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How Can An Amazing Introductory Chemistry Textbook be FREE?

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Uploaded on Apr 20, 2011

Why have over 2000 faculty rejected traditional textbooks to embrace free and open college texts in the past 18 months?

Can free texts also be great texts? Can great texts be free?

And can emerging new textbook models actually improve education outcomes and enhance innovation while reducing average costs by 80% or more?

Join David Ball, professor at Cleveland State University and author of Introductory Chemistry, and Sharon Koch, Marketing Director at Flat World Knowledge to discuss the current state of the textbook market, how we got here, and the solution Flat World provides with its openly licensed textbooks.

There is a quick 15-minute overview of the publishing market and the Flat World Knowledge solution. David Ball will provide information on his new Chemistry textbooks, and share his experience with teaching Chemistry for following 10-15 minutes.

Finally, the group openly discusses teaching and learning with open textbooks, and answers any questions that may come up during the course of the presentation.

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