 I want to talk about financial freedom because I started my business chasing the stream of financial freedom and then realizing after a couple years of spending thousands of dollars on coaches and programs that promised me financial freedom, I realized, oh, the programs and those coaches and those marketers who sell me financial freedom, they're the ones getting the money and those of us who bought into those programs are, you know, still poor and poorer now than before we bought their program. And so after a couple of years of being in that culture of hype, culture of hype, I realized that I was exhausted and that I was on a dangerous path to continuing to reinforce this false illusion of financial freedom. So I want to talk about, essentially, what I want to talk with you about in this short video is the relationship between work, purpose, and financial freedom. So first of all, I think those of us who are chasing that dream are actually deeply exhausted. We're tired by life. We're so exhausted, we don't want to work. And I think there are many reasons for that. Everyone has a different background. But I will just say the solution to not being so exhausted by life that you're chasing financial freedom is you've got to reconnect with your rhythm of self-care. Really? Why am I saying this? How does it connect to financial freedom? Because if you are exhausted and therefore chasing the hype and being falling easily into people promising you money and freedom and all that, is you haven't deeply rested recently so that when you deeply rest, you can more easily connect with your source, with your higher self. And the higher self will tell you, don't trust those people's values. They're lying to you because they are. They're using hype to make themselves more money, knowing that they're promising things that most of their customers don't ever achieve. So it's like you've got to be, you've got to number one, reconnect with your rhythm of self-care, resting deeply, resting regularly, having good boundaries so that you can connect again to that source, your higher self, that gives you a really good sensitivity to the values of the people selling to you. Number one, number two, you have to, once you have this, you know, deeply rested and ready to reconnect with your higher self, you'll then realize, okay, work isn't really about making money. Doesn't have to be. I mean, I see all the movement these days about anti-work and quiet quitting. These people are going against bad jobs and bad employers. I get that. But those of us who are sole, we work for ourselves. Who's the employer? We are. Who creates the job? We do. And so like you have to reconnect to what work can mean for you, which is, in my opinion, I've offered this to you, work is, especially, I'll say this, working on your authentic business means to be devoted to the practice of discovering your calling, to be committed to the daily exploration of, let me try this, let me play with that, let me explore that. And notice what the market's response is, because our calling is this intersection of these two circles, between your passion, your energy, your skills, and what the market wants to buy that they can't find easily for free. This intersection between your skills and passion's energy and what the market wants to buy, that's your calling, that sweet spot right there. And work, working on our authentic business, means to continually, every day, come back to explore that sweet spot in our content, in our offers, and also, I think working on our authentic business means to practice a joyful productivity, to figure out what that means for ourselves, and to practice that joyful productivity, so that we're not always attached and chasing the results. That's what the financial freedom mindset kind of corrupts us, and that we get so attached to the end result, financial freedom, that's the end result. But of course, those of us who, that's like, I mean, at this point, I've made plenty of money, I can work a lot less than I do, but I'm just thinking about the people who are dreaming of sitting on the beach, all this money rolling in, where they're barely working. I just know they're deeply exhausted, and second, they haven't found the purpose of work, and that's why they want to work so little. But those of us who have discovered the purpose of work can't wait to wake up every morning and do more work, because we see that it's so meaningful, we're not chasing the money, I'm not here to make money. I'm here to serve my customers better. By the way, that's another thing, like so many coaches, they're so fixated about making money, that once you buy into their high ticket program, their service is pretty shoddy, right? Have you noticed that? You pay all this money, especially if you pay their highest level thing, they have nothing else to sell you, their service becomes kind of shoddy, because they're not really dedicated to the mission of their business, they're just dedicated to financial freedom, making more money. Whereas when we actually find the purpose of our work, we no longer have those kinds of values, we say, no, I'm here to serve, I'm here to innovate on behalf of my clients, to serve them better, to create better systems that delight and serve them, and my audience as well, so that I can find that sweet spot of my energy, my passion, my skills, and what the market wants and is most positively impacted by from me. So instead of financial freedom, let's work on finding freedom from attachment and finding the freedom of truly deeply purposeful work, which is the practice of joyful productivity every day. So I hope this is inspiring for you. A lot of you are watching this on Instagram or YouTube, which has plenty of people who are trying to get your money because they sell you financial freedom, just be aware, question their values because their values are illusory, in my opinion. It's not really fit for a deeply meaningful and sustainable life. Instead, take care of your self-care, always come back to that number one, and number two, so that when you're deeply connected to your source again, you can find the true purpose of the daily practice of work. Thanks for joining me.