 You need to have like one piece of content that's kind of like the main thing you're building on and you're shooting out different stuff to kind of supplement. I look at it the same way. It's like you should have a hub or a solid B to C business plan of what you're going to do to monetize followers and then see how the other platforms can connect into that. That's where the smartest artists be, right? You see artists who goes and does an interview on title, right? Or like some type of title partnership. It's like, yeah, cool. We like a fan may look at it as like, oh, they did it just to get more title exposure or to become bigger on title, which is maybe true. But most of them do it hoping that, okay, let me try to get enough of this title base. Interesting to me that they'll look me up outside title and hopefully they like check me out. I'm there. That's where all of this stuff kind of comes into a lot of artists who do it right. They're always pushing back to something like that. Like I said, we don't see enough artists do that because realistically, a lot of artists just don't even know that that's a possibility. You'd be surprised how many artists think that the integrated business model of the music industry is the only way either because of, you know what I'm saying? Like, like I said, they just haven't been like looked into the right things to know better or they just choose not know better. Usually one of us who either don't know better because they haven't been given information or they choose to go to information and just don't want to be. But I think that, like I said, now, especially when the entire industry is being forced to play the exact same game. Because just like right now, we're telling you guys, yo, you need to be figuring out your internet game, you need to be figuring out your content strategy, how you gonna kill it on YouTube, how you gonna kill it on Instagram. They're big artists who've never had to think about that because they had a hit song in like 2017 and they make tour, they make, you know what I'm saying? Half a million dollars plus some tour money every year and they're not going on tour this year and it's 600K that's lost and what all do they have left to do? Figure out how to build an online presence in monetized BCC. So like now everybody's playing the exact same game. So out of this particular moment, I think it's going to cause a lot more artists to like believe that it can happen that way because we're gonna have a lot, I think we're gonna have a lot of success stories of artists who are like showing like, yo, I monetize my fan base, which is one already hard enough to do, but I also monetize them during the crisis and I did it by just directly communicating with them through whatever platform I chose and platform is, whatever my chosen method is. So I think like I said, I think that's where a lot of the industry thought these to shift towards is like, yeah, streaming numbers is cool, but at the end of the day, music is really just means to an end, right? Like music is just another emotional tool to whatever the overall experience is that you should that you should be selling as a brand, right? Like use the music to pull it into you and then sell them experiences as an item. Don't look at it like I'm selling you my music. The music is just like, like you said, so many fans expected for free or cheap anyway, it's really been just super devalued. But this song that I made half of opinion for streaming got you interested in me enough to buy a t-shirt for me or donate $15 to me on my live stream, then it just became a lot more valuable, you know, so I don't know. But like I said, that's literally the conversation we've been having with all of our clients, big and small, is like, you know, what's what's it about to look like? Because yes, you know, say if you live in a place with crazy Georgia, you might get out early, but majority of places this is a very like, you know, like us being locked down for couple months is a very real possibility, like a very likely possibility. So it's like, if this is all you have to look forward to is going to be online content creation and online digital monetization, because even if you were to pop today, the traditional means of making money as a artist aren't going to be really as readily available because you can't tour. There's not as much sync money out there because there's a hot on production for TV shows and movies and stuff. And those are two big income sources for artists like that. Sync licensing, touring. You can't go show the show and sell merch. So if you've never figured out how to sell your merch online to your fan base, you're gonna be fucked now because you can't pull up in Atlanta and sell 500 t shirts. You have to try to figure out how to get your 500 fans in Atlanta to go to your website and buy a shirt. So I said, everybody spend the same game right now. So that's kind of like a positive. But I agree with you. It's a lot of a lot of artists get put in and fucked up situations because they want to believe in the traditional music industry business model, which still works in the capacity, but it works for a very select few group of people. And you know, saying those group of people, even like you said, that is still rarely ever like an overnight success type of thing. It's like, there's a lot put into it or a lot more than even we see put into it. But there is a new business model that then every artist can take up, which is what we teach the B to C, Rans, put our content, build one one relationships with your fan base, talk to your fans, talk to your fans, talk to your fans. And today you get them to a point where they can't monetize like every artist from that is possible. No one can stop you from running the Facebook ad. No one can stop you from building a Shopify website. No one can gate keep you out of, you know what I'm saying? Putting the download link up and selling it for $9. But a lot of people don't want to do that. You know what I'm saying? It's like, just be real. I don't want to do that. It should work. But I think we'll see that shift. I don't know what bigger artist is going to take to make the general just thought around that shift. But I do think it's going to happen. I do think this whole thing is going to speed that process up. If that makes sense. It did. It made sense. And I just saw on Twitter, they said that a rap artist just passed away from COVID-19. Was it Fred the Godson? He said Fred the Godson passed away from COVID-19. That's what they said on Twitter. Yeah, that's crazy. I did not hear about that. Um, but yeah, I don't know. Every every conversation that we've had with anyone in any level of the industry, big or small, it's all come back to the same shit. You know, like nobody knows what to do next. Everyone is kind of scrambling, trying to figure out stuff that like people like us have been telling people to figure out for a minute. And like I said, I just think it's really, it hasn't super leveled the playing field because yes, a major artist is still going to have access to different opportunities during this. But it's playing the playing field in the sense that everyone has to be on the content creation game, like everybody has to do it. Everyone has to figure out how to do it. And everyone is going to have to get actually creative on how to monetize an industry because like I said, a lot of these traditional income sources for artists are about to either not die, but just like severely be haunted. Touring is expected to take a hit to 2022. Right. So if we look at it trickling down, if major festivals suffering, I mean, small indie like local showcases may be some of the first ones to like figure it out just because a lot of them are built around more like grassroots style showcases and stuff. Anyway, they're probably figure out some creative way to do it. Like I know us, we can just if we could get to like a warehouse or some shit, when shit is cool, we can put together something because it's going to be like, I don't know, I don't have to explain it unless like you're really doing well, but I told you it's going to be interesting. And depending on what level you're at, by the time everything is flushed out, it's going to depend on determine who benefits off of their show money when stuff gets back right. But if everyone figures out content and digital monetization, then no matter where game goes, you want to open that up, you're straight, you're good. And then even, even if the industry goes back to a more traditional model, once all of this is over, and it doesn't hurt to have digital monetization on top of whatever the traditional business models that you got, you know what I'm saying? Like, it's like, it can't, it's, it's, it's scheduling to either, either it helps all the way, you know what I'm saying? Either because your whole thing or supplements. It's probably good. So that'll ever, ever, everyone felt like, you know, it was a little hard to hop into the game. Everything there is based around content, entertainment value. And I don't think we're going to see a lot of monetization anytime soon. But it's definitely going to happen. Like people are still making money now. There's a artist that we know who he released his project through his website, and he made $30,000 of a fandom. You know, so it's like people are still willing to spend money. I think people are more willing to spend money now, essentially just not be bored if you really have some interest in some shit from Duke. And the artist that are going to win, by the time we're going to be able to figure what that looks like from the end. Like how can I collect and monetize off of everyone's collective attention in some damn house?