 Something I wanted to bring up is how to link up gaming with big data and analysis and so on. So, like, I'm a big gamer, I love playing games, but at the same time whenever I play games I feel like I'm a bit guilty because it's kind of like wasted time. So it's like, I mean, yeah, it's fun and I'm getting lots of enjoyment on it, makes my life much more cheerful. But still, how can we harness all of these hours that gamers spend playing a game like Modern Warfare 3? How can we collect instrument, all of the data that's coming from that, and coming up, for example, with something useful? Well, I mean, this is exactly the kind of application that's mainstream is gaming. Danny at Riot Games is telling me we saw him at Oracle Open World, he's up there for the Java One. He said that they don't really have a big data platform and their business is about understanding user behavior, wrap tons of data about user playing time, who they're playing with, they want to get into currency trading. I can't mention the names, but some of the biggest gaming companies out there are using Hadoop right now, and depending on CDH, for doing exactly that kind of thing. Creating a good user experience. Today they're doing it for the purpose of enhancing the user experience and improving retention. So they do track everything, like every single bullet you fire, everything you baseball hit you get, everything you do in a football type of game. Every consecutive headshot you get. Everything is being headshot you get and so on. But as you said, they are using that information today to sell more products and retain their users. Now what I'm suggesting is how can you harness that energy for the good as well? I mean, for making money, money is good and everything, but how can you harness that for doing something useful so that all of this entertainment time is also actually productive time as well? I think that would be a holy grail in this environment if we can actually do that. It used to be that porn used to be the telegraph of the future of applications, but gaming really is, if you look at gaming, you get the headset on, it's a collaborative environment. You got unified communications. Yeah, and you see our teenager kids, how many hours they spend on these things? You got play, it's a play environment, it's very social collaborative. Some say, we're saying, what I'm saying is that that's the future work environment with Skype evolving. Our multiplayer game is called Our Job. So I'm big on gaming, so all the gamers out there, Omar, has challenged you. Got a big data example.