 I love living in rural Australia. My little town is called Palmer and it's about an hour east of Adelaide. I love being on the farm and working with my husband. Given I'm so close to the city I'm also able to have the best of the city world as well so my office is in Adelaide and I love that I've got kind of one foot in each camp but my heart is in farming. I've grown up on a farm. All my family have been farmers and I really am in agriculture for the long haul. In my own thinking I never thought that I could actually go into business for myself so I guess I was I was limited by my own thinking and it really took off within sort of a few months of starting on my own so my now business partner and I we decided that we would join forces and we established our communicators in November 2013. My vision is to establish a network of trust in ag champions. I'm really wanting to give producers and people right along the supply chain the tools the knowledge and the confidence to be able to engage with people outside of our industry. International research has shown that shared values are three to five times more important to building trust than sharing facts or demonstrating technical skills or expertise. What we've traditionally done you know if people have had questions we've given them science and information but what we're really asking people to do through the shared values approach is to shift their thinking to think about what is important to consumers what is important to people outside of our industry and how can we communicate with them that the topics that they care about the most so that could be food safety it could be animal welfare it could be environmental stewardship there is a lot of common ground that we in agriculture actually share with people outside of our industry so the project is all about how we can make those connections. I'm really really grateful to Westpac for the $10,000 bursary that they provided as part of this award. It has enabled me to do something that I never thought would be possible and that's going to the US. The US Centre for Food Integrity is the leader in how you actually connect with people outside of our industry when it comes to shared values so I've been lucky enough to become Australia's first accredited engage trainer through the US Centre for Food Integrity. I've seen the training in action I've seen it work in the US and in Canada and I'm really excited about bringing that training back to Australia. In five years time if I was looking back on my project and the impact that it's had I would love there to be a network of people that have the skills and the confidence to engage with people outside of agriculture. I'd really love for us as an industry to change our posture for people to you know if they've got questions for them to be able to go well I understand that you've got questions and I just want to have an honest conversation with you about how we do it on our farm and and why we share your concerns.