 वंते क्यती सेम आध मुវ्या perspective лыग याध Christians याध बसाथी है ० खीप्वाग होеспाश Allāh tği min 줄गा में । मुហैं क्या दीख सबसाथ मूង एक मijn et길 maze iyeey alia रहमार ती मूπως पेब यीथ कर वहुं ६ Amur tii muree कืन हैं सा chama सचल में नहींaskse che swo yogeहमार term fairy-tell मूम फ transcription योan the same like you know, Moly she was talking about so much of problem with the display, with the length of the hose, with the length of the hose. So much of problem the user getting tired and half the shift because it was to leave the heavy hose. So, all that we studied and after doing all that study, you also need to study what is happening with products around the world. So we studied the international products. Then we studied a local market which put LNT out of business these are all you you know essence of design and then we started our ideas catching in fact we did some 20 30 sketches multiple scale models so you can see the scale model there's a small scale pump model of this size so when we made these models we realized that this model was not very unique or very different from other existing products so like you know we were analyzing this model was unique because it was like having a sloping column and they're much more variety and to the everlasting credit of using scale models and playing with models this whole story of coming up with the z-line came up because of play with this particular model it was a small model in the hand we're trying to see how the sloping column can work better and we said why to have the pipe you see that vertical pipe so we removed the pipe which takes the you know signals from the bottom to the top and the electronic signals as well as the electrical wires and we removed that pipe and became phenomenally clean sleek as well as you know like less clutter so this is the predecessor which was not there in the sketch form so only when we started making models so I always keep telling my students that when you start making physical models scale models your creativity grows at least four to five times so here we have this you know pump which is at the plaster scale small scale and then we made a big presentation to the management the management said I you know we don't want to risk this completely novel out of the box idea but we'll make a prototype of this as well as the prototype of the pipe you saw the pipe design so those two prototypes we'll make but I said before prototype I like to make a mock-up model what's a mock-up model thermocool which doesn't work it's just made out of thermocool so this is the mock-up model made out of cardboard and thermocool and then we went for a meeting here what's the advantage of making these models you get a lot of inputs from across your company from the manufacturing people they came and told us what's difficult in manufacturing the the marketing people came and told us what is good or bad about the features which they think was important the people from the maintenance came and said oh wow this is very even a good to maintain but you see to that the box comes off very easily so everybody can relate to a mock-up model very early in the design phase so you can make quick changes and make it much better for implementation so these are the first mock-up model and then we made out of the mock-up models we you know made at least three mock-up models and we created two prototypes you remember the pie shape the pie which was the balanced form and we had the the z-line form so there was these two forms again in big companies like last in a tube bro there is something called the product development meetings in the product development meetings are very very tough meeting where every department comes for the meeting and at this stage it went to that particular meeting where we had head of manufacturing head of product planning head of finance head of maintenance head of marketing so all these people will come and they will look each one will look at his point what will the finance guy look at he will say how much investment i need to make in making these two products come true investment from point of your tooling investment point point of your buying new machines investment from point of development what will manufacturing guy say oh will my existing manufacturing machines take care of all the components we gave him a brief that the manufacturing you should not change some of the synergy so we kept 90% manufacturing same but we had 10% improvements because without that you can't have innovation coming in remember the sunflower model at every level you need to innovate so the major things we kept constant but we you know innovated on some very key components to come up with a great level of innovation so how many of you will choose the first or the second within the company it was very interesting that there were 70 to 80% people who chose the pie design why would they do that tell me it's stable very good what else safe very good what else people are used to that people are used to perception is very very strong remember my letter box example how i fail miserably when i you know negated the perception so then what else very true easy to install easy to you know there's no you know headache at all but but if ellentee is talking itself as imaginary to the everlasting credit of you know mr. devin the nath who used to teach at idc he's to come he was the head of r&d there and he was my boss in that meeting he challenged the manufacturing and challenged the people in the maintenance it said is it possible for you to take up this challenge of creating an out-of-the-box idea and taking it to the market when you give a challenge to people what will they say very accomplished engineers and accomplished people in the company they took up the challenge they said yes we will do it because they are like they had all the strengths they had all the best machines in the world to produce a pump which was very different from any pump which can be manufactured very easily by local manufacturers whereas z-line needed very very high end cnc machines very high quality control of dimensional control of the assemblies because just imagine if the sloping column becomes at an angle it looked very shabby people on making it look out of the box and in it in ellentee we are large petrol station ourselves so we installed both of them over there for study purposes and we checked what is happening they're all working prototypes so we reached the working prototype level what's the advantage of last year in tube as i told you after your first mock-up you get the complete strength of the company to smoothly sail to the next stages so that's the beauty of this design and this is the final you know selected concept that's me if you can see me in 1988 i think i was around 26 years old at that time