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Exact Match Anchor Text versus Partial Match Anchor Text in On-Page SEO

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Uploaded on Sep 16, 2011

diySEO Resources - http://www.diy-seo-resources.com

Beyond Exact Match Anchor Text To Next Generation Link Signals - Whiteboard Friday

September 8th, 2011 - Posted by Cyrus Shepard to Whiteboard Friday
963, SEOmoz, Inc.

We love exact match anchor text! It's the holy grail of links that make our rankings soar. Or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. We've seen evidence of this phenomenon over the past year and expect to see the value of exact anchors drop even further.

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