 But the power I started seeing was that as I was working at all-state on all-state account, and we're trying to do stuff on Facebook, I remember like the cheapest video I ever made was like an online video Explaining how some product work worked on their website, and that was like 40 grand Wow, and we could never get the budget for socials for that So but we realized if we reach out to all these content creators They could do the same video for like, you know 400 bucks or a thousand dollars or whatever sure and so probably thousand bucks And so we realized the power of using creators to number one just like get awareness on new social networks like TikTok now or Instagram back then Influencers are by far and away like the the best option to get like mass awareness on something You just have to do it with the right strategy Yeah, but then as the network gets more mature It's an S curve where influencers become less important in the sense of like they have less impact But their content becomes more important and so because there's more of them Yeah, and also the add tools on the networks get more and more Sophisticated and so okay if you look at Facebook now Their advertising systems are so sophisticated that we all the time like probably a quarter to you know 30% of our campaigns are just purely content creation For things like boosting on Facebook ads because Facebook is such a powerful user acquisition tool Right, but no one has instant like Facebook influencers really and so right Instagram It's still in this middle ground where influencers are a powerful force But now just boosting like story has to drive so much in terms of user acquisition or sales That's kind of that bounce of power is kind of shifted a bit But on TikTok it's still in that brand new part of the S curve where an Inflate like one of our influencers for a Columbia Records campaign got like 400,000 impressions and they cost per thousand impressions was well under a dollar right for and so like totally Yeah, and that's like when things hit they go viral on there But TikTok is structured in a way where it's more prone to go viral. So there's are even more impactful there Hey, everyone. Thanks for checking out that clip. If you enjoyed it Be sure to hit the like button down below and if you're interested in hearing the full episode It's out right now on our YouTube channel We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the Future so hit subscribe so that you don't miss a single episode and one final note We're always looking for new ideas and new companies to feature on the show So if you know of someone or know of a company write us a comment down below letting us know who they are and what they do We'd be happy to have them on the show till then I'll just be here waiting for your comments. So See you later