 now we are going to discuss retailer financial strategy so when we talk about the strategy of the retailer its actually the strategy, which is derived, designed by a retailer for the purpose of overall business model for overall business scenario so actually so in what it is integration of retailers goals and objectives with with the strategy of the retailer so the more integration they have उतना जाडा बहक्तिद तरीके से, दीटेलर जो है वो पर्शाम ख़ सेगेगा, नहीं, नहीं, और नहीं चम्ःःट ग़दाची से ये, अच्ट गदाचा आप जदाची सेखठ्ःया, उत्र और च्च्ट की अत्गम्ःट, भी आप द्च्ट मैं और च्ट ये, number one is the competitive advantage and that competitive advantage should be sustainable competitive advantage and of course the second key objective from this retailer financial strategy is to gain desirable profit out of it because koi bhi organization beshak po retailer hai beshak po non retailer hai the original objective is to earn profit out of it so agar aap profit earn karthe hai desirable profit earn karthe hai so that is actually alignment in terms of with the strategy of the retailer financial strategy of the retailer aap mai kuch questions aap ke saamne rakhne laga hoon ke jo ke normally retailer financial strategy ke hawaale se saamne aata hai first question normally how is a retail strategy reflected in the retailers financial objectives because a retailer is setting objectives, objectives are business objectives, marketing objectives, financial objectives and operational objectives so here we are talking about financial objectives so we have to see in the retailer strategy how it has placed its financial objectives, how it has reflected so the first question is in the strategy, this is with us second question, how do retailers need to evaluate their performance pada simple hai, of course jaha par haam baat karenge bcb business ke hawaale se to evaluation of the performance bohot important hai, jo ke jabthak performance evaluation nahi hogi of course koi bhi business jo hai uska outcome seek tarike se maloom nahi hosakega so third part, third cheez amare paas third question hai that is what is the strategic profit model and how it is used ami strategic profit model ko abhi discuss karta hai apni upcoming slides ke andar jo ke aap ko help karega overall sumajne me ke how this model works aur kese retailer iss model ko use karta hai aur fir fourth or last question, wo hai what mayors do retailer use to assess their performance to retailer ne dono kaam karne hai apni performance ko assess bhi karne hai, usko evaluate bhi karne hai, usko improve bhi karne hai aur fir yeh dekhna hai ke kya yeh saara kuch aligned hai uske goals and objectives ke saath aur uske goals and objectives aligned hai uski strategy ke saath to ultimately amare paas deraar three main objectives jo ke nikal ke saamne ainge sab se pehle aayega financial objectives, fir aayenge societal objectives aur issi tarike se amare paas kuch personal objectives bhi nikal ke saamne ainge of this retail strategy to agar aam sab se pehle baat karte hai financial strategy ke hawaale se ya financial objectives ke hawaale se to actually not necessarily it is the profit it is actually return on investment jisko haam ROI kete hain to actually jo objective aap dekhne hain wo ek retailer iss ass kar hai ke mela return on investment kitna hai, wo exactly apne profit margins ko us traike se dekhna hota hai, leke not necessarily as a primary objective dooshe number jab aap baat karte hain to that is the societal objectives objectives which is related to society, ke aap how you are contributing in this world how you are contributing to your society back because normally most of the cases ke andar you will observe ke jo organization hain uske jahaan paar kuch financial objectives jistara mai pehle spele out kya ke uske aur bhi different taraki objectives wo set karte hai so societies related bhi main objectives derive ke jaath hai so energy saving ke hawaale se agar organization aapna ko objective set karte hai to wo at the same time financial objectives bhi meet ho rahe onge lekin aur dosri taraf aap ki energy saving se you are contributing towards the society as well to ye ek example asi hai ke jo ke dono types ke andar fall kariye pe tisara aama rahe paas objective that is personal objective wo again it is about the status, it is about the gratification it is about the self respect aur wo tamam cheez hain jo ke ek retailer aspire karte hain kisi bhi business hain so retail financial strategy jo ek retailer ke financial strategy hain uske andar the original objective of this as a summary is that ke retailer ye dekta hai ke mere objectives meet ho is strategy se ke jo ke jis maksat ke le bhi business ke hain beshak wo financial hain, beshak wo society ser related hain beshak wo personal hain, mujhe wo objective achieve hain aur usko objectives wo aligned ho mere overall strategy ke hain