 Hey what's going on guys welcome back to another video. So in this one I'm going to show you how to pick your very first winning product for 2024. So when it comes to starting and scaling a successful dropship in business by far the hardest thing to do is get that initial success with a product and it's usually because most people are beginners when it comes to e-commerce and they're not necessarily familiar with what goes into selecting and picking a winning product it's definitely a skill and not an art. So one thing I did to help myself with the whole selection process I mean I've been doing this for seven years now so I have a pretty decent idea when I see a product whether I think it can be successful or not however there's always going to be things that I sometimes forget to consider in a product so I decided to kind of take any guesswork out of the equation so that every time I find a product I have something very black and white or in this case green red or yellow to compare it against it's a brilliant tool for helping me compare products against one another it's also a tool I developed for members of my mentorship program just to help speed up the process and again take any kind of guesswork out of the product selection process. So I have a product to go through with you today it's the products on AliExpress here it's a reflective rain jacket for a dog it's a brilliant brilliant product at least I think so however we're going to put it to the test and put it into the product research checklist so the way this checklist works is you insert your product on the left hand side is a bunch of different pieces of criteria and you go through them one by one answering the criteria is it hard to find in stores yes it goes green it's a positive point green is good yellow is okay but not a deal breaker and red is bad needs to be fixed before we proceed so the idea of this video then is to take you through my way of thinking when it comes to deciding whether or not to move forwards with a product I'm not going to show you in this video how to find the products because I feel like that's pretty straightforward nowadays there's so many different softwares out there but perhaps if you'd like my import on that area of the product research and product selection process then make sure you leave a comment down below and I can get that done for you guys no problem if you're interested in getting your hands on this tool and you want to be part of the mentorship and work with me on a one-to-one basis I'll give you the information at the end it is quite an exclusive mentorship I only work with five people every single month I think I've got two maybe another spot coming up on Monday so if you want more information on that basically just stay tuned until the end so let's begin we have the waterproof reflective jacket I'm not going to bother wasting your guys time watching me copy and paste links in it's important to have the links there just so you always have access to the information and the supplier info is how to find in stores so this checklist has been built around the fact that and this is something I recommend for everybody I work with is that we work to find a niche that has some kind of connection to the person I'm working with it's no good me advising somebody like myself to go out there and sell hair curlers when they don't have long hair when they don't use hair curlers because the chances are they don't spend many times or much time on websites or blogs or in shops looking at the hair curler section and therefore they're probably not familiar with what's actually out there because I have a dog a large dog that suffers with not suffers I'm the one that suffer when I take him out on a walk in the winter he gets wet and muddy then I know what the pain points are and that's why it gives me an advantage or a leg up I suppose when it comes to selecting products so is it hard to find in stores yes I've never seen this product in pets at home or any kind of supermarket or department store here in the UK so I know it's not the kind of thing that people will be able to purchase from their local store it'll be something new they probably haven't seen before does it meet Facebook policy as long as you're not selling anything like to promote anything dodgy or tobacco related products or alcohol or ammunitions that sort of thing drugs obviously then you're usually pretty pretty good to go is there fast shipping available so this is an old school point actually maybe a little bit outdated I now work with an agent who can deliver to the UK in less than a week I would consider fast shipping drop shipping wise anything less than a week is absolutely brilliant it's definitely good enough to build a drop shipping business off of remember drop shipping is just a proof of concept once you have established a business built a brand got some traction and you know you can sell a product then it doesn't make any sense to consider drop shipping for any length of time you should then be looking to private label the product get some stock in your local country and do it that way shipping times increase profitability increases customer satisfaction increases quality of the product is controlled a lot more there's just so many benefits to progressing on from drop shipping does the product solve a problem this product definitely solves a problem not only does it keep your dog safe in the dark because any light that hits the jacket illuminates it and also keeps your dog drier is the products unique I would say it's pretty unique it's not like a pair of shoes that there's loads and loads of different options out there there's not many waterproof reflective jackets out there for your pets I think it's pretty safe to say is there a specific audience this one's super important I'm going to use watches as an example if you just try and sell like a really just generic watch it's going to be really difficult to kind of get somebody excited enough about it to actually warrant handing over their money to buy it somebody needs to be passionate and want your product in order to buy it it's a difficult one to explain but so right let's put it like this we have a generic watch that has no particular kind of unique features to it then we have a watch that has horse designs that is it's got a horse in the middle of it it's got horse hooves it's aimed at kids and it's people who love horses basically it's aimed at those sorts of people you can have so much more success targeting people who are passionate about certain subjects and then your product being part of that subject part of that niche that you are trying to sell a really boring bland generic watch to absolutely everyone the more involved and interested and passionate somebody is about your product then the better chance you have of getting eyeballs on it getting traction on social media and therefore selling it a really boring bland product is you're always going to struggle to do that is the ideal customer 50 plus and female I'm going to say yes it is the reason why this is in there is because I've been doing this for seven years now and that's seven four years on Facebook these by five it pretty much hasn't well it hasn't changed if anything it's maybe got a little bit older but females over the age of 50 are definitely the strongest buyers on Facebook we might even get a home run on this product hard to guess the price I think we've just fallen over at the first hurdle I'm not going to say yes it is hard to guess the price and with products like this it typically is because there's a lot of technology involved however with a jacket that's just one or two bits of material bit stitching nobody's going to wonder whether this costs five pounds to make or 50 pounds to make or 100 pounds to make I think is is relatively simple um to kind of ballpark numbers for it is it safe products it is there's no like small moving parts that can be choked on or there's no like liquids or consumables and nothing like that ships from local country this is something I would have to check I don't know of anyone off the top of my head that could supply this for me we definitely get it from China everything's made in China but this is something I would actually have to check so I'm going to put a no for now is it affordable shipping yes it will be because it's a jacket it's lightweight it's small it could be packed up into a tight package and is it absent on Amazon so let's go ahead and check this one so I've gone ahead and put in reflective rain coat for a dark and what I'm looking for is so this is very similar but it's got a hood on it and there's no actual like for like which is a really positive sign because there will be a select few customers that see your ad is absent on Amazon it is there will be some people who see your ad and think oh I'm going to go to Amazon try and buy it and if they don't see a like for like exact copy of your product then it increases the chances ever so slightly they might see something similar on Amazon think I'm going to go for them however if they can't find a like for like it may just tip them over the edge to coming back and buying from you so all in all not bad there's that one thing that we need to check and who knows that could even become green I then like to verify the engagements so the shares the comments engagements positive comments recent comments from drivers by slash minia they're both very similar tools they both do a very similar thing I've detailed this numerous times in different videos basically I find an ad for the product on facebook I look at what people are saying about it and you can import numbers into this and then it's going to tell you whether that's a good amount or not to warrant it being considered a kind of verified or proven winner trending validation then so this is basically where we check it on google trends to see if it's the sort of thing people are looking for at the moment so let's jump on to google trends okay so using google trends is a couple of things we need to point out here number one is nobody's going to be looking for products that they don't know exists so it's not necessarily going to be so that's why I've taken the word basically reflective out of it whereas dog coat is a much more kind of broader term that people are going to be looking for people all those people would also search for dog jackets I've put that in and they both pretty much follow each other anyway what we can see is this kind of like it starts in September when it starts going up and it reaches kind of like a peak in November December time or at least in those kind of those final three months of the year what we can see here is that January 2024 it's actually on its way down so it's a product that is currently coming out of trend so should we avoid it entirely so this is where at this point of view I would actually say no because even though we're on a downward trend we're still quite high up in the search volumes also being based in the UK knowing the weather then there can always be a rainy day even in summer so it's the sort of thing that if people did see or we'd still get at least another two or three months out of selling this product and it's still the sort of thing that somebody might choose to invest in just for that one-off time where they do get caught in a downfall so I would still consider this relatively popular or relatively in demand for what people are looking for so actually what I'm going to do is I'm going to put this just so we know that it's not a complete home run and we're not at the beginning of a booming market this should calculate automatically I need to check that but one two three four five six seven eight nine ten which is a very good score considering we haven't counted any of these last but not least profitability at the end of the day numbers talk if we cannot make it work then we must leave it anyway we need to make sure there's enough room in there for profitability so the unit cost is seven thirty nine with free shipping over nine forty so I'm going to guess shipping here so you don't have to watch me thumble around um aliexpress let's go for let's just call it ten pounds all in I'm very very confident that we can source out for ten dollars that includes shipping so total cost delivery is ten dollars retail price I know for a fact you could sell something like this especially for a larger dog breed for like forty dollars I reckon which gives us a thirty dollar profit margin which as you can see highlighted in green is a very good profit margin even if we had to bump it down to say 35 it still gives us a fairly decent one I try and work on a minimum of 20 but anything over 30 is brilliant just to it's kind of just reminding me if we go back to the specific audience here I don't think I touched on that at the point what I mean by specific audience is that with products like this yes it's for dogs but there's even something more specific you can drill down even further into dogs for this so the product you have to consider the pain points that's going to solve so number one it's going to solve the issue for those dogs that run off all the time um are in danger of getting ran over it's going to solve the problem the pain points for people who work a nine to five so they either have to get up early in the winter and walk their dog or walk their dog after work both cases in which they'll be walking their dog in the dark so there's two pain points and number three it's going to keep their dog dry so you want to be targeting long-haired dogs regardless of what size it is it's going to be long-haired dogs that hold more water and hold more dirt and they're going to be your specific target market so you can target say the german shepherds or the great danes or whatever it may be and so with that being said guys that is it for today's video hopefully you found that valuable if you did make sure you drop a like on the video any questions follow up questions just post them down below i read every single one so we'll get back to you and finally then as promised if you are interested in becoming joining my mentorship program and working with me on a one-to-one basis then i'm going to invite you to jump on a call with me so the reason i put this message at the end of the video is because i don't want every man and his dog booking in a call with me it's going to waste my time i want to work with people who are serious and i mean proper serious they're going to be proactive about building their business they're ready to go all in and build a legitimate drop shipping business that can change their lives for the better if you're one of those people that hops from shiny thing to shiny thing and one week it's drop shipping the next week it's crypto then you're not the kind of person i want to work with if i'm being honest so i politely ask you not to book in in my calendar if you are somebody who loves drop shipping and the freedoms it provides and you're ready to make this work for yourself then you are the type of person i want to work with and you are the type of person i want to speak with so what you need to do if that sounds good to you is just below this video open up the description of it and you'll find a secret link at the bottom if you go ahead and click that it's going to take you to a short application process it's a series of six or seven questions the questions are there for a couple of reasons number one is to filter out the lazy people who can't be bothered to do it because they're obviously not serious about this and also number two it's there for me to get an idea of where you are at the moment where you want to be in the next kind of two to three months time so i can get an idea of what your goals are and then we can jump on a call and we can have that discussion see if we click and ultimately see if i can be the person to help you achieve those goals so if that sounds good to you head over there now get that filled out find a date and time that suits you and i'll see you there thanks for watching i'll see you in the next one