 What is service design? Service design is the design of services. I think it's as simple as that and for us service is something that helps someone to do something, whether that's buy a car or you know kind of start a business or import something into the country and we design the service that helps them to do that thing. So the practice of service design is designing services. It's a very simple answer, but I wish other people gave a shorter, simpler answer to that question. So this video is just a piece of the puzzle. Make sure you check out some of the other videos to get the full picture.