 If you want to pump your body and expand your mind, there's only one place to go. Mind pump, mind pump with your hosts, Sal DeStefano, Adam Schaefer, and Justin Andrews. In this special 420 episode, little bit sentimental. It's like a holiday for pump heads, right? It definitely is. I don't know how 420 came out. No, let's not go down that rabbit hole. There's lots of speculation on it. Yeah, if it was a grateful dead thing, if it was an after school thing, if there's so many ideas on what it's supposed to be. Well, it is 420. We do, cannabis is always kind of like a background thing for mind pump. And you were in the business and we're all interested in it and Justin eats edibles every day. So we're all, Are you out me like that, bro? Just kidding. But it's a 420 episode. What we did is we took our quaw and we moved it to Sunday. So you're still gonna get your regular programming. It's just moved over to Sunday. Today's episode was no direction. We had five to 10 milligrams of THC and started the podcast and had a great time. We started out by talking about old time training wisdom and unexpected muscle building exercises. You know, that part of the episode was really good. Well, we got into like how they used to work out and the history of it and how their advice applies to today. No, I promise, even though this is a high episode, I promise there's- We'll just really kick in. There is some- A little bit later. Let's just say there's some nugget bombs inside. There are some serious nugget bombs in this episode. In your mouth. Oh, wow. We had, you'll know why when you listen to this episode. Too far, okay, yeah. We talked about counterproductive workouts, VR sports, virtual reality sports. Look out. Tattoos and body modifications, prohibition and unwanted behavior. We talked about refer madness. This is the crazy propaganda film that was put out a long time ago to show people- Pretty hilarious and worth a watch, for sure. Talk about the war on cannabis, cannabinoids in cancer, coffee in cannabis. Cannabinoids is the regulators of the body. And then we talked about all kinds of stuff for the business of cannabis. So much more. Yeah, earwax and putty and clear and the downsides of overusing it. And then we had a trip down memory lane. We talked a lot about the old days of mine pump, insecurities. The old shakana. Somewhere in there, we mentioned the worst marketing ideas, mine pump as ever, ever, ever. The only one we could think of was mine. Ever had, and I promise you, unless you're like an old time listener, you are not familiar with what we talk about in this episode. And I don't think we've ever gone into that much detail. No. Quite embarrassing. And then, oh, we did mention, I did mention four-sigmatic. We weren't even supposed to, and I did anyway. We talked about chaga and its cancer killing effects. Four-sigmatic is one of our sponsors. If you go to four, f-o-u-r-sigmatic, s-i-g-m-a-t-i-c dot com forward slash mine pump and enter the code, mine pump. We got a special discount for you. And before the episode begins, I do want to remind everybody, we are giving away the no BS six pack formula for free if you enroll in a maps bundle. Maps bundles are where we take two or more maps programs, specifically for a particular goal. We combine them, and then we discount the price like 20, 30% off. For example, the maps super bundle is a year of exercise program. And so it's a whole year planned out for you. Enroll in any of those bundles, get the no BS six pack formula for free. You can find all of them at minepumpmedia.com. Happy 420. Hey, happy 420, boys. Yeah. Let's see where this podcast goes, huh? We're gonna go to the stratosphere. Have you guys ever thought about reality? Finish your statement that you were talking about with, cause I really like when you post these, the old timey stuff, like you're, and you're getting a ton of traction. I see a lot of people are liking it. So. Well here, so here's the thing about muscle building and it reminds me of the more of martial arts. Let me explain what that, what I mean by that. Exactly. Let me explain what I mean. And then I'm still sober. The edible hasn't even hit yet. This didn't even hit yet. So with martial arts, martial arts have been around way longer, way longer, thousands of years. And weight lifting. Than lifting, you know, weight training. Now exercise has been around for a long time also. Martial arts, that was part of their, you know, of martial arts was training. Yeah, it was more like weapons training and preparation for war. Yeah, but like actual resistance training to build muscles gets stronger. That's a, that's a relatively new thing. And it wasn't really popular, or at least I should say it wasn't something that was structured until the, like the 19th century. You know, like eight, the late 19th century, like 1840s, 1850s, and then early 20th century. And the reason why I'm making this comparison is when people talk martial arts, because I was also pretty into that as well. At one point when I was a kid, I used to read a lot of books on the history of different martial arts. This conversation always comes up. This martial art is 10,000 years old and look at the ancient wisdom that they had then. Or look at the way Kung Fu masters trained back during these times. And here's why these moves look a particular way. For example, in certain styles of Kung Fu, you see these really low stances, like these really, really low stances. And then they do these kicks where they use what's called the ridge of the foot, the side of the foot. And you ask yourself, you know, why did they do that? Well, back then a lot of these guys were on boats and they had to defend themselves on boats. And that low stance helped them out. They also, there's evidence that they used to wear these sandals with seashells along the sides of their foot. And so when they would kick with that ridge. They'd get a nice little weapon. But anyway, it's fascinating stuff, right? Well, when it comes to weight training and building muscle, there is a tremendous amount of old wisdom that comes from the guys that worked out in the 19th century and early 20th century. And the reason why there's a lot of wisdom is, you know, there's so much about exercising your body and about nutrition that you can boil down to feel. How does your body feel? Do what's best for your body? We communicate this all the time. Well, back in those days, that's all they had. They had nothing else. The first off- No comparison data to run off of. First off, supplements didn't exist. Steroids, they might've existed in laboratories and stuff like that, but they were not used. Steroids weren't really used until the 19, maybe 30s and 40s. And they weren't widely used until probably the 60s, maybe 50s and 60s. So they didn't have those things. And they didn't have, you know, government saying, don't eat fat or saturated fat. Don't eat this, don't eat that, eat this. They didn't have any of that information. So it was totally based off of wisdom. Wisdom passed on from other strong men and also what worked. And so, you know, years ago, just because I'm a, I consider myself a student of the game. It's something that really interests me. Years ago- Sorry, I don't want to, were all those books that were you posting? Do you own all those? I do. Oh, so I was wondering if those were screen, you own all those? Yeah. Bro, can you please bring those in here? Of course. I'll tell you the story about those in just a second. So years ago, I started really getting into how the old-time bodybuilders worked out. People like Steve Reeves and John Grimmick and Bill Pearl and all those guys. And then that led me to look even further back. And then I started reading about Eugene Sandow and Lewis Kyer and all these other strong men. Some of them were ripped, some of them were fat. Charles Atlas. Yeah, all of them had incredible feats of strength. Like Eugene Sandow, let me explain something to you. Eugene Sandow probably weighed about 180 something pounds, maybe 190 pounds. Shredded, you can still see pictures of him. Very muscular guy. Was he the one that held everybody in a bent press on a bench overhead? He held a record, which was verified because they used to have these competitions where strong men would compete. He did a one-arm bent press with 370 fucking pounds. Damn. 300. So crazy. In one arm now, the bent press. That's more than Justin can deadlift. It is, it is, that makes me sad. Well, hold on a second. I don't know. Here's my man card. I don't know a lot of Roy heads. Okay, maybe not probiotic, but I don't know a lot of juice heads that can do a full squat with 370. Seriously, like a real squat. Right, right. This guy's doing a one arm. Quarter squat, don't count. Yeah. He's doing a one arm, a hundred and he weighed like less than 190 pounds or definitely less than 200 pounds. One arm bent press, which is a lot of technique involved but I don't give a shit. You're supporting that thing with your. Anyway, these guys did incredible feats of strength. So I did a bunch of research and I'm like, what do these guys communicate? And I also read, I also started reading Vince Garanda who was a natural bodybuilder. He trained people. He was one of the first gym owners. So Jacqueline Vince Garanda and there's a couple other people, Joe Gold. These guys opened up gyms. They were the first guys open gyms. He had a gym in North Hollywood, right around, I believe in the 1960s. Do you know much about, so before that though, they had actual gymnasium. So yeah, it was all like this crazy ass. Like it looked completely different. That's where you actually had Indian clubs. You had vertical ladders. You had ropes and climbing rings. And it was like for the community. Oh yeah. Now those existed at the turn of the 19th, at the end of the 19th century, early 20th century, but they weren't specifically designed for like building muscle, getting stronger. Right. It was more calisthenics and everyday function. Yeah. And it was kind of like this lifestyle type thing. And Vince Garanda had a gym, one of the first gyms. And a lot of the equipment he had in there, he made himself. And so I read, I would read stuff that he would write. You guys would be fucking blown away. Like these guys were saying shit like, the old strong men were saying things like, don't like train hard, but don't train with maximum intensity or they would use other verbiage. But basically they were saying, don't beat yourself up. You know, train hard, but don't beat yourself up because you need to have energy to train again a couple of days later. They would say eat lots of eggs, meat, cream, full fat dairy to build muscle, liver, organ meats. They were big on organ meats. And when they wanted to get trim, here's what they would say, avoid sweets, pastries, flours and sugar. This is what they used to say back in those days. It's pretty crazy. It's so crazy how forward thinking they were about them. It's so crazy. Vince Garanda, I had a book. Do you think that's because a lot of the science has been bastardized? Totally. By company, totally. Like back then it was all based off of what we could, you know, you get a group of buddies, you're all lifting, you try all these things and together we figure this out. Where now so much science is involved because so many of these companies now are. Wasn't it the sugar companies that came to lobby and they've just basically tainted all information of saturated fat? Like it was proven. The single worst thing that's ever happened to health and fitness was the whole saturated fat, high fat hypothesis that was totally flawed and it ruined, completely ruined the health of Americans and it derailed our understanding of nutrition by about 40 years because before that there were scientists that were saying things like. Yeah, thanks Food Pyramid. There were scientists that were saying things like high sugar, high consumption of flour, probably not good for you, you probably should eat. You know, fats, they're good for you. Cholesterol was never an issue. Vince Garanda wrote in one of these old books that I read, literally. One of the best ways to increase your natural hormone levels and he was talking mainly about testosterone was to eat a lot of eggs. He said eat a lot of eggs and you'll feel virile and strong. He actually said this and this is true. You bump up your cholesterol intake like crazy, you will feel an increase in testosterone. It'll feel that way and I don't know how long that lasts cause the liver tends to regulate it. But you definitely feel it. So I would read all these things and then I think to myself like. Like why did we stray away from this? Well, it made me question a lot of the stuff that I had thought was kind of true. And so then when I, and that's really, that's part of the whole piece of me. How did you first find that? Like when did you like start reading that? I first was, let's see. Cause I never got into that. I wish I found something like that when I was coming up as a trainer because I was constantly, I was digesting all the bullshit that was being fed from the company. Because we wrongly believe that if information is new, it's better. You know what I mean? We think like, oh it's cutting edge, therefore it's better. There's a lot of old wisdom and the funny thing is, and this by the way is not, this is true for any kind of wisdom. How many times now have we learned something in science and be like, oh fuck, it looks like they were right what they were saying 5,000 years ago after we made, like fasting. Fasting we made fun of for a long time in health and fitness. In fact, we were taught. I remember specifically being in nutrition courses and certification, personal training certification courses and they would literally make fun of fasting and laugh at it and say that's terrible, not good for you, make you fatter. Oh god, the opposite message we were giving, which is breakfast is the most important breakfast meal of the day. You know what I'm saying? You just gotta start off and you need all these nutrients as soon as you start your day. There is, you can't discredit wisdom that's lasted for thousands of years or that's been passed down. At least at the very least, and it's not always right, but at the very least it should point you in the right direction. So the first time I really started diving deep was, well first off my dad was a fan of Steve Reeves when I was a kid. Because in Italy, they had these, what were these Hercules movies were really popular and they were made in Italy. Steve Reeves just go to Italy and make them and so they were released in Italy and they were dubbed. But my dad, when he was a kid, obviously very poor, he would work and he'd give his mom money and every once in a while should give him a quarter or whatever the, whatever, you know, 500 Lire, middle elite, they don't use that currency anymore. And he would go to the movies and he'd watch Hercules movies and so when I was a kid, he would tell me about Steve Reeves and oh, you know, so I was already kind of like I knew who he was. So probably in my, I don't know, maybe my late 20s, by this point, I'd really started to examine workouts and I started to question things. And so I looked up Steve Reeves' workout and I said, oh, maybe I'll, maybe I'll take a look at his workout. And I read it and I looked at him like, that looks, you know, that's a full body three-day week routine. I thought that was for like beginners. Like that's what we were told, like this is not something advanced people do. And then you look at his physique and you're like, God, the guy looked incredible. He was strong. So I just started looking up old routines. We have the internet, so you can do that now. And I just started looking up all these old routines and finding all these consistencies. Like they all did certain things and they all had these feats of strength. And so I started questioning things and started applying them. And little by little, I realized that with the advice that they were giving is way more valuable than the advice I was getting, you know, currently from, you know, broided out pro bodybuilders and supplement companies. Yeah. How old are you at this point? I'm probably in my mid to late 20s. Oh, okay. So you're older and wiser. Yeah, yeah, yeah. Cause I was thinking, if I found that stuff probably when I was like in my late teens or late 20s and I'm getting all this information from the company and all these other people that are teaching me to how to sell shit, I probably would have just discredited and moved along. Yeah. So those books that you saw, I posted a bunch of them on my InstaStories. I, this girl that used to work with me, she was a physical therapist. She did gut testing and hormone testing and great awesome girl. I learned a lot from her. Her dad came to visit. He was from the East coast, came to visit once and he came to our studio and I met him. He was a big dude, tall dude. You ever meet a guy and you like, you can tell they used to probably be pretty fucking jacked. Yeah. Yeah. So that was him. And he was a bodybuilder in the... Then they shake your hand and was crushing. He was a bodybuilder in the 70s and 80s, right? He doesn't lift weights anymore, but you could tell he still got the remnants of it. So me and him hit it off right away. And then I started talking about like old time bodybuilders and he was surprised that I knew a lot of the not so, like more than just Arnold, I knew all the other guys. So me and him would just became buddies. And he's like, dude, I got all these old bodybuilding books. He's like, would you want them? He's like, I don't have a son. He's like, I planned on sending them to my son. My daughter's not into it. She's like, my son-in-law's definitely not into it. That's because her husband was a bit of a pansy. I don't like him. But anyway, that's a whole new story. So he sent me a box of all these old... He doesn't lift. All these old bodybuilding books. So I started... How cool, dude. That's a pretty bad ass. And I remember as a kid, seeing them- Don't you gotta be worth money too, man? I don't know, man. They're all from the 80s, 70s and 80s. Oh, they looked older than that to me. No, but they were written by bodybuilders who were from the 60s. Okay, so. So by this point they're like Vince Garanda in the 80s wasn't like competing and stuff. He was just a fitness guru. So I started reading these things and just the other night because I hadn't looked through them. I just thought they were cool. I would love to have those in the studio. We have to, I mean, I know Taylor ordered I think is on ordering right now the bookshelf for the studio anyway. So those gotta be on the bookshelf. All right, but we got it. I'll bring my Arnold encyclopedia too, but we got it. These are like... Yeah. These are like... Bro, we take care of, we got the alarm system in here and everything. Dude, they have to be. But anyway, I was reading one of them. Spilling the Luna on it. They break into our studio. They don't steal the cameras or anything. They still... I'm just saying, somebody spills coffee on one of those books. This is gonna be a fight. But anyway, I was reading them the other night and I was just like, I was annoying everybody in the house because every five minutes I was like, holy shit, look what he said here. Whoa, look what... Like Vince Garanda goes, trained to failure should be done seldomly and really only benefits the super genetically gifted steroid-taking bodybuilders. Wow, he stated that? Yeah. That's it. Those are his exact... Damn, we can't say we said that. Nailed it. I took a screenshot of it. Nailed it. I took a screenshot of it and he said that. He was advocating don't train to failure. Back in the 1960s and 70s and all that shit. That's... How fucking rad is that? Yeah, that's so crazy. Isn't that cool? It is cool. Anyway. Well, I remember when you first, I mean, when you first sent over the first lead magnet that Doug had ever created with you and I think it was either the muscle switch one. I think that... Okay. Was it the muscle switch one? Either that or the forgotten exercise or something like that. Maybe you sent them both to me at the same time. But I remember, now mind you, I'm already 30 years old by now. So I've already been through all the bullshit, put the bullshit together and I'm like on my way of like really piecing all this. You know your shit. And then you send that over and I'm like, Oh my God. I have never came across someone advertising to me the fucking right shit. This is it. This is what people need to know. And I remember that's what triggered all of this. Like this, what's so nuts to me that how Mind Pump came about. And cause we were all on our, you know, different paths. I mean, we all didn't hang out on a regular basis. I mean, I was seeing Justin on a regular basis at that time because we were building the app and you and Doug were, you were training Doug and working on a side project. But we were all kind of set in our own businesses and careers and like, you know, you would. If you get a group of people who don't know, and I've talked about this before with people on Instagram because they'll send me a study and then the study will show that something that we've said is right. You know, like, oh shit, study came out that showed that what you guys said about nutrition or what you guys said about training was right. And so people like to share those with me. And I'm sure we've been wrong and we've corrected ourselves. People just probably don't tend to share those. Hey, this shows that you're wrong. But you know, I get those. But people will send that kind of stuff and my answer is always like this. Like if you get enough people with integrity and who are really searching for objective truth at some, they may have different paths, but at some point the answer to one plus one is two. At some point people are gonna find the same answer because it's the truth. And that's, you know, what I found with you guys is like when we sat down and that's why those videos resonated with you. It wasn't because you learned something new is you were watching and you're like, oh fuck, he's on the same page. I remember when we sat down, we would talk about this stuff. It was like, oh shit, that's exactly what I discovered. That's what I found. That's what I found. And so it's just all culminated. And I think people are just, if people are objective, they'll eventually come to that point and fitness is starting to kind of move. Oh, it's how we can predict it with some of our friends that are insane. Like we just know it's like, it's a give you a few more years, bro. You know what I'm saying? You'll come around. I remember being there. I remember being hard up on it like that, but you know, they'll come around eventually. But these old lifts, because more recently, I just told you, I put on, I've probably gained about seven or eight pounds of lean body mass, which is a lot of weight for me because I've been working out for so long, my body's pretty stable. Do you have, you felt your appetite increase too because of it? So my gut health is much better. So the fasting, the monthly fastings made a tremendous difference, like one of the best things I've ever done. And then I changed my workout. You know, that's funny. You got to highlight what you just said there too, that because I think most people that have not incorporated fasting, their biggest fear is to not be able to build or get bigger with that. And the fact that you do- Right, how do they look at it as a performance enhancement? Right, as you have a three day fast that you're doing and here's an example of like- Something that makes you healthier is gonna give you a better ability, it's gonna give your body a better ability to adapt. So if you're less healthy, your body probably won't build as muscle as effectively or burn fat as effectively and all that stuff. If you're healthy, then those adaptations are just easier and that just makes sense. It's just, I don't think I have to argue that. And so my gut health is a lot better because of the 48, 72 hour fast that I do once a month. It's just made a huge difference. And then on top of it, I've incorporated like a whole bunch of lifts that I've never done consistently. Like Zercher squats, Zercher deadlifts. I've never done those on a very regular basis. Heavy ass farmer walks. I've never done those on a regular basis. Like there's a few lifts that I've been doing now that when I first started doing them in my workouts, I wasn't super good at them. So like Zercher squats, I started with 135 because I wasn't good at them. My form would break, I just wanted to perfect them. You know, now I'm, I should be able to Zercher squat three plates here and I feel like in the next month or two because I'm getting better at it. But you know, when that happens, what happens? You build muscle. I don't remember how much I got up to. Well, I remember we started- Were you doing them consistently? Yeah, so when we, the Zercher and Z-Press are probably the two most- That one too, I started doing. Unique movements that I wasn't doing in the past that I've since we've been in mine pumps. So I'm trying to think of like all the things that like I've really incorporated since mine pump. Like there's a lot of things that we were all figuring out on our own before but there's some movements that I neglected, I think that I go, whoa, like I can't believe these weren't somehow in my routine but they just were overlooked as, they didn't fall into the category that what I thought fit what I was trying to do. That was always my thing, right? Like, oh, I don't do those things because I don't care about those things. I'm not an athlete or I'm not the power lifter. I'm not these people. So why would I ever train this exercise? And so you stay in this, the irony of that is- And the other thing, you don't give it a chance. You try it once. You're like, oh, that's kind of awkward. I don't want to do it again. And to me, this is most important to the lifter who's been lifting for a while. Like, if you're a new person, like any adaptation you throw at, any exercise you throw at it, your body's going to adapt and it's going to change and you're gonna see results. But when you're guys like us or you're somebody who's been training for years and years and years pretty consistently, like making sure you're introducing one, these other movements and then missing these big, huge ones like the Z-Press or the Zercher, like they're just weird and unconventional and they're not popular. So they've, but in the fact that- It's so funny, cause that's exactly what I focused on and that's what drew me into that whole world and all those different lifts was that nobody was doing them. Nobody's doing them, nobody gives a shit about them. You know, I don't know what it is about it. Maybe it's just like this punk rock thing. You know, I just don't fucking like. Well, no, you share something in common with me, which is I don't like to go down the beaten path. I don't want to be like everybody else. So I'm already searching to be different. Yeah. And when you find out that different is better. Yes. You feel even more passionate. That was so crazy. It was eye-opening and I remember that because even in the Gold's Gym setting, I was training clients out of there and I was real good friends with a lot of the bodybuilders and you know, like I would take some of my clients to like more of a bodybuilder routine and like focus on aesthetics, but I started incorporating like Olympic rings and kettlebell presses and all these different and it would get all this attention. And so I was like, oh, business-wise too. This is great, right? I'm drawing, you know, eyes and I'm getting attention for this, but then my clients started to get like stronger and they were able to build, you know, good muscle, solid muscle that stayed and it didn't really click until later I started really training like that for myself and adding zurchars, adding these really unique lifts and different things in it. Man, it took my body to new levels as far as strength. And so, I mean, I've been in that, I've been in that mentality for a long time to where now I'm almost in the opposite of coming back to kind of more traditional type of, you know, hypertrophy training. It's funny because again, it's that old wisdom. Exercise or resistance training used to be about 100% about results. Which exercises are gonna make you the strongest and then which exercises are gonna build the most muscle and then something happened where it became how to make this easier. And that's partially, believe it or not, I hate to say it, a large part of the fault of that goes to the corporate gyms or the large, you know, big box gyms because their goal was, look, gyms made no fucking money, dude, for a long time. Gyms were a massive waste of money. Oh, they were like a private club back then. Yeah. They were like a group, a small group of people that were weird and different. Super serious people back then, yeah. That's it. And so gyms were like, how are we gonna make money and we need to attract the average person? And one of the things they did was making it easier. And so a lot of these exercises fell out of favor, but I'll tell you what right now, like in terms of like building muscle, because I like some exercises blow me away in terms of how functionally make me windmills, for example, you know, windmills, they're not massive muscle builders, but boy, do they increase mobility and control in your core and they're great. And it's now a staple in my routine. It's like opening a communication channel that never even existed there. So now you can brace in certain angles and situations, you place your body in with loaded weight. So it's like a course is gonna contribute. Exactly, but at my core, and I think you're probably like this too, a little bit, Adam, at my core, I like building muscle. Like if the exercises I'm gonna tend to build muscle. I used to always say, I'm all show, no go. You remember that, Justin? Yeah, yeah, yeah. I'm all show, no go. And I used to say, hey. I used to make fun of you for that. Right. All my trainers used to tease me that. That's for the birds, dude. I just got to look good. You know what I'm saying? Especially the minimum viable dose, right? Yeah. That whole mentality, I just didn't ever clicked me. And then now I'm like, ah, fuck. What did you say when I get naked and about to have sex, a girl doesn't ask me how much I could bench? That's right. That's exactly what I used to say, dude. And is that not true or what? That's a good argument. I mean, at my core, I like building, I like strength and muscle. Amongst the bros, you know. And you got some decent numbers. I'll tell you what, dude. There's a few exercises that now I'm placing up at the top for muscle, actual muscle builders. It's Zercher Squats. Heavy farmer walks are building muscle on me, which I did not realize that they would do, but they fucking for sure are all the way on my body. That's that real world strength right there. Snatch grip, high pole, get the fuck out of here. Never thought that would build muscle in my upper back the way it's starting to put muscle on me. Like I'm putting, I'm discovering new like exercises. And the funny thing is, again, you go back 100 years. These are lifts that dudes fucking did all the time. These kinds of lifts, you know what I mean? That old wisdom. Anyway, I love that shit. No, it's fun, man. It's fun to kind of look back and see like who had it all right. And we just, I don't know. We just didn't, the message wasn't spread. You know, it wasn't popular. So it just didn't gain momentum. But you know, true wisdom, it sticks, man. It'll come back. I have a lot of guilt that lives with me because of all the clients that I train. I know, cause all the clients I train, I just didn't, you know, it's, and I thought I was good though, you know what I'm saying? I really thought, and I'm sure if you asked them. They found value in you. Yeah, no. I know I provided, I did that. I felt okay, like I at least feel like for the exchange and money that they gave me that I provided value for their life. But I feel like, man, I could spend half the time with someone and give them so much more value than what I could back then because a lot of what I was preaching and saying back then is so different through how I communicate. I mean, I was just literally talking to my cousin. We were down in Pleasanton yesterday. And, you know, he's, he's being straight up. He's now 26 years old, I think. And he's like, fuck, he's like, cause man, this is the first time. And this is the one that I trained in up for a show. So he's competed before. So he's gotten in phenomenal shape and everything that. He's an ex-athlete, played collegiate level football. Yeah, a ridiculous like eight pack by the time you're done on stage. I remember that. So he's definitely, he understand, I've taught him everything that he needs to know to get himself in shape. And he's looking at me yesterday and he goes, bro, it's just, I'm fucking having a hard time being motivated to go to the gym. And he's just like, I got, you know, it's, life is it, you know, just like everybody else. I said, man, let me tell you, I said, I didn't have my Fitbit on right now. And I had it on then. And I said, I said, you know, you have your Apple watch, right? And I was, he's like, yeah, I was like, how often do you look and pay attention to your steps? And he's like, never. I'm like, listen, you have no idea. And I know you hear the show and you hear us. And he's like, it's neat, that important? I'm like, listen, dude, you have no idea how inactive we have become as humans and it's so easy. And I still have, this happens to me all the time. Yesterday I had to go to the gym and actually had to do my first bout of like real cardio on the elliptical because I sat the entire day, it was six o'clock at night and I had 1500 steps. And people don't real, like the average person should be moving at least about 10,000. And the difference between 2000 and 10,000 is like over a thousand calories in my day. And I, so, and guess what you also do when you're sedentary, you make more poor choices as far as food. You know, people should do this. You put on a step tracker and then walk until you hit 1,000 steps and realize that is nothing. Oh, it's nothing. It's nothing. You're literally sitting down all day. Yeah, it's crazy. I mean, most people, most people do that. Because we're working, our brains are working, you know, and maybe our fingers are moving. And so there's a little fatigue. Yeah, yeah. Our headache or stress, I'm stressed all day. Oh my God, I got home, I gotta sit down. Right, so you feel exhausted. And so why I love tools like the Fitbit or Apple Watch or things like that is just for the reminder. The awareness. Yeah, the awareness. It just helps me look down. I don't, everyone keeps asking me like, oh, what do you do when it's, I'm like, I don't use it like that, dude. And who cares about the accuracy as long as it like is consistent, right? Exactly, that's all I care about. I wanted to give me feedback just so, because I really easily can think I was busy and working real hard because I feel that way. Because I feel exhausted. I feel like a bunch of stress. So I feel like I ran a marathon, but I really haven't even moved more than 1,000 steps. And so I was telling him, I'm like, stop overthinking this. So you're not, we're not getting you ready for a show right now. You just don't want to get fatter. You're getting out of shape and you can feel yourself that way and you're having trouble being motivated and you're expecting yourself to jump back into these bodybuilder workouts that you and I were doing when we were getting you ready for a show, which remember, we were training for over a year and a half before that happened. You know, I built you up to that. And think about it this way. We just had Kristin Ulmaran and she was talking about fear and emotions and how they get stored in the body. And if we don't let them out or if we're not in our bodies, then they tend to erupt in interesting ways. Like, you know, everybody knows if you suppress feelings or suppress emotions, they tend to explode in ways that maybe you aren't healthy or whatever. Now think about it this way. Think about all the energy that you, any motion that your body starts to store that we ignore and think about how exercise and movement allows your body to release it and express it and to feel it because. So why we always feel so great after a lift load. That's right. Nothing puts you in your body and what I mean by that is sometimes, here's the thing, there's times when you need to be in your head and there's times when you need to be in your body and there's a very big difference between the two. Everybody knows, like, you know what that's like to be in your head because you're probably in your head today in modern times, 90% of the time, very, very small percentage of the time are we actually in our bodies and exercise does that very well. When you're working out, you're feeling your body, it hurts, pain is a great way to take you out of your head, by the way. You feel pain, you can't do anything, but feel pain and there's a good pain when you exercise. So now you've got people who are not active at all, we're in our heads all day long, that definitely is contributing to a lot of the issues that people are having. They're not able to get that shit out and kids, here's the thing, this is what I love about children. Children are like many representation, many clear black and white representations. Humans become much more complex as we become adults. Like there's all these complexity with our emotions and this happened in my past. Kids are pretty much like, they're fucking tired, sad, happy, angry, like you fucking see it, it's really clear, whereas humans or adults are different. With kids, you can clearly see what happens when they're not able to express their body, when they're not able to be in their body. Have a kid sit down all day long and just try and think all day long or just try and not move, what do you get? You get a lot of symptoms that look like ADD or ADHD or rambunctious we used to call it or whatever. So you can see that happens to adults too, we just don't express it as clearly as children do. So that's why I think sometimes why I get so frustrated or I don't like the hardcore hype around the motivation thing is because- It's so temporary. It is so temporary and it can be daunting for somebody who's been so busy and working and so out of shape for so many months or so many years to think that you gotta get after it and they get all this hype and they go in and they crush it and it's like, dude, I was looking at my cousin and I said, listen, bro, let's say for the last month or six months, you've only been averaging two to 4,000 steps a day. You haven't lifted any weights really whatsoever. Do you know what a huge accomplishment it would be this week if you just moved from 2,000 steps a day to 8,000 steps every single day and go do at three days, go to the gym and just squat for three sets and then go home? Like that would be like your body will see and start to totally change. Any more than that would be counterproductive considering. Right. You know, I just had this exact conversation yesterday. Me and Jessica were hiking over there at Quicksilver, which is an easy hike or whatever and we're doing this loop and down the hill because we're walking uphill, down the hill towards us, this lady is running and she's probably early 30s. So she's relatively young. She's got her headphones on and she's just fucking, the look on her face was just terrible pain. Her biomechanics, I mean, look, here's the deal. I've been in fitness for over 20 years. I know what good movement typically looks like. I know what bad movement typically looks like. I can tell when somebody's well versed in something just by watching them move and she was, her mechanics were off. She was painful, just coming down and then I watched her as she passed us and I told Jessica, I'm like, if only she knew how counterproductive she was being. I get 100% with, I would bet money, I would bet money right now that that woman recently decided she was gonna lose weight and she wasn't really hugely overweight. Maybe, you know, probably 10 pounds, 15 pounds. I could tell you right now with 100% assurance she probably made the decision a month ago or two months ago and said, that's it. I'm gonna start running. I wanna lose weight. This is what I'm gonna do. I'm motivated, I wanna get in shape and I'm watching her and I'm thinking like, so counterproductive, her biomechanics are bad only because she's never run consistently or never learned how to. She's got probably bad recruitment patterns. It's way too intense. I could tell by looking at her. Well, here's the correlation with the motivation. Like I think that the majority of people, that's what they think they have to do. I know. And so, and we keep getting these people voicing like, no pain, no gain and making it all this mental discipline piece to it where that's the driving mechanism that we all have to achieve this mental fortitude and we have to power our way through it when in fact, you see somebody like that and the counterproductive efforts they're putting into it, it sucks. It sucks as trainers for us to see that because you know how much, how many little screws you could tighten up and get massive results from it versus just grinding yourself into the ground. And make it more enjoyable. Yeah, having fun and sustainable. Because how many people, think about it this way, how many people start working out and stop working out? You know what I mean? Of course, of course that woman's gonna quit. If she doesn't quit, I will applaud the fact that she's incredibly tenacious but I'll bet you right now, I bet anybody that that woman that I watched for sure is not gonna stick for it with it longer than a few more months, maybe a year tops, because either she'll hurt herself or she's gonna find, why am I putting so much effort on my body that I was fine? That's what always, they hit a hard plateau and it's a very easy decision for almost anybody. It's like, I'm starving my body, I'm pushing so hard, I'm seeing these little results, like, fuck, I'd rather be eating all the shit I was eating before, not doing all this work and seeing, okay, so I'm a little softer. Like that's the thought process. That's what I'm saying, if people only knew that, if people only treated working out like we treat other skills, like, if you're listening right now and you haven't worked out for consistently, and when I say consistently, I mean for longer than a year, okay, I know people say, oh, longer than three months, no. A year, it takes you a year to get moderately proficient at working out resistance training, okay? That's just the bottom line. Did you guys agree? Yeah, I would say at least that, yeah, at least that. So if you haven't worked out for at least a year consistently for a while or never and you're hearing me right now, compare it to this, imagine this, you've never played a day of baseball in your life, or you've never played consistently for a length of period of time basketball. Are you going to go sign up for an advanced league and go play some crazy ass games at basketball? And if you do, how do you think you'll perform? Of course not, if you were, if you, what you're probably gonna do if you're a smart person, you say, okay, I wanna play basketball, I'm gonna go get some instruction, I'm gonna practice the fundamentals, I'm gonna practice shooting, I'm gonna practice layups, I'm gonna practice dribbling, I'm gonna get little by little to get better, then I'm gonna sign up for a beginner's league, then I'm, and you're gonna progress yourself slowly. Well, exercise is treated just like that. Not only is it a skill you have to learn, but it also gives your body the ability to adapt over time. The results are gonna be way better, they're gonna be, they're gonna stick around, it's gonna be pleasurable, and here's the thing, you're gonna find yourself stepping forward little by little and getting good each time, and it's fun getting good. Yeah, I wish we looked at workouts as practice, and then every now and then you compete, right? So you're just practice, practice, practice, practice, it's work, the work side of working out, it's, you're just putting it in, you're putting it in, you're putting it in on a consistent daily basis, and then every now and then you're gonna compete. You pick something fun to do, or you just challenge yourself and you press the weight a little bit. It's so funny you make that point, because you just describe CrossFit, bro. Yeah. What? That's what CrossFit is. So fucking practice all day, their workouts every day, and then occasionally there's a, they compete and try and PR. True, that's how that's structured. But sometimes, that part I agree with. I ran into Buddymind Jerry at Gold's last night, and we were talking for a while. Oh, I know the trainer? Yeah, yeah. I think he's a cool dude. Yeah, and he's a badass, he's getting ready for masters, he wants to work with him at Gold's. Really, really good dude. He's one of the trainers, there's only a couple at Gold's that I would watch that I knew what they were doing. Yeah, he's CSCS, and he's got his CrossFit stuff. Yeah, he knows his shit, he's a smart guy, he's a good guy, I really like Jerry a lot. So if you're listening, Jerry, much love. But we were talking and he was like, he's like, we were talking about CrossFit and the regionals that's coming up and all this stuff like that, and my other buddy Neil Maddox, and we're going back and forth, talking stories and stuff, and you could tell he was about to start sharing about CrossFit and he's like, well, I mean, I know how you feel about CrossFit. And I'm like, no dude. With the caveat right there. Yeah, right, right. And I was like, no dude. I said, you know, I know we've given it shit a lot on the show at the beginning and that's just because there was a lot of poor programming. But I think we've also mentioned on the show plenty of times that it's really come around. I mean, since we've evolved dramatically. Yeah, and there's better coaches now and there's people that see it, and there's bad ones just like there are at anything else, right? But I said, man, and I looked where he was walking on the treadmill, I'm talking to him. And I said, I pointed over the squat racks, right? I'm all, I mean, I really believe that that's because of CrossFit right there. I said, I've been in this industry for over 15 years. And for the first 10, I can honestly say there was probably months that went by and I didn't see a single person even use our single squat rack. Did you ever see a full good squat? Never, never, never, right? Even the guys that, even the bodybuilder guys would come through the gym every once in a while and they would do the squats. They weren't even doing full squats. And then I never saw deadlifts. No. I mean, I didn't learn how to deadlift till way later, dude. Or any Olympic type lifting? Never, in fact, it was banned in most gyms. That's right, yeah, I was never allowed to do any of that. I remember that now because we had a couple of platforms when I was in college and I was training for athletics and with the team, but I would never, ever see any kind of equipment like that available in one of these commercial gyms. God forbid. The first time I actually ever saw a real squat and a real deadlift was when I was a kid at the Y and there was a group of old, they were probably, they were old, I say old, but probably late 40s, early 50s, power lifters who were squatting and deadlifting and that really piqued my interest. And then I didn't see it for a long time and then I worked at, when I worked at 24 hour fitness, I had a district manager, Simon, forgot his last name, English Bulldog, I used to call him, no, not that guy. As funny as you said that, I almost said that. But anyway, he was a, like a, he competed in strongman events in England and he was just this massive dude and I'll never forget, I walk in the back and Hillsdale used to be, it's not where it is now, used to be where the Home Depot is and the way it worked is you walked in, it had different rooms, you'd walk in, cardio to the left and then there was a woman's area I never went in and then there was machines and then free width and I hear, and then I'm like, what the fuck is that? And I walked back and I'd never seen anybody do a full squat, let alone a full squat with, I think he had like 500 pounds on the bar. It was like an incredible amount. Yeah, and I was looking and he was like, the guy was like a god to me because he was so, first of all, he was my boss, he was a cool guy, but he was also a super muscular, like big dude, like the first real big dude. Throwing some weight on there. Yeah, and I remember him just seeing, I was like, and I remember watching him because the way he worked out was so different. The way I understood lifting weights, besides that experience I had with power lifters at one time was like, bodybuilders, like they're getting a pump, typically cutting reps a little short, doing lots of machines and here's this guy and they'll typically do like three sets of an exercise and then just do a lot of exercises. He spent, I don't know, an hour and a half squatting. That's all he did and he would do like a set of like two or three reps, rack the weight and then kind of wait and chill and sit on the bench and do another one. I remember watching him be like, is that how you supposed to work out? It was tripping me out, but that was the first time I'd ever seen anything like that. I don't even remember anything like that. The first time I ever seen anybody squat like three plates, it was a huge deal and that was like, I was close to 30, dude. I was close to 30 years old before I ever even seen another in person, right? Everyone's seen strong men shit on TV and so that when you were growing up, but like, I never saw someone squat three plates in person until I was almost 30 years old. Yeah, thinking back, it was when I was trying out for San Jose State's football team and we all had to test out on our squat, our bench and I think it was overhead press and no, I think it was clean. So I think it was, yeah, it was squat, overhead, or clean anyway. So basically there was a guy there that just he had put on over 500 pounds and I'd never seen it done before and same kind of reaction where he got super low too because they standardized it so at least he had to go to parallel and so they'd have somebody there actually checking it and I've seen a lot of people fake heavy weight like that before but I'd never seen a legit squat like go all the way down to depth with 500 pounds and this short stocky dude just fucking like blew my mind right there. So impressive the first time you see it. Oh yeah, and you could see that too because it translated, he was a running back and so you could see just on the field how fucking powerful he was with those horse legs. He would just run through people and obviously you see that as he's that strong and he's actually applying those forces into the ground of course he's gonna run people. I used to freak people out when I was a general manager because I would deadlift four plates which is not that impressive for a guy I was probably weighing 220 and I would do him every once in a while just now I'm naturally strong at him and I put four plates on a deadlift and even the bodybuilders would oh shit bro that's a lot of weight because nobody deadlifted. Nobody would look twice if I just pull four plates now. I don't even know when I saw it. Yeah, deadlifts never, I didn't see him anywhere. I didn't see a deadlift in a gym ever, ever. And I didn't teach it either. It was one of those ones that because I knew I wasn't mechanically proficient at it I didn't feel comfortable teaching it. So I didn't teach it for almost till I was 30. The only lift anybody cared about was bench press. Yeah, yes, dude. Anybody gave a master that for a minute. Yeah, that was my thing. You got up to 400 pounds. Yeah, yeah. That's a pretty impressive, especially because you're natural lifetime. Did you get up over 400 fuck? I did, I did. I did 370 or something like that. Once in college and then when I was at NorCal I was, that's when somebody first gave me the smelling salts. I was like, I was on a tear though. I was like focusing on bench for like four months or something straight just like making that my bitch. I saw a guy once and he was, this was the craziest thing I ever saw. He probably weighed 175 pounds or something like that. And he had four plates and a quarter on each side. And I remember looking at him, I'm like, is he gonna, is he gonna fucking lift that? There's no way he's gonna lift that, no way. And then he gets into the bar and I'm like, I'm gonna get ready to lift the shit off of him. And I thought he was gonna do one of those like little quarter reps. And this fucking dude, he gets into, by the way he got into his position. I figured, oh, he's, he competes is what he does. And he fucking was doing sets with that shit. I remember that just tripped to this day. I can remember what he looked like as it tripped me out. Cause he wasn't a big dude. You remember Isaac Sapoaga? After a basketball game, he puts, I think it was like six or 700 pounds on the bar and just starts wrapping bench press. Like right in front of us. I was most impressed. I have a very, very vivid memory the first time I ever met him. And it was at Santa Teresa and we both happened to be hitting off. Who is this guy? Isaac Sapoaga. He's a lineman for the 49ers. Not anymore. He's, he's over. Wait a minute, is he a Simone dude? Yeah. Oh shit. He used to work out when I was there. Yeah. He's been around. He grew up in this area. I know exactly who you're talking about because you can't miss him. Because he would lift silly. Like I thought they were fake. Yeah. Like there's no way. He moved the big weight so smooth and fast. Yeah. It looked like when you're warming up with like 135. Well, so, yeah, this is cool. We both were hitting arms on like the same day, right? Or I was doing like this bicep, tricep super set and he was and we both had the benches right next to each other. We both just happened to be doing like dumbbell skull crushers. And I go to, to grab like, I think I was up to like 30s or 40s. And I'm doing, you know, skull crushers with the dumbbells. And he goes over and he grabs the 70s. And I don't, at this thing, I think he was doing bench, right? So I'm like watching him in the corner of my eye of my resting between sets. He leans back with the 70s and he starts fucking pumping these tricep extensions out, right, with 70 pound dumbbells. And that was his, then he fucking gets up. He just racks those and grabs the 90s. This is warm up. Bro, this is warm up. And he goes right into the 90s, like right afterwards, dude. But and he's pumping these things out like for 15 reps, dude, like full range, everything. So crazy. And I remember just being in awe of seeing it. I mean, that was before we played, remember when we played ball with all those guys? Because we closed down the gym and we played with six or seven of the 49ers. And I remember just seeing, that was the first time I had ever experienced the people that athletic and me competing against them. Now I had guys that we had a couple of friends that went pro when we were in high school to the NFL. I had some buddies that were pretty good ball players and hung in there in college, but not at this level. And not that many at the same time and like competing against them. And it was my fur, and that's where I honestly, like when that like the genetic thing really went off in my head, like, there is a difference. Like dude, it's like, when you're there and you visibly see it and you can see somebody actually run a 4-3-40 and everybody says that shit, right? Until you literally are there and you see somebody actually do it. It's like watching fucking lightning. Well, just don't understand it. Right, because you've never seen anything like that before. And I have never seen it again. 4-3 happened one time and I was at a combine and this kid, I have, dude, I just have this vivid memory of when he got up to the starting line, he's all in position. And then right when he made his first move, it was like, boom! And he was gone. And it was just like the stride, everything, the technique was just so fucking flawless that like to reproduce that, I thought was impossible. Oh shit. Yeah, that's the level of a 4-3. 4-4, you know, like you could talk shit and say like Deon Sanders or somebody. Like, I feel like Deon Sanders, he was like a 4-4, maybe he did a 4-3. I don't know what he ran. I don't know his numbers. You would know Call My Numbers better than I would. Yeah, like a 4-3 is a fucking, like, it's so like impressive. Wasn't Barry Sanders like a 4-3 runner? I don't know if Barry was. Barry was known for his ability to cut, like left to right, better than almost anybody ever and would argue with you. His movement, it was all about his movement. Barry Sanders. Yeah. I just want to contribute to this one. Although he was fast, arguably the most athletic. You're fast, the fastest players in the NFL are typically your wide receivers in your corners. So those are the guys. Deon was one of the fastest in the game for a minute. And I don't know who the fastest in the game is right now today. I should know. I know I've heard it. I don't know off the top of my head. There was a guy back. Dad, would you Google fastest NFL player today? Yeah, that'd be cool. Yeah. I want to watch their 42. I was at the Arnold classic. This is probably, I'm probably in my late twenties, early thirties, first time I'd ever been to it. And there was this booth with this arm wrestler, skinny black dude. And when I say skinny, I mean probably 140 pounds. Oh, yeah. Like he's just like you see bones. Yeah. He's not, there's nothing. Like there's no, there's no muscle on the guy. He's just really skinny and wiry. He has an arm wrestling table set up and always arm wrestling, a line of people. Remember, this is the Arnold classic. So it's a bunch of fucking meat. Big ass bodybuilder. Everybody big ass arm. Not a single person. Oh yeah. Tirey kill. Yeah, there it is. Everybody outweighed him by probably 50 to 100 pounds. 4.24, Justin. That's fast. That's fast. What? 4.24. That's fast. That exists right there. That's real. So he had a line of guys. Meat heads, roid heads, everybody. And just one after another. Boop, next. Boop, next. And he was just beating. Nobody beat him? He beat, he must have gone through 50 fucking people. How long was his arms? He was a, if you looked at the guy, I mean. Who does he look like that we know? Oh no, so I can picture this dude. Bro, I don't know. Like a Mike Salemi? No, Mike Salemi looks like he, this guy was just like a kind of. He's white, he's thinner than Mike. He's like a skinny, he was a skinny black dude. And I don't know who it was, but he was just fucking wrecking people. Now you could see by his hand and his, he was like, it's almost like he was made out of cables, like he was just so strong. And there was this big dude, I remember this, after about 30 of them, after about 30 of them, there was a big guy in line. So me and my buddy Ryan were sitting there and were like, I waited, I wanted to watch. I'm like, let's wait and see until that guy gets up to him. So he's going through like 20 people or so. Big dude comes up to him and the big guy's like, obviously a strong dude. They go, they say, go, he hits it hella hard. And the dude lets his arm go down a little bit. And so I'm like, oh shit, is he gonna lose? He's getting him. And then he kind of shrinks up his body towards his hand and he goes, and beats it and I was like, what the fuck? It was so cool. He's like an X man. All this sports talk, you guys just reminded me of something. Doug, you got to look this up. So check this out. This is happening these playoffs right now. So in the NBA playoffs, they have this, and I believe Intel, yes. Intel is the company that's doing this and it's VR and it's there, they have it's the cameras are set like from court side seats. So you could fucking put the VR goggles on, watch fucking NBA playoffs from a court side view. So cool. How fucking dope is that dude? So brilliant. It's so brilliant. That is so. I already have Katrina on it. I'm like, we have to be, we have to get this. I know. I would have to get this. Oh my God. You're just sitting there just looking around. You know what that's gonna do to for sports? Do you know what that's gonna do for all sports? Oh that brings a lot more exclusivity to it. Can I tell you something? I don't watch sports, you guys know this. Not a big deal to me. I would for sure watch sports like that. To watch these athletes like. And people that hate crowds. So court side seats are on the low end, especially for playoffs. Yeah, you're sitting at that level, right? Yeah, yeah, oh yeah. You're not only are they. Are you on the floor? Yeah, you're on the, that's floor probably. This is floor. So the ones I, you saw me that I just, I was four rows back from court side. And there's a huge difference price wise from where I was sitting and court side. It goes, it goes up about $3,000. Feet are on the actual court, yeah. So you're trying, so how cool is this for some, for anybody who may never, ever experience in their lifetime what it's like to sit on, sit court side. And you'll probably be able to do that. I'm sure it's like a monthly membership or what fee, I mean. I'm thinking about, you know what I'm thinking about? That's so cool. I want that for football too, man. Oh yeah. Jack into their helmets. Think about what this is gonna do for fitness. For reals, think about that. You could put these glasses on and take a class. Oh yeah. With people, or you could put them on, lift weights, but then when you look around, you're in like, you know, gold gym circa 1972 or some shit like that. Think about that. It's too distracting, dude. I just fucking lift weights. Or naked chicks. You could look around. Yeah, that's what you're gonna end up doing. That's like a little pop-up comes in. Bro, VR is literally, this is what's gonna happen with VR, Adam. You're gonna have like all this cool shit with VR. 90% of it porn. 90% of people use VR for porn. They'll get sneakier with the ads too. It'll be like an actual girl just kind of walking up like, hey. Which one of you was telling me the porn thing now that they have where the girl puts the little thing inside of her, the vibrator inside of her? Oh, somebody messaged me. Wow. This is fucking brilliant. Oh yeah, you could like shock her like, ooh. No, yeah, we have vibrator, you know? Yeah, so we were, that's how. By tips. That's how he makes, that's the best, whoa. That's a fast one, just slow it down. You'll numb it. So someone sent me a message that there's these sites where girls, they do the webcam. So it's like a live webcam or whatever. And then they will put a vibrator inside them. And so you can see everything. And every time somebody pays, it will vibrate, the vibrates. So brilliant. So now you've got all these people, you know? It's like a sexual video game, dude. Yeah. You're just sitting there, ching, ching, ching, ching. Exactly. Oh, but, exactly. So brilliant. Oh my God. Oh, it's so brilliant. That's crazy. Yeah, that's insane to me. Yeah, but I mean with VR, I think probably 90% of it's gonna be to porn for sure. So anyway, you saw it, did you guys see that porn hub is now taking cryptocurrency, right? Yeah. I saw that. Of course they are. That's so perfect. Obvious, right? Obvious. Obvious. You don't want people to know what you're paying for there. So, you know, someone was arguing with me the other day. Still people arguing about that. Oh my God. Oh, the government's choosing so hard to go after it. Tried a lot more popping up. I keep seeing it. Try all you want, dude. Try all you want. They'll just keep coming. I don't think they can't stop it, but it's funny how they try to go after it. I just read an article the other day that said that the opiate epidemic, the opiate crisis, they're blaming partially on cryptocurrency because drug dealers. Stupid! Because drug dealers use crypto. Opiate addiction's been going on forever, bro. But what they're trying to say is, we can't catch the guys as easily now because they're using cryptocurrency. That's fucking rule number one, man. They will say they took, when was it like back when the CIA actually spread that back into circulation here in the US? What? I just remember seeing something like that. It wasn't even a conspiracy. Like they had proved that they brought it back. Yeah, they brought back opium. The fact that that's a criminal offense is bullshit anyways. Being somebody who's gone through an opiate addiction and know what that feels like, how shitty it feels like, you know what would have made my life even worse if someone threw me in jail for that? Yeah. Literally, that could have completely changed my life if I could have got thrown in jail for that. Like that is crazy. I mean, it's crazy that we do- If the desired outcome is to really help the person, throwing them in jail is only setting them up for failure down there. I mean, fucking it, it's crazy. Jail needs to be for people who are dangerous to others or to other people's property. That's it. So it makes sense to put somebody- Yeah, somebody's sitting on OxyCottons all day. It's not a danger to anybody else. No, no, no, no, no, you're not fucking- Now if they proved to be- Put a little boot on them. If they proved to be a danger to other people, if let's say they drive under the influence or they hit their wife or they're violent because of their drug abuse or whatever. Well, you punish the crime, which is hurting other people or stealing other people's property or whatever. You don't punish what you did to yourself. That's weird. Think about that for a second now. How fucked up and invasive and just tyrannical is that? Consider this for a second. You cannot do whatever you want to your body and your mind. Just think about that for a second. Like I'm an adult, I'm an adult man. Excuse me, I live in my body. Nobody else lives in this body. It's my body, right? I can't do- My body, I do what I want. I can't do whatever I want to it. How, how accepted that is, how everybody thinks that's like not a big deal. That is a major assault on humanity. Huge assault on- Oh, our liberty and our freedom, man. Well, I mean, and I'm using humanity because when I say liberty, a lot of people don't understand what that means. So I'll just say humanity because I think people can feel that more like, you are literally telling people, you don't even have the right to fucking do whatever you want to your own self. Yeah. So in reality, who owns you? Yeah. You know what I mean? And you're born into that. You don't even have a fucking choice. That's crazy. Do you think that the like tattoos and piercings and things like that play into that as pushback? You think that's our natural way of kind of pushing back of like constraints on that? Fuck you, I'll do whatever I want to. I'll pierce, I'll tattoo, cause you can't, there's no laws on that. So here I go. Subconsciously, that was part of it for me. I believe there's, there's, there's statistics. There's statistics. It's like gymnastics, but it's statistics, okay. I know there's, I know there's statistics on, you know, people that get tattoos that correlate with this. I know I've read this some, in some cycle. There's one thing that I've read about tattoos and body modifications and that the more that someone will have with them, it's strongly correlated to trauma. Yes. So childhood trauma is very strongly correlated to, to, and doesn't mean it's, by the way, that doesn't mean A, it's a hundred, it's connected. It's just correlated. Right. Some psychologists will say it is connected based on the evidence. And B, it doesn't mean it's a hundred percent of time. Like if you see someone with a lot of tattoos and piercings, it doesn't mean ever. It just makes sense. I know I ran out when as soon as I turned 18, I ran out and put the worst tattoo on me, right? The only one that I don't like on my entire body. And it really was, it wasn't because I really wanted a tattoo. Like all the rest of my tattoos have all this meaning, the meaning behind my first tattoo was more of like an FU to my parents and the idea that it's like, I can do whatever I want to myself. I'm my own man. Yeah, I'm an individual now. And I think that's what it always is. Like something that I, it keeps coming to the forefront. It's like, I want to be an individual. Stop, you can't stop me. So this is a great topic, right? Because so Doug just pulled up a study. This is another one that I read that says, the role of sexual abuse and the frequency of body modification. So any kind of trauma is so, correlates with the more body modifications that you tend to do your body. But here's the thing though, that we need to consider. Does that mean that all or any body modifications are correlated or does it mean that it's more than what is societally acceptable? So what I mean by that is, I have one tattoo on my upper back. Today, walking around my shirt off, you see a tattoo on my back, makes me normal dude. If this was 50 or 60 or 70 years ago, I would be like, whoa, that motherfucker's a radical or what the fuck, that's so crazy, right? So I think to be more accurate, when you see someone with a level of body modifications and tattoos that far exceeds what is considered- Past the threshold of society, right? Then I think that's probably- Especially face tattoos. Yeah, like today if you have maybe, maybe 15 years ago. What do you think it is that drives it? Now obviously there's always exceptions to the rule and they're unique, but for a majority, what do you think is driving that then? I think part of it may be so, and this is me speculating, but self-harm is correlated to or connected to. So maybe the pain aspect, like hurting yourself. The other part of it is maybe not feeling like everyone else or displaying how you feel or having a feeling in need to express yourself. Whereas in the past, maybe you felt like you couldn't express yourself. And these are all just my speculations, but I do think that there's a societal norm. And like yesterday, I was going for a walk outside and there was just two kids walking by. The one kid had, the girl had pink hair and the dude had a mohawk with green hair. I don't even blink today when I see that. It's not a big deal, especially where we live, like whatever. 20, 30 years ago, that would be a big deal. Like some dude walking around with it with a mohawk, your parents are kind of like, oh, watch out for that dude, you know what I mean? Yeah, yeah. It's kind of interesting, right? Yeah. So I think it's above what people consider normal, then you may be able to say, okay, this person's trying to stand out. Isn't that weird? I feel like that's almost a new standard amongst a lot of youth I've been seeing lately as far as like, oh wow, that's weird. They're wearing a cropped Smurf shirt with like some crazy spiky hair and then like some goofy looking shoes. And then right next to him, this guy's in a skirt with like fishnet gloves on. And I'm like, what the fuck is going on? Really, it's just that it's interesting. Yeah, they have to like push each other and like it's almost like, I feel like the pendulum's gone so high up in that direction. It's gonna come the other way back. It's, I 100% predict this, that within the next 10 years. The radicals will be wearing like ties and have their hair up. No, like 100% I mean, I really believe within the next, we'll see it in 10 years, in the next decade we will see it be cool to not have tattoos, to fucking shave, to do your hair normal or whatever normals, right? Which is not as smell good. I think if we, I think if we allowed people to do whatever they wanted, so long as they didn't hurt anybody or steal from anybody. So whatever you want to yourself is fine. If whatever you wanna do with other people, if they agree and their adults is fine, as long as you're not hurting people or applying force them. I think if we applied that, we would see less dysfunction because I think like, because I look at it this way. When you repress something within you, it'll fucking come out, it'll come out. And the most, let's use sex for example. Societies that are the most repressed sexually have some of the worst sexual dysfunction. You go to some of these countries where it's illegal to have sex at a wedlock. You can get killed for it. Homosexuality is punishable by death. And all this other craze like you can't, if you get caught masturbating, you'll get punished. They treat sex very extremely repressed. That's where you see a higher instance of people having sex with goats, people having sex with children, people doing all this dysfunctional because it comes out in these really strange type of ways. I think with society, if we let people like, oh, you wanna take drugs, just don't hurt anybody, do what you want. I bet you people will do less. Maybe more at first, but then eventually people will start doing less. At first it'll be more. At first it'll, I think we're gonna have a great example right now in the next 10 years in this is, we are, look how accepted cannabis has become. Oh, cannabis use with teens is actually starting to drop. It will. First time in decades. Yeah, it's not cool anymore. That's right. It used to be so cool and rebel to get high. It was such a cool and rebel thing to do now. Now it's like, oh, it's lots of it's luster. It's like, I mean, now it makes me slower. It makes me lazy. You start looking at all the bad side of it now, right before it was like, oh, it's so dangerous, it's so cool. You know what I'm saying? I'm being such a rebel by doing it. You go to a concert and everybody's lighting one up. Like, oh my gosh. It's not a big deal anymore, man. And so I 100%, you'll see a spike at first because the people that were really scared to touch it or try it will and experience it. And more and more people will, and more and more people will think like, it ain't that big of a deal for me or maybe it doesn't affect me the same way as it affects my buddy who loves to do it all the time. I mean, I know I have a, I, there's things I love about it and there's things I don't like about it. I can very much so see if I allow myself to smoke on a regular basis, I'm unproductive. I'm way more productive, completely sober and nothing in me whatsoever and feeding my body right, training and exercising. I'm way more sharp. I get way more shit done. I take care of the rest of my body way better. But then I also see, you know, sometimes it's really nice for me to be able to take the edge off. It's nice for me to, you know what? I think a little bit differently. Right. And it's got some, it can be abused and overused but, you know, it's got real health, potential health applications, like for reals. I mean, I'll tell you what, I was- That's what makes it cool. Oh dude. And it is what makes it cool is that if you think of all the, you know, quote on quote, you know, drugs, right? Things that we've labeled as drugs. Well, you know, it only makes sense, you know, that we would treat something with this kind of potential the way we've treated it for as long as we have. And it was demonized from early on, like the way they got it to become illegal was they wrote articles and said something like, you know, no joke, blacks and Mexicans are gonna smoke this stuff and they wanna rape your women. This is, these are the kind of propaganda that they would put out to get it originally banned. Then they would put out propaganda videos, which you can actually still watch. I think, I forgot the name of a popular one on- This is all back in the Hearst days, right? The print media and- You would watch this, you watch this video and they're trying to depict what we does to you and this man smokes it and he kills this woman. And you're watching her like, they've never smoked weed in their life. They didn't even know how people react. Like nobody who made this video, like hold on a second, that's PCP. Yeah, you were talking about the wrong thing here. I don't know what kind of weed you're smoking, but I've never seen anybody do that. You know, what's that call? I've seen some people on PCP- Do some crazy shit. Refor Madness. Oh, I think I might have seen this one before. Refor Madness will kill you. But the health applications are crazy and the government has known about- I wanna see this, but I wanna see this in reefer. The year is 1938 and America's children are under siege. They're under siege from an evil so powerful, so frightful, so mind-buck, what did it say? Mind-numbingly dangerous. They made a movie about it. They're making fun of the trailer, yeah, Refor Madness. Oh, is this a movie? Refor Madness was a documentary on the dangers of marijuana. Look how they're acting, right? So watch, they're all starting acting like they're psycho because they- You have ego, right? Like, like, ah, ah, ah, ah, ah, ah, ah, ah, ah. He's all touching himself. Ah, ah, ah, ah. You're smoking bath salts, buddy. That's what I'm saying, dude. This is a different drug. You're definitely not smoking. Oh, he just went crazy. He sees the paranoia. He's swatting at it. Yeah, he's losing his mind. Anyway, we can watch that after, but if you watch it, you'll see the propaganda. That's hilarious. Was it government created or funded movie to get people to never sex craze zombies? I don't know, that's kind of cool thing. Wow, does that happen? Yeah, like enforce us to kill, yeah. So that part, you know, we can not, we can do without that. No, well, so here's- Straight beating is what is most despicable danger facing our children today. It's weed. Yep, marijuana. What are you doing, dad? I'm getting high. And I'm gonna kill your mom later. I'm raging. Have sex with your sister, because that's what it does. It makes me go crazy. That's funny. So here's the thing with marijuana. First, they wanted to get rid of it because they was gonna compete with paper. Then they wanted to get rid of it because it was the counterculture drug. It's what the protesters were smoking, so they demonized it. And then they found out through that that some of the earliest studies done by the government showed that there was an anti-cancer effect, and we can get all conspiracy theory on that, but pretty sure, you know, if the pharmaceutical industry is as powerful as people say it is, that it would see something like that as a threat because it's a natural. Of course, and you can grow it in your house and have access to it by a seed month. So here's how cannabinoids work to kill cancer for what they know so far. So cancer cells have a dysfunctional mitochondria, which is the energy producer and the engine of the cell. And cancer cells have a dysfunctional mitochondria. We know this because when a lot of cancer cells, when you take away glucose from them, they are unable to produce ketones and a lot of them die. This is why ketogenic diets for many cancers have anti-cancer effects because the cancer starve because there's no glucose. So they have these kind of these mitochondries that are kind of fucked up. What cannabinoids do is they cause the mitochondria to, through the increase in something called ceramide in the cell, they cause the membrane of the mitochondria to become more permeable and it basically burns itself out and explodes. And this doesn't happen with healthy cells and cannabinoids. Only happens with cancer cells. So what you're doing with cannabinoids and here's- Killing off cancer cells. Selectively, yeah. Selectively killing off- Targeting. Cancer cells. So crazy. And it's the cancer cell killing itself. The cannabinoid is not toxic. It's the cancer cell that then becomes self-destructive. Is it like it competes with it and then explodes? No, it literally increases ceramide in the cell. That does something else causes the mitochondria to basically burn itself out and explode and it's a self-destruct mechanism that happens, which is supposed to happen in cells when they start to mutate. But cancer cells don't do that and that's why they're cancer cells because they don't self-destruct. So it sort of activates it when it's been dormant all the time. How crazy is that? Have you read any stats on how common it is for someone who's been like a regular cannabis smoker for their life in cancer? Have you read anything around that? Yes. So cannabis smokers have a reduced risk, and I don't know what the percentage is, but have a reduced risk of head, neck, and throat cancers. And this is with smokers. Smoke inherently has lots of carcinogens in them, all smoke. So you combust and burn something, you inhale it. You're inhaling a bunch of cancer causing shit. And cannabis smoke is no different. We know this. This is why for years they said cannabis will cause cancer. It wasn't because cannabis caused cancers because they looked at the smoke and were like, oh, look what's in the smoke. There's carcinogens in the smoke. There's more carcinogens in pot smoke than there is in tobacco smoke sometimes, mainly because we don't use a filter and maybe for a couple other reasons. But what's happening is that the cannabinoids themselves are anti-cancer and they're so anti-cancer that they override the cancer causing effects of the smoke by a little bit to the point where if you're a regular... It's basically moot. Not only moot, you actually have a little bit of protection if you smoke. And now cigarette smokers, that smoke cannabis also? Less cancer rates also. So it actually protects against that. Now what this tells me the cannabis consumer is, well, shit, why don't I just use cannabis in a way that has less carcinogens so I can get more of the benefits, which would be vaping or ingesting. I just remembered when somebody had told me a long time ago the equivalent of one joint was basically like a pack of cigarettes. And so they must have just been comparing that to the carcinogens that it puts off in the smoke. Right. Okay. So here's the other thing. Let's say you were... And this is, by the way, this was a scientific article that I was reading. It's ceramide. Yeah, I'm right. So the... If you have the presence of cannabinoids in your system, low levels, let's say you take CBD and THC, you know, over, you know, kind of not regularly, but semi-regularly, right? So you have a little bit here and there. That should apply metabolic pressure on cancer cells and that you would have and just reduce risk. So if you have a little bit of cannabis here and there, you're creating an environment that's less likely to produce cancer cells because you're placing more metabolic pathways. Similar to how a ketogenic diet or fasting will do on the body. Both also... The reason why fasting is so... And both I feel should be treated the same way. Yeah. Just like I tell people, I don't think it's that beneficial to be fast, intermittent fasting every single day. I think you're far better off intermittently incorporating it into your routine, whether that's once a week or bi-weekly every now and then and stretching the fast out. I would recommend marijuana the same way too. Yeah. It's not something you want to smoke every single day and be high all the time, but it is something that... You know what? Maybe have it in your life for once in a while. I think CBD will be the one thing that people will be recommended to use regularly because CBD is non-cycle active. It doesn't attach to the cannabinoid receptors, the CB1 or CB2 receptor, but what it does seem to do is increase either the effectiveness or the amount or the receptors that your natural cannabinoids attach to or just increases circulating levels. So our bodies produce natural cannabinoids. And if those levels are low or your receptors get down-regulated or something happens with that, you're probably going to be susceptible to a lot of different things. In fact, they're coming up with a term for endocannabinoid deficiency syndrome. And so what CBD does is it seems to increase that natural amount in your system or increase the effectiveness or how it works. You're not quite sure. So this is why CBD's got all these medicinal properties and works on the cannabinoid system, but doesn't attach to the cannabinoids. Now I love, I'll tell you what, my prescription for me because I use cannabis largely medicinal. I don't definitely notice a positive effect on my gut and I use more of it when I need it and less of it when I don't. But I also sometimes like the effects of cannabis, I feel more creative or relaxed or whatever. If I have a nice amount of CBD and then I have, you know, THC it's like I get way more of the positives and way less than negatives. Far less likely to get like paranoid and feel anxious and shit like that. And I just feel, you know, better as a result. Yeah, I noticed that too. I noticed when the ratio's even, right? One to one is what you typically go for. Yeah, yeah, I'll go one to one or sometimes even two to one. And I just feel better. Here's another cool study that just came out recently on how cannabis and caffeine affect the brain. So they kind, they, in some ways they counteract each other and in some ways they amplify each other. And so what these studies are suggesting is that CBD or even THC may be an interesting, like cool combination. Yeah. Yeah, I've noticed that. Have you noticed that? What do you feel from it? I just feel it, I don't know, more energetic I guess with the, with sometimes when you have like some good cannabis it's like, you know, you start getting more creative but you get like a little bit of the paranoia but you also get a little bit of like fatigue or like I guess not being motivated to move as much. I fucking love it. It's just like nice consistent energy. It's like you're, in my opinion, I personally, I'm more euphoric and clear. So I feel, so I feel like it enhances so it doesn't take very much. So like one of my favorite things in the world is on a Saturday or Sunday being up in Tahoe being on over on the lake or the water just and it not having anything that I have to do or would be anything sitting out on a deck or whatever and just enjoying the sunset or enjoying the view and a cup of coffee and two hits of a joint. And I am, it's just, it's a- Right is rain. Oh. Right, that is a yes. Right is rain. And then the spoon. And they're finding that they, that there's some synergistic stuff that's happening with them. And this study is kind of starting to make the rounds. There's definitely a unique feel to it though. Anybody that's ever- It's an interesting combination. Anybody that has ever had, I mean, we, I remember- Cannabis combines with a lot of- When we first started traveling and doing our tour, when we were down in Newport, you remember I did the post on the OG plus cold brew. When we were on that kick for a minute, like, there's definitely something there. There's something there that I think is pretty cool. It doesn't take very much. I think, I think where a lot of people make mistakes with cannabis is thinking that you need to have a lot of it. This is also why I'm so jazzed about what we're doing with dosis and stuff because they're the first pen to actually measure the dosage for people. So people can actually start to be a little more intelligent about how they- Dosage is brilliant. No, it's brilliant. It's brilliant because one of the big problems with cannabis is, as a medicinal for medicine, is that the dose is hard to gauge because if I'm smoking flour, which is the dried plant or whatever you call it, flour, it can be 20% THC. It can be 26% THC. It can be 28% THC. It can depend on how I inhale it, how it was lit, other cannabinoids, all the stuff. And so to treat it like medicine in the Western medicine sense is difficult because Western medicine tries to be precise. 300 milligrams of ibuprofen, 100 milligrams of this or one gram of that. It's hard to do with when you're smoking weed and so what dosis did is they- and I know exactly what they did. They looked at the inhaler model. So when you use an asthma inhaler, they're metered out dosis so that every dose is- It's more consistent. Very consistent. Three milligrams of albuterol or whatever dose they use. So with dosis, you breathe in and it shuts off when it gives you the, you know, 1.7 milligrams- And they patented that, bro. And they patented it. Yeah, I know. It's brilliant. Have you guys seen the- Very small. Have you guys seen where we're going to be at with him? Just Taylor showed you? No. Oh, that's cool. So I was actually just reviewing that with him. So we go in two weeks, right? So next week we're in Austin. This is the one that's in San Francisco? No, no, no. Dosis is down- Down LA? Yeah, we're going down. I think we're on Malibu. Beach area. We've rented this fucking- This mansion and it's going to be a private party for about 30 people. And they're setting it up. So Dosis is setting it all up. Beautiful house, right? The layout's sick. And they have what- You know, they call them- Oh, Taylor's going to give me a hard time because I'm going to fuck this up. But it's- They have like a fancier name for bud tenders basically. You know what I'm saying? There's like health specialists up that I forget what they call them, right? Right. But they're going to be set up in the house with all the different- All the different strains and all the different kind. Oh, shit. Yeah, yeah. And teaching people- This is so fucking cool. And so we're going to be able to go around and just kind of like- Educate you on the true- The people that we invite there will be able to try it all out for free. And they'll be gift bags for people. I hope they- I'm sure they know- Of course they know their shit. That's their company. I've been- I hate one of the things I hate the most is I'll talk to somebody who works in cannabis. I start talking to them and then it's like, I'm asking you questions and I know more than you do about your product. You need to know more than I do. So you know this is about how Mark and I killed it, right? When we first got involved in all this stuff was we went around. So before we even started our first two cannabis clubs, I probably toured, I don't know, 20 or 30, somewhere in that range of clubs all over L.A. area primarily because that's where most of them were at. But at this time, the Bay Area, NorCal, nobody has them yet. This only L.A. has started off with the cannabis clubs. And we went to all of them and I remember telling Mark, like, dude, are you kidding me? Like, this isn't for someone like me or you or like an old lady who really needs this shit or like this is literally just drug dealers selling to their clients, you know, legally. That's all that's going on here and it's ran that way. You walk in, it's shady as fuck. There's this huge jacked out bodybuilder on steroids who's like, takes your card and there's somebody else behind the desk with their hat backwards and looks like they're stuck. Yeah, I'm just like, dude, they're trying to make this move into the direction of like a medical place. This is not like that at all. So when we started ours, like, I mean, we made sure there was no security. Like, we don't need security. Like, this is a, we don't need to do that. We'll have our cameras. We have all that stuff like that. Like, I'd rather just make this more welcoming for some seven-year-old lady who's going to come calling in here with arthritis one day and not make her freaked out. Because you know what, I'm like a business person too because I'm thinking like, those are the clients that are going to consistently come back. When you start treating them and changing their life or helping them out with something like that and you make them feel comfortable about the process. They probably already feel a little bit like self-conscious about the fact that they're walking into by weed and you're going to have a fucking massive stigma behind it. Yeah, you're going to have a bouncer there who's going to, you know, check their ID and look at them like, you better not move. So Mark, we used to, him and I used to dress sharp to work and clean-shaven. And we had a cute little like friendly front desk girl when you came in. There was no like crazy security. The lobby was set up like a medical office. And so we did this and nobody was doing this yet. They all were super shady and backdoor. And that's part of what made us crush was once people found, and then you get people like Mark and I who were helping. And then we were like him or like me and him, both are like this where we get into something. We're going to dive deep into it. We're learning like crazy. So, you know, we were able to teach people what we knew, which was more than any other place I've been to. Because like you're saying, I go to these butt tenders and I ask questions and I'd be like, well, I can't learn anything from these fuckers. These guys don't know anything. There's been just stoner kids that wanted a job at a cannabis club. There's so much science that's involved and so many intricacies and it's a fascinating subject. I mean, I got into it deeply because I had, you know, I had somebody close to me with cancer and they were terminal. There was no treatments. There was nothing that Western medicine can do. It was done black and white. This person is not going to survive. The odds are, you know, less than, you know, 3% that they're going to survive. And so I went and I went crazy and I'm the kind of person that I can dive very deep into things that can become very fanatical about things when I'm into them. I find this subject fascinating, but on top of that, I was extremely motivated, extremely driven because I wanted to find something that would help this person who was very close to me. And I looked and of course, if you go online and you look up potential cancer treatments or natural cancer treatments or, you know, Chinese medicine cancer treatments and Ayurvedic medicine cancer treatments, you're going to get a lot of fucking bullshit. I mean, people pray on people like that. Like you have no idea. So I'm reading all these things. And I was like, you're going to get the people that drink urine. Yeah, exactly. And I'm like this, I need, I need something with at least some kind of evidence, whether it's like lots of anecdote, like Chaga, for example, the mushroom Chaga, there's lots of evidence, anecdotal evidence from, you know, Chinese medicine and, you know, Eastern European medicine that Chaga helps with cancer. The funny thing is now we have studies that actually show it fights cancer. This is why you are so excited to get force-igmatic. Exactly. Exactly. I want fucking force-igmatic. Exactly. So I, so Chaga, but then cannabinoids, I'm reading these animal studies and then I'm reading these population studies and I'm like, holy shit, this has, this is real evidence. And then I started digging deeper and I discovered that pharmaceutical companies are investing in, in pharmaceutical drugs that are based on cannabinoids as treatments for cancer and pharma companies are not, because that's billions of dollars. They're not going to spend money on shit that they're just pulling out of thin air, especially when it comes to cancer. No, they're spending huge money because they're having to do it overseas so they didn't get in trouble for all the laws over here too. Yeah. So you knew that it was fucking... And then Israel was doing all this science, a lot of the science coming out of Israel because they actually, they treat it, you know, much less stigma there than it is here. And I'm reading all this shit and I'm like, and I went in deep and I learned about all this crazy stuff about cannabis that really tripped me out. And really it's not that, you know, because I know people, like they personify marijuana like it's some fucking God or it's like, oh, look, here's the deal. Here's what's fascinating. It's not the plant of cannabis. I mean, yes, that's fascinating, but that's not what really blows me away. What blows me away is that we have this cannabinoid system in our body that we didn't know very much about. We only recently discovered some of these new, you know, endocannabinoids. That's fascinating to me. Now, of course, if you want to make it sound like... How large it is is fascinating. How it's like a circuit breaker in the brain. Check this out. The way neurotransmitters travel between synapses is from pre-synapse to post-synapse. Okay? That's how they... So serotonin goes through. It tells the post-synapse what to do or what the... So it's a signal sending from, you know, like I'm the mailman, you're the mail receiver. That's pre-synapse, post-synapse. Okay? Cannabinoids communicate retrograde. They go from post-synapse to pre-synapse. They go backwards. Now, why are they going backwards? Because they're regulating. Giving feedback. They're regulating. They're literally telling the pre-synaptic, you know, neuron. We need a little bit more of that. A little bit less of this. And so it's... It brings equilibrium. It's like a balancer in the body. That's why if you have... What are the things work like that so crazy? You know, the natural cannabinoid system. I don't know too many other things. I'm sure there are other things and I do know that there is some communication from post-to-pre, but the fact that cannabinoids, like that's directly how they work is fascinating to me and the fact that it's a regular and now it makes sense when you look at studies and you see this study shows that AIDS patients with a compromised immune system benefit and live longer when they use cannabis. Oh, but however, these studies over here show that people with autoimmune diseases or issues where their immune system is hyperactive, the cannabis brings it down. So on one end, it boosts the immune system. On this hand, it depresses the immune system. How is that possible? Well, don't we have self-regulating systems everywhere? You know, like even just pain. Like that's going to get me to stop what I'm doing. Yeah, I mean, it's just working with the bodies what seems to be one of the largest regulating systems in the body that keeps things in balance. And that's what's fascinating to me and that's why when you hear all these claims that cannabinoids have potential to do everything and you think, how can that be possible? Well, that's one of the reasons why it's possible. It's like, balances you out. If your immune system is depressed, it boosts it up. If it's too high, it brings it down. If you're, you know, look at its effect on fat loss. I called this, you know, a long time ago. I told you guys, like, if we ever sell a supplement, it should be a cannabis-based, a cannabinoid-based one. Because for sure, cannabinoid-based fat burners are going to be a big thing. They're already starting to be a thing. Well, 100% it's going to be a big thing. The only thing that I remember we all agreed on is just like, it still falls in the category with almost every other supplement. It's not, it's not even the top 10 list of things that are going to really change people's lives. When you talk about the things that we know that we can, and I think that was why we didn't. As far as- And it was super expensive. Oh yeah, we did. We looked into it. Probably going to take a while for that cost to go down. Super expensive. Because especially with CBD, you have to get it from hemp and that's a more expensive process. That's going to, that'll change though with like, well, we'll see though because how, what they do with regulation. Yeah, because you know, Trump said, Trump told his guys, we're going to find a path for the states that legalize it to let them do that. If you hear that, right? So it's like, the steps are- Yeah, because at first we were getting worried because he was coming after but now he's backing off the medical usage. No, that was his, the guy that works under him. I can't remember. So where the big regulations going to come in is here. So right now, the biggest breakthrough in like the underground world of cannabis is the process of making clear. And it's the finest- Shatter, clear. Beyond that. Oh, so this is- 100% pure. 99.9%, 99.9%. Is it clear? They call it clear because it's clear? Yeah. Oh, shit. I've never seen that. You've extracted everything. There is no plant matter. There's no garbage. There's nothing bad in it. It's completely pure. And so they- But they're turning it into a pharma drug. Yes. That's what they're doing. Yes. And so this is already happening on the black market but yet it's, and it's, people that are doing it, right? So this is the evolution of what we started years ago. And I know it's crazy. Like I bet people that don't understand cannabis and putty, earwax, and shatter, and all those things like that. Like the people that I was involved with in the Bay Area were the first to really start all that. And you know, we evolved much of that at our club way back when. And now I've seen, and I've watched now my cousin and family and friends that I know that are still in the industry evolving it even further. And they have these huge ops now that are producing this. So that will become the standard. But they will, because you have to, like the extraction process looks like a fucking chemistry lab. I mean, it's crazy. They're making it a pharma drug. That right there is what's going to, that'll be regulated heavily. 100%. They're going to regulate the fuck. Because you could smoke a bunch of herb, you know, a bunch of flower, or you could fucking hit that shit and that's going to be more of the addiction, more of the withdrawal, more of the, like I've never, have you guys ever dabbed? Yes. You have? Oh yeah. No, of course I have. I mean, I remember, I remember when that, I have no desire to, I remember when that first came on this. Well, you remember if I was, You were testing everything. Yeah. I was part of the people who started what you would dab. Like there was nothing to dab just 10 years ago. So when you, when earwax, putty, honeycomb, all the shatter, all this stuff started coming about. Now they, they were looking for other ways to burn it or smoke it. And it was such a hard thing to mess with. And then I don't know who came up with the idea of heating up a nail and then really, really hot. And then it vaporizes it and then you draw straight off of it. And that's this, this huge scene of dabbing exploded. Super, super, like it'll get your blood concentration of THC up faster and higher than anything. Well, to give you an idea, like I remember the first, you know, we were also the first to test all this stuff. So, when you look at the highest grade cannabis, it normally is about 20 to 25% THC. And that's in 25 is crazy. And so, that's a flower, right? So that's about as high as a natural flower gets even if you're, if you're at the top. I've seen a few 28, but what happened? Well, no, the ones you see in the clubs that say that are bullshit. Those are, that's T, that's TH, THCA. Okay. And that's not the, that's not the standard for like what, how strong it is. That's the guys at the clubs, they put that on there so they can say they have a stronger weed, but real Primo top grade, the best grown, the mid 20s. Yeah. Yeah. So that's, you're for a flower. Then, then we, and we've been doing hash for a very long time. Cold, you know, cold press hash has been around forever. And that's like, you're pushing 28 to 32 kind of range. Maybe some of your best hashish is hitting 35 or so THC levels. And that's been pretty much it as far as a concentrate for a very long time. And hash is like, we used to be for like the hardcore people, right? Because it was so strong because of the high tolerance. Yeah. Because back then weed was only coming out at like nine, 12%. So it was like double of what weed would be. Well, so now they, we've learned to take it and extract it even further. And so when we first did the first rounds, which we used to call earwax or putty before all the other stuff, the other kinds came. We tested it. And I remember it was nuts because ours came in at 62%. And nobody had seen anything like this yet. Like nobody had seen something this strong. And I remember we would just like barely sprinkle a little bit of it on a joint or put it in with a bowl and then smoke it. And it was like, holy shit, this is so strong. And I remember how strong that was. Now that's at 60-something percent. So when I left out of the industry, we were up to producing stuff that would rank, I think the highest I think we peaked out was like about 78%. And that was like when we evolved it to honeycomb. We were doing honeycomb and shatter before it was even called honeycomb and shatter. And that stuff was pushing 78%. Now since I've left, I've been gone and my cousin and people have continued to evolve the process and they've learned more and there's more science behind it. And now there's more tools that you can actually buy and equipment that actually helps you do all this process. We're up to being able to extract it 100% into this process that makes what's called clear now. And it's... Yeah, so I have no desire because I do not like... Think of the strongest weed you ever smoked. I know you don't even like super strong weed. No, I don't. That's five times strength. Immediate panic. It is. You did the dab. Oh yeah. When you dab, my head would go it's not like a normal high, dude. It's psychedelic. Yeah, it's way too heavy unless you're somebody and the people like... It's hard for me to watch like my little brother who I know dabs on a regular, dude. It's just tolerance is too high. Yeah. Here's what happens when your tolerance is getting high like that. You've down-regulated the fuck out of your cannabinoid receptors and your body's probably producing less of its own natural cannabinoid. So you've developed a legit dependence and that's not a good thing. It's not smart and you know it's funny with cannabis and kids when they do tests and it's pretty... The evidence keeps coming back. Kids who smoke a lot of weed and their adolescence suffer from permanent damage to their IQ. Their IQs are typically lower consistently as a result and that's because the developing brain as you're growing up probably... Creating those neuro pathways and that's like... And you need those cannabinoid receptors to be good and healthy and if you down-regulate them cause you're smoking all the time or you're just flooding your brain with cannabinoids it could influence the way your brain develops. As an adult this doesn't seem to be the case. So it's pretty crazy but no I have no... And the funny thing about cannabis is of the substances I've tried and that kind of stuff cannabis sucks when you do too much. It's really bad. We talk about everybody... But I could see now where I... It is not a fun thing. Why it is going to get pushed and it will go to where it's at and why it is a fun thing is I could definitely see somebody who is in unbelievably chronic pain or... For sure. Right? I could see someone like that. It's gotta be... Then you would want to be taken to a whole other planet. Of course. Right? At that point you want to be feel out of your body as much as you can because your body feels so terrible. Plus if you have something like... If you are treating something like cancer and you want the anti-cancer effects. Yeah the higher dose for sure. Yeah what they do with that is they give people obviously you don't want smoke but also because when you eat it your liver converts the THC Yeah it converts the THC to a more potent longer lasting form which is probably better. Your body absorbs almost double the amount than when you smoke it. When you smoke it your lungs only get like I think it was don't quote me on this but it's like 18 to 20% is all you actually absorb into your bloodstream when you inhale it. Plus you hit a certain limit you can only get so high you can only reach a certain level of blood THC levels through smoke because your body gets rid of it at a certain speed. Right it's fleshing it out but when you eat it you could Way over Here's the deal I've smoked too much weed That sucks I've also eaten too much weed Way worse Way worse Yes That'll get you by the balls Remember that time? That's why I don't like I don't like cannibals Now I love the ones that we have and the ones that we took just They're a mile 5 milligrams Well because they're Dosed Again when we started Consistency So doses back then We didn't break down Milligrams Of the weed Or the chocolates Or anything like that It was literally Like a one doser A two doser A four doser And that was kind of The standard Like nobody had any You don't know what the Fuck was in a doser No No So this guy's like Yeah this is a dose For me Yeah this is a four Dose Yeah That was I remember I told you guys That story the first time That I tried Like this This coffee A single dose I knew that if I did a Two doser A three doser At that time That it was like Too much for me Oh bro It was so bad dude Oh it was so bad I'm like Man these guys are Idiot It's a vendor He was a vendor Coming to me To get me to carry his Product in our In our club And like He gives it to me Dude it's so terrible Even if you know That you're not Going to die Because I've been there Yeah What happens is You get What's actually does this What's to come So then what happens I don't know about you guys But I start to Get these repetitive thoughts Like You can't stop the loop Yeah what if It just keeps going And it ramps and ramps and ramps And then you're like I can't breathe And then people are like This is where people End up in the E.R. Adjusted Oh dude I gotta tell the story So this was Early mind pump I wish I knew the episode It was a first studio Oh We never I wish That third one Well we did one Before that No we did release it We released it because you were So paranoid about it But Sal and I were like You were fine bro You were totally fine Oh yeah yeah yeah You got up You pushed the mic away And he's like We can't air that You stomped off So here's what happened We all had Everybody's out to get me We all had an edible And at this time Justin had extremely low Tolerance Tolerance is a little Hired out He couldn't even Had a little 5 Milligram So we We all had an edible And we started getting Giggly And we recorded this And Justin was laughing And me and Adam Are laughing At Justin Because he's Making jokes And it's a great episode Like the vibe was amazing It was really funny But then We got into this Laughing Fit Me and Justin got In this Laughing Fit Where oh shit We need to stop laughing Because the podcast Yeah we have to like Keep carrying this So what I did Was I turned my head And I was looking At him While I was laughing Because I don't want Justin to see me Laugh Because it would trigger him Yes And then that loop Kept going And I'm like Kept ramping He was so mad at us You remember These guys As soon as we started Exploiting me This is going to be One of those things It's going to Last with me forever Is that what you were thinking? Yes Because I know me and Adam I was looking at Adam Laughing I couldn't breathe One more I put it out here And I was trying to Gain Caught Like Ground myself again In reality And I was just like Oh my God I just got to get out there He just all of a sudden This is what he did I remember I totally remember You said this You said this You said I can't do this anymore And you pushed it forward And then he got up and left He got up and walked out I had to go for a while It's sound everywhere No, no, we're laughing Because we see it right We're like No, no, no, no It's okay Bro, we're not laughing No, fuck you guys I'm out of here And he went and walked up And down That's right I was so mad Yeah, he went past Like fucking four times We all contributed to some of our Creative moments But it's also contributed to some of The stupidest ideas I don't think we ever shared With the audience We're dating Your dumbest ideas I remember talking about this Uh, I forget where we were We're in Tahoe Oh, it was Tahoe So in Tah— Doug pulled him up To this day Which— by the way When Doug comes back in That was the funniest shit ever When Doug comes back in I do want him to pull these up Because I don't remember the names Oh my God But we read them on air Yes, we have to for our audience This is terrible This is It's 420 I want a little disclaimer on this episode, maybe. So when we were in Tahoe, okay, this was last year for the Spartan Championship, where we'll be out, the same house we'll be at. It's pretty cool. We were out there and it was, you know, we'd worked all day and we were tired. We were all kind of sitting down. We were in that little room and we were watching Shark Tank. And- That was a great conversation. Oh, dude, I wish that was recorded. I told Doug, I was like- It was such a great conversation. But you got into Taylor and his business. Everything, but what started- Well, we were laughing so hard that night that I pulled a rib. Yeah. For reals. Well, because we hadn't- At that point, okay, so we're a little over two years into the business, right? And, you know, for the most part, we put our head down and just kind of kept going towards everything. And there's so much more to build. And that's just- We've been focused on forward, forward, forward. That we really hadn't had any time where we kind of sat and reflected on like, hey, where are we at right now? And kind of just had some loose conversations instead of like this business talk. We need to do this. We gotta do that. Reminiscing on stories. And I remember, because we talked about the, like we had never done any marketing or any advertising and the first time that we ever tried something and it was Justin's idea. And I remember being in that other studio. So this is the same studio that we're talking about where he walked stomped out and was high. He comes walking in one morning and he's like, fuck, I have a fucking brilliant idea, right? And he like sits us all down, we sit down. And we all were like, holy shit, that is smart. I sold it really hard. You know what, Justin? You don't give yourself enough credit. You're a closer. I know, I just don't have to talk about it. You closed us. Well, I'll close you guys on that idea. He knows how to get me because he came in with the numbers right away. Like he came right around and he was just like, I had to, I know Adams. He's like, he started breaking down like the price per click. On porn. On porn. And it is unbelievably low compared to anywhere else. Here's the rationale. The rationale is everybody looks at porn. They get way more views per minute than most websites. That's a fact. You're gonna get a lot of eyes on your stuff. And it's cheap as fuck to advertise on porn. And our show is, you know, we're rated R anyway. That's back then. Especially back then. Yeah, like if any of you guys have unfortunately gone back and listened to some of these earlier episodes, like literally it was one of those things I felt like we were challenging ourselves as far as like how we can stretch our boundaries and our comfort levels, you know? And so we would come up with topics that really divorced. We were trying to just be shocking and crazy. Remember the picture that Sal freaked out? You had to take down? Yeah. So I put my two fingers together, like in the peace sign and like stuck my tongue through. Right? Like that. Actually, no, you did that. Sal did it. That's right. Oh, it's the funniest picture. You posted it because back then you were managing the IG page. Which by the way, if you go way back on the IG page. Oh, that's another thing we went through. If you can clearly see. When Justin was running. When Justin was running. It's very visible signs. It's fucking hilarious. I'm so glad we didn't delete it, you know? Cause I thought about like now that it's cleaning it up. Yeah, cleaning it up. I'm like, no, that's so great. I got to post for you. Go scroll all the way down to the bottom and look up the one where I posted the, it was animation for suppository instructions. Oh my God, I can't believe you posted that. Why did I post that? But that's why. This is why we thought it would be a brilliant idea. Like, okay, if there was, there's no other fitness health podcast that could get away with advertising on a porn. And so a porn site. And so I thought that was brilliant. And with the price per clicks, I thought, why not throw a couple grand at it? Let's see what happens. So, so here's the rationale. And you know what's funny? Terrible idea. Terrible idea, but brilliant ways of applying. So let me explain what I mean. Cause we were actually trying to be smart about it. So we're like, okay, let's think. When I watch porn, like I don't want to click on something else. Unless it's more porn. Like I'm not going to click anywhere. Do we have the titles? Do we have the titles that we came up with? Doug has them somewhere. Doug has them somewhere. Oh, please tell me you have those. Cause okay, now remember what happened was this, was Justin does this whole presentation for us. And we're all sold. I mean, even including Doug. And Doug's hard to convince sometimes. And Doug's like, okay, this actually sounds kind of smart guys, right? And so we all give each other our first set of homework. You know, this is like the first time we ever said, okay, everybody go home. You're each responsible for five ads. So we all had to write five. We spent time on this. Yes, everybody went home and everyone had to come back to work the next day with five ads that they had written. And I didn't really, and our goal was my, the idea was you're, you're watching porn. You're probably jerking off or whatever. How am I going to get you to click on my ad? And the only way to get you to click on my ad is to be fucking outrageous and be porn-ish. Right? So the things that we, we came up with an ad. I'll give you an, I'll give you an idea. And they're, by the way, they get worse than this. I'm pretty sure they're terrible. But there was a picture of a, it was obviously a porn star, whatever, bent over and the, and the ad said, fill your holes with mind pumps. Fill your holes with mind pumps. And if you clicked on it, it brought you to our podcast. Yeah, ear ejaculation. Yeah. And there were, there were a lot of them like that. Like there were like, you know, there was some that were terrible. I would, I would not repeat them, Doug. I hope you don't find them. No, I hope you don't. They're so bad at it. Yeah, but you, you know what? People got to understand what we were trying to do. Cause that is exactly what we're trying to do. You can't, you couldn't advertise a podcast traditionally on a porn website. Oh no, damn it. You found them. You found them. Eargasm. Blow your, blow your load, then blow your mind. Blow your mind with my pump. Viagra for the brain. Oh, oh, here's a good one. This one was mine. It was to be a picture of a big ass cock. And then it would say average mind pump listener. It was just like, it makes you want to click. Right. Oh, my, oh, and then I haven't enlarged your penis. And then we would have a picture of a micro penis, which is a unfortunate situation. Sorry if I'm offending you. And it would say this person doesn't listen to my pump. Hasn't listened to my pump. Oh, here's another one. Mind pump feels good on your cock. That was going to be a good one. Milfs love mind pump. Right. I can't read. Try pumping your mind after your cock. Guys who listen to my pump gets 60% more pussy. It's definitely me. That's gotta be my way. I'm the numbers guy. Anything that I'm sure of even throwing random percentages out. Listen to mind pump and come on. Mind pump is better than mine. Mind pump is better than a gang bang. Is it? Is it though? I don't know. Were we being honest? I don't know. Yeah, that's, that might be misleading. Ask to mouth ear to show. That's a pretty good. Here's the other thing. Okay. So Doug was only on board if we like funneled this specific traffic to their own landing page, right? So all these dirty, you know, creepy, you know. There's certain ones that I can read and I know which ones are which like who like, I know Justin's mind and I know for sure. Listen to mind pump and come buckets is definitely. That's mine. That's definitely. Oh, this one's great. Gross. This is a good one. And I think I probably came, I think I came up with this one cause it sounds logical. Like this is the time. This is what the ad says. After you're done, jerk it off. Listen to buy a pump. Okay. Hey, after you're done. Just click on over. I know what you're doing right now. Come check us out. I got information into huge cocks. Us too. What the fuck? Why would we put that? I don't get that. That's what it said. It actually said that. Why? Oh man. We're playing. Look at this. Doug has all kinds of notes too. Oh, gay side. Oh, no. Scroll up. Scroll up, Doug. That's a terrible one. I have to read that one. It says. It says. You have to read that one. You have to read that one. Adel lesbian fisting. Just kidding. Listen to buy a pump. Why? Why? Just kidding. Peyton switch. You know the real thing that's hilarious about all this is that we did actually spend time on this. This actually took at least a couple days of embarrassment. Hold on. We took more time than that. We actually sent Doug off to find photos and to create the ads. Yes. And so Doug, where did you go? Doug had to do research in the dark woods. How did you get this research? Where did you find these pictures? Research. It's called Google. Oh really? That's all you did? Yeah, yeah. I thought maybe there was one of those sites where you can pay for the picture. Oh no, yeah. Stock photo sites for porno pictures. Oh, there is. Yeah. Oh, that is it. Damn. What do you know? So on Doug's computer, it says he's searching for big cocks. Yeah, I had to burn that computer. Unbelievable. Do you think that was our worst idea? What do you think was our worst idea? That was a bad one. God, that's- Man, I'll take full responsibility for that one. That's gotta be one of the best ideas we came up. We've come up with a few where we didn't, you know, we didn't, you know, ideas where we think they sound great and then the next day we're like, what? Yeah. That's not gonna work, but this is the best one by far. What do you think were some like major game changer decisions that we made along the way that made a big difference in either the podcast or the business in general? I think our decision with our logo was, and that wasn't even something we all thought about. Really, it was really us kind of like, well, we gotta put a logo up. And you know, it was brilliant because when you're on- The Mad Mike? Yeah, well, no. Or even the Mind Pump, the original one. Yeah, the podcast stood out. Oh, the yellow and the black and the Mind Pump brought truth. Look, if you're listening to Start A Podcast. I remember when Doug was the one that brought it to us. And I remember we were all kind of like, okay. No one was excited about it. Yeah, nobody really cared. And it was like, it works, you know what I'm saying? But we all said, well, you know, we'll make a cooler one later or something like that. But when you look at it, when you're scrolling for podcasts. That's just it. If you're about to start a podcast or you have a podcast, when you look at the icons for apps on your phone, they're small. So if you have like a detailed picture with lots of writing and it looks real cool, it's not gonna- It doesn't show well. No, because it's not a big icon. But if it's a small icon with like big letters, like ours is like Mind Pump. It's very clear. So, and now that's kind of the standard. Now that's what people are starting to understand. So I think that was a big one. I think the other thing that was big was when we stopped starting the show with starting the show. Cause early on when we started Mind Pump, the episodes would start by, all right, everybody, thanks for coming on. Hey, welcome to Mind Pump. Yeah. Oh, that's right. I forgot about that. I used to like intro it like that. Do you remember what made us go to start and just cut into the conversation? Do we have- That was one of the best decisions we could ever make. Yeah, when was that? I remember Doug, I do remember Doug saying something like, I like when you guys, when we just come into a conversation. I think he just started editing it that way. It was either that or, I don't remember. We might've had a conversation, but whatever happened, that switch was a huge, was a game changer for us. It really changed the conversation. How about when you stopped asking Doug for time? That was early on. Yeah, that was early on. Well, we were always like, well, you remember when we first started? The strategy was to land between 20 and 30 minutes because the average commute, so the most people listen to podcasts while they're driving from to and from work. The average commute was 22 minutes. So we thought it was a smart strategy to kind of fall around that. And everything else was really long form, you know, at the time. And so we thought that would help to kind of differentiate us from it. Yeah, yeah, yeah. And so it was logical, yeah, yeah. And I'd asked Doug what time it was because, and the other thing too is, we would have conversation. The things that are funny about that though is that when you're doing that, no one's really thinking about it like it's such a bad idea. It wasn't until like later, do you kind of like start to go like, why are we saying that? Yeah, that's right. Why are we doing that? That's annoying. Why are we cutting it right here? I think our out the gates, you know, we're just gonna say what's on our mind. I think that was such a great, because we could have totally started the podcast much more formulaic and much more like, okay. Produced. Yeah, and in the fact that we decided not to, I think was just great. And part of that might have been just like, we would wanna listen to it. You know what I mean? Like we wouldn't wanna listen to it. Well, I think it's more common now, but when we first started it. It wasn't that common. We were, as far as I knew, we were one of the only shows that I knew that wasn't that produced up. Even shows that people think aren't that produced or produced up, you know? There's, it's rare that I meet another podcaster who has any sort that has the same formula as we do where you just get on the mics and then you go. Like almost everybody has notes. Everybody cuts out the bad questions, the dead air speeds up their speeds it up. So they sound like they're talking faster. Like there's a lot of tricks that people do to make even make something that is real and authentic still sound better. Yeah. And we were just pure raw. A lot of the decisions that we made weren't, we're caught, we're caught. Yeah. Thanks. Yeah. You're still back on those ads. I'm trying. I'm reminiscing still. Throwback? Throwback. Mind pump. Mind pump. We'll kick you in the cunt. That was another one. By the way, that's a real, that was a real one we came up with. It's a kick, it's a kick in the cunt. I have no idea. I don't know what that means. But a lot of the decisions that we made along the way weren't, this is what I find fascinating. It wasn't us sitting around saying, this is what we're gonna do. It just turned into that. For example, the format of our show, our quas are our most common episodes, right? The Q and A's. Those are also the most popular episodes. And we started doing those very early on because it gave us great content. We wanted to connect with our audience. But it very naturally took on this, we bullshit in the beginning or do whatever conversation we want. And then it transitioned into, all right, let's answer the questions. And it very naturally, now we hear this qua intro, this eagle and all. But it was like, we just kind of morphed into that. That's the way we do the show. Well, you know it was different too. Like you had mentioned people having to cut out time, like having three people to fill spaces and gaps is like it kept it going so we don't have to edit like that. Because otherwise you kind of do a lot of times. You do, but that flow is really interesting, right? It just kind of naturally happened. And then the other thing too is other, I don't know how other podcasts end their podcasts, but they tended to declare that they're gonna end it. Well, I think we're gonna, this is the last question or here's how we're gonna, and our show was always just ended when we all felt like it should end, which is always kind of weird. You ever noticed that? Well, no, for the longest time, group flow. It used to trip us out when we first started. We don't even comment on it anymore. But I remember we'd hang up and we'd all usually like, I was done, I was done too. I was ready, I was ready. Everyone was already, it was just like, we just stopped, everyone stopped talking, no one had anything else to put in. Yeah, so I feel like that's kind of thing. I mean, the intros, your idea, Adam, to do the intros was great. Especially with our interviews. Yeah, interviews and sponsors. Having an intro really allows us to do sponsorships. And it makes it feel more authentic too, to me. I feel like it doesn't force. That's what I mean. We don't feel like we're forced to. Yeah, it's okay. We mentioned this sponsor or whatever like that during the show. If you want more information on it, this is what we have on it. It's just so much better. I think that there's a lot of things I see now too with, I was just talking to a kid yesterday about he's got a podcast and he's like on his 20th episode or whatever and he was just asking for some advice and they have three guys. And I said, I've seen quite a few people now try and run with three since we started and I didn't really see that a lot. It's very rare. You normally see one or two. Two Macs. Two Macs. And we're one of the few, and there's more now, but there wasn't a lot when we first started. I didn't know very many three Macs. No, there's not. There's not a lot. And some of them have, there'll be like one or two main hosts and then there's like Doug the producer. Like he comes on as much as Doug comes on the show. But it's hard to have, I mean it takes really three unique personalities I think to mesh with three on a show. It's too much otherwise. It's too much. It's not, I don't know. I could see how it would be difficult. Well, I remember when I first heard episodes where there would be multiple people and what I didn't like was it was sometimes really hard to tell who was who, which I know that some people still had that problem a little bit with us, even though I think we sound, all three of us sound way different. Yeah, that was interesting. I know, everybody thought, I was Sal, everybody thought you were Adam. Hey, we get Sal and I mixed up a lot. Like a lot of times people get you and I mixed up, which I think is funny too, because I don't think we sound- Just on pictures, yeah. They thought I was you. I was like, well, no way, man. Yeah, excuse me. They got a lot more to offer. Yeah, he does. And then I also remember early on the decision, it wasn't really a decision, but it was including Doug in the conversation on a semi-regular basis. You remember that? Like we would do that and the reason why we did that as I think we were inspired, I know I was definitely inspired by Howard Stern. And how Howard Stern would always include producer. We all had a love for him. Yeah, and so I'm like, no, no, no. Doug needs to be, like as a part of the show, I need to be able to talk to him, ask him questions and have him comment, because I think it's valuable to have that piece. Rogan does it too, and you can see a lot of the real popular shows tend to do that. Johnny Carson did it, right? He started it with Ed McMahon. Yeah, all single guys though. It's rare to see two or three and then it didn't work out because it's even ourselves. If you remember at the beginning, part of what I think has got better over time is we have gotten even better at pausing and not talking over each other in certain topics. So I think that that is something that has evolved and I don't think it could have evolved with a different three, for me at least. Like I just think that what each person contributes to what types of topics. Like I think, and everybody has like this thing where, if there's a guy talking about something and I know this is like maybe Justin, something that Justin does like to talk about more, like I actively don't say much. Even though I could say much, but I know it's something that I know that he would. So I just automatically throttle back because I know that sometimes I have the ability to dominate the conversation much like Sal can do on sometimes. And the thing is too is a lot of it's based on feel. So you can, like any conversation, you can feel if you're in tune with the other person when you should talk more, talk less and there's a flow that kind of happens. We had that really well early on. I call it chemistry, right? Where we kind of feel that kind of flow and that's good advice for someone looking to start a podcast with co-hosts because here's the deal. At the end of the day, look, if you're just an informational podcast where I'm just gonna inform you and read off of things and it doesn't matter. But if you want to have a more conversational podcast, which in my opinion, and I think I'm right, it has far more- It's standard. Yeah, and it has far more potential for- Well, think about it. All that stuff. It's taking over radio and talk radio has been around forever and been extremely popular. It's way more relatable. It's funny because I was actually having a pretty in-depth conversation about this in my barber yesterday. I was getting my haircut. And- Looks good, by the way. Thanks, man. You know, it's no supercuts, but it's a try. But yeah, you know, we were just talking about, like, his favorite show is the Dan Lebatar show. So this is a ESPN podcast that he also has his show on ESPN, but he is, I guess, just exploding. The show is just going crazy and their format is really unique, but it's super conversational based. Rarely do they touch, like, specifics in sports. They interact, like, on another level with their audience. So, like, in real time, they'll read, like, tweets and stuff that the audience is kind of providing. They have that sort of in-the-know feel, right? So if they cover a topic or whatever, it's like, and they've done it in the past, they're not gonna, like, catch people up to speed. Like, you have to, like, have listened to the show. So it's like, it's this cult kind of thing behind it. And we kept talking about it. It's like, you know, it's this old formula of, like, I'm presenting you this information and now to you, Susie, you know? And it's like, that whole formula that people are seeing right through that because that's not how you talk to me in person. Like, it's not relatable. And you wanna sit in on a conversation. And so my point with this is, if you're gonna start a podcast with another co-host and you're gonna sit down and have conversation, you gotta pick a fucking partner if you didn't have a podcast, you'd like to sit down and have a conversation with. And here's the deal. This is the funny thing. My girlfriend's already commented on this several times when we all get to, which is not common. I wish we would do it more often, but we don't. But when we all get everybody together, like wives, girlfriends, families, my girlfriend always comments, wow, I feel like I'm watching Mind Pump because me, Adam and Justin, the three of us with Doug, will go right into deep fucking long conversation just like this. And so you have to, if you find that, that may be the person you'd want a partner with. If you don't find that, it's hard. This is part of the magic behind fighting the kid. They're both really friends. They hang out, they go, And you can hear it. Yeah, you can hear it. And they're the way they can talk to each other and pick on each other and do things like that. Like there's, that's not gonna make him all insecure or piss him off. I remember when we first had Craig, like I remember thinking like, we don't have that relationship. Like we're cool, we're buddies, you know, and we communicate on a regular basis, but we didn't have the same bond. Still have to tightrope a bit. Yeah. It's certain dip it is true. Yeah, like I feel like I could literally say the meanest shit to Justin or you. Yeah, but it's fine, you know what I mean? It's like, what did I say? I've said the meanest shit. Hey, what did I say? It's all of you. You said I said something mean. Did you listen to that episode? Oh yeah, no, what did he say? What did I say? I talk shit? Yeah, I wasn't even like, what did I say? I was just, I was laughing because I, my assumption was when you guys get on a podcast without me, like, you know, you're going to throw some jabs in there. I was like expecting it. You know, and I haven't, I haven't done it in a while because it's like I listen to you guys all the time. You know, I'm not going to listen to you on some other asshole asking you questions. Yeah, you don't have to be supportive. You don't have to be supportive. It's okay. I'm not. I know you guys aren't listening to me on podcast either. It's fine. But like, I was like, no, I'm listening to this. I want to see how this went. Like I want to see what they talked about, topics they covered, this and that. And right out of the gates, I think you guys, you're in the gym setting. So obviously like, I mean, like you could hear like barbells and shit like clanging on the ground. And I forget you guys are introducing yourselves. And then I think it was, I'm pretty sure it was Adam was like kind of describing. He's like, oh yeah, like I'm the handsome one. And you know, he's the smart one. And we got the other guys, you know, the ugly funny one. I was like, ugly funny one. I'ma get you, I'ma get you Adam. Did you really say that? It wasn't like that specific words, but it was like, you know, that same context. It might be. Even if it was, I was dying. I probably called you the other guy because ever since somebody said that, right? So that's like me repeating something. Well, I called myself that. Right. It's all right. It's fucking, I love it. Out of the text. No, literally it was something about me being the one that, you know why? Cause you guys were on video. That's what brought it up, right? Cause it was like, it was like on YouTube where I was going to live on YouTube. And so you made some joke that, you know, thank God we got the handsome ones here. Yeah, the other guy is funny, but we can't put them on film. It's like, oh, Adam, you son of a bitch. So Justin called, last night on the, on the thread, Justin calls me out for that. I haven't even heard it yet. And then Sal comes back. What did you say? You came back and you said to Justin, you said, Justin, I've been meaning to tell you, Adam's really mean when you're not, when you're not around. And I said back, I said, what the fuck you talking about? I mean, consistently, all the time. Consistently mean. And then I said, oh yeah, he was just being Adam. I'm like, oh yeah, you're right. Oh, what about? So I gotta say it, I don't care. The, you know, we obviously have our facilities next to a gym, a CrossFit gym. And we share a, we share a bathroom with them, which by the way, I hope they fix the bathroom soon. Fucking ridiculous. But anyway, our back doors open sometimes and there's a dude that works out in there that he knows Adam. So they're kind of like, not really buddies or whatever, but they know each other. He always just barges in. I don't listen to this though. He always barges in and he says, you know, hey, he talks shit and whatever. And he's a cool guy. It's nothing wrong with that. So he walks in and I gotta preface this by saying he's probably five, five. Maybe, right? If that maybe five. I think he's five three actually. Okay, five three. So he walks in and we're, I don't remember what we were doing. We were meeting. Adam was probably angry. I think you were angry. I was angry. I think you were angry because of the pollen or something. He was a little bit agitated. A little bit. You can smell it on him. Yeah, yeah. Sometimes that happens. So he's sitting there. We're sitting on the couch. The guy walks in. He makes some like comment, like dudes do. Like, what's up, you fuckers? You guys working? What's the matter? And then Adam just fucking real out. He's like, hey man, did you get taller or something? What's going on? You weren't, you weren't heels? Bro, you look a lot taller. Hit him in the worst it's surety that dude's been dealing with for this entire life. Right in the nuts. Just pop, pop, pop, pop. I couldn't believe it. There was reason behind that because he is a loud guy and he's a fireball. And I got nothing but love for him. He's a good dude. Smart guy, has a very successful business. That's how we got connected. Love what he's doing and stuff like that. And he has a big t-shirt line that he provides for like the CrossFit community and does really well. And he's fucking a cool dude. And we talk a lot, but he's definitely a loud guy and just like, he'll just come in. You know what I'm saying? Like he walks, because he knows me, he just walks in our studio whenever he wants. We'll be in a meeting with somebody or with that. And the guy will just kind of come in. And we, because we leave our back door open so we can go to and from the bathroom, but nobody does that. Nobody really just comes into our studio. Maybe people peek in and see what's going on, but it doesn't look welcoming like, come on in. You know what I'm saying? But he barges in. Definitely not welcoming. Hey, I'm in the building. Right. And he just gazes right through us all the time. He loves to talk shit. He's a big talker. Adam's like, hey, shorty. Old school, like old school, like when you talk shit when you're a kid. He's real tall. Yeah, he looks real tall today. Hey, what's up? You working on your posture? Dude, I want to do that one of these days. Like, you know when you yell at someone that cuts you off and you say something like, fuck you asshole? What I'm going to do, and I'm going to test this out. Fire insecurities. I want to actually hit him with something. Your mom hates you. No, but something real. Like, if you look at them and they're like overweight, you're like, well, you're a fat mother. You know, just make them like, oh. No, you got to pick things that are like, like real. A nose or their eye. Like, you pick those things. That's what kids are mean like that, bro. That's why bullying is so bad, is because it's real. Well, it is. That's why. Like, but it's true. It is because it's the kids. They don't know they just they see what they see. They see that you have something that's not like everybody else, right? It's like the fucking Sesame Street episode, right? You fucking can't. You one of these things doesn't belong together. You know what I'm saying? You have a bigger nose than everybody else. You have more. Right. Or something different. I started fucking with it. And kids are. But now here's the argument that I had with that, too. A part of that, like it is real. You do have a mole there or your nose is bigger than average. At one point, you're going to have to face this. At one point, you're going to have to accept who you are and love who you are feedback. It is. It's quick. It's real. It's real fucking feedback early on in life. And instead of us coddling the kids over being bullying, like, maybe let's fucking talk to him about it. But they said I have a big nose. Well, honey, OK, first off, let's be clear. You do have a big nose. However, it's not a bad thing. Yes. Yeah. Have that conversation. What you want? Yeah. You want to know the truth about yourself? Hang out with a bunch of like eight year olds. You know what I mean? And just wait and see the comments. Did you guys have like a trigger, like word or something that someone would say to you when you were little? That was like, that hurts me. Mama's boy. No. Oh, wow. That was quick, bro. Yes. That was quick. I remember that, like, vividly growing up, dude. Because, like, that was like, no, no, no, no, no, no. Now, why calls me that? Now, why? Was it because when you were young, you were a mama's boy? Were you attached to your mom? I think, yeah. I think I, yeah. I was definitely like, I think what it was for me was I wasn't allowed to do a lot of stuff. And so then they associated that with being, like, well, you know, if you do, mommy tells you to do. Oh, wow. You know what I'm saying? And so I was like, no, I do what I want. You know, like, I'm getting attached to you. And it became this thing that, yeah, I was like. Which is why he gets frazzled when we play with him back in front of her. Oh, I know. That's exactly what I'm saying. You're only going to do what Adam says. Yes, yes, right? Yeah, like, on some level, I joke with it. But, yeah, on some level, I'm sure it affects me. You shouldn't give that to me. You shouldn't give that to my son of a bitch. I got some real powerful saving for labor. I'm going to use it. Oh, dear yourself. It's fine. I'll get you back. Well, for me, it was skinny. Skinny me too, bro. You too? Yeah. The word skinny? The only one that comes to mind that ever, like, because everything else I felt like I overcame. So I felt like if kids that made fun of me for being poor, like, yeah, no shit I am. You know what I'm saying? Like, whatever. Like, crooked teeth. Yeah, no shit. I got them. You know what I'm saying? Like, the things that I got teased for then that bothered me, but the skinny thing hit me different. Weird. Like, the skinny thing hit me, which is what led me and motivated me to eventually lift weights was. And I think that it never hit me to the point where I was like depressed or mad. But inside it was like, I wanted to solve that. Like, inside it causes like, you know. I think it's a combination of, for me, I'm the same. Actually, we're all like this, but this is a specific thing, right? It's like you take a person who has the kind of mentality where if they don't like something, they're going to pull up their sleeves and they're going to change it. So I've had that attitude since I was a young child. I think you have as well. So people say you're skinny, you feel insecure about it. I'm going to do something about it. And the cool thing is with exercise, you actually see the effects of that and it only strengthens this belief that I can change things. So I'm so happy. Like, I'm very appreciative that it was skinny for me. So am I. Because it drove me to seek for that. And I probably wouldn't have, I probably would have gave up if it wasn't such a deep rooted insecurity. Because it was so deep, you know, I didn't have, I wasn't like somebody who touched weights and blew up right away at all. I worked at it and did a lot of things the wrong way for a really long time because I was driven by that insecurity. So you use that. And that's why I think that sometimes it's tough to like beat yourself up over certain things like that. Because a lot of times when you see these people that are great at something, a lot of times it's driven through this insecurity that's been rooted for a very long time. And it's what's made them so special on the other end of it because they've worked so hard. Let's be honest, if you're going to be, if you're going to be at the top, you know, 5% of something, then there's probably dysfunction. There's probably some dysfunction. Now what I mean by that is like, if you're going to be one of the top five wealthiest people in the world, you know, starting and building your own from scratch, you're going to be, you're probably going to be obsessive. You're probably going to be dysfunctional. You're probably not going to have good relationships with friends and family. You're probably going to be unbalanced and that kind of stuff. Same thing with the search for knowledge, the search for, you know, building your body or whatever. If they're typically driven by something that's so deep-seated that it pushes you to do things, you know, to not, to lose that kind of balance. Did you see that post that Logan did, the one who interviewed all of us, he did a post about famous people that you've met? No, I didn't see it. So I wrote a line, I happened to be high that night and I wrote this, which is probably why I didn't think it through. Like I probably should have said this differently because somebody received it the wrong way and like talked shit to me, called me a douchebag over it. And he was asking his audience or his followers, you know, hey, have you guys met any famous people and who have you met? And, you know, like, and you could tell that he was like really jazzed to hear like, you know, who's the most famous people and who's met all these people and he was listing off people who he's met. And, you know, I started listing off all these stories of like famous people that I've been around and professional athletes. And I said, you know, to be honest, like I'm really not impressed. And I'm not impressed that they don't do something very impressive. I think that's in what their skill that they do, whether it be a sport, just brilliant. And so they're these authors or they've done, or they're actors or actresses, they have a talent that they are incredible. But the more of them that I was around, the more I realized that they were out of balance in other parts of their life. And that's part of what drove them to be so successful in these other avenues. So it was actually very rare that I would meet somebody super famous who was super talented in something. And that's why they were super famous. And they were good communicators with people and they were friendly or they were really intelligent somewhere else. Like they just... True, think about it this way. I bet you have a bunch of musicians, you know, right now, maybe somewhere listening that would say, if I could only have the creative power that Jimi Hendrix had, they want that. Like, I mean, just using Jimi Hendrix as an example. But what they don't realize is what part of what may have created that or what comes with that is the internal turmoil and torment that drove that type of creation. So, you know, and it's like, you know, it's funny, it reminds me of this cartoon I'm watching with my son, which I definitely should not be watching with my son. For sure, way more... A little bit inappropriate. Yeah, have you guys ever watched Afro Samurai? Has ever watched that? You know, I've seen clips of it, but I've never actually watched one. Fucking badass, dude. It's fucking badass. So it's like this anime of this Samurai who watches his dad get killed, and so then he goes on this mission to find the man who kills him. Who wears... He has a big Afro. He has a big Afro, and his dad did too, so there's these black dudes, but it's hilarious. Samuel L. Jackson is one of the voices, fucking hilarious. And he's searching for the number one headband. And the number one headband, when you have that, you have all these godly powers, you become unstoppable. And it's funny because he searches for this, and when you get it, you live a life of turmoil because people are constantly challenging you. And it reminds me of this in the sense that you want these incredible achievements. I want to be like Elon Musk, or I want to be whatever, but do you really want all those things? Do you want the judgment at that level? And just the internal drive that causes you to maybe have terrible relationships, maybe causes you to be... There's an Afro Samurai. And that's what I meant by the post that I was doing is I just started listing off, and they're cool stories. Don't get me wrong, sitting around a campfire, smoking some weed, asking me about some cool experiences that I've had with famous people, and there's some cool stories to tell for campfires. But how many of those people would I really care to be friends with? To be honest with you, not very many of them. It's just, and some of the ones that are... They're not balanced. They're not. And that's okay though. I can totally respect and admire their gift and their talent, but I think it's crazy when we hold some of these people up in this limelight. Oh my God, they're so... Try to get some athletes like Michael Jordan to not talk about basketball. When you hang out with them. No, we tend to... What happens is we see people who have these gifts. Overglamorize it. Well, what we do is we make them gods. We start to worship them, like they are infallible or they're perfect or they're great people. How many people do you know if they were talking about the favorite celebrity, whom they've never met and don't know at all? All of them be like, man, I fucking love that guy. He's such a good guy. You could tell he's a good guy. Oh, she's so funny. She's so down to earth. You don't fucking know them. You assume that because you admire their gift so much that what happens as humans is when we admire someone for a gift, we tend to turn them into... Put them on a pedestal and turn them into this amazing person because how could we possibly admire someone so much if they're not this perfect God? You see what I'm saying? And we do that and it's such a bad thing that we do. Because then you have idiot celebrities preaching about what you should vote on or what should happen. They don't know anything at all about anything and they give terrible advice. It's like, look, you're a great actor. I love watching you act. Stick with acting. But you're, I don't know you. I don't trust you. Well, it's the same thing we see with hot chicks on Instagram that all of a sudden now are answering fitness advice. It's the same fucking thing. It's like, you don't know anything about this. Well, at least they show something though. You know what I mean? Like, oh, we're fit. Maybe you know a little bit about fitness. But anyways, always good times with you guys. Yeah, no, I... This 420 episode is a... Good one. Yeah, I like it. We haven't had an episode where we really talked about... We haven't stretched our legs in a while. Everything we've done. I noticed that when we first started talking, I'm like, you know what's crazy is we've been doing so many interviews and quads that we just... Remember when we first started, we'd have like, you know, we were just... We had a ton of content information but there got to be a point where we'd sit there and be like, well, what should we talk about? What should be the topic today? Like, or what should we address today? And we'd have to come up with these ideas because we didn't have interviews lined up. We didn't... We were only doing, I think, one qua back then and we didn't even have a lot of people that were engaging at that time. So we're just constantly coming up with topic ideas. It's like, we haven't even had to do that in so long that I forget that it's... Sometimes it's nice just to get on here and not have any direction or anything that we have to cover or any sponsorships that we have to talk about or any... And back then, we used to part ways. You know? We used to go do our other, you know, side jobs at the time and then or just reconvene once, twice a week and you got all this new stuff to like, catch up on. Are you guys... There wasn't a single moment since starting this that I even had the slightest doubt that this would be something that we would be doing for a long time. How weird is that? From day one. From day one, I didn't think to myself like, well, I'm right away on... Well, I remember Contreras and I had this conversation. Remember her asking me like... Cause she's been with me seven years and in seven years, she's watched one, two, three, four, me build four businesses in that time. So she's... So her question to me was like, you know, is this gonna be something that you build up, you do and then you move on to something else? Like, do you find yourself doing mine pump, you know, for a long time? And I said, you know, what's crazy is I do. I really do. And the reason why I do is because it's the first thing ever that I've been a part of building that fulfills so many of my needs and things that are important to me. And some of those are crazy ones, like I have to be stimulated with new challenges and new ideas and new ways to make money. Like that's important. Like I like to be challenged by... That's why you build them up and then, you know, sell them off or like make them profitable and then move on to something else. Well, that's what's cool about this one is that it's turned into something that there's so many like sub-businesses and pillars within the business that it feeds that side of me that's important. Then it has another side to me that's really important. That's why I fell in love with fitness and health. Is it has this accountability piece for me is that if I'm gonna talk to people and teach people about health and wellness, it requires me to continue to improve upon myself. So it provides me this opportunity for growth in the space that I already know that I love to do. And then you add in the fact that I have to put all of this out on air where people are gonna listen to me and critique and hang on every fucking word that I'm saying which is now also challenged me to grow mentally and also to work on the way I articulate my thoughts which provides this other area for me to grow. It feeds so much. It's turbo growth. It is the incubator of growth. You know, like it's been this crazy accelerated path that even just for me and my communication skills and like what, you know, I sit around and talk about my wife now. That kind of trips me out. It's like, you know, like, wow, I, you know, it's really stimulating and it's definitely like either you're in or, you know, you're gonna get crushed. And so it's like every day you just wanna like come in, guns blaze and then conquer something. Well, you know, what's cool too is that we're, we all are leaders. And right now a lot of what we've done to build to where we are has been about ourselves or been about the business, the single thing. And now that it's getting to this point, what I'm really excited about is when we really get to follow another passion of mine which is developing other people. Oh, I can't wait. And building others up and helping others be successful because. I enjoy doing that probably more. I do too. I mean, that to me has always been my favorite. What kept me at 24 for as long as I did was my people. I love to build a team and I love to find young, hungry minds that wanted to learn, that wanted to be better, that wanted to help others and I wanted to help teach them how to do that while making money and having a livelihood. That just totally got off on that. So we're just now starting to kind of touch that in this business. And I think that's gonna fulfill a side of me that I love doing for years. I've never worked for three years and it feel like the fastest period of time ever. Yeah. And a lot has happened in that three years. But I've never, I mean, three years working in a gym feels like an eternity. It feels like a fucking eternity. And I love the gym. It's like, I don't like it. I love it. Three years with mind pump feels like, I mean, if I think about it, I can see like, whoa, shit, that was three years ago. And if I think about how different we were even three years and how much we've grown and all that stuff, yeah. But when I just, otherwise it's like, God, it's weird. It feels like- I used to count the days. I don't even know like what day it is today. It's Friday. That's cause you had a- I don't know because of what happened earlier. What do you think of? I'm really interested to see. So, Taylor's kind of finding his groove and the stuff that he's doing within the business. And, you know, he's starting to get into a lot of the partnership networking for us and handling that side of the business, which I love because it's the side of the business that I enjoy and seeing him be able to be kind of an extension of what I like to do and now start to align us with some really cool companies and do some really in-person live stuff. I think it's going to be fun. Like I think now is the time we have enough people, especially on the West Coast that we can tour the West Coast and come up and fill- It'll be a new, this will be a new growth period for us because we're proficient at podcasting. We're getting proficient at video. We're not, our skill isn't on video as good as it on podcast. What I mean by that is our comfort flow, all that stuff. But it's getting there. Live is new. So live, I feel like however we do in the beginning, we're going to get so much better, you know, later on. And I'm excited because every time we do something new- It's a new area to grow. And I think that that's definitely something that I'm looking forward to it. And that's the thing about fear and like excitement we talked about this just recently on a podcast. And it's at that level now where fear to me feels way more like it's excitement. And so that to me, I've been like, one of the biggest fears is just talking in front of people and that's already like, oh shit, that's going to be fun, exciting, everything's going to be- Did I tell you guys that one of our guys, one of our close buddies, I won't name him because I know he doesn't want to probably sell out Brett Contreras on this, but he was- We'll sell someone else out. Yeah, we'll sell Brett out, whatever. That's what Brett gets for not coming up here on the show. Sorry, glute master. No, I actually, I think we're supposed to meet up with him when we're down south. He's a cool guy. Yeah, no, Brett's all dude. And who I'm talking about actually said nothing but great things about him. So he's fucking full, learned so much, full of knowledge, guy is fucking awesome. But I guess that he's absolutely terrified of like speaking in public like that. Oh, this other person? Yeah, so in the end, he's, I guess, Brett is holding these like glute camps and like certification courses, like he's doing certification courses and everything through his facility. And I can't remember, he told me there's like 50 to 70 people in there or 30 to 50. I can't remember exactly how many, but somewhere in that range. And he was all like suited and tied up. And he said he was like, he literally was just drenched in sweat, sweating, and he had to like stop mid-sentence until I had to go, I got to take a breath, you guys. I don't like talking to any of that. He had to go sit down, like over in the corner all by himself, like pause the fucking middle of the talk and like had to like walk away. No shit. Oh dude, that's crazy. But people don't know that. Some of the guys that are, and this is what's wrong with our industry is guys like him that do have incredible information are intelligent, are breaking through on some great, I mean, if it wasn't for, I mean, we all see the hip thrust now exploding because of him, right? That is Brett Contreras, 100%. Before that, nobody was doing these. And he did all the research, all the studies to prove how beneficial they are. Otherwise, you wouldn't see dudes doing it now. You see bodybuilder guys, you see power lifter guys. Oh my God, 10 years ago, if a guy was doing that, he would have got laughed at. Yeah, totally. And so he's completely changed the game. So, but not a lot of people know who he is and not a lot of people are falling or paying attention because they're not the best at marketing and selling and being that voice out there. So that's- I tell you what, if you wanna have a superpower, a real superpower, just learn how to do something that most people are afraid of. If you can do, if you can pick anything that most people are scared of and you become not afraid of it, not only that, but become good at it, you then have a superpower. And one of the easiest ones that I can think of, because you could do things like, you know, run a super fast marathon, climb a mountain, like, you know, crazy stunts on a bike. You could do all these things that take a lot, like dangerous and whatever. Here's an easy one. It's still hard, but it's easy. Learn how to get comfortable talking in front of people. That will separate you so much from so many other people. And just like sales and communication skills is invaluable. If you get good at talking, this is why I'm excited to do this, because I'm not necessarily terrified of speaking in front of people, but of all of my methods of communication- Isn't that the number one fear that they tested? Like statistically, it's that and, you know, arachnophobia or whatever is up there high, but that was definitely, I believe in the number one. Yeah, and for me, I'm not scared. I mean, I'll do it. It's not a problem. It's just, I'm not super versed in it like I am with this kind of conversation or small groups. I'll talk in front of small groups. No problem. So I can't wait to get really good at that or to practice it and get better at it is what I should say. I feel like that's such a valuable, that'll be such a valuable tool. And for us, for our growth, I think it'll be the next level. Well, that's, you know, you're touching on something that I think is an important point is, you know, learning in business to find your blue water, right? I think everybody's, when someone, like what's happening right now, and I was talking to this kid the other day about this who's starting this podcast and he's getting into it. I'm kind of asking him what he's doing and I said, you know, part of what, you know, the success of Mindful, I said, we definitely were not talented on the mics whatsoever. There's like, we had none of us knew what the fuck we were doing when we were doing it. But we did, I did see the blue water in what we were doing big time. And by blue water, I mean, it's just, it's not shark infested, right? So shark infested waters, red water, that's when you get into a space, you get into an industry that's overpopulated. Everyone's trying to do it. Tons of people killing it. What? We're seeing that right now in marijuana. Like everybody is jumping on board. They're starting to get more red. Right, and you're starting to see that happen even on podcasting now where, okay, the cat's out of the bag, there's money to be made here, everyone's going to here, let's all just jump in. And, you know, so you think you're doing kind of the right thing because, you know, everyone is doing it and so therefore the industry's gonna grow and you might make your way there and be okay because of that if your timing was early enough, right? If you timed it right and got in early enough, you might ride away even be shitty. We've seen examples of this. I mean, we know podcasts that I listen to and I'd be like, man, they're not that great but they got in so early, they rode the wave. So I think understanding that when you get into a space like this is really looking at it and saying, okay, what is somebody not, what need is somebody not fulfilling or what is it different? Where's the blue water at? And for us, I remember going like, okay, I see these like health fitness podcasts that are really good and they're highly produced and they're putting out really good information and it keeps my attention. But then I asked myself like, would any of my clients or my buddies or anybody like listen to this, like, hell no. Like these guys, it's one doctor interviewing some scientists and they're talking about lab results and I mean, stuff that I like because I'm learning. It's too boring. Yeah, but I'm such a small niche of people. So I really think that understanding and being able to see that was important early on. And then I saw the other side which was like peer entertainment, like, oh, maybe laugh, they're hilarious. All these things are great. Like, okay, I could see my buddies listening to that because it's really funny but then it doesn't really add a lot of value to their life other than laughter and humor, which I think does add value to their life, but not like real aptical things that they can do like working out better or doing things. And you're not, you're definitely influencing people but you're not influencing people as if you were presenting good, you know, information that people could apply and change or whatever. That's what you mean by that value. You do that with entertainment. Right. And you've got a pretty crazy format. Well, and nobody was really doing that in our space. Nobody was really combining this entertainment value that an average Jane or Joe who may not even be, I mean, that's another thing when I knew we were on the right track when I was meeting these people that would tell me they would start up and like, you know, I'm not really into working out but I love the show. I still hear that. Yeah, like, I know I love the stuff, the topics you cover. I think the information is great. Like I always feel like I learned something from it. Like I was like, okay, good. I know that I'm onto something because it's not, I knew finding another me out there would wanna listen to this. Like I knew of finding another person like me that was seeking a little bit of entertainment with some good information that they could walk away with everything. I knew that was out there, but I didn't know if it would draw people that had no desire to learn about really about fitness. You know what I'm saying? And I think that's important. So you see all these people jumping in. We have a lot of peers in the space that are starting podcasts up. And it's like, oh, I'm gonna start a health and fitness podcast. Like, okay, cool. Yeah, what's your angle? Yeah, what is different? What value are you gonna add to people's lives and there may be something. And I've heard some people that I thought, oh, that's a smart idea. I think that's a good idea. No one's really doing that right now. I had this idea that I wanna do with my buddy still and I just, we don't have the time to do it, is much of the health and fitness space, what we talk about, how fucked up and corrupt the fitness industry is, well, the medical marijuana and marijuana industry is very much so the same. And when we talk about bro science, there's bro science in cannabis. Bro science is these guys that have passed down information, family, generation, generation, and they just go about growing. Very few guys that I meet, very, like none, I would meet when I first started getting into growing actually understood the science behind it. Like they were just people that had passed down information and so when they would talk about, oh, you need to do this because that makes the crystals pop. Like, what the fuck does that mean? You know what I'm saying? Like, what the fuck does that- See, I don't know Breaking Bad episode. Yeah, right. So they would say things like that and be like, okay, well, what does that mean? You know what I'm saying? And so then I would go back and I would start to research and oh, I said, oh, I get it when you flood the plant system with this much carbohydrates and that's the plant's way of responding. I do this, but you can overdo that and you can underdo that. And there's a sweet spot for every strain, like, oh, shit, I'm onto something. You know what I'm saying? I would start to piece this stuff together and I became what you would call a master grower in a very short period of time because I just did the research. Are there any podcasts in that space? There are podcasts, but they're terrible. They're not entertaining to listen to. They're not informative and entertaining. They're either some really nerdy guy talking about, it's very similar to what our space was. So no one's gone in there, like gone in, gave it, made it informing to put a mind pump spin on it. And that's what my buddy is like, man, I love it. And he's a fan of our show, right? You guys know Sturgell. And he's the one who's been pulling on my shirt for a while, like we gotta do this. There's still no good podcasts that are doing that. And he's on another level. And he has the other side that, so, Sal, you have a lot of the in-depth medical side because of the direction that you went. I have a lot of experience in the growing side. And then so does, and he's on a whole other level with the supplement nutrient and water and everything like that, because he used to provide that for normal farms. And his business is now growing to where he's starting to provide that for. Did you know that there's indexes, marijuana indexes now, where you can follow the marijuana market on the stock market? And I was looking at some of these and they've all had great returns. Yeah, this is a good time to invest. No, it is, it really is. But again, the hardest thing with investing in that is similar to the hard thing with investing. And I see people doing it in cryptocurrency is also a great time to grab some of those things. But my recommendation when investing in either one of those is do your homework, do your research, pick three to five companies or things that you really believe in because you've done your research and invest 5% of your income that you can... Yeah, very volatile. Yeah, very small. Throw it in there and leave it up because it's early enough that, this is like when you think back to the people that, oh, I wish I would have put $100 into McDonald's stock way back when, you know what I'm saying? Like just fucking put it in there. And you know what, think of it, don't think about it anymore. I've been telling my brother-in-law and my other buddy who are, they jumped on the crypto thing about the same time I did. And they're like up and down with it and freaking out every time. Just let it sit there. Yeah, leave it sit there, don't let it, don't... I mean, and I know there's some guys that are using it like day trading and they're making money off the swings of it, which if you know, if you can do your shit. Yeah, if you're gonna day trade, you better know your shit. Yeah. And you have to have brass balls because you're gonna have swings where some days you make thousands and sometimes you lose. Yeah, it's like playing poker. Like at the end of the result, you wanna have positive, but you gotta be able to deal with the swings and I wouldn't have the, I don't think I have the fortitude. I wouldn't be able to lose 10 grand. It's like working in the med... Well, that'll consume me too, yeah. The marijuana industry, dude. You're just gonna end up looking at a screen like all day, you know, freaking out. No, I do my research, I throw money in it and I just fucking forget all about it. Excellent. Check it out, go download our app, Mind Pump Media. Then you can search all of the episodes for specific topics. For example, if you looked up cannabis, this episode would probably pop up. I licked it up. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbundle at mindpumpmedia.com. The RGB Superbundle includes maths anabolic, maths performance and maths aesthetic. Nine months of phased expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs. With detailed workout blueprints and over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a full 30 day money back guarantee and you can get it now plus other valuable free resources at mindpumpmedia.com. 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