 Hi, and welcome to the workshop. This is five business habits to create your ideal business. My name is George Kow. I am a business and marketing coach that focuses on creating authentic businesses with authentic marketing that brings out your passion, your love, and creates a viable business in the world that supports you, your loved ones, and supports your highest gifts and your highest calling in the world. So I want to welcome you here. This is the first day of 2015, so happy new year. And it's really an ideal time to be setting intentions for how this year can be even more fulfilling, even more impactful in a positive way on your life and in the world than the previous year, how you can grow more wisely and with more compassion this year. So I want to welcome you. And before we get going on the actual content, just a couple of quick housekeeping items. One is that many of you are actually watching this on the event page where there is a commenting available to you. The commenting on the event page will be located below the video itself. And I just want to really welcome you to comment as much as you would like. Look at this, the comment thread, it's sort of like a chat thread. And I teach a lot of classes, and especially with online classes, I always tell my students, feel free to pass notes among each other. And so the comments area, the chat area is like passing notes to the rest of the class. And what I encourage you to comment is anything you hear that you want to remember from this workshop, I welcome you to write it as a comment, even if it's just a few words, what you want to remember. If you do that, you will likely solidify that learning, and even more importantly, it will help others also solidify the learning. And one more thing about comments areas, when you type in a comment and click on, let's see, when you type the comment and then click share or post, it may take half a minute to actually show up on the comments page, just because there's probably a lot of people commenting at the same time. Just real quick, I want to send a shout out to those who are already commenting, Kate and Sandy, Melanie, Julie, Carolyn, Lisa, Olivier, Iris, Joyce, and so many others who are just joining us and commenting, welcome to you. And one other thing I want to say is that I always look at my webinars as a community building experience. So throughout this workshop, I'm going to be giving you some time to actually comment. There will be little periods of two minute silences for you to comment and then read other people's comments. That's why this is interactive. But as importantly, I want you to look at the comments that are going by as being written by your potential friends. These are kindred spirits who are, of course, drawn to my community because we probably share the same values of really seeing business as a way to express our calling and bring more wisdom and compassion to the world. I am unlike other business coaches who talk profit, profit, profit. Of course, profit is needed for a healthy business, but I think it's in terms of our daily focus, it's wiser in the longest term view, in the view of eternity of our souls to focus more on how can I be wiser, how can I embody wisdom and compassion today, including for oneself. So look at one another as kindred spirits and really, as you look at the faces going by in the comments thread, send them a smile, send them a quick blessing. If you want to, you can actually click on plus on their comment just to encourage them. Think about when people like your comments or click on plus, how you feel encouraged, and I invite you to do the same. Turn that around and give that feeling of gratitude and appreciation to others, and you'll find your life richer for it, and you'll find your experience at this webinar, perhaps richer for it. And the other thing I want you to notice is if anyone commenting is really resonating with you, I encourage you to contact them after the webinar to just appreciate them, say, I really appreciate your presence on the webinar, and even to invite them to a exploratory call with you just to get to know each other, not selling anything, but to get to know each other's sense of what your calling is, what their sense of what they're calling is, and how you might be able to support each other, even just for that call to support each other with love and encouragement, maybe any resources or advice that you have for them. So if you do this, I've done probably by this point almost 1,000 webinars, and I love seeing even years later people come back to me and say, George, I met, you know, who is now my best friend on one of your webinars. Now you may or may not meet your best friend, new best friend here, but chances are you'll meet kindred spirits. So do make an intention that after this webinar you'll reach out to someone that you're really resonating with, maybe more than one person, and see if they want to do a 15, 30 minute phone call just to get to know each other and see how you might support each other. All right? Okay, so without further ado, let's get going to the content itself. Now why is this webinar important, or why is this webinar called Five Business Habits important, I think for every solopreneur especially. If you are someone who is building your own business and you pretty much do most of the activities in your business, maybe you outsource a few things, but you really do most of it, I think this webinar will be really important because you are, as a business owner, as a solopreneur, you are simultaneously the CEO, you know, chief executive officer, you are also the CMO, the chief marketing officer, you're also the COO, the chief operations officer of your business. So you're wearing multiple hats, and so it's really important for you to optimize each day that you work. Now, not every day is going to be perfect, and I'm not saying that you need to be perfect in your days, but just to work towards that direction and always keep on giving compassion to yourself because if you don't give yourself compassion, you are the most important person who is always with you, always give yourself compassion. So I always frame my teaching, hopefully, around that framework of, it's about progress rather than perfection. Progress not perfection. Now, why are habits important? Just as habits form, habits comprise your character, your personal habits are your character. Same thing, your business habits form your business itself and your business results and the joy you derive from your business. It's all about your business habits. If you don't have good business habits, you probably won't have a very enjoyable business and a viable business, but if you have excellent business habits, chances are you will find business results not necessarily quickly, but in due time. If you have good business habits, your profits will show for it, and your joy in your business will also show for it. So habits, one more thing about habits is that it's not something that happens overnight. Habits are patterns of behavior that are developed based on repetition. So think of what I'm going to be teaching you today as a menu, as a buffet of habits that you can pick and choose from. And what I recommend that you do is listen and absorb what I'm teaching you today, but really listen for one habit that you're going to apply, you're going to design and implement into your life based on this workshop. I would love for you to come back to me at some point, maybe in a week, maybe in a month, maybe in a year, and let me know, you know, because of the workshop I attended with you, George, on January 1st, my business is better as a result of this particular habit. So listen for one thing you're going to implement today, and I would actually love to know, even before the day ends, what your one thing is. You can comment it directly in our comments area. But again, write as many comments as you want, whatever you're learning, what you want to remember, and help others remember, comment, but also at the end of the webinar, make a comment and say, this is probably going to be the one thing I implement. So, and I bet you're going to also really enjoy seeing what others say about that. Okay, habit number one. Actually, quick overview of what the five habits are. Habit one is enrollment, which is the activities you do that bring in new clients and repeat business and repeat sales in your business. That's enrollment. Habit number two is content. Content is how you explore your thoughts and your true calling in the world, how you bless others in your exploration and in your sharing. And of course, when you explore and share your thoughts, your client's benefit because you're growing as you're exploring and sharing. And also, your business benefits because you're continuing to grow a tribe of true fans of you. So that's the second habit is content. The third habit is improvement. The most authentic way to market your business is actually for you not even to have to market your business. It's for your clients who have used your services, who have found so much benefit from your services that they naturally talk about your services when they're with a friend who's struggling with the same problem or when they're with a colleague and they hear that they're wanting particular goal that you happen to help people achieve. And they share by word of mouth. That's really the most authentic. The irony of authentic marketing is the holy grail of authentic marketing is that you no longer have to market your business. It's being done for you because your services are so good, so life changing. And so that third habit is about doing ongoing activities to improve your services, to improve your client experience so that people more and more want to just share about your services in the world with other people or just on social media even, right, and to share your content as well. Improvement involves improving your content as well. The fourth habit is recovery. What would happen if someone went on a race, a marathon race, and they just or even any kind of race, they just kept racing, racing, racing, and they never stopped to rest? They would die of exhaustion. And so the same thing or they didn't rest enough, right? They would collapse from exhaustion and damage their body. The same thing with your business and with your daily activities is if you work, work, work, work, work and you don't have a good rhythm of recovery, you're going to find yourself burning out and if you burn out, you're not going to be able to achieve that calling in the world, okay, your highest calling. So recovery is extremely important. We'll talk about that. This is what the best athletes do but also the best business professionals do is they sprint and recover, intense activity and then full recovery, okay. And one of my favorite books called Be Excellent at Anything by Tony Schwartz, he says fitness is defined as how quickly you recover after intense activity. So if you're able to recover quickly after intense activity, that's called good fitness. And so same thing in your business. If you come across a business setback, if you have a difficult conversation, if you have a really intense work period, how are you recovering? Okay, is that a habit? The fifth habit is awareness. Awareness is extremely important because it's a moment to moment, day by day, hour by hour, checking in. How is my energy level right now? Am I actually tired but I'm just kind of keep on going with Facebook or whatever it is? Do I need to lay down on the floor for three minutes and be refreshed? So recovery isn't useful unless you have awareness, right? So I kind of wrap it all up with awareness. So let's get going first with the first habit. And while I give you time to just kind of absorb what I've just said about the five habits, I'm taking a quick look and thank you Joyce for sharing what her three words to focus for 2015 are mindfulness, purpose, and service. Wonderful. I love that, Joyce. I'm in full agreement with you. That's actually a great exercise. I welcome all of you to comment below the video. What word or words represent your intention for this year? So wonderful exercise. Thank you for sharing that. Karen Marie, want to thank you. Conn, great to see you here. And Nancy, great to see you. And David and Dawn as well and everyone else who's been commenting. Okay. All right. Habit number one, enrollment. So there's a reason why I separate habit one and habit two. Enrollment and content. Now, this is interesting because in the world of marketing today, many people use the term content marketing or many people use the term education based selling. Okay. I used to do that. I did that for several years and I built my business quite successfully with that. By successful, I mean lots of revenue and profits. I have a new definition of success in my life. Redefining success is something really important to me. Success is to me not about revenue and profits anymore. It's about mindfulness, purpose, and service, like Joyce mentioned. If every day I can bring myself to those things, then that day I'm successful. I think at the end of our life, that's what we care more about than revenue and profits. And what's interesting is if we focus on mindfulness, purpose, and service, we'll get enough money from our business to be happy. So I don't believe anymore in education based selling or content marketing. Let me tell you why. When I used to do education based selling, my intention wasn't to educate you. Many of you have been with me for five, six years now. And you know how I used to do it. I used to bring you on free webinars like this. But really my intention, my ulterior motive is to try to sell as many of you as possible. Get as many sales as possible, right? And I did and it works and it brings lots of revenue and profits. So that's the dark side of a lot of internet marketing is that it works quote unquote, but then I don't think it works. It didn't work for my soul. And I avoided that for years until the past year I really came, I woke up and realized I'm not that happy about my business. Because I wasn't being pure in my intentions. I wasn't being transparent with people, with my audience. I told them it's a free gift, a free webinar. I didn't tell them that really I hope all of you spend lots and lots of money with me. No. So that's education based selling. The true intention of the business owner comes in conflict with what they are saying publicly about what that campaign is for, what that event, what that webinar, what that video, what that article is for. And so I think when you sense an internal conflict, so some people are, I would say, blinding to this. They don't even have the sense that they have to sense the conflict of interest. But for those of us who do, and the fact that you're on this webinar means that we share the same values. You probably feel that internal sense of conflict. It's not beneficial, I think, to the heart, to the soul, to peace, to a true sense of fulfillment. That's why I separate enrollment and content. Now, when I enroll, I enroll. I tell people, listen, this is a call where you're checking me out, my coaching program out, and if it's right for you, here's the thing. If my product or service is right for you, and if we're in a sales call, an exploratory call that you apply to my coaching program, we do a call where you see if it's right, that I'm upfront about all that. Then, of course, I could say, well, I don't think the program's right fit for you, or hey, I think it is based on our conversation, right? Let enrollment be enrollment. Be excellent at that, and improve enrollment. And let content, let education be education, be content. Have the pure heart to say, when I do my content, I'm not holding back. I'm not giving you teasers, hoping that you'll then buy. And by the way, I've gone quite radical. I no longer sell any content. I made just about, well actually, over a million dollars in the last five, six years total, selling information, selling webinar modules, selling social media modules. It's basically stuff I could have put on YouTube for free and benefit even more people. But again, this is a model that's proven to work in terms of bringing you a financial success, and some of you are doing it, and if you're doing it with joy, if you're doing it with a real impact, a positive impact on people, I bless you for it, more power to you. I came to a realization that my modules and content wasn't impacting people the way that I really wanted to impact them, and I also didn't like the conflict of interest, that I was always giving teasers for free, and then hoping to buy. So the intention wasn't pure, and I felt that conflict within me. So now I let my content be content. All my content is now free. I no longer sell any content. All I do is sell my time, and I want to say one thing here, here's the irony, right? I used to teach productivity, and not just for me, but from other business teachers, you have probably heard monetize everything, monetize your audience, leverage your time. If you can spend one hour selling to one person versus one hour selling to 100, why wouldn't you just pick the latter? If you could spend one hour helping one person versus helping 100 people, why wouldn't you help 100 people in that hour? If you could spend one hour making this much money, and you could spend that same hour making 10 times that amount, why wouldn't you do more? Now, I understand that. I used to teach it, but I'm now upside down in my values. I think there's an upside down kingdom, an upside down world that spirit is bringing, which is that small is beautiful. The meek can be strong in spirit, that kind of thing. Mainstream business, it's hard to say all this in mainstream business, because it doesn't make sense statistically. It doesn't make sense return on investment, all that stuff. But what mainstream business doesn't measure is return on fulfillment. What mainstream business doesn't measure is the fulfillment return on your investment of time. It doesn't measure the karmic return on the investment of your activities and time and money. And so I now give all my content away. I don't sell content. I only sell my time. So I trade time for dollars, which some of you are going, no, you're not supposed to train time for dollars. You're supposed to leverage yourself. No, I have spent the past 2014, I spent an entire year only doing one-to-one coaching. And I will tell you, it was the most fulfilling and creative year of my business. I saw the most impact in my clients I've never seen before. And also in the content, I gave it all away for free. I saw a liberation, a liberation of my creativity. I had a renaissance in my career because I no longer was holding anything back. So it's radical. If you're making a living selling content, don't make the change overnight. Don't say I'm going to follow George's footsteps. You might want to make the change gradually. But it's truly a fulfilling experience and a life, a fulfilling life. So, okay, back to Habit One enrollment. You need a regular rhythm to have a sustainable, viable, financially viable business. You need a regular rhythm of enrollment, of enrolling new clients into your business. Otherwise, how are clients going to come to you? Do you think you can just post on social media and hopefully people, you'll build enough fans, people will figure out how to click on your about section on Facebook and click on your website and then click on your services and then buy. That's too many steps, right? You need a more direct rhythm of, all right, I'm talking to people about my services, you know, like products. And so this rhythm can be, for example, in person, there's a list of activities. Now, most of the stuff I'm going to teach has already been outlined for you. Like I said, I'm not holding anything back. So I wrote out everything I was going to teach in the outline. So you can read the outline if you want. So I'm going to say stuff that's not in the outline. I might mention the outline quickly. Some of the activities to enroll clients are doing in person speaking. That, by the way, in person speaking, I have seen in my own experience and many, many people's experience is really the number one way to enroll clients. So giving in person workshops, being a guest speaker at a networking event, whatever it is, being in person, speaking, sharing your knowledge and advice. People just feel that in a different way and they trust you so much more than even just a webinar. Webinar is good as well. That's what I'm talking about. But in person speaking, the challenge of it is actually getting gigs to speak. One way you can get gigs to speak is to go to meetup.com, and plug in zip code out. And the meetup, I think, is worldwide now. So plug in your location, your city, and look at all the different meetups that are available and contact the hosts of the meetups to say, hey, congratulations for creating this audience. And I've got a lecture that has helped a lot of people. Only say that if it's true. You might want to practice it first with friends and family and practice it with webinars. But I've got a lecture that's helped a lot of people workshop. If you typically charge for it, you might want to say that. And if you want to do it for free, you might want to say that. Or you can work it out, partner with the hosts of the meetup to charge some fee for the workshop that you would do for their audience. They can keep 100%, or they can keep 50%, or the 100% can go to their favorite cherry, whatever it may be. The point is to get in front of people and speak and share your message in an hour or 90 minutes. And then at the end of that workshop, be sure to let people know what services you have available and let them know. And the enrollment conversation is a, there's a lot we can say there. Maybe in another webinar, I'll talk about the enrollment conversation. But in person speaking, it's the best way. The challenge, again, is getting people to say yes to you speaking. I've been kind of lazy in getting people, speaking engagements. So in all of 2014, I only had two in person speaking engagements. And both times, I didn't even try to sell. I mean, I'm this pure in my content. I didn't even try to sell. And both times, I got two clients from each event, small events that came out of that without even trying. So if you have the wherewithal to really knock on doors, so to speak, contact meet-up owners and other local groups and speak, if you can keep asking, asking, asking, and don't take, not don't take no for an answer, but just keep asking as many as you can, you will find that that's maybe your best way to get clients. Another way is virtual speaking. I prefer this method because it's so much easier to send out an email to my friends and colleagues and to my email list and say, hey, I'm doing a workshop. Now, the difference from my previous workshops to this one, or to 2014 and now, and going forward, is I used to sell on my virtual workshops and I no longer do. So I guess I'm lucky enough where I've built up enough an audience where I don't have to do much selling anymore because I've spent five years building an audience, six years now building an audience. So when I have my services are available, I just send an email to my list. I send a couple of emails. If needed, I'll do a particular virtual speaking where I give people the opportunity to learn more about my services, but I'm clear what that's for. And, but anyway, virtual speaking, virtual speaking, you can do this by, listen, there are people right here in this workshop right now with you that have audiences or have friends who have audiences. If you get to know the people in this workshop and again, get to see how you can help each other, when it comes to networking successfully, where people want to help you, it's really about coming from an intention of win-win. How can I help you and how might you support me? Okay, ideally it's coming from the intention of them winning even more than you win, but of course you want to make sure you communicate how they can support you as well. But don't come from a place of, oh, I'm looking for this and who can help me? I mean, yes, that will work as well. And that's, again, the dark side of certain sales tactics and networking tactics. They work, they bring business, but they can do averages and they can, long-term, it's not helpful for the soul in my opinion. So come from the point of at least win-win, if not benefiting them even more than you benefit yourself, okay? So, okay, other things I'm going to quickly name and what we're gonna do now is we're gonna go into two minutes of having you share your ideas if you haven't already. Some other ways to enroll people include letting your peers and letting your peers know that your services are available. If they know anyone who's dealing with this issue that you help people solve or trying to reach this goal that you help people achieve that they send people your way. I have a post on my blog with a sample, actual sample emails, a couple of sample emails on how to reach out to one's peers about one's services. So you might want to check out my blog for that. After I record this, I will also put the link underneath the video to that blog post. Okay, requesting referrals from your clients. When was the last time you approached your clients about referring people to you? If you don't do this, let's say once every three to six months, you ought to consider it. Make it easy for them to refer you by giving a little template they can forward on to friends who need your services. Let's see, following up regularly, hugely important. Whomever you're contacting about your services and about referring you, are you following up as a habit? I'll tell you, in my six years of networking worldwide and with lots and lots of people, almost, and I have, I'll tell you, I have easily thousands of people in my network. And in the first degree, of course, I don't know many, many of them well at all, but they're directly connected to me somehow through Facebook, LinkedIn, or email, or whatever. Thousands of people, okay? Many of them are business savvy. Rarely does anyone follow up with me when they first communicated to me about something. Again, if it's a win-win, right? Rarely does anyone follow up. And those who do follow up, I remember them and I'm much more likely to refer clients to them. And as if follow up, meaning make sure when you follow up with someone that they know what services you provide and also be sure that you're really coming from the intention of how can I help you? And be serious and maybe even make an actual suggestion how you might be able to help them given what you've seen on what that they've been writing about on Facebook or maybe they've been asking a particular question on Facebook or in their blog, they're working on a particular project. Come from a true intention of helping, doing a little bit of research in advance if you can. So follow up regularly because the people who follow up are the people who get the business. Top of mind cannot be underestimated by what I mean by that is people, when they think of someone who needs help in the area that you provide are you the first person who comes to mind. Now you don't have to be a best-selling author to be the first person who comes to mind. You could be the person who follows up with them every three months or six months. You see what I mean? Even every month if it's appropriate, okay, if you have a real relationship there. Okay, so let me ask you, what enrollment activities, look at your own client base right now and your previous clients, what enrollment activities have been effective for you? And so what I'm going to do now is I'm going to have two minutes where you actually comment underneath the video on what enrollment activities have been effective for you. Now I encourage you, share at least one enrollment activity that has been helpful for you and you'll see others share and this will be a valuable crowdsourcing exercise. And for me to do that, I'm going to share my screen so you can see what's coming through and two minutes begins now. So go ahead and post one thing in the comments thread, some enrollment activity that's been helpful for you. Again, to comment, you go underneath the video. If you're on the events page and click here and then type something, you can make multiple lines, by the way, and then click share and it'll take about half maybe sometimes half a minute to for it to show up. Okay, so I'll just be silent while you write or while you catch up on the threats. All right, 30 more seconds. I want to thank everyone for sharing what has been working for them in terms of enrollment. And I just want to take a little bit of time to read what's been coming through and you can probably see it. If you're watching the video, you can see what's coming through as well on the comments thread. Nav, thank you, says that, well, so many comments coming. Nav says discovery sessions have been really helpful. I do it from a true intention to help people and not to make sales. Nav, I love that, because I actually do the same thing. In fact, I often get to the end of a discovery session. I'm almost forgetting to ask them about my services, even though it's specifically a discovery session that they know it's about my services. But right now, what I do now is I'm good about looking at the clock and three minutes before the end of the discovery session, if I haven't asked them, do they have any questions about my services? I go ahead and do that. So yes, thank you, Nav, for that. Connors, thank you, says after a performance, Connors does performances, an interplay performances, dance performances. He says after a performance, hanging out and talking with audience members. Wonderful. Laurie Bell says, hey Laurie, free intro sessions. Melanie says, I'm terrified of public speaking, but I do a weekly event on my business page that's completely free and no strings. It's led to several people purchasing my services. Wonderful. Connth says, what I do is I tell my friends I'm available for his particular services, tech, internet, mobile, for startups. He does several exploratory free calls and those that like my services, he says he does a one week free, no strings attached engagement for them. And at the end of it, we move forward, it all goes well. Wonderful. Yes, I actually kind of do that too. People apply to my coaching program and then they sign up. They don't pay anything. I don't request any money at all until just before the second call, a couple of days before the second call, I'll say, hey, here are the payment links. If you're ready to move forward, let's do that. Otherwise, we can cancel the second call. And they know that. People know that the payment is due after the first call, before the second call. And it works really, really well. Rarely do I have someone backing out. It does happen and when it does happen, I know that it's good because it wasn't the right fit. I better find out now than later, right? Sandy says, enrolling in the moment, have a calendar on hand at the moment of conversation. Let's see, Kate says, guest speaker on many groups and pages. Great. So a lot of, and Fiona's is giving tell a seminar. So lots of speaking that I see here. Let's see, Nancy says, a colleague makes it a habit to have coffee or lunch. Three times a week with someone new. Wow, that's hardcore. That's wonderful though. Yeah, let's talk about a good habit. Hopefully she's not burning out, but yeah, that's a lot. Annie says, lead free organized with theme small groups. Wonderful. Okay. So lots of other ideas here. Thank you also to Mary and Suzanne and Barbara and Iris and Dawn and Betsy and Joyce, Jackie, lots of others commenting. Thank you. All right, let's go on to habit number two, shall we? So as you can see, each one of these habits could easily be its own course. And perhaps I will create a, that's one of the things I'm doing actually this year that you can look forward to is I'm going to be creating free courses on udemy.com. U-D-E-M-O-Y.com. In all of 2014, I created tons of content, but they were kind of random. Like what do I feel like teaching this week? I just kind of taught a bunch of stuff. I recorded almost 70 videos in 2014. They're all on YouTube. Go to youtube.com slash hour highest work. And those are almost 70 videos, training videos, like half hour each on all kinds of useful topics there. But in 2015, my intention is to not do random stuff anymore, but to really do organized courses. So all my content, still going to all be free, but they're going to be hopefully organized so that you have assignments after each idea, apply them and have a community to talk about the assignments and that kind of stuff. So I'm really looking forward to it. Hopefully it'll help you all move forward, even more, even more impactfully than just having random videos there to watch. So let's go on to the second habit, which is content creation and distribution. So let me ask you this, right? If would the world benefit from some message you have to share? Is there some topic that you feel is important to have heard in the world, some idea that isn't being said enough? Or are there some values, or maybe there's a way of talking about something that isn't being said enough in the world? So in my experience, in my perspective, there's so much teaching about business online. There's so much teaching about marketing, internet marketing, sales, right? But there's not enough teaching about effective internet marketing from the point of view of a pure intention, from the point of view of prioritizing spirit first. There is so much, in fact, there's so many business coaches, marketing coaches who say, conscious this, conscious this. They are conscious business coaches or they're authentic this or heart-based that. And when I see them, I'm like, I have hopes that they are. But then when I consume their content, it's usually I find that they are really good at using conscious, authentic, and holistic, and heart-based to sell people who have those values. But they're still using tactics that are somewhat manipulative or non-pure or intentions are not quite right or something. So my message, my passion in terms of content is to bring the most effective marketing methods into the world that are actually based on perhaps more purity, more spirit, more love, more honesty. Imagine that, more integrity, right? And what's amazing is when you come from that perspective, you are so happy. I'm so much happier in my business today than I was in 2013, 2012. And I think people sense that and people want to work with me more because of that. Not necessarily more. I'm not saying I'm making more sales now, but I'm making definitely enough to meet my needs. So content, what is your passionate content topic? I would actually love to know. And I think others who are looking for kindred spirits would love to know as well. So go ahead and underneath the video, share what is the message if you can say it and just give us a quick, quick overview. I mean, it's not going to be perfect, but just whatever is off the top of your mind, what's the passionate thing you want to say? If 2015, if this next 12 months were the final year of your working life, what would you want to say? What would you want the world to have heard more of? What would you want the internet to have a bit more focus on because you were there? So share that underneath the video. I can't wait to see what comes through. And while you're sharing that, I'm going to talk about a couple more things and then we'll go into the workshop part where you can talk about how you're sharing content already right now that's working. I look at content no longer as selling or marketing or, oh, I hope I build the right. I hope people are coming into my lead funnel and either consuming my content and then the next step is to have exploratory. I mean, that's all good. Again, that's for enrollment. So be clear. We've already talked about the enrollment. You need to do that regularly. Enrollment, have time set aside for enrollment. Now we're talking about content, which is really for me about three things. One is exploration. It's hard to really know what you're thinking until you write about it or until you speak about it or until you illustrate about it. Until you outline about it. Until you share about it online. And so think of content, number one, x away, think of the internet. Think of social media. Think of your Facebook profile. Think of your LinkedIn. Think of your Twitter, Google Plus, Instagram, wherever you're sharing content, your blog, think your email newsletter. Think of it as a place for you to explore your most important messages. And I have several messages I want to share, right? So one area, as I said, you might say, compassionate marketing or honest marketing, that works to still build a successful business financially. Another topic I'd love to share is joyful productivity, right? So it's how do you work with love? How do you work diligently, yet not in a frustrated way? So I love talking about that kind of stuff too. And there's not enough of that in my opinion. How to work with spirit, how to work with love, diligence, humility, how to work with virtue, and have this overriding, this deep sense of joy around all of it. Peace. Another topic I love talking about is well, mindful activism, which is how to make the world a better place, more sustainable, green, verdant, socially happy place. So those are just some of the things I love talking about. I love talking about spiritual growth as well. So exploration, right? The first purpose of content is to figure out what you're really wanting to say and to say it better each time. So exploration is how do I, if I've said something before and I want to say it again, how do I say it in an up-to-date way, the new way, okay? Second reason is generosity. Nothing can replace the feeling of giving without return, giving without even an ability for that third receiver to give you anything back. And when you come from a place, I'm giving because giving is good. I'm giving because it's good with a capital G. Even without any kind of return, like, oh, I'm giving because, I mean, the, the, I guess the most spiritual return, you could say is that it makes you feel good, that it makes your heart bigger, it opens your heart more. You have building good karmic points, but even that is not as ideal as simply doing good, whether or not you feel good or karmic points or whatever, but doing good because it's good. It needs to be done in the world. It deserves to be done in the world. And I want to challenge you and encourage you this year, go in that direction, try practicing that to give because it's good, to be generous because it's good, to share without holding anything back because others somewhere down the line will be helped by it. You might not get likes and shares right away on your Facebook post, but know that it's out there, especially now Facebook just made a change in the past couple of weeks where every Facebook posting that's shared is now searchable. Now it depends on the privacy. If you share that posting with the public, then anybody on Facebook can find that posting using searching whatever words they're searching that is in your post. Isn't that amazing? And I just want to show you actually real quick because I think it is important and just to give you a sense of what's possible. I'm going to show you my screen right now so that you can see in a moment. You'll be able to see here. When you come to your... This is my Facebook. You would go to your own. When you come to your Facebook and you're posting something and this says public, most of yours probably says friends, but you choose this as public and you post it. Love, service, whatever. Whatever I'm saying. And then click post. That means anyone who is searching the word love will be able to find your post, find my post if I posted that. It doesn't matter if they're my Facebook friends or never heard about me before. You see what I mean? Love. Of course, Facebook will prioritize the postings from your friends first so whatever you post, your Facebook friends will be more likely to see that when they search for love or service or whatever it is. I mean, not selfless service. Wonderful. Selfless service. That's actually a nice thing to search on. Selfless service. So the way you search for it is you type in your keyword or key phrase and you click on the search button and then make sure this is posts and now you're seeing people Maryam posts about selfless service, et cetera, et cetera. So isn't that wonderful? So I know that it's benefiting someone even though I didn't like Maryam's posts, which I will, but even if I didn't, know that I think of Maryam more kindly because she has these ideas, right? And maybe this encouraged my day in some way, right? So hopefully that helps. And the third purpose of content is visibility. Well, actually, I think I've already said that. You're posting, whether it's Facebook, Google+, Twitter, your blog, is going to be bringing you people. It is. It might not be bringing you 1,000 people overnight, but it will. And think of your content as kind of like, every time you post something, think of it kind of like putting money in the bank. When you put $10 in the bank, you don't go, oh my God, I'm going to be rich in a year with $10. But if you keep putting $10 in the bank, even a dollar, if you keep putting a dollar in the bank every day, right? After 10 years, you'll have a lot more than what you put in because of the interest. After 20 years, a huge amount. The great thing about the internet is, thankfully, it works even faster than that. So every time you make a posting and make it public on Facebook or on Google+, or wherever, even if it's not public, even just for your friends, you're building interest, social interest, social capital, you're building that for your business, for your brand, essentially. So this is a little bit selfish, I would say, the visibility. But don't even, so I would encourage you to, in terms of thinking visibility, think about how to post as publicly as possible. But beyond that, let go of the attachment of how many likes you have or how many shares you have or how many comments you get. Let that go and share as hopefully as possible, as from the heart as possible. After this is over, I'm going to post underneath the video a link to my mind map about how to make content more engaging, how to make content more engaging so that you can actually be truly generous to actually help people. And if your content is engaging, it'll actually help people if they're more likely to like and respond and share all that good stuff. By the way, if I said something that I would share and I didn't, I forgot, please remind me by just posting a comment underneath the video and I'll be sure to share it, okay? All right, so ways of content include, and let me talk about some of my favorite ways, creating YouTube videos. I know some of you are probably shy about public speaking like I was as well. And I didn't, I don't share this a lot, but when I was a kid, I was one of the, I was one of the most quiet and people in my class. I'm an immigrant and I think being an immigrant, I didn't learn English as my first language. So I was very quiet in elementary school and I remember still today, one of the bullies spoke up in class in front of everyone. And I think I don't remember what grade, like third or fourth grade and said in front of everyone, George, you're so weird. Why are you so quiet? And I always came home to my mom. Sometimes I would come home crying, say, mom, I don't know how to talk. I don't know how to say things. Other people are funny. Other people are witty. I just don't know how to say things. I don't know how to say things. And look at me today. You can't shut me up. It's because I found myself in certain environments where I was encouraged to speak and loved regardless of what, and that's why I'm on a mission these days is to always try to create community. Online is how I do it, where people can say whatever they want to say and be loved for it. And so I encourage you to think about creating a YouTube video this year if you've never done it. And something else I will post as a resource is 10 easy steps to creating YouTube video from whatever technology you already have. If you're able to watch this, chances are you can create a YouTube video without buying anything else. I'm creating this video simply with a laptop. I don't have a headset. I don't have a special microphone. I just have a laptop. That's it. With a built-in webcam, with a built-in microphone on my laptop, inside my laptop somewhere, I think it's on the left. I don't use any other fancy technology. I just use whatever's given to me and I created 70 videos, YouTube videos last year. I don't even do editing of the videos. That's how ghetto my stuff is. But people find benefit from it. And yes, I could make my content more engaging if I had it edited. And if you can do that, you have the time and resources to do that great. But think about just creating a simple YouTube video and think about sharing it just in... Create a one-minute YouTube video saying, Hi, everyone. This is my first YouTube video. Got inspired by this webinar to do it. And just share it. Share the link directly in this event page just to encourage us all that you did it. And then the first couple of times you watch yourself on video, you're probably not going to like how you look. I hated how I looked when I first started doing videos and I hated how I sounded. And that was back in 2009. And I avoided doing videos until I finally started doing them in 2013. It took four years to finally get over it. I wish I had someone to inspire me. Like, I'm trying to inspire you now to say, No, just do a one-minute one and share it with me. Share it with us. If you send it to me on email, I may not be able to respond because I get a lot of email. But share it on this event page and someone will hopefully give you a thumbs up on it. Just encourage you. It's safe. The more you watch yourself on video, the more you'll get used to it, honestly. I used to think I'm ugly on video. I used to think I sound terrible. Now I like how I look on video. I'm a little egoistic now. Like, I like how I look on video and I like how I sound. I don't care if others don't. But some people do and that's enough. That's enough, right? So I encourage you to create YouTube videos. YouTube videos are great because the title of the video as well as the description of the video is picked up by Google in a very powerful way. It's even more effective than posting blog posts. That's how much Google values the keywords in the video titles and in the descriptions of the video. Okay? So posting on Facebook, Twitter, Google Plus, LinkedIn, social media basically. Great way to share content. Contributing in online groups and forums. I have an online group on Facebook called Our Highest Work. You can go to ourhighestwork.com to find the link to that group. I want you to join it. It's a public group and I'm trying to make it safe for people to share whatever their passion is. So contributing, meaning responding to people. Responding appreciatively and helpfully you can. Okay? So you know what? I'm going to pause for one minute now. And I want to invite you to share underneath the video. What is one way that you've shared content that you have found to be effective for you in terms of allowing you to share, to explore your ideas and to really help people? What's one way you really enjoy sharing content? So I'm going to go back to the event page and show you what comments are coming through. And I'm just going to be silent for one minute while you share and while you check out what others are saying. All right. I just want to just thank all of you for coming through with your comments. Those of you who are saying that I've come a long way and that you love me, I really, really appreciate it. Really appreciate it. So yeah, so feel free to keep commenting on what has been helpful for you to share content. What platform, where have you found yourself sharing most, most, maybe freely or in a way that you really enjoy? I would love to see that. And I want to thank Iris and Jan. Hello. And Lisa for commenting here and Kristoff. Something that, let's see, can't share that I want to say out loud is, he says, compound interest is the eighth wonder of the world, a quote from Albert Einstein. That is awesome. It works for money. It works for network growth, community building. Unfortunately, our human minds are not hardwired to understand the power laws such as compound interest. And understanding or knowing the secret of compounding is half the secret. Doing it is the other half. Brilliant comment. Thank you, Conn, for that. Okay. So I'm going to encourage you to keep sharing on the comments and what's working for you, but also just to share what message you're so passionate about that you want the world to know, such as what Shweta just did. Thank you for that. Okay. So let's go on to the third habit. And I just want to say that we are almost at the end of our hour. And one of the things I'm still not good at is limiting the time of my longer webinars. It's easier for me to time my shorter ones, but not the longer ones. So this one's going to keep going. I hope you don't mind. If obviously you need to get going, please get going. This is being recorded. So you can watch this later or maybe even rewatch it to get something new out of it. Those of you who can't stay, let's continue having fun. And let's kind of finish off on the three other habits. Habit number three is improvement. And I don't hear this enough when I hear business coaches and marketing coaches talking about building businesses. Rightly so, they talk a lot about selling, and enrollment, and content, and all that stuff. But not enough business trainings talk about the importance of making your stuff really awesome. The unfortunate thing is if you're really good at selling, you can sell anything no matter how crappy it is. I did, okay? I'm lucky to have built my sales skills over the years. I'll send a shout out to those of you who are involved in network marketing, because my family has been involved in network marketing for 15, 20 years. And so given that I grew up in that kind of environment, and I did some of it dabbled in some of my, so I don't longer do it. So please don't approach me with your network marketing opportunities. But I no longer do it. But I totally respect those of you who do because it really taught me a lot about how to sell and how to network. And so I've gotten good at selling. And I would say that in the first couple years of my business, I sold stuff that, well, from my perspective today, wasn't that good. But people bought it in droves because I was good at selling. And I was good at networking. I was good at networking with referral partners, you know? And so all the business trainings out there that are teaching selling, it's almost like we all should be teaching improvement first. Because if your thing is so good, the more impactful your services are, okay? And the more delightful the experience of your clients are. So those are two separate things. How impactful your services are, that's one thing. And the other thing, oh, I wanted to answer someone's question. Lisa asked, what was the second benefit of content or certain purposes, generosity? Exploration, generosity, and visibility, okay? So the three there. But in terms of improvement, there's improving the effectiveness of your services. And then the other improvement is improving the delight of the client experience all throughout the client's interaction cycle. What I mean by that is there's such something called touch points. Touch points. Every time a client interacts with your business is a touch point. So whether they are reading your email newsletter, whether they are on the phone with you, whether they're leaving a voicemail for you, the voice message is that is a touch point. Whether they are seeing an auto responder from you, whether they're seeing your logging into their membership site or whatever you give people. Everything is a touch point, the exploratory call, the email you follow up with them. Everything is a touch point. And the more, and when it comes to improvement of your client experience, you want to kind of map out all the touch points from a typical client. From how they first heard about you to contacting you about your services, to the follow up, to the actual client engagement, the calls you do with them, the consulting or the advising or the healing, to how you wish them happy birthday, to whatever it is, all the different touch points. If you can improve upon each one, even just a little bit, to bring more happiness to that, bring more maybe humor, bring right. Some companies do a great job of every time you communicate with that company, it's kind of funny and fun and mail chimp, the email service I use, they're great at that. But that's the client delight experience, improving each touch point just a little bit every year. Whatever values you value, humor or lightness or more love, whatever it may be, having an inspirational quote, whatever it is, right. So that's client delight. But the other one is really the effectiveness of your service. And the effectiveness of your service improved by, it might be by getting your own coaching or your own healing in that area. So if you are an energy healer, and not just getting, not just getting your own services, but doing it with a particular lens, but particular observational lens on how is this person serving me in a way that's effective, and how is this person serving me in a way that's not, right. So I have many clients who are coaches themselves, and I consider myself a coach. So I always tell my clients, watch what I do that's effective for you and emulate that for your own clients and watch what I do that's not effective for you. And be sure you don't do that for your clients. You see what I mean? So it's a mirror when you use your type of service, you hire someone else who does what you do so that you can continue to grow in the area. Maybe it's taking classes. Another one that's really important is deliberate practice. Deliberate practice is doing your service with an observational lens on each part of your service. It's kind of like the client experience, you know, the touch points. But here it's more like, I'll give you an example. After each client call, when I remember to do it, when I'm not remembered, but when I have a checklist, and I always put it on my to-do list every working day to do my client checklist, the client checklist is after each call or at the end of that day, I will ask myself, what did I do well in today's client calls? And I'll write that down. Or if I've already written it down, I'll give it another vote that I did that well. And the second question I ask myself, what could I have done better? What didn't go well that I could do differently next time? And I'll write that down as well. And what I do is on a regular basis, maybe once a week or so, I'll look at that list so that it'll prime my brain for that week's client calls. That makes sense? So that's called deliberate practice. You may also survey your clients, you know, and this is what I do in my coaching program. Those of you in my coaching program will be getting this kind of survey. I put together an anonymous survey, meaning I don't ask for their name. And the questions basically are, hey, what's going well in the coaching program and coaching experience with me? And what could be improved? You name one thing that could make your experience better. And I send this survey out. And by the way, the survey tool I use is Google Drive. In Google Drive, you click on Create and click on Form. And it's a free survey tool that's extremely powerful. That's how I use this for all my surveys. And I send it out to my clients to take the survey without giving them their name. So that way they can be as honest as possible. Okay, so I'm going to pause now for another minute. And I encourage you to write underneath the video. What is one thing that you have been doing to keep improving your services? Or what's one thing you really want to do going forward to improve your services or your client experience? So with that, I'm going to share the screen so you can see what comments are coming through. And I'll be silent for a minute. So go ahead and comment now. All right, so keep on commenting if you like. I want to call out a couple of comments. Thank you, Kate, for your great comments. Kate is sharing what she's learning from the webinar so all of us can have all the summary of it right here. So thank you, Kate, for that. Thank you, Philippe, for your comments. Watching webinars like this is helping him improve his services. Thanks, Lisa. Let's see here. Joyce says, this is the George I first met many years ago. Glad you've reconnected with the True Purpose. Yes, thank you, Joyce, for being patient and sticking with me until now. I appreciate that. Glad we've reconnected. So anyway, one of the things I also want to say about improvement is that... Oh, it's another example of compound interest. You don't have to make dramatic improvements, but if you make one... So imagine this. If after every client session, you just make one tiny improvement for the next one, or if you even make one improvement each week in your client's services, imagine how much better your services are going to be next year. And the important thing to know about improvement is that the more your services are effective and the more delightful the client experience is, the less marketing you'll need to do. So imagine a simple chart. It's here to here. So here is where your services are not that great yet. Oh, actually, how do I say this? It's more like here to here. Here, your services are not that great yet, but you have to do tons of marketing to sell yourself. And then over here is where your services are amazing and the client experience is great and you do almost no marketing because people just do it for you. So that's really where I hope all of us head towards. The best marketing advice is to make your services amazing and the client experience amazing. Oh, and one more thing about improvement is improving your content. So the better your content is, the less marketing you'll have to do also because people just share it for it because it's so engaging. And remind me, I'm going to be sharing with you that mind map of how to make your content awesome. So with that, let's go to the final two habits. I think this will be a lot of fun for those of you who love personal development. These final two habits are actually about self-improvement, personal development, but I think it's especially relevant for, again, like I said, solopreneurs, those of us who basically run our businesses with maybe a little bit of outside help. Habit number four is recovery. I mentioned about recovery in the beginning of this webinar, so I won't belabor the point. But the idea is, do you have regular daily ways to refresh your mind, your body, and your spirit so that you don't stay in a place of frustration or mild depression? Now, depression is a whole other topic. I mean, some depression is clinical and chemical and needs to be solved that way. But a lot of us just have the temptation sometimes to go into mild depression and that really stops us or frustration with business setbacks. I will tell you from years of business experience, setbacks and failures are inevitable from what I've seen in business. Your business isn't going to go like this. We all have the fantasy that business kind of goes like this. You get better and better and everything just gets better and better over time. It's going to be more like this. It's hopefully going to go in a general good direction, but you're going to have dips. And the question is, do you want to go like this and keep going up? Or do you want to be like this and then like, like, you know, you don't want to, when the dips inevitably come, when the people inevitably say no to you, you know, prospective clients say no to you, prospective partners don't get back to you and you feel discouraged. You do a marketing campaign and there are crickets. All you hear is crickets. You sell something and nobody's buying. Those are the inevitable dips in business. The question is, how do you recover your spirit? Just like you don't just eat one meal a week, right? You refresh yourself several times a day with food. How are you refreshing yourselves several times a day in your spirit so that you can keep doing your business joyfully? I've outlined a bunch of self-care practices, things like napping as needed and things like that. I'll mention a couple of them. And then I want you, even now, even as you're watching, we're not going to, I don't think we're going to pause anymore, but just comment below on what recovery, what practice helps you to recover. Maybe it's something you already do regularly. Maybe it's a spiritual practice. Maybe it's an exercise type of practice. Maybe it's a body movement practice. Maybe it's a, you know, some kind of music you listen to or whatever. Comment below on what helps you recover your spirit and your optimism again. What's that quote from Winston Churchill? I'm sure one of you knows this quote about success is going from failure to failure without losing your optimism, your enthusiasm. That's really what's needed to build this ideal successful business. That's what's really needed for success in any endeavor in life is to not lose your optimism. And that's also simultaneously the hardest part. I'm hoping that in a community like this, and if you connect individually with people on this webinar, you'll find a network of people you can always turn to to help recover your enthusiasm and your optimism for your business. Some of the things that really work for me is several times a day, I need to literally take a nap, you know, lay down. Okay, actually, I take one nap a day. That's after lunch. And it's for about 10 to 15 minutes. Ideally 15 to 20 minutes. But that nap allows my afternoon to be optimistic and effective. But I don't take my nap. I'm going to be frustrated in my afternoon. And I know that about myself. And I do that practice religiously. And that's what allows me to be effective in the afternoons. But sometimes, even in the morning, mid-morning, I need to lay down on the floor or sometimes in the afternoon also. I need to lay down on the floor for just two or three minutes. And as I lay down on the floor, I imagine my body. I imagine the floor supporting the heaviness of my body. So that allows me to go and I might breathe tense and then relax on my outbreath completely, that kind of thing. Just laying down for two or three minutes, I can get back and become optimistic again. It's so much, your brain and body's energy level makes such a difference in your optimism. And your optimism makes such a difference in your confidence level, your temptation to succumb to fear or not succumb to fear, et cetera, et cetera, et cetera. Your happiness in your business. That works really well for me. So I'm going to pause here and I'm going to see what you all are posting. And as you see what the comments are, I invite you to ask yourself the question is, what recovery activity are you neglecting that would really make a positive difference in your business optimism? Okay. So go ahead and comment. And I'm just going to name some of the comments now as you're saying this. Thank you, Don. Christoph says, being in nature. Oh, absolutely. Absolutely. Thank you. Kate says, wonderful quote, the snow goose need not bathe to make itself white. Neither need you to do anything but be yourself. Eileen Caddy, thank you for that. Iris says, what helps is meditation, going for a walk, getting out in nature and painting. That's great. Lisa says, doing some deep breathing, some tapping. Okay. I want to mention this. For some of you who know the power of tapping, if it's worked for you, you might have forgotten to do that practice, to bring it back, to do it on a daily basis. So be sure to do that. That's wonderful. Okay. So thank you all for your comments. Let's go on now to the final habit. The final habit is awareness. Okay. Awareness. Now, some of you might be saying, awareness of George, you don't have to talk about awareness because I'm already very aware. I'm very conscious. Every conscious person, every conscious person I've ever met, understands the power of continuing to be reminded about the need to be aware and conscious. Be watchful. Both Buddhism and Christianity, and I'm sure other religions, constantly repeats to us to be watchful, to be mindful, to be guarding of your heart and your spirit, so that it doesn't get pulled down by failure, by negativity, and by other people, and by the media, and by all kinds of distractions. So let me again be yet another source to remind you, be watchful, be mindful. Okay. And what does that mean for you? And I want you to comment below. What I'm going to say about awareness, you may agree with, but you may also have other things you need to be aware of. Okay. So for me, what I need to be aware of, one thing is I need to be aware to celebrate more frequently. By celebrate, I don't mean throw a party. I mean to just even if I do something well, if I do good, okay, and I want to, any habit, this is actually from Stanford University studies of how habits are created. One of the key ways that habits are created is when you celebrate after the desire to behave. You deepen the groove in your neurochemistry to doing that desired behavior again. Celebrating can be something as simple as this. Yes. Okay. Whatever you need to do to make yourself feel celebratory. Yes. Or, you know, like put your hands out and like, or do a happy dance or, you know, go get a drink of water and whatever you need to do. You know, kiss your dog, kiss your cat to celebrate. Okay. Do that more frequently. Whenever you do a habit, a desired behavior, as immediately as afterwards as possible, do that celebration. That celebration, the shorter the celebration is, the more likely you're going to do it. So if you, you have this long drawn out process to celebrate, that's probably not going to work. So find that really short, quick, yes, kind of celebration that makes you feel good, celebratory and do that as frequently throughout the day whenever you do a desired behavior or do some good. Okay. So celebrate. So that's my awareness, awareness to celebrate. Awareness for energy recovery. I mentioned that already. I check in on a regular basis to see if, because it's not obvious to me anyway. I don't know if you've noticed this, but when I'm tired, slightly tired, it's not obvious to me. So I literally have to have something remind me to ask myself, am I slightly tired? Would a three minute floor nap be helpful? And the way I remind myself is, I have an app on my iPhone. For those of you on Android, I'm sure you have similar types of apps. In fact, those of you who know such apps, please comment below. If you have an Android, what app do you use on your Android to remind, that can be set to remind yourself throughout the day. My iPhone app is called Alarmd. Alarmd. And I bought the premium version, which is like $3 one time purchase. And something like that. And in the premium version, there's a feature called Day Timer. I think it's still what it's called. Day Timer, but a Day Minder, by the Day Minder, and it allows me to program very easily a ping, a soft ping every half an hour. And when the ping comes up, it says awareness, celebration, energy, and a couple other words that I'll mention. So gets, and by the way, a half hour every other, it's half hour, it's every half hour during my working hours. So from 8 30 a.m. to 6 30 p.m. it pings. That might be too much for you. So please don't let it become annoying to you. You might want to set a ping every two hours just to start off. Okay. But have some kind of reminder to check in with your energy level or celebrating that kind of stuff or whatever it is you need to check in on for watchfulness and mindfulness. I also need to remind myself that I'm doing something distracting. And the main thing, the main reason I find myself doing something distracting is when I'm afraid of a project. If I find myself responding to email, I only respond to email. I primarily respond to email once a day and that's at the end of my workday. Throughout my day though, I will quickly check my email at the beginning of each hour at least to see if there's anything urgent and important to respond to. Usually there isn't. So my email checking is like 30 seconds or whatever. But if I find myself responding to a non urgent, non important email throughout the day and the ping comes up, I'll know that oh pause, I am distracting myself with this activity or watching a video that I didn't plan to watch or on Facebook that I didn't plan for it or whatever it is or walking around or whatever it is. If I plan on doing a particular project and I'm not doing it, it's probably because of fear. And I will tell you my advice for getting over that fear. And I welcome you to comment below the video. What advice do you give to someone about getting over a fear of a project? Okay, so share that, share that. What advice would you give a friend if they're afraid of doing a project? They're procrastinating on it. They're delaying doing it. For me, it's because, okay, I'll give you an example. I have been struggling with the fear of creating the free course that I want to create this month on Udemy. And my fear is if I put that free course up, people on Udemy could give it three stars, two stars. I want five stars, but what if they give me three or two stars? That would damage my reputation online. If people search for me and they found my Udemy courses and see that my courses aren't that great. And so that was my fear. And how I got over that fear was a couple of things, two things. One is rational and one is more kind of spiritual. The rational is I was talking to some peers about that fear and that's something helpful for me is when I have a fear, I try to find someone to talk to about this, someone who understands. And I talked to a peer about fear, about this Udemy course. And she says, you know, actually, you know, she has experience with Udemy courses. And she said that she talked with, she took some courses from advanced Udemy users and said that even if you get a bad review, you can always contact the reviewers and say, hey, you know, thanks for your honest review. What could I have done to make this course better to make it a five-star type of course? And I said, one thing I could have done and if they respond and then you say, hey, if I make that change in the course, would you consider re-reviewing the course? And a lot of times people are willing to do that. And that's what I found out. I'm like, oh, great. So it's not like, oh my God, my thing is on Udemy and some of you write books and you're like, you're afraid to write books because it's not gonna be on Amazon. People might give you a low rating, you know. And as far as I know, people can re-review your thing on Amazon and give it a higher rating if you contact them and blah, blah, blah. So same thing with Udemy is that's the rational side that gave me a sense of, oh, okay, I can keep going. Another rational idea was a peer of mine told me, George, think of it as software development. Think of it as beta, think of it as 0.1, 0.2 before you get to 1.0. And I always like to say, whenever I remember this, this idea I like to say, my thing, my course, isn't gonna be great until maybe version five. But I can't get to version five until I first put out version one and get feedback. And then version two, version three, version four, and then version five. So I gotta as quickly as I can put out version one so I can get the ball rolling. So those are the rational things that helped my fear. The more spiritual stuff is for me to realize that it's that quote from the Bhagavad Gita that says, we do not have a right to the fruits of our action. All we have a right to is doing the action and letting the divine, letting reality give us whatever results it gives us. But what we are called to do is to do the action and to do the good in the world simply because it's worth doing. It's worth doing. And I believe that putting this course out is worth doing regardless of what the actual results are. And so that helps me. The other thing that helps me is to realize that I am loved and everything's gonna work out for my soul in the most brilliant and amazing way, regardless of what I do. I believe that all of us are consciousness, our soul, all of us going in the direction of perfect bliss and perfect understanding. So it's all gonna be good. So let's just do it, right? Let's just do it. So anyway, I am going to pretty much end this webinar by... Let me just summarize the five habits again. The first habit that you need to have on an ongoing basis, whether it's daily or weekly or monthly is enrollment habits. Exploratory calls and prospective clients, doing speaking gigs, contacting peers and clients about referring to that kind of stuff. So enrollment, very important to have in your calendar and to be doing regularly. Second habit is content. Very important if you believe in a message that needs to be shared in the world. And if you want to build a tribe of ideal audience members, if you want to have people who know you for a particular message, thank you for a particular way of showing up in the world, build a tribe. So content is very important as a regular activity. So whether it's a daily... For me, the daily activity is Monday through Friday, I try to post something on Facebook and Google Plus and LinkedIn and Twitter. That's in half an hour each Monday through Friday doing that. I don't always get to it, but I am more intentionally building the habit in for this year. Third one is improvement. The more you improve your effectiveness of your service, and the client experience, the less you need to market. Okay, so the power of improvement. The fourth one is recovery. What recovery habits are you neglecting in your life, daily life? What can you add into it? Or what can you do more regularly? And the fifth habit is awareness. So have some reminder, some way to remind yourself throughout the day of whatever you need to be aware of, because it doesn't come naturally. We human beings are easily sucked into a particular train of thought or whatever project, and go sucked into fatigue or whatnot. Have some way to remind yourself. So with that, my puppy is whining, and maybe that's a good way to end this video is to show you my cute puppy. Right? This is a cheap way to try to get my video to go viral is to show you this puppy. But look, he has a cute little sweater on today. His name is Buddy, and he's been such a joy in my life and a way to recover. And he's very smart. He somehow knows when I'm about to end something and he comes in and says hi. So thank you for being part of this experience. Thank you so much for those of you who were able to comment. I invite you to let me know what is the one most important habit you're going to create or bolster as a result of this webinar. How does this webinar make a difference for you? I would love to know if you can comment below your final comment on that. And also I encourage you to reach out to someone or multiple people in the comments area that has said something that resonated with you. Connect with them, see how you can help each other in a win-win type of way, or just see how you can help them and then let them know what you need help with. Okay? So blessings. I can't wait to share more with you this year. My best content yet and I'm always open to your feedback on how I can improve. So feel free to let me know as well. Be well. Have a happy, happy new year. And remember to try to keep your thoughts positive. Do the recovery activities to come back to the optimism that we all need to have a successful and happy life. Blessings. Be well and know that you are always, always loved.