From Sustainable Business to Sustainable Capitalism (Seminar 1)





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Published on Oct 17, 2008

Seminar 1: The Big Picture
October 15, 2008

Featuring Hunter Lovins President and founder of Natural Capital Solutions and co-author of the acclaimed Natural Capitalism. NCS educates business, government and civil society leaders to restore and enhance the natural and human capital while increasing prosperity and quality of life. In 1982 Lovins co-founded Rocky Mountain Institute, an internationally recognized research center well known for its innovative thinking in energy and resource issues. Lovins has consulted for dozens of industries and governments worldwide, including the International Finance Corporation, Royal Dutch Shell, Interface, Clif Bar, Wal-Mart, Pentagon, U.S. Environmental Protection Agency, and the governments of Jamaica, Australia, and Afghanistan.

Moderator: George T. Scharffenberger, Executive Director of Blum Center for Developing Economies

Seminar details:
Can capitalism as a system be truly sustainable and just? From global climate change and resource depletion to widening inequality and social unrest, current economic and political models are proving unsustainable. Yet businesses, social entrepreneurs, NGOs and governments are collaborating like never before to address these problems. Can these solutions scale? This interdisciplinary seminar series will examine the changes necessary within the free market system — including law and public policy, consumer behavior, science and technology, the design of products and cities, and faith — for a fundamental shift towards a truly sustainable future.


Presented by the Berkeley Net Impact Club, Sustainable Products and Solutions Program and the Blum Center for Developing Economies.

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