 I just got off the star call. We get a lot of questions about CRMs, organization, taking care of your clients, being organized. And here at our company, we use Radius Bob. For any insurance agents, you can get a discount on our members area at SecureAgeMeter.com. What Radius Bob does, it'll integrate with your Gmail, it'll integrate with Google, it'll integrate with your Google Calendar. So if you want to put your client's birthday in your CRM and you want to show up on your iPhone, you know, then there's some connection there. I just learned from an agent in Hawaii, he actually puts every client, he actually puts information in a, he creates a new contact for every client before he leaves the home. What that does is, it puts your information in there, it puts your date of birth in there. And so he can, he can actually, number one, he can have all the information in one place. Yeah, he'll keep the file, he'll keep a CRM, all that. But it'll show up in his iPhone later that hey, this is, this is that person's birthday. And so he's able to just jump in and text them real quick. And so think about bringing some extra value, do you, do you write a thank you card when you leave the appointment, you know, to go to, so that the client will get that. Do you think about their birthday, their, their kids, what's the small things? Like I used to do a monthly newsletter for years and I still get clients that call me four or five years later that say, hey, I miss your newsletter. I loved your newsletter. I loved the fact that you send a recipe every month. Like be that, be that guy, cause we're in a crowded world, crazy crowded world. You got commercials, you got TV, you got emails, texts, calls, people door knocking your home, door knocking your business. Like it's a crazy, you got people on Facebook trying to sell you stuff. Like it's like your friends and family trying to sell you knives, you know, whatever, it's a crazy world. The biggest thing is be unique in a crowded world. So what will set you apart from the next agent that jumps through their door and to say I can save you $2? Like will they take it or will they not? Like a quick story, I had a client several years ago that said, hey, we've had our Medicare supplements with you forever for a while and we've been approached by, you know, ways to save money. I was a captive agent. I had anything I could do back then. But they said, hey, because of your service, because of your newsletter, because of the fact that you answer the phone when we call, because of the little cards, because of all the little things that you do, we'll never leave you. So people recognize that. But also what I mean by being unique is stay top of mind. So when you think about, you know, when you think about, hey, I've got clients that will have moments in their life where they may need insurance, they may need life insurance on their spouse, they may need Medicare, they may have a family member or friends to say, who's your insurance guy? When that happens, who will they think about? Are you unique enough that when those times come in their life that they think about you? You want to be that. You want them to be fans of you because of how great you are to them. So be unique. Stand out when they, you get referrals. If you don't get referrals, maybe because they don't think about you when they think about insurance. Make sure that anytime in the future, when someone, social media, blast social media, your friends, make sure everyone knows, hey, this is what I do. When they think about something that happens in their life, will they think about you?