 the energy and the excitement that the previous panel provided. So should we start? So let me begin this panel with a school of thought where I'm coming from. And my first question would be pointing to you Rajiv. In a scenario where there's a huge trust deficit with respect to the news channel. In a scenario where there were implicit agendas which have become explicit in an area of social media. You as an advertiser or you as an individual wants to build a brand. And also especially when the youngsters are tuning more to the whatsapp's and the facebook's there are more YouTube stars, there are more YouTube hits and that is what is the buzz in the youngsters. So even if you're a brand which is catering to the youth, social is something which is trendy in the young population. Why would you go to a news channel to build a brand and not go to say a content generating platform which is not quote unquote news in its DNA? So first of all, you know, you said something about news not being credible I'm saying in an environment where news is suffering questions of trust. There's a trust deficit. So I have a very divergent view about this. Okay. I think this is the most trustworthy source of information in this country. First of all so why would anybody come here is because there's so much of trust and so much of credibility in this platform and that's the only reason to be there on this platform and that's the only reason why I would advertise or anybody would advertise or build brands through this period. There has been an erosion of trust you would say because of the way the news is presented today probably.