 Where are the real minds of change happening in today's culture? Well, I mean, I think the easiest place to see it is a place like Silicon Valley where you have people devoted to making something great and making something new and challenging the way things are done. I think you see it in other places, but that's certainly, I think, the most obvious example of that sort of attitude and approach towards life. And notice it's also one of the most free parts of the economy, one of the least controlled by government. And that's not an accident, in my view. And I don't think it would have been in her view. Yeah, and I think one of the other areas today, I mean, part of it is an interesting question in that in that the kinds of innovations, the kinds of things that are going to break through like that, we don't we don't necessarily see. But if you look past like, I mean, the sort of internet revolution, one of the really, really interesting things about that is to me, as you said, yeah, some of these people are kind of coming from the outside. They're not within the mainstream because, well, they're probably bucking the trend. I mean, they're coming along and they're doing something different. What's really, really interesting about that space in the economy that it is free. It's very, very innovative. It's very, very fast paced. What that means is, in a way, the funnel of talent is actually getting much, much bigger, right? Before the funnel of talent was controlled by the elite universities, the top, you know, the fortune, the top fortune companies. It was a very clear hierarchy, a path of if you want to be successful, here are the, you know, 20 different things that are available to you. Now, if you want to be successful, there's an entire world out there for you to do it. And the means, I mean, basically the guys who took the internet, which was a government project that really had no economic value and massively translated it into something that people could actually use. I mean, you know, you think back to when people said, oh, you know, what, you're going to be able to buy and sell stuff? Like, what's this internet thing? You know, when it first came out, people thought, people thought, yeah, yeah, yeah, we're not going to do it, right? People thought, you know, what's the usefulness of this? Like, you know, I mean, I get email and whatnot, but what's the useful? And people couldn't, I mean, in the mid 90s, people couldn't even imagine the kinds of value that had been created by basically these tools, not just the infrastructure itself, but the actual ways of communicating. You know, Twitter, Facebook, any of these things, the idea of big data that Google kind of innovated, you know, just take, take tons of data and find great computer algorithms to go search through it and find information that people are applying to all kinds of other things. All this kind of stuff, that innovation, that funnel, as it were, the talent pool can come up from a much, much broader area. You know, you get 15 year old kids writing apps and making millions of dollars. You get people coming out of, you know, people coming out of areas that you don't expect and saying, hey, I've got a better way of doing this. Is there a way that, you know, that I can get it to people before they couldn't get it to people because, you know, a big R&D specialist at some firm wasn't going to do it. But now there's a lot more venture capital. There's a lot more, there's really just a lot more dynamism in, in the creative side of the economy where I think that's where you're going to see the talent coming from. And that's where you're going to see people who say, I'm going to live my life. I'm going to do the things I want to do. I'm going to, I'm going to live for myself and be the best person I can be and be productive and be happy. And here's where I can do it. You know, notice it applies also in the realm of ideas. So before you had a bunch of gatekeepers, you had to get this major publisher to think, yeah, your book will sell or something. And so, you know, at this conference, for instance, you had people coming at a high intensity exercise, for example, you'd have to get those ideas out there. You basically have to find a major publisher willing to, you know, give you a deal. But where's the market for the fact is everybody can get ideas out there now. And the challenges you just have to make your ideas much more appealing and work a lot harder to build an audience rather than find your way through a handful of gatekeepers the way that you did say 30 years. Man, I'll tell you this, like just even having this conversation because it's so stimulating and like really cool thing. It reminds me of when I was a kid, you know, I was growing up in Orange County and listening to NPR and thinking that that was, you know, but it was so stimulating. It was like, man, there's like all these great interviews, but I didn't realize how filtered that was, you know, and how like one sided and then moving around and traveling. You're like, whoa, the world is saying a completely different thing. I remember I interviewed these guys that, oh, it was such a horrible, horrible thing to say, but I was talking to these homeless guys. I was talking to them about American culture and I said, oh, well, do you have all this hope because, you know, you're homeless? And the guy was just like, man, he actually said to me, he's like, man, fuck you. It's like, do you realize what you're saying? Do you realize what that means? And he just broke it down. He's like, dude, I have religion. I have these things because that's what I believe it. Yeah. You know, for you, who thinks that he just, man, is like totally took me to school. Yeah. But I mean, like, that's, I mean, that's the thing, like you listen to one radio station. Now, you know, you've got, I mean, this, you know, the San Juan Convention. I mean, just the space in which people can can create and innovate in intellectual areas, I mean, whether it's book publishing or podcasts or, I mean, I don't know, hundreds of different ways that people are communicating ideas that that's, I mean, to me, that is that's opened up a space and it's still, you know, it's still sort of in itself out. I mean, people are still figuring out right now. I think the big change that I see is now that content creation is is basically limitless. I mean, people people now have very, very low cost if cost at all for content creation. The big question is who's going to come in and innovate in a way that actually sort of stabilizes that and senses and makes it such that people can search it, can get what they want. The sort of content is out there. The Google of information. Yeah, Darden yesterday was talking about how many ebooks are published every day. But but how do you search those? How do you, you know, Amazon hasn't yet figured it out, Google hasn't figured it out, but people are working on that problem. I know that. I mean, I don't know the people. I don't know what company they're with and maybe some kid in a dorm room. I don't know. But somebody's going to figure out how do I actually target this information, get the people that want it, figure out a way of actually in a sense, it's what happens in markets a lot. How do you rationalize the market in a way that that actually takes this sort of bubbling up of, in this case, information and actually gets into the people that want it? Same thing happened in, let's say, the oil industry in the late 19th century. You know, Rockefeller was a great integrator of all these different production systems, all these different distribution systems. And he said, look, oil is an enormously valuable product. Everybody's going to want it if they could just get it. But there's like a thousand producers, a thousand refiners. They're scattered all over Ohio and Pennsylvania. How do I actually figure out the ways of making this system work? And he comes along and he figures out the innovations and his engineers figure out the innovations. And suddenly he's he's basically giving oil throughout the world. I mean, shipping it all over the world. You know, in the space of about 10, 15, 20 years, he's come along from like what is basically just a kind of random market to transforming the whole energy industry. And that same thing is happening now. I don't think it's happened yet because I still see a lot of churn in that kind of marketplace, you know, are sort of published on demand or ebooks or like what's actually going to sort out as the way to get content out there. But it's so the pipeline is just so much bigger. It's so much bigger than what, you know, than what you had publishers doing 20 years ago where, you know, each house would come out with maybe 100 books a year. I mean, now it's like 100 books an hour, you know, or whatever it is. I mean, it's probably even more than that, you know, just the kind of content creation stuff. And you think about all those lost opportunities. I mean, that's what I always think about. It's the things that you don't see, right? I mean, a great example of this, I always think about when people talk about the productivity of an economy and if the economy is is regulated, controlled, or I mean, even take the 19th century, you know, South, right? Slave labor, you know, slave labor adds certain input to the economy. But you think about all of the ideas, all of the kinds of creativity that that slaves could have come up with, but that was prohibited to them by law. You think today, the gatekeepers, right, you know, which some are enforced by law, some are just, you know, informal institutions, but all of the stuff, all of the novels that were written that just sat on somebody's bookshelf because nobody wanted to publish it. Well, I ran to the fountain. Yeah, I was rejected by like 12 publishers. Yeah, yeah. But you just you just think about all of the all of the people who I mean, and whether it's somebody like Stephanie Mayer or, you know, Twilight Books or something else, I mean, look, hey, yeah, great. Yeah, yeah, no doubt. But I mean, but obviously tapping into something that was incredibly desired by 13 year old girls, I guess. But the idea is that in 20 years ago, that would have never worked for her, right? I mean, she's now a multi-millionaire, you know, a movie franchise, a whole book, you know, whole book series, all of that stuff's possible because she was able to take something that otherwise would have just sat on her shelf and say to somebody, you know, like, hey, do you think this works? And now it's not that it's not that really, really tight gatekeepers. It's now people who are willing to take risks.