 Q4 Staying with us, if you're just joining, you're on time for the first conversation of the day on Martyr's career and today we want to talk about personal branding. What is it exactly? Does it stop on the outside branding or is there more to it? And who exactly is personal branding for? We'll answer all these questions because we have an expert here with us. That is Nangami Masaha who's a mentor and public speaker. Thank you so much for having me back. Glad to have you again. You're not a guest anymore but part of this show now. Yeah I think I'm part of the family now. Getting into it, personal branding. First thing top of my mind when I hear personal branding is dress the way you want to be addressed, something of that sort in that area. So what is it about? Personal branding I think in literal terms is just a representation of you, who you are as a person and if you want to influence people then you definitely need to have a personal brand. So personal branding is just a representation, a public representation of who you are and the beautiful thing about personal branding is that it doesn't have to be separate from who you are as a person. So when you're building your personal brand then you have to be one and the same person. The person that you are offline and online should be the same thing, the person that you are publicly and privately should at least be similar. So personal branding basically is just who you want people to know you for or you want people to know you as. Okay so in the area of influencing? Yes in the most of the time it's in the area of influencing because if you're building a personal brand it means that you're building a representation of you, you want people to know you for something, you want people to know you for who you are. You cannot be building a personal brand when you don't want to be known for something. So you want to be known as the you know top tier doctor, you want to be known as the lawyer who's practically good at what they do and so you have to come up with that, you have to build a brand around that. It's like you have to do some sort of PR so that you have to create this sometimes even some sort of illusion in the minds of people because when you're building a personal brand you want people to follow you, you want people to recognize you for and sometimes it even comes from a place of you know self-grandiosity where you want you to be known for the things that you're really, really, really good at because people who are not interested in personal branding most of the time don't even want to have a personality that is public because a brand is something that you give to the people for them to accept it and for them to like you, love you for who you are and follow it, whether it's for the good or for the bad, whether your publicity want it to be positive or negative. So that brings me to the next question so who is it for? Is it for only those people that want to be known or should it be for everyone? Personal branding basically it's for everyone because of course all of us I believe that as human beings we want to be associated with the good so anybody who's anyone online has a personal brand but there are people who have taken it a notch higher because of their gender that they drive themselves with so for instance we can even take a quick example if you're on social media, Facebook, Twitter there are those people who just come on to you know share memes and just live out their lives post a few pictures here and there those are people who are not really keen on personal branding but for the people who want to influence you're an author you want to be known for something you're an artist you want to be known for like myself a public speaker you're a journalist you want to have some level of following because people don't follow nobody's people follow people who are others who have some sort of influence so then you have to follow you need to have a brand but for someone who's just okay with their 25 followers and the two likes that they get those are not people who are really really keen on building a personal brand but anybody who wants to have influence you want to have a following then a personal brand is is quite important then the degree or the extent and the nature of the brand is what will define what will determine now who's who okay yes so we'll get to that once we get to why it's important to have that influence all right in that space but and then there's something that I saw online so if you you should google yourself our viewer and then you see what comes up and then if what comes up is okay and then the question is does what come up what you want people to know you for and if that is a but if at all something comes up or maybe because you can search yourself and then get an old man's face there and not so you're not even in the space yes so so I I got that you first need to be at least in the space and then now get something that people should know you for yes because personal brands depend on the audience that you want to be the people that you're building the brand for and the good thing about building a brand is that you build the brand it's like a child you naturally once it's grown you release it you set it out to the world so the brand once you build a brand and you'll I'll give you an example I don't know if I should name drop if that's okay but I'll give you an example of somebody like a code or we can even talk of of course the legendary the late Catherine Cassavule or even Carolyn talk or these are brands they are big brands but they have built a particular audience so they are not a brand that is going to be liked by everyone but they in a particular space so anybody who comes to that space is able to relate to that particular brand so if you're if you're a spirit you're a free spirit said you know you're you're you're somebody who wants to live life out large you would definitely definitely resonate with somebody like a code if you're somebody you're a woman of a particular age or you're just a growing woman who wants to be professional and you want to be known for the things that you're doing a brand like Caroline talk is one that will move is the one that you really like to follow so she has her own audience what they has our own audience um and everybody's even Zelango has had his own audience those are brands they've and then they have released them and let them out into the world so once your brand then gets out there you have almost very little control over it because now the perception that you have created in people's minds that is what that is going to drive your brand so it doesn't matter then mostly of the time most of the time what you do your brand and your audience will always defend you even in days when you have done some nefarious acts so for instance um someone like uh I could still give an example of uh someone like a code she has already built a brand and a personality about her so whatever happens if if if uh she's known to have done some something that does not sit well with her audience her audience will go to war for her she doesn't have to do anything her audience yes will go to war for her because of the nature of the brand and because it has been accepted it has become a child of its own and it has a life of its own yes so if you have an audience and you're operating within that audience then building a brand that resonates with your audience because you have to know your audience you'll not be appealing to everyone and like of course we say in the business I am an ardent student of management we say that uh you have to create a niche inside of a niche you have to have a niche inside of a niche so you can't be appealing to everyone you can't sell to everyone you have to sell to a particular audience so how do you identify this audience that you want to speak to uh then it depends with your agenda because at the end of the day everyone has an agenda and I believe that most of the time when you know when people come out we want to be very uh what is the time you want to come over somebody who has the interest of the world and the people and you want to do something that is altruistic you want to do something that will touch the hearts of people and so you're thinking that it's coming from a nice place but most of the time it comes from a place of insecurity it comes from a place of selfishness um you want to be most people just want to be famous for the sake of being famous um if you grew in an environment where you were not seen when you grow up you want to build a brand that people will see you you know in high school I wasn't seen I wasn't heard most people didn't see the good that was in me most people didn't see the talent and so I am going to build a talent that is going to blow people's minds off that is something that is deeply embedded in people's subconscious minds you don't really know that what is driving you is selfishness what is driving you is that act of you it's coming from a place of it's just me and insecurity a deeply seated insecurity but of course when it comes off to people it's something that is altruistic so if you have an agenda what do you want to be known for I want to be known as the person who creates some sort of positivity to the world I want to be known as somebody who creates beautiful music I want to be known as somebody who creates beautiful pieces of art so once you understand that then you can build around it or you're also somebody who just loves to live large and you want people who also otherwise who wants to live large to follow you and to emulate you because at the end of the day most of us want to be leaders and you want to be leaders so that we can be followed not because of the things that we are doing but just the virtue of being the one that is at the front yes so if that is your agenda depends on the agenda it's it's there's not right or wrong and that is why publicity is publicity whether it's wrong whether it's positive it's negative it's just publicity what is your agenda so I'll give you an example of myself I'm a public speaker definitely I want to be known as somebody who imparts good or imparts good to society much as it it's coming from a deeply seated sort of sense of insecurity because just standing before people and having something to say and people to listen to you that is that it gives me a high yes it gives me a yes and then you're charging and people want to come to listen to you and after after after the conversation or after the interaction they're like oh my goodness you were amazing it feeds my ego much as this money that is coming it feeds my ego and everyone has an ego but of course then what is presented to the public is that I want to do good and that is what now will drive everything so bottom line is when you're building a brand be honest with yourself where this thing is coming from because most of the time as human beings we're deeply self-centered and what we decide to build our brands around we we it comes from a sense of insecurity which is a good thing which is a good thing because as human beings and of course with the mental health thing that is going around most of us come from environments that were troublesome and so growing up you want to make up for the things that you know the things that you didn't have growing up are the things that will motivate you to work until that you can have them so if you came from a society where you didn't have money you're going to always be working hard to get that money yes if you came from an environment where you are not seed where you're not hard where you're not the best you will always work hard in life to be the best so when you ask yourself if i'm working hard to be the best what is driving you to be the best chances are at some point in your life you considered yourself not the best and so you want to satisfy that insecurity you want to prove to yourself that i'm good because once you have a brand you you're trying to sell something and you when you sell something whether it's good or bad you always want to present it as something that can always be accepted by people yes amazing and now is this brand only sold on the social platforms because now we're talking about followers and people you know all that is it on the social platforms or where exactly are you supposed to blow this brand the good thing is that of course we are in the technological technological revolution so the fourth industrial revolution tech is is quite important uh in technology this is where you can sell you you can sell literally anything you can sell products you can sell services and so it's the best platform it's the best opportunity for anyone who wants to build a brand to be on so social media and social media is the best place to be on because that is where you can have access to people you would never ever meet and you can never ever have access to because can you imagine if you are building a brand when you have one million followers it is highly unlikely that you're ever going to meet a million people in your life it's highly unlikely but you can meet them they can congregate on your on your social media platform whether it's on facebook twitter instagram whatever it is that you are on they can always find you there so it's the best place to be on and then once you build that platform on social media then you have to transfer it to your public life or to your offline life because the people that you interact with in daily life are not as many as the ones that you have on social media the number of friends that you have on social media and know your commensurate to the numbers of followers that you have offline so yeah being on social media is apparently the best it's the easiest way to sell yourself because you can have somebody who just creates a piece of content today and then it goes viral tomorrow and all of a sudden they're just tracking in the millions you're wondering how did that happen power of social media so it's the best it's the best place to be on today because a while back the only place or the only way to be to build a brand was through advertising and for you to have another advertisement on tv or on radio would take you money and time and it takes longer to do that yes and now um how long okay before we get to even how long how exactly does one build a personal brand because we have spoken about what you want to be identified for what you want people to know you for what what other things are you supposed to be uh considering while building your personal brand number one is um you have to be authentic and know this what is cliche the term is cliche it has been thrown around enough times but you have to be authentic because you know human beings operate on on an energy level i can come here and give you a cook and bull story about who i am but the energy is off the energy is just off you this is not true you've not met me you don't know anything about me but i can tell you a story and you're yawning yourself you're boring you to tears because the energy is just off so once you're authentic people can can really relate i don't know i don't know how but there's something about her that just intrigues me like her it's because the energy there's the merging of the energies so if you're authentic then it becomes easy for people to relate with you number one when you're authentic number two it becomes easy then to flaw into your personal brand you're not faking it you're not trying too hard to please you're not trying too hard to come over somebody who's not who they are so once you're authentic then it becomes also easy for you to live the same life publicly and privately yeah because you said when we're starting a personal brand comes from from your own personality yes okay yes so you have to be authentic number one and then number two you have to be consistent you have to be consistent with your brand you can't okay i know that human beings are the most complicated we are complex there's no ones to human beings we no matter how how good we want to to say that we are no matter how compelling our story is at the end of the day we are incredibly biased we are controversial yes and we are flawed so i can come here and tell you you know i wake up in the morning and i have a routine i wake up at four i am and then i meditate and i walk out and then i read four and now and then i you know i hit the road i'm at twerk and then i uh now there are times where i just want to wake up at seven and i want to stay in bed the entire time i don't do anything and i can come here and say you know uh human beings are supposed to be this and that and they are nice and and this is what a proper human being should be and then tomorrow you catch me pants down doing the exact opposite and that is yes and that is why most of the time by the way we get so much disheartened with people that we deeply revere because this is somewhat someone who sold you a story this is the motivational speaker or the brand or the person that you look up to and then tomorrow they are caught on camera or they are caught on tv or there's a story about them that just doesn't add up to their brand it's out of character um you this is someone who you look up to is a pastor or somebody who really motivates you to be the best version of yourself and then tomorrow they are caught with someone's wife or someone's husband or they have side chicks they're like oh my goodness but i trusted you i believed it yes you think about that one you believed in exactly because uh their brand now in that particular time is not in line with what they are doing offline and that is why so you have to be who you are and the beautiful thing about also building a personal brand when you're building it especially online you have to show people all sides of who you are when you're having the bad days when you're having the good days when you're having a moment and it's also easy for you to relate with such people you can imagine when someone and you we know them the personal uh the brands that we have seen whenever they come and tell you oh but they had this moment that really really shook me um it was it was a health problem or it was something to do with family it was something to do with my academia it was something to do with work then becomes easy to relate because now they're human you see yourself in that individual but when you have a brand that is perfect then there's a problem their hair is always up their makeup is always on point they never did in fact for the ladies they don't have outbreaks they don't have acne they don't they are married to the best man in the world the kids go to the best schools and they perform well and they are managing career and love life and motherhood at some point yes in the beginning it's nice in the beginning it catches your attention in the beginning like this is gold this is what i want and then over time it bores you over time they they come off as perfect people they are and you're imperfect so you can't see yourself in them yes because they are not flawed so even when building a personal brand that is why even with the best the best brands they always show the other side that today i am just not in the mood uh oh i was facing a problem the last two months it was a problem at home it was something to do with health and this is how i came off of it now people really like oh my goodness thank you for sharing so they're also human yes yes they're so human so once you you're authentic and you have you're consistent as a human being be consistent consistent as a human being that is why the brands that sell are the brands that are human okay because human beings are emotional and we attach ourselves to things that are deeply deeply deeply emotional yeah and then be genuine it's difficult to be genuine i know it's difficult to be genuine but try as much as possible when you're building a brand it should be genuine about who you are in the pattern that you are because people will catch you your your your your flaws are all these nice things that you have and then tomorrow people catch you doing the exact opposite or people find out that you're struggling you don't even have a car yes you don't have a car you you don't live in the neighborhood that you do you're always taking photos in other people's homes or that kills the brand it does it does because now what it does that it's it's it takes away the trust that people had in you yes all right and uh what you've said that you are supposed to show that you know the other side the negative side or the bad things that also happen to you not only the perfect picture but when do you separate um your personal life because you don't want maybe everything to come out you don't want your whole life to be known by everyone you want to have a private life so how do you do that it depends um personal brands come off in two ways there are people who've built personal brands around their professional lives and there are people who've built their brands around their personal lives so you have to know which is which so if it's your professional life and you're known as someone who i'll go back to the example of say for instance even kathryn kasevili and and carol mptoko and i want to throw this around because of course there are media personalities and most of us are cognizant of the immense beautiful brilliant works that they have done so if for instance you are someone who is of that caliber you most of them their private lives are that private so you we know nothing about if if anything we know very little perhaps you just know their name their kids names where they go to school we don't know nothing about their live lives we don't even know where they live they have separated the personal from the private but when it comes to the professional life lives now because it's out there in the public even when they're having now bad moments somebody has been fired or they are changing careers or they are switching jobs then at least that is still human you can say oh okay so carolin just came from radio africa and then she went on to do youtube and now she's an influencer oh okay so you can have the shift so as as human as it is we see that there is a shift she's just not this person who's been you know climbing the professional ladder and now she's going to be the deputy president of the republic of Kenya like there's no going down there's no time where she's had issues because i think she has also shared her stories where she felt okay i need to take a different path things are going digital and how do i get on this digital platform and when she shares that i started off with two likes or two comments he has two followers on youtube that's my kind of girl yes so you know she has also had low moments but professionally and other people now have their personal lives of course then i'll go back to the story of aqua there has her brand has been built along with her personal life and that is why even the products that she influences are products that are just centered around personal lives you know the tissues and the the the the tomato sauce and that sort of thing so it's just built around her personal life and that is why it's also easy for her to incorporate it in her personal lives when she's having breakfast or when she's going to the washrooms and and yada yada because her brand is around her personal life so you have to separate the two do what do you want to be known for it's it's professional then keep it strictly professional if it's personal then if you want to combine also if you want to have a match between the two then build it around that because for people who have built brands around their personal lives once they come to bring you their professional lives you don't really know there's a mess much that's working yeah if somebody who was deeply professional and then all of a sudden they start throwing their boyfriend around with their girlfriend but i didn't follow you because of your boyfriend and girlfriend i don't want to see who you're dating i'm just concerned about your comedy i'm concerned about your the the tech stuff that you do stop posting because i'm not here if i want to follow people who are having couple goals i know the people to follow yes yes so you have to to draw the line early on and know where you stand because night becomes difficult and now people then switch and move from you because i'm in a longer country to relate to who you are okay yes and now what's the importance of all this that we are talking about i know you've mentioned you have alluded to it already but how powerful is having a personal brand what can it do for someone who has one and for someone who doesn't oh my goodness the the opportunities are endless for someone who has a personal brand because personal personal brands are things that can it can of course for the the materialistic aspects of it it can make you tons of money if you build a brand that has attracted a huge number of following i mean the endorsements will come in you know quicker than you can begin to count your money the if you're not done counting this there's another brand that wants two years coming in yeah depending on what you are as a person and as a brand so of course the opportunities are endless for someone that has a personal brand and for someone that doesn't because then it becomes easier for that is one two two it's it's also trust it builds trust because now i'll skip i'll keep on using these examples if carlene is a brand she's a big brand so it i don't care what brand she advertises if i have the money i'm buying it because she said because she said it yeah she said this is good she said this kind routine and i can i can see her feeling like yes that's kind routine works i'm going to buy it yes why because she has done the work she's built trust so whatever she says if if it's a four i'm like ordinarily i won't buy that four but because she has said it's nice i believe it's nice so she has she has already built trust and what you want in the public is trust because once you build trust then like i said you have food soldiers they go to war for you on your behalf you sit in your bedroom you you go to bed at night there's a war on twitter you wake up in the morning people are fighting yes they are referees they are soldiers there is casualties and you're not aware of it and you can just sit back and wait and see and just to watch the internet go into flames and you have no part in it why because you build trust and so it becomes easy for people now to even believe in the strength of your character and then therefore they can go to war for you that's the beautiful thing about having a personal brand because nobody's attract nobody's so if you're nobody nobody knows you or you only have the people in your circle that know you then you have no influence because at the end of the day when you're building a personal brand you're building it strictly for influence you want to influence people in a particular way you want to be known as someone who does stuff in a particular way so yes then and especially in this age where we have moved at least in the past in the recent past it was digital marketing and now we have more of influencer marketing and people are making money out of it right yes yes and people are making i'm making money out of it out just because of a brand so we i'll i'll i'll i'll i'll give you an example of of this young lady and i keep on throwing lady names because that is what i'm really familiar with i was actually i was asking you do we have enough men in this space yes we do we do we do have lots and lots of them we have men who are doing great and amazing things if anything if we just even go just to branding the big brands are associated with of course with men but now if if i go back when you look at uh even the story of the young girl asian she built a brand around tiktok and it was about dancing that was her personal brand so if i go on on on any social media platform and i see her i want to see her dance i want to see her moves i want to see her being yes i want to see her being bourgeois and impressed in whatever she does and young and and just vibrant because that is the personal brand that is who she's known for and therefore even the the endorsements that she will get will be centered around being fun and funky and happy and so it will it will it will always bring goodies um her way because that is the the way she built her brand and then uh for someone for someone else it could be different for um crazy kena or for flakko it would be different because of course then their demographic is different for eric commodity it is different for charting it is different for the language is different yeah because of the audience and because of the nature of their brand okay so you can be in the same space maybe comedy but the people you attract a different people and oh my goodness because there there is tears to life there's a strata to what we do there there is the bourgeoisie and then there are the old people and the young people and then there is also in terms of class and in terms of taste just like i've said the product that carol in butoko will sell is different from the product that azad will sell azad is selling product to young people even ladies of a particular age group these are not women who have the financial capacity of the financial muscle to spend a pretty penny on a couple of things but if it is carol in butoko she's attracting a 40 35 to 45 50 year old woman they are earning good money they're independent they are of a particular class they live in a particular area in town and so her brand is also different and therefore it is it is almost uh it is also an effort in futility when you go to such pages or when you go to such brands and you want them to give you content that you can relate because if you can relate to their content you are not their demographic you are not their audience all right so you have to be very specific about your audience and their class so if you're someone who's who's of a particular even um you come from a particular neighborhood there are people who would love and will find Chris Rock entertaining and Kevin Hart and people who will just be there looking at crazy you know like this thing is so local yeah and this committee is just exactly and same with they want to listen to Kadibi and then when you come you're like that's not my music you know because the audience is different demographic is different the test is different yes so your your personal brand has to depend that is why you need to have a niche whom are you selling to you can't be selling everything to everyone you really have to be specific so when you're building a personal brand what do you want to be known for okay yeah and who is your audience so that you don't get pissed when people come to your page or people come to you and they're expecting something totally different because you're like you know my audience this is not for you this is not for you by adios i'm not listening to you i don't even have the time or the energy to respond because you know my audience yeah okay yes and that is why even when you when you in spaces you have you need to have the emotional intelligence to read the room when you go to a page read the room what is this brand is it something that i relate to no i don't is this is a feminist page what am i doing on a feminist page trying to convince her otherwise i am not her audience and people have already gone to these places with their minds made up so people don't come to social media to look for for people to convince them people already have their look they have the that's thing called confirmation bias you're looking for pages and things that will confirm the ideas that you already have so if i'm a feminist for instance i'm going to a failing feminist page i'm not waiting for a feminist to convince me to be a feminist no you're really there yes if i am i'm the other one the the other one if i'm a misogynist i am looking for pages that are from misogynist yes and i go there and we bash women and i go to a feminist page and we enjoy watching men if that's the intention because of course that is what is now trending today so you can't go to such spaces go into a space read the room this is not read the room this is not my my class it is an effort in fertility to even try and convince these people otherwise they are going to come for me his shake your head move on okay because they have built built brands around that so it it happens to everything else so you can't go to um a rose royce page going to go to a bmw page and start talking about price these cars are too damn expensive they have that old people there are people who want to buy those cars so if you are okay with the Toyota then go to a Toyota page and hail Toyota you know it's convenient and it's cheap and yes and it's long lasting it's easy to dispose yeah go there and do all that because they're brand that is what they have built around the brand okay so we've talked a lot about the image that you are portraying out there what about the character now uh that you have is it part of personal branding because all these others are outside what people take you for but what about the inside bit of it um yeah but but but then again you know character especially when it comes to personal brands character is um it could be could be relative depending on the kind of brand that you're building because you're trying to build an illusion you're trying to show people that you know i am proper i'm well read i understand the constitution and understand life and understand how human beings are supposed to behave so in in the public domain that is what you are known for and sometimes it can be a bit difficult and tricky to try and live that publicly but when it comes to character we we can just be stoic about it and say that you have to also try and make sure that you live the character that you're playing publicly has to be the same that you play privately and and sometimes it's a bit difficult that's why you will meet people who have a vivacious character these are people who are out there they're flamboyant and they're nice and they're charming and they're warm and when you meet them you're like oh my goodness if I meet Nangami we are going to have a blast she seems like yes she's the life of the party and she's nice and then you meet me in my in my cocoon when you meet me privately I'm incredibly shy I I love being alone I'm alone I don't talk to me if you have nothing to say I'm even an introvert so you find people who have extrovert public personas and personally and privately they're introverts they love their alone time they love or you can even find people who are keyboard warriors so to speak on social media so they always attack their dogs their vicious and then when you meet them in public you're almost shy you're scared like if I meet this person in private they're going to tear me apart and then you meet them they can't even hammer fly they can't look you in the face when they are speaking are you one and the same people yes yes so it depends but also when it comes to building a character then you have to make sure for the for the people who just want to live out life the way they are then one what the the people that you meet publicly and privately are just one and the same thing so it becomes then easy to build a character on that because character is just your behavior and the way you do things and the way you live life all right and who you are as a person yes and what about the place of building relationships in classroom branding how does that help oh my goodness I am glad that you have brought up the relationship because relationships our relationship is currency today you can't do anything without relationships you have to build relationships relationship is it's it's your access to money it's your access to networks it's your access to opportunities your next job yes to your next job so you really have to know how to build relationships so if you're if you are trying to build a personal brand then you have to understand the sort of the kind of relationships that you're building because money is in people's pockets so the only way to get money from somebody's pocket is by having a relationship with them they're not just going to hand you their money just like that without having a relationship with them so you have to understand how to build relationships and relationships deeply require emotional intelligence something that is also becoming difficult for people to capture and to understand so you can't come to people I can't open a platform today or social media page today and all of a sudden expect that people are going to follow me people are going to follow you who are you what are you about build a relationship with me first let me get to know you as a person what are you on to what are you about and that is why when you start a brand you have to be authentic speak about something consistently and be specific about that thing that you're talking about until you build trust and you build some sort of expertise and authority you become an authority in it then people begin to trust you and then they can begin to give you their time they can begin to give you followers and human beings are the best PR machines you can ever meet because all you need is access so for instance if I blow your mind today you're just one person but because I've blown your mind you will give me access to perhaps even the office of the deputy president or the office of the first lady if I'm interested in in in those things just by being one person why because I built a relationship with you and the only way I built a relationship with you is by building trust and it's by making you feel as though you're important make people feel important human beings incredibly self-centered and insecure human beings insecure let nobody lie to you all of us insecure want to feel important you want to be seen we want to be hard and you want us to be the best above above everyone else and that is why even with with the of course this is a youth channel even when people are young people and you want to be everything to someone like I want to be everything yeah that is how human beings are you want to be everything to everyone to everyone out to someone I want to be everything am I you sure have your everything yes that is how incredibly insecure human beings are and that is also how self-centered people are so when you build a brand and when you build in relationships once you understand the dynamics and you understand the psychology of people then it becomes easy for you now to get into their hearts first to get to people's heart then you can get into their minds because human beings are not logical as much as we think we are logical we don't make decisions out of logic it's emotions okay so once you build the relationship with someone you have them at an emotional level wow amazing so uh there's somewhere okay I think it's Caroline Motoko who said a brand is built on a promise made and a promise delivered yes so what do what do you make of that yeah actually I think that is 100 correct uh you have to make a promise to people that hey this is who I am this is what I do so once you come to my page I'll give an example of myself once you come to my page of course mine is has no one's to wait they are these where I'm just being quirky and then these where I am being very serious and proper and grounded when you meet me like oh my goodness this lady is you know she understands her thing and then there is where I am I'm just me and and I'm not as intelligent as you'd expect me to be I'm just in my element as a human being so once you make a promise to people that this is what you're going to get out of my brand this is the person that you're going to find I am a great artist and when you come to my page I'm going to humor you with the beautiful works of art that I have created once you you promise people that and people will flock they will come and they will be entertained by your art or your photography and they love them yeah now once you promise them that they'll say so can you do that for me I want photos for my wedding for my baby shower for whatever event graduation that is what I want can you deliver can you deliver on that promise that you made people will give you work people will test you can you do this for me so you deliver it on on what you promise them so it then it of course it encompasses every other thing that you say so I cannot I cannot tell you that oh my goodness I am I am a good motivational speaker so if you invite me to your school if you invite me to to your organization for me to come and speak to people then I am going to definitely make sure that they are operating at an optimal level because they are supercharged and they are psyched up and they are going to give you the returns that you want because now they're going to be productive and then on the day where you when you bring me in I just do a shorty job it doesn't work yes and yes and people are the greatest PR machine so I'll pay you definitely I'll pay you for your services rendered but I'm not recommending you to anyone even if anything yeah once your name comes I'm like no take that chick at your own risk no she's not going to deliver yes she's not going to deliver so you're all lighted no heat and what you want is you know have the heat bring it on so it's important to actually come through with the promise with yes the juice has to be worth this quiz all right yes and finally we as we close this up there's a place of working hard in this you know in building your brand and even being an influencer some people take it lightly you know it's a side hustle with the side job but you need to work on it and Karola as she likes likes to put it work the 10,000 hours so what do you say to this the place of hard work ah I cannot I don't even know how to overemphasize or just tell you how important hard work is it doesn't there's nothing that can beat hard work you have to do your 10,000 hours and I even believe that 10,000 hours thing came from you know Malcolm Gladwell you're saying you know you have to put in your 10,000 hours because 10,000 hours sometimes it can be commensurate to 10 years although at this particular point when we have the technology at hand you can speed up the process but you have to put in the time you have to put in the hard yards because there's no way you can be good at whatever you want to do without putting in the time you have to be a master of your craft you can't be a master by not putting in the time and the effort because once you put in time and effort then you understand the different nuances of your craft and what you're doing such that if for instance I'll give an example of even myself if I'm seated here I have done time so if you walk me up in the middle of the night and you told me I want you come and speak on a particular topic I'll just wake up do my my makeup or just wake up clean myself up and come to the studio and I will deliver why I've done time it doesn't matter yes it doesn't matter what you bring to me because I have presented these topics over and over and over again such that when you ask me to talk about something I know what to say because I've done time so I don't even have to go sit down and do tons and tons of research the only thing you have to do is perhaps research on this particular audience that I'm with just to know the audience that this is a young audience so this is an old audience so this is a female audience this is a male audience and then just deliver on that so I can't begin even to underestimate the importance of hard work hard work is incredibly important you have to do your time and the only way you can be a master of your craft definitely like I mentioned is you have to put in the hard yards you you can't be good at anything unless you you decide to put in time so hard work is incredibly important and when you're building a personal brand then you have to understand that it's going to take time before you can get the following that you want before you can get the influence or the impact that you want you can't come online today and say that you're selling clothes and people are buying tomorrow they don't know you you haven't built trust to them I'm so sure you see these things always all the time when you get on instagram somebody say I am a coach and I'm selling you a product dude I don't know you who told you I'm going to go into I'm just going to get on to your master class because you said you're a coach and they have to get on to your master class make me believe that you are good at what you do so that I can get on to your master class and that has to do with time and failure is an option when you begin to do things and you know that we have been told that failure is not an option no failure is an option when you start to do something and you have to be comfortable with failure it's okay to fail it's okay to fail but in fact you you have to be more comfortable with failure than success because success comes in very I can say this the number of mistakes we have made in life is is not anywhere equal to the successes that we've had we make mistakes almost old all day every day but one for you to just have that one moment of success that you can say wow this was great this was big sometimes you can go through life and and have just bits and pieces of such moments but failure things will not go your way and failure has to come from a place where you relinquish control you have no control you can begin to build a personal brand today and expecting in six months you'll have a following of 100,000 followers two years down the line you yet to do 10000 you're not consistent you've not put in the time you've not ensured that you attract the kind of people that you want to attract you've not communicated your agenda and ideas as you should and that is where hard work is important you have to put in the time and you have to be you have to be patient be patient with the process when you're building a personal brand but also you have to understand that the personal brand has to be something that is easy is easy for you and so you have to build values fast because people think I am passionate and so I'm going to do this passion comes from value of values so if I wake up in the morning all the time and I do what I do I'm like I have to be disciplined I don't need motivation I know what I'm motivated or not I'm still going to do it so my value system is I have to do what I have to do whether I like it or not whether it makes sense to me it doesn't make sense to me whether I am in the mood for it or not I'm going to do it so once I build on the discipline aspect and I build on consistency on the consistency aspect with time because I'm doing it so well then I become passionate about it because now it's something that is coming now it is it is intrinsic but there are things that we do that we are passionate about that will not take us anywhere okay it will not build your brand because I could be passionate about things that are just not accepted by the society okay yes and you have to understand the society that you live in we live in an African society what you're passionate about and how you want to express yourself and how you want to come off that is something that you're deeply passionate about but this society may not be accepting of that thing right yes so you also also have to understand that sometimes the things that we are passionate about may not make us money I could be passionate about playing cards but people don't want that it's not going to make me money but I but if my values come from just doing some nice work that that that feeds into the society and it's it's serving the society then I become passionate about it later on so sometimes we have to flip them around okay amazing thank you very much for such amazing insights you have amazing wisdom in this area thank you for having me the viewers have you know taken notes and you know we'll change some things about their lives so maybe you can give your social handles on the camera and if you have something that you want to close with this is your camera uh oh my social media handles the Nangabi Masaha all through I think I'm on every platform the the platform for people of my age so snapchat and the rest I don't know what that is I hear about snapchat I don't know what that is but I am on instagram facebook and tiktok Nangabi Masaha I am not on twitter twitter is too combative for me so yeah I'm a coward like that today I have to accept that I'm a coward when it comes to that so yeah twitter make me absent to give me a zero I am not there um but but of course my part my parting short then is if you want to build a personal brand you have to make sure that you're authentic it's something that gives you some sense of pleasure and fulfillment once you do it and then we live in a society where we need kindness we live in a society where we need to impact some positivity so at least just try and make sure that your personal brand is centered around that and the person that you want to be known for the person you want to be identified for is someone that who's bringing some useful insights into society and you're going to serve humanity and mankind and I think it is Muhammad Ali who said that you the rent you pay um on this no service service yes is the rent you pay for you stay on earth and so you have always have to understand that you're serving a greater good that is your assignment this is the reason why you're here and your assignment is something that is bigger than you something that is bigger than your friends and family people closest to you humor this world there's a big world out there for you to humor it for you to entertain it and whatever you create that have the understanding that it will find a home in someone else's heart and they're going to accept it and once you build a personal brand understand that you at some point you'll not have control over it it is going to be accepted by people and they're going to control the narrative so build a personal brand where you're sure if you leave the people to control the narrative for it because it's the baby it's a baby that you have given them to take it to take control over that is something that even when you sleep at night you sleep soundly and peacefully knowing that your brand is still affecting people in a negative or impacting lives negative wow negatively come on positively scratch that positively so thank you thank you very much and what a better way to close this particular conversation on personal branding uh in career talk uh brand circle will be coming up next with matters politics so you want to stick right here talk to us at 254 channels the hashtag to use is wine the morning my personal handle is at stephanie i get to see you on the other side