Beyond Exact Match Anchor Text To Next Generation Link Signals - Whiteboard Friday
September 8th, 2011 - Posted by Cyrus Shepard to Whiteboard Friday 963, SEOmoz, Inc.
We love exact match anchor text! It's the holy grail of links that make our rankings soar. Or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. We've seen evidence of this phenomenon over the past year and expect to see the value of exact anchors drop even further.