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Published on Feb 24, 2015
The Nibble Effect
We all know there are flooding problems which affect many people, but few realise the scale of the problem, why it’s getting worse, and that they too have the potential to help solve it, both in their personal and professional capacity.
Our film seeks to explain the issues in a light-hearted way, and show how everyone can contribute by ‘nibbling’ at the problem all the time, everywhere. Whilst controlling surface water from new development is important, the scale of the problem means we must retrofit our towns and cities, and nibbling allows us to tackle the issue incrementally, over time. Exploring how everyone can contribute, why they should think about doing it, and the benefits it will bring, allows them to see that this doesn’t have to be complicated - it just needs us to think a little more carefully about what we do and where we live or work. When the light-bulb switches on, they can see that the problem is easily solved, and that by implementing SuDS they can enjoy many benefits too, and improve the environment for us all. So we hope that everyone will see how they too can nibble at the problem, all the time, everywhere, until our problem of flooding is solved.