 Hey, what's going on guys? Welcome to a new video. So today we're going to be discussing exactly how saturated dropshipping actually is. So when I do the strategy calls for people looking to join the academy, one popular question which keeps cropping up is how saturated is dropship and how competitive is it and can you actually make any money doing it? So I thought I'd make a nice topic to do a video on YouTube for it. As always, I'm going to be giving you my honest answer and also backing up my answers with the proof and evidence behind the reasons I give. So I've got some pretty interesting images to show you which will illustrate just how competitive dropshipping is in certain countries. So make sure you stay tuned for that. And then at the end of the video, I'm also going to give you my top three countries to dropship to and the reasons behind them and then also my top three tips for making sure that you and your business stand out from the competition which will ultimately increase your chances of success. So that's the topic of the video. Thanks for tuning in. I hope you enjoy it and let's jump straight into it. So how saturated is dropshipping? And there's going to be a couple of points in which I go through. Number one is going to be it depends on where you're selling. And then number two obviously depends on what you're selling because not all niches or not all industries are absolutely going to have kind of like the same rate of competition. One thing before we jump into it that I want to preface it with is I'm a big believer that no matter what you sell or where you sell it to some degree obviously then you can be successful. There's always for example new shoe brands or new clothing brands coming onto the scene which are typically like some of the most popular and competitive industries in the world. But it doesn't stop more brands and so on kind of coming into that space and doing really really well. Ultimately it comes down to the products that you sell and then obviously how successful you are in terms of the marketing campaigns in which you run and kind of like the desirability behind the brand. Anyway with that being said then number one it depends on where you are selling. So if we take a look at this first image this is taken from Oberlo so feel free to head over to their website and kind of look at the post they did behind this. So essentially what you're looking at is the order volumes broken down country by country that go through Oberlo. What you have to remember is Oberlo is the link between Shopify and AliExpress. So these order numbers are going to be purely from dropshippers. What a lot of people forget is that AliExpress isn't just for dropship and there's a lot of end users and consumers actually shopping on that platform. So if you see a particular product on AliExpress which has thousands of orders that doesn't always translate into it being a good product to actually dropship. But these numbers because they're coming direct from Oberlo these are purely orders processed through their platform and therefore dropshipping products. So looking at the graph we can obviously see Great Britain is the most popular countries from the ones listed. Obviously a Great Britain Australia Canada France and so on. So depending on which ones of these countries you do decide to actually go into and sell in from what we can see from this particular image is that Great Britain is more popular than for instance say Italy or Spain. However what a lot of people tend to do when they think of dropshipping because the space in terms of education is dominated quite a lot by people in America and people tend to associate dropshipping with America and that's where a lot of people go straight to to actually sell their products. But if we take a look at the same image but include the US we can actually see the America in comparison to the UK Australia all of these other countries is significantly more popular in terms of how many people actually selling there and how many people are actually processing orders to customers which are being shipped from AliExpress to the United States. If we carry on then and have a look at the USA versus the rest of the world. So essentially this image is the same thing the order volumes for the United States versus the rest of the world. Essentially there's more orders going through the Oberlo platform to the US than there is versus every single other country in the world combined. This is also reflected in the CPM costs. So your CPM the information that Facebook gives you for CPMs is your cost per 1000 impressions impressions is essentially when somebody sees it so when it pops up on somebody's device as an example and according to this particular website lead guru then the USA has an average CPM this is on Facebook too of $7.34 and the UK has an average CPM of $3.15 and essentially what this means is you can reach twice the amount of people when advertising in the UK versus advertising in the USA. What you have to keep in mind to take a pinch of salt with this particular information is this is all based on averages. So obviously depending on what kind of audience you're trying to target within these countries can obviously reflect how competitive or how expensive the CPM is that $3.15 is obviously as an average that $7.34 is obviously as an average it can be higher it can be lower depending on how big or how large how big or how small sorry the audience is that you select within these individual countries number two then it also depends on what you're selling so to answer the question of how saturated is drop shipping it depends on exactly what you're selling so again these images all taken from Oblo Oblo is a great resource for finding out this source of things because obviously all the orders they process are from drop shipping businesses and this is the total orders by category for the entire world so what we can see is that women's clothing accessories and home and garden are pretty much identical and if you compare these to say beauty and health and sports and entertainment then these two on the left are obviously a lot more competitive versus these two on the right if we scroll down and take a look at this other image taken from Oblo these are the total orders by category for the UK so what if we compare these two against each other then what they kind of indicate is that women's clothing and accessories is not wholly that competitive in the UK if we compare it to against the rest of the world so potentially if we can find a product within that niche then there's a lot of potential there moving into the summary then just to quickly recap on what we've been over and it's no need to make this video crazy crazy long don't always immediately jump to the US or think the US when it comes to running a drop shipping business yes there's a whole lot more products available there and shipping times may be quicker depending on obviously where your supplier is located but it's so much more competitive in terms of the illustrations which I've shown you in this video so even though yes there are more customers and people do spend more money there's also a lot more competition over there so it doesn't always translate into an easier business when it comes when it comes to being successful and if there's one piece of advice that I want you guys to take away from this video is instead of immediately thinking US think English speaking countries that aren't in the US and this leads me nicely onto the top countries to drop ship to outside of the US so this is the top 12 English proficiency index taken from Wikipedia and essentially what this illustrates is all the countries which have an English proficiency score of very high and what proficiency see means is essentially the population of the country which actually understand English can read it can speak it so on and so forth so my advice is if you did want to experiment with some of the suggestions in this video and test some of these countries would be to set them up set your assets up to buy them up country by country measure things like your click-through rate your cost per link clicks if you can actually get any conversions from any of these countries once you've got all the information and data back from the tests you've ran on Facebook then it'll give you a clear direction to go in so let's say for example we take the top five countries and we separate our ad sets up for each one of these and we find that let's say Sweden is the highest converting we're getting really good results then what we do is actually then kind of double down on what's working to set my store up to kind of be based around a Swedish looking store in terms of the currencies and you can even look at maybe getting a virtual address over there so you can have maybe even like a Swedish phone number two so it is set up as essentially from somebody looking at it from the outside is a Swedish business based in Sweden which in turn is going to help customers trust you a lot more so definitely something worth taking away from this video it's don't always think us think other countries outside but also have a high English proficiency not to mention obviously England itself moving down then into the top three tips to stand out from your competition they're quite simple but trust me the impact of these can make a significant difference number one is original content every social media platform out there prefers original content I've noticed it myself when I repost something from somebody else the reach it gets will be insignificant versus an actual piece of content I've created myself on Instagram and on Facebook so don't underestimate the power of that when it comes to original content make sure your ad is original and make sure the product photos on your Shopify store are original as well so for instance if they see a particular ad for products they go on the website that website looks really really dodgy or the products super expensive there's no contact information they're going to leave the website go back to Facebook and think I'm not trusting them the guys are not going to buy the products from them one day later they see the exact same ad but it's from your particular Shopify store they're not going to click it they're just going to think I saw that ad yesterday assume it's the same business and therefore potentially going to lose out on the sale you can lose out on the customer but by having original content original ads original products photos it separates you from everybody else who has a typical Ali express dropship in store and in turn it's going to lead to a higher CTR a cheaper cost per link click rate and a higher conversion rate more ultimately on Shopify as well number two really quick easy simple one is to brand the product it makes you look much more professional this can help if you brand the site as well and actually name the site after the particular product so for instance if you come a really across a really cool product and that has loads of kind of information and photos and content behind it you can build a one product store behind it so give your product an actual name not just a description so as a quick example if you're selling let's say charging duck stations and instead of naming it the description which I see a lot of people do so a lot of people will just name it four in one Apple charging duck station give it an actual name and actually brand the product so it could be called the pro charger four in one Apple charging duck station because it just helps your business kind of own the product it takes ownership of it and again it just separates you from say a generic listing on eBay number three is credibility probably nine stores out of ten while I review do not have these fundamental and basic expectations that customer would want to see when they go into a site I've seen it countless times before in people's ads on Facebook somebody will somebody will comment sorry scam store no telephone number and no address so what you need to do is include all of these things on screen it may seem pretty daunting but you can pay for these services so you haven't got to put your personal telephone number haven't got to put your personal address and you can get all of these things for about forty fifty pounds per month which seems quite expensive but in reality you only need to really make two or three orders and it covers the cost of these and plus by having these things it will overnight it will drastically make a difference if you're getting a significant amount of volume to your site these things can make a difference overnight and trust me the return on investment for these sorts of things and far outweighs the cost of them so have things like a telephone number a physical address you can use a virtual office PO box I don't really recommend PO boxes that often to be fair opening hours if you have specific opening hours on your store you haven't got a hit here by them but it just gives off that impression of professionalism like you have a physical office that has people in between certain hours a live chat function super easy to do customer photos so one thing I like to do on some of my stores is when customers tagged me on Instagram or sends me a photo or puts it in the comments I'll put it on the website I'll put a badge over the top of it which clearly states customer photos because then it's like a real life photo of the particular image of the particular product showy and actually shows that somebody's bought it and again it's just great social proof and obviously not to mention reviews it's over 60% of online shoppers will look for reviews in a product before committing to a purchase so if you don't have reviews on your site on your products then you're losing money there's no two ways about it you're definitely going to be losing out on potential customers so with that being something guys that pretty much wraps up the video if you're still watching still with me I really do appreciate it the support on the channel is awesome trust me it doesn't go unnoticed if you enjoyed the video please do make sure you leave a like any comments questions video suggestions just post them down below and ultimately if you enjoy my content make sure you subscribe so you don't miss any future videos one last thing before you go if you are looking for a program which comes with tons and tons of content and resources my full support and guidance make sure you check out the Ecom Academy there is a callback service I jump on the phone is me who will be talking to you on the phone before you commit we can go through any questions or hesitations you have put those to bed and get you started on the right track basically so yeah make sure you check that out first link in the description and I'll see you in the next video