Loading...

Nike Viva Le Football Libre Promo

26,736 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jan 19, 2011

There's only one kit that people are talking about at the moment and that's the new Nike France International kit! After securing a deal to become the new Technical Suppliers to the French National Football team, Nike have gone all out to produce one of the most impressive football strips we've seen in a long time...

Nike designers embarked on an extensive research process as part of the design, visiting France and speaking at length to young football players and fans, sociologists, fashion consultants, current and former French players, retailers, football experts, and the French Football Federation (FFF) themselves to gain insights.

The result is a kit which adheres to the tradition and standards of French style and design excellence, while enabling players to perform at the best every time they pull on the famous French shirt. The new France kit from Nike combines design cues and references to French style and elegance with the latest in performance innovation. It is also Nike's most environmentally sustainable football kit yet developed.

Nike wanted to create a shirt that was completely unique to France. One that couldn't be worn by any other team in the world. That meant identifying some of the key values of French society that could be successfully transposed to the shirt. To create a modern, yet classic design.

The Home uniform is a new, darker shade of blue than previous French kits: The colour (Meteor Blue) embodies French style and sophistication, and combines the bright royal blue of the French flag with a classic French marine blue. The full uniform represents the classic tricolor of the French team: Blue jersey, White short and Red sock.

  • Category

  • License

    • Standard YouTube License

Loading...

to add this to Watch Later

Add to

Loading playlists...