Adidas Foot Locker End to End




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Published on Apr 6, 2007

Over a period of three days, the artists worked around the clock in a custom-built creative environment to produce the artwork for this distinctive collection. In gathering the artists together under one roof, adidas and Foot Locker created a new process in developing graffiti-based designs.

For their world-class workshop, adidas and Foot Locker gutted a large warehouse in East London's hip Spitalfields area, then remodeled the space to produce the ideal creative environment. Enormous white canvases and a full range of "tools of the trade" -- spray paint cans, nozzles, markers, paint brushes and anything the artists could possibly need -- was provided so they could focus on their craft. The remarkable results offer designs that embody the creativity, the collaborative spirit, and the artistic beauty envisioned by the End to End project.

"The bold styles on these classic silhouettes will resonate with our customers, who are always looking for new and innovative product designs," said Jeanine Zocks, Vice President of Marketing, Foot Locker US. "We are excited to offer the adidas End to End collection to our customers worldwide"


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