custom audience are those that go to your landing page, but don't opt in a custom audience are those who actually go to your landing page they enter their name and email. The button give me more information, they land on your next page. That's a custom audience and the name of that custom audience would be leads right so so dependent on what is going on with a specific lead, or a person on Facebook engaging with your ad. Those are all custom audiences. And so we're going to be building a lot of custom audiences as we learn more about this platform. So this is custom audiences, because this is who you'll be retargeting when you start to run future ads you're going to be running ads to people who watched your previous videos. You're going to be running ads to people who landed on your page before but never opted in. Custom audiences. So I don't know. I don't know if you've ever experienced it I'm pretty sure you have but have you ever experienced when let's just say for example. Let's say for example you're on the internet, you're surfing around and you're just looking at random products. Let's say you go to Macy's calm and you're looking at at at at at at at at at. Close, close. And you're just looking at random women's clothes, and then you leave Macy's calm and now you're on some other random website and all of a sudden you see a Macy's ad. And we tend to sit back and we're like damn who are these people spying on me. No spine on you, what they're doing is they're just putting you in custom audiences they know that you clicked on the blue blouse. They know that you were looking at the red shoes, because you clicked on a certain link and because they had their Facebook pixel tracking that certain link, they know you landed on it. So when they go run another ad, they can run an ad to only females who looked at the red shoes. And so in your case, if you're running an ad on a listing, and I watch your video on the listing, but I don't click. You know I watched it. Let's say I clicked, I go to the landing page. But for whatever reason, I don't inquire I don't put my name and email, but your Facebook pixel was on that landing page, you got that data. So now that person is in a custom audience we're going to name that custom audience website visitors. They didn't opt in they didn't inquire on the listing, but they click the ad, they came to the page but didn't inquire. They're a website visitor. That's a custom audience. So now I can go and turn around and run another ad and say hey I noticed you guys are on my website but didn't did but did not inquire. Let me show you another property that may maybe of your interest. And that person is going to look at your and like holy shit how does she know I was right like because because all you're doing yeah tracking different activity that people are doing and you're categorizing everybody and putting them in their in their own bucket. Yeah, you're right do to you that's that's and all that is is is Facebook marketing that's how Facebook has so much data on everybody because everybody that has a website today has a pixel on that website. And whether they're running ads or not it doesn't even matter you could not even run an ad, but I'm going to your website and on your website your Facebook pixel is on that website Facebook knows I landed there. So whenever you do run an ad in the future, you can choose to run it to people in the custom audience who landed on your website. Now now only those folks are going to see your ad. Cool, very detailed very very detailed. So listings open houses, we're giving out a seller guide, whatever we're going to be creating a ton of custom audiences. So we're going to bookmark this page, click on the dots to the left top left. And now what we're going to do is we're going to click on, we're going to click on the where is your events manager so scroll, scroll down let's look for do we see yeah there we go events manager perfect. Over here is where we get our pixel, we get our pixel from over here and we get our, we set up our custom conversions from over here and I'll explain all that on our next few calls. In fact, our next call will be all about the pixel and that's when we'll dive into kb core. So for right now, all we're going to do is we're going to bookmark this page and we'll come back here on our second call. So let's bookmark this page and this one's going to be pixel pix EL pixel. Okay, okay so hit done. And then now what we're going to do go to an exit of this one. We're going to click we're going to hover over the blue triangle to the left, and we're going to click on custom conversions. Okay, this right here is very, very important go ahead and bookmark this page. We're going to name this one custom conversions. And we'll need to dump we'll need it we'll need to jump to jump into kb core. So we can fully set up this but I want you to bookmark this a custom conversion is simply is simply. Let's say for example, in fact you know what, before I show you that part let's just, I'm pretty sure we're done bookmarking so let's go back to the bookmarks let's look at the folder and let's look at everything we got in there, because I'm pretty sure we're done but I'm going to show you what a custom conversion is. So we got business settings. We got business page settings we got add account. We got the dashboard we got the billing, we got the custom audiences a pixel and the custom conversions so 12345678. Those eight tabs Christine are the only tabs you'll ever need to click on. There's nothing else. There's nothing else. We have our billing date we know our audiences we know where our pixel is that our custom conversions we can get to our dashboard we can get to our ad account we can get to our business page settings. We can get to the business settings. There's nothing else to click on. So as we go and learn ads and actually start running ads will be in the dashboard will be an Austin's dashboard. That's where we're going to run the actual ads. But as far as the overall platform, there's nothing else that we need to know of those are the top eight. To explain a custom conversion real quick in closing and then we'll jump into, we're going to jump into custom conversions on our third call. Our pixel will be on our second call. And our pixel is what we're going to put on our kb core pages, but just to explain the custom conversions real quick. Go to Facebook. What's that. I went into custom conversions. Yeah, that's fine. That's fine. Go ahead and open up another tab and go to Facebook. Let's go to your Facebook personal page and I'll explain what a custom conversion is really quick. Okay, so so Facebook.com go to your news feed and let's just scroll through and let's see if we can find a random ad. Let's just see if we can see any ads in the in the news feed we're looking in the middle section. And we're seeing there we go right here sponsored ad. Okay, perfect. So right here. Here's a custom conversion. Let me explain the custom conversions. Here's, here's the deal. Whatever Rudy is Rudy, Rudy, whatever his name is Rudy, he could be a real estate agent. He could be a consultant 70 Facebook ads masterclass. He's obviously a Facebook ad teacher trainer, whatever. Here's what a custom conversion is. There's two goals when it comes to Facebook advertising. Goal number one is to get someone to click that learn more button. So click on the button, click on learn more. Goal number one is to get people to click on that button and come to our landing page. This right here is the landing page as you can see there's nothing to click on. There's no meet the team contact us directions to the office. There's not a tab for 15 other listings. There's nothing there's nothing until you scroll down and you'll probably see only one single button. And where's that one button that let's see where that one button that is that scroll scroll down like this guy is crazy to not have that button up already that that button should have been at the very top. Oh, here we go probably. No, that's not it. Yeah, see this is a horrible page. That button he made a scroll. He made a scroll all the way to the bottom before he showed us that black button, but whatever that's not the point here's the point so go back down to the button okay so here's here's here's there's two goals okay so stop right here stop. There's two goals on a Facebook ad. Goal number one is to get them to click that learn more button. We click on learn more we come in here we come here. If you click the black button, click the black button. Now they get my kind now here's the form. Here's the form. Okay, so here's the form. Goal number one was to get you click learn more and come here. Goal number two is to get you to fill out the form. Here's the deal. When you fill out that form and you click go down go down go down go down go down go down go down go down when you click on get it now. Okay, so you fill out the form. You click on get it now. When you click on get it now you're going to go to a second page. This is the first page. You're going to go to the second page and that second page that second page is going to be a confirmation page. Thank you your your your payment has been processed or whatever right. It's a thank you page it's a confirmation page. That's the second page. That page is the custom conversion. So what you're telling Facebook is your custom conversion we're going to set up a custom conversion around the thank you page. So when we go and run ads, we're telling Facebook hey, our goal might be to get them to click learn more. But because we set up a custom conversion, our ultimate goal, which is goal number two which is really the goal number one which is our only goal, our only goal is to get them to the thank you page. So, let me give you a better example sharing my screen stop share let me share my screen and then I'm going to say this last part, because this is super important. Get off the chair. Yeah, stop share and then come to come to my page so stop share. Let me know if you can see if you can see my page. Yes. Okay, so over here. Let me show you using an actual rule of state. So again, I see a Facebook ad. It's on a listing. I click learn more. I come to this one page. Okay, get instant access to the price and photos of this property this could be your one KV core page, the landing page. As I come over here, I enter my name and email. I click on send me the details. I then go to the thank you page. This thank you page. Thank you for your interest. This right here this link. This is what I set up as a custom conversion. So when I go running an ad, my whole objective is to capture a lead, or my whole objective based on that other ad that we just saw his goal is to buy the program for $29. Whether the goal is to get you to buy something or whether the goal is to get is to get your lead to get you on the listing, whatever it is, it's the same thing you're you're entering information into a form. So in this case, I entered my name and email on the first page. I clicked the yellow button I came here. Right. What I'm ultimately telling Facebook when I set up a custom conversion is I'm telling them this is my only goal. My goal is not to just get them to click learn more and go to my landing page. I only have one ultimate goal Facebook and it's to get them to here. If you can get me here. If you can get me people here. I'll pay you. So, so in order to get here what happened what had to happen in order for me to get here. I had to fill out my name and email. Right. So I'm telling Facebook exactly what I want. I want people here. And I'm going to give them this link so they know exactly where here is. That's a custom conversion so when I go run Facebook ad Facebook no matter whether they go there or not right what's that you have to pay Facebook whether they get there or not right. No, I'm paying Facebook to get people here if you don't get me people here I'm not paying you. Really. Oh, that's so that's going to be our cost per lead. So when we start looking at our dashboard. We're going to be able to look at the analytics and we're going to be able to look at our cost per lead. How many people landed here and how much did it cost us per lead. Gotcha. And if they landed here, they are a lead if they landed here, we're going to be able to look at the cost of what that what that took. And we'll look at how many leads we got we'll look at the cost per lead because this is what we're tracking we're tracking everyone who lands here. This is our custom conversion. So you'll show me how you track that later in. Oh yeah we're going to go in that we'll go into that on call number three. So that's everything on the dashboard. Once I get somebody to land there. Then is my goal to then contact them personally, or continue they will continue seeing me. That's going to be a good question. If I go to your page and I enter my name and email. Now I should be on your email list. Okay, so so now I should be getting a handful of emails that's when we're going to have to dive into our email automation so KV core might be one software for the landing page but what you're going to really need is an email auto responder, because as these leads come in. It does it does have that perfect perfect because as the leads come in it's very it's very easy it's much easier to ask for name and email versus trying to ask for name and phone number. So what I do is I ask for name and email. Once you opt in, you're now on my email list. My email list is now receiving automated emails every other day. And in those emails, I'm getting you to schedule an appointment. Okay, so for example if I'm opting into your listing. If I'm opting into your listing, I click on it. I go to watch this just go back to real quick. Let me know if you can see my screen. Yes. Okay, so let's go back to this page real quick. So if I see your Facebook adding you're you're running an ad for listing I click on learn more I come here. I come to the yellow button. I enter my name and email, send me the details. That email should have triggered right away with all the specs of that property. And all I got his name and email. So what happens tomorrow. Another email needs to go out. Hey Dave this Christine just wanted to follow up I know yesterday you inquired on 777 Plaza Boulevard hey guess what this property is hot and it's not going to last. If you'd like to schedule a call, please click the link below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you. Two days later another email better automatically go out. Hey Dave this Christine. Hey guess what man, we had an amazing turnout last night I had five different families come through and even even some investors. This property will not last. If you want to schedule a private showing click the link below it'll take you straight to my calendar week schedule your best time. These are automated emails so whether it was a listing, whether it's an open house, whether it's a seller guide, whether it's a buyer guide, whatever. What I'm asking for upfront is name an email, and then it's my email automation, where I'm getting them a schedule a call. And in my case with my email automation, when you click on it. It takes you to my calendar, and it's on your calendar that's where you're going to you're going to want some type of online calendar, because as that person gets your email. They might get email number three email number four and then by maybe email number five, then they're like okay man let me schedule a call with her. Click on your emails email number five and they click on your link you should have an online calendar. When they click and they go to your online calendar and they book a call. This is where you can ask for their phone number. Okay, because now now they're taking the initiative to schedule a call with you. And now there'll be no barrier or no, you know, resistance on them given up their phone number, because now they're coming to you they're scheduling a call with you. They received five emails from you, you educated them on an open house you educated them on a listing maybe you're educating them because you gave away a seller guide, and now five emails have automatically went out on your behalf, and now finally someone scheduling a call. They're taking the initiative, they would they would give you their phone number by that time. So if you have an online calendar where that person can come schedule, schedule their best time, and then that's where you're asking for their phone number. That's the better way to do it, then to ask for their phone number up front when they don't even know you yet. Right. And people are less weary about giving out their email address than they are about the course of course, we're giving up our email all day on things that we're interested in for sure. But your phone number when's the last time you gave up your phone number I don't ever give up my phone number online you know I mean so. But but but if I was already in your world. Yeah, I opted in. I was interested in a listing that I saw on a Facebook ad it happened to be your ad it was your listing now I got five emails now I feel I somewhat know you because you're educating me on what the hell I opted in for. Now it's it's on my time when I want to schedule this call so I go to your calendar. Yes now I'm more likely to give you my email or my phone number I should say, you know, because now I'm scheduling the appointment, you know with you. That pertains to anything a listing an open house a seller guide a buyer guide whatever. But again I want you to focus on one this entire Facebook ad campaign. Yes we'll run listing ads every now and then. Yes we'll run an open house if you have an open house coming up. But what I want you to really really focus on is one thing either we're going to focus on running ads for sellers and we're going to give away a seller guide, or we're going to focus on one thing buyers and give away a buyer guide it's one thing focus on one thing. Sellers sellers. So we have your seller guide. So so that's what we'll go over on on on. We'll go over that more towards column or three and four but on our second call, we got to install a pixel on a page so that's where we got to look in a KV core and see if we can get a general page, given away a seller guide. Okay, I think they have something about landing pages and stuff but I don't know enough about it. And what that other guy that worked for my company that kind of set up my KV core for me. He had redfin whenever I accept a redfin lead. Instead of going to my email it goes directly to KV core and KV core sends them a text message that I got it that you know I'll be in touch with them. Gotcha. Gotcha. Okay. That they do have it does have the auto emails or auto text perfect perfect and that's all in KV core. It's all in KV core. Yeah, okay so I'll turn that. No wonder that I don't know but I guess I could contact someone and ask if you don't see something in there. Well there's a there's a free software that all that I'll send you in fact it's right here let me just let me just you might as well just set it up it's free. If you don't have one already. You could just go and get this free one which is Calendly. Really. Wow. Yeah, the Calendly one is free. Yeah this one's free to have a little bit more bells and whistles and features then then there's there's there's one that you got to pay for but you don't need that you don't need to pay you don't really need to pay one. So the basic is free and then you got the premium which is a bucks a month, but not much the basic. Yeah the basic the basic is fine for now so go to go to go to Calendly.com and just set up a set of a calendar. All right I wrote it down. Okay. Oh, cool so set up our next call Christine I'm super fired up for you. This was just basic call one tutorial ads manager setup and bookmark and everything so I'll get this recording over to you tonight. And let's let's chat either tomorrow or sometime next week. Okay, I learned. So, yeah, I'll see about. I'm kind of busy the next three days. It's all good. Well, Tuesday I'm good. Okay, so it may Tuesday okay. I'm on your schedule. I'll track where we're at as far as the calls and I'll know exactly what topic we're on. So, we'll talk next week. And I enjoyed it I learned a lot. Thank you. Have a great weekend. Bye bye.