 Do you believe as an artist, just as a vice, being somebody who thinks about marketing and branding and things like that, do you think an artist can actually build a sustainable career today, right, just being a recording artist? I think, because I think it's a different era, right? A recording artist, back then used to be for real for a recording artist and it wasn't that much notoriety you created about it, but it seems to today, there is a way where you can get so much of the same visibility, but never come out in person and make a lot of money. Definitely. So there is a difference between a recording artist and a performing artist. There are recording artists that make six figures and you and me probably never heard of them, but what they do is they build that fan base online period. They have product, like they really have the super fans because they are selling albums. You know what I'm saying? Like they're selling albums. They're selling merch. They have fan clubs and that's where they're making most of their income. So, but they only do stuff online. They never pull up to anywhere to perform. Now some of them do live performances where they're broadcasting live online. You know what I mean? I've been trying to get, I had a few people where I'm like, I've been trying to get them to do that for years. The ability to just broadcast live, interact with people, do a special performance, do an unplugged live. There's so many things and versions that you can do live that you couldn't do before that. Yeah. There's a lot of there's a lot of capping that. Then we have all these tipping features on Tik Tok and all these other platforms you can take tips. You can charge people to get in and they'll still tip you and get some more money out of the process and sell merch link and buy or link a go buy and now have a call to action. All of that. You know what I'm saying? Like, so for those artists, it's like for everybody feeling like, yo, I want to out. I need to get a deal because you feel like getting a deal is going to get you in places that you might not get it or whatever the fact, whatever the reason, you know, there's a lot of things that you can do on your own. Like Summer Walker is dope. Hands down. Her, her pin game is dope. She, her voice is dope. She plays multiple instruments. So she literally could have went the recording artist route. If you felt like I'm not a person that likes to be in the public eye. I don't want to be sitting around doing interviews and all that. All right. But here's another thing though. The reality of becoming what she's become is hard to cope with or understand before you get there. So that's another thing. See everything that glitter and gold, right? Your mama used to say, I'm going to let you touch it just so you can see why you shouldn't be touching it. Right. So this is really for all of us artists looking at it. We've had artists after artists show us why the music industry or getting signed to a label is probably not the best thing. Like especially now it's way more artists coming out now that's speaking up about the things that are happening. Once you sign that contract, right? Exactly. So he, he'd been saying it and then like all these weird stuff started happening in his life. You know, he getting arrested, all the stuff. But he literally was like, bro, like when you sign that paper, his words, you know, you're basically selling your soul. Now one thing about independent artists, like when you sign to a label, you actually become like an employee. Like you're working like a nine to five. You have to bust your ass to get those performances and all this stuff because the labels, right? The labels are giving you this money that you have to give back at some point. And then it's like most people don't own their masters. They don't own a lot of stuff. So for performing artists, you make your money performing or getting sponsors or, you know, having some type of product linking up with a partnership like Cardi B with fashion over. You know what I mean? It's like you have to create all these other lanes of, of income because a lot of that money that comes back in is going to go to the label and go and go to the team. They got to be buzzed down like a billion ways. So you have to literally be on call. You got to go to all of these concerts and be in front of all these people duties. Like you got to act like you was a nine to five. You got to pull up like it's a job. No. Yeah. You know what I'm saying? So that's the process. People don't, people think artists, I'm creative and I just want to do art for a living. To do it sustainably, then just do art for a living. Showing up all the time, consistently, maintaining those relationships. You already feel like, oh, you're a two you person. No, you got to talk to these people. You go to the radio, you go to somebody's podcast or whatever. You still got to make sure not only do they do it and you pay for the service is in your best interest to build a relationship with those people again and again. It's an entire process to really nurture. And that's what I mean though. Like for one, not even look even outside of all that just to be recognized by a lot of people go when you go outside. That's a completely different experience. Right. It's weird. And like, I know you've probably come in it. Come on had like environments where people recognize you. Right. But it's different when you think about that. Like, what if I'm Justin Timberlake if I'm Kanye or I'm Jay-Z Beyonce and that's a different and because of what you do, it's a different type of fan. Right. Fortunately, because it's a little bit more education. Most of the people are thinking about like people who are looking for education typically aren't the same kind of fools that are just, I'm a fan and I'm a, you know what I mean? That's a different type of person. I'm addicted to you or I'm like, that's a whole another thing to deal with. And people just want you to either dance for them. I just want a picture or I just want to say I saw you. So I'm going to do something stupid to get your attention. I'm like, there's a whole another level of thing and not to be able to walk outside. That experience is an interesting experience. So I think people aren't prepared for what that's actually like. It does look good. Right. How do you prepare for that though? That's the question. Well, that's the thing. You don't find out till you get there if that shoes. So then you, if you start to realize that's not you, you can do it. Something Walker is doing because I think she's pretty early. It's weird now. But I think this is a positive move for her to be doing it this early. It'll hurt in the set in the meantime. It's for people like fans and all that stuff. But now they can strategize on how do we move forward? But it can, it possibly, because some people just can't, they can say, oh, I'm not doing music anymore. But if you're signed, you have like obligations that you have to fulfill. Some people can do that. Right. Before you can even get out of a contract. Like she might have a contract that says you have to put out these many albums. Like you can say you're not doing music. But if you're not putting out any albums for us, you're not putting out music. Period. I don't think, I don't think she says she's not going to do that. Like LVR in love renaissance her labels. Like I've seen the post. They've been pretty supportive and understanding of that. Of course you never know everything that's going on behind scenes. But they've been supportive of it. And I think they, they recognize like that the way that team moves to me, they'll be smart enough to also realize that this is a learning experience because maybe there'll be more artists that we can deal with and create a new model. It'll force you to think about new ways. If you want to run business and do business as well, recognize that this, this might, this isn't just an isolated thing. Right. For, for one, she's successful. This gives you an opportunity to learn a new model and create something. How do we maximize on the artist that moves this way? And now as a label, all right, we can take in both types of artists. You want to be out there, do that whole thing whoop, whoop, whoop. But we also know how to profit and maximize for the, for the business while also take care of the artist's health in this type of model as well. Okay, boom. So you just say something about artists.