 Nigeria must invest in Africa-creative youth as the most populous nation in Africa in order to boost its economy. These were the views of a dance and fitness instructor who also doubles as the CEO of Café Creative Agency, Café Chafal, while speaking with journalists on the sidelines of a one-week-long African-creative market event held in Lagos. The annual event provided a unique opportunity for a diverse range of creatives and vibrant key players from within and outside Nigeria to collaborate. She holds strongly that Nigeria has one of the most talented, passionate and creative people in Africa who need attention. She calls on the youth not to give up on themselves rather follow the principles and processes believing that they can make it in life. Just because you're a tailor doesn't mean that you shouldn't defend it with some business acumen. You know you need to understand how to propose your business, how to communicate your brand. So a lot of this know-how, it's an information gap for young people and who is going to do that, very limited resources. Tywo Ajayila sent Yinka Davis, Iyaba Ojo, Wale Roba are among the personalities who gave a boost to today's session. While Davis calls for partnership with the federal government, Ajayila sent would rather want the creatives to be used to hold the government accountable. The best the government can do is just partner, is to partner with those who are the, you know those who have the know-how, the skills in the creative market. With the caliber of material that we use, with the way subliminally we cannot influence people about their world to be more, I was going to use the word aggressive, but to be more participatory in the polity of this country. We're just onlookers at what's happening to us. It is the job of entertainment to politicize our people. Creative economy has the potential to be the highest contributor to the country's gross domestic product fact. Content particularly is going to be the new oil in the next couple of years and for a country that is the youngest with a median age of 18 on the youngest continent in the world, Nigeria is best placed to take advantage of this evolution towards African arts and culture. Advice to any upcoming dancer is be true to yourself, believe in your ability, don't try and copy or follow the crowd, stay within what you know, train, train, train, always try to look for new ways to be the better version of you. The event revolves around a dynamic panel of discussion focusing on pivotal subjects currently shaping the creative industry with a particular emphasis on the dance scene. Love Ikuku Oyedoku plus TV news. News updates.