VTV Interview: Visual Merchandising 101





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Published on Apr 11, 2012

Expert: Edward Perry, Senior Director of E-Commerce at WORLDHOTELS

Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us?

In this episode Edward offers recommendations on how hoteliers can improve their visual merchandising to increase conversions such as:

- Look at your hotel images as if you are a travel shopper
- Use videos, 360 tours and images that convey an experience
- Make visual content available on your own website, OTAs, social media sites, travel sites, etc. Website: http://VFMLeonardo.com
Blog: http://blog.vfmleonardo.com
Twitter: http://Twitter.com/VFMLeonardo
Facebook: https://www.facebook.com/vfm.leonardo
G+: https://plus.google.com/u/0/b/1013096...

Episode 36


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