 Thank you. That was perfect. You cued it up in just the way I'd hoped, which is I'm gonna tell you a story of it's gonna start with how did I get here and then it's gonna be where are we going and where are we going together. But you know what you mentioned Jim about the convergence of these of these movements I mean that is really that's the that's the main point I mean I have no business being here we're not for the fact that the magnetic attraction of what you're doing pulled me in. I'll tell you a story about how I kind of got into drones in general but at the end you will see that what we did with drones which is what's happening with the Internet of Things and wearables and robotics and automotive etc all paths lead to the Linux Foundation and we see that we are converging now between what we're doing with aerial robotics embedded Linux smartphone guts technologies the kind of the core the core processor and you know hardware stacks and then other projects like the open source robotics Foundation the Ross project we're all finding ourselves in the same place and this is exactly the right moment we're like oh wait we're doing this you're doing this we could be doing this together maybe we could be using your stuff or we suddenly now have a level of abstraction that we can start to use existing code find relationships build bridges between communities because the underlying technology is matured enough to the point that we can actually see what it is we're doing so with that note I'm going to sort of disqualify myself entirely and you know it from a technical perspective for being here by showing you how I got here and it starts with this 2007 very important years all as I'll explain it in a moment 2007 I'm the editor of Wired magazine and I have five kids my wife and I are trained to scientists I was a computational physicist and she's an molecular biologist and we're trying to get our kids interested in science and technology and utterly failing just complete zero possibly because we're trying so hard and but as a lawyer we get I got these like you know these cool things would come to the office for review all the time and if you you could take them home on a Friday if you promised to review them over the weekend so this one weekend on a Friday the 2007 the new Lego Mindstorms robotics kit Lego Mindstorms NXT comes in it's a beta unit so we're one of the first years and I was like awesome okay we will play we'll build a robot on Saturday and then this radio control airplane came in as well and I was like I will fly a plane on Sunday you know one way or another something's gonna stick so this is Erin a nine and she's going through the instructions to build the tri-bot which is the first project you do with Lego Mindstorms and this is her brother Daniel who has now spent the morning programming and assembling it and right after he pushes the button it then does what it's intended to do which is move very slowly to a wall detect the wall and then move slowly back and the kids are like you've got to be kidding right we've seen transformers and they were you know utterly disappointed and I realized that Hollywood is basically ruined robotics for kids you cannot compete with CG real robotics is hard so I was like okay we got Sunday so we're gonna take the airplane to the field and we watch YouTube videos of acrobatics and it's really cool and we go to the field and this is what happened and you know once again everything they suspected about my little you know geeky geek dad projects I actually started a whole site called geek dad com specifically to come up with projects were fun for adults and fun for kids and let's turn then into their assumption everything I did with them was actually intended to be a blog post for geek dad so they wouldn't do that anymore and the fact they end in failure only confirmed all their suspicions it was mortifying I had to buy them I scream it's just a complete wreck of a weekend and I thought to myself how could that have gone better well obviously we needed a cooler robot and a better flying plane so I thought well what if the robot flew the plane you know so I kind of went back home went for a run cooled down a little bit came back and said okay one last thing so I googled flying robot and the first result is drone and I googled drone and the first result is autopilot and I googled autopilot and there's this like a lot of math and common filters and so I stopped googling and I said let's just do this apparently we need an autopilot and so here it is the world's first Lego autopilot created by nine-year-old children and me on the dining room table we knew nothing except for the fact that it had something to do with sensors it was an arm processor we probably had to actuate a you know a rudder aileron or elevator or something like that so I actually just took a picture of this and put it on on on slash dot which was a big thing then and it kind of went viral and ever and I was like oh well maybe I should actually you know make this work so we we put it extended a little bit wrote a little code all written by nine-year-olds put in an airplane here's a very very sleepy I guess ten-year-old now who I'm showing in our work and it worked and well enough to sort of not totally crash but we need to go further so I that next page of googling that involved actual math we actually read those pages and this was the next version of the Lego autopilot and this one has a full inertial measurement unit with gyros and accelerometers and magnetometers and it didn't actually have a common filter but it had a it was doing sensor fusion and you know it was just kind of copying code I found off the internet and and we put that in a plane and that one actually really flew pretty well this plane is now in the Lego Museum in Bill in Denmark as the world's first Lego UAV interestingly as the as we do this we realize that autopilots and are considered or regulated through export control as cruise missile controllers and there's a their export there you can't export them and if you do export them you need to fill out this long form showing who it's going to go to and whether there's gonna be 24-hour close camera close capture a closed circuit television monitoring of this at all times so basically what we did here and we're now talking about a Lego Mindstorms toy autopilot what we essentially did was weaponized Lego which I thought was pretty cool so you know anytime it's 2007 I've just weaponized Lego with my children around the dining room table created a Lego drone which is now in the Lego Museum and this should not be possible this should not have happened and I got chills and the last time I got chills is the first time I use the web you know every now and then the future just kind of sneaks up on you and you're like something has changed there's been a glitch in the matrix that allowed me to do this I don't know what it is but I don't get this I mean I was the editor of wire I saw a lot of technology very hard to blow my mind and when I did something that I should not have been able to do it blew my mind and I it wasn't like I wasn't like you know I discovered a genius in within me it's like something around me some enabling technology had showed up on my desk that allowed me to do something extraordinary but I didn't really know what that enabling technology was it was Lego Mindstorm but clearly that was not the enabling technology must be something bigger so I set up a community which is I do called DIY drones and it was really designed to do two things was designed to ask for me to ask dumb questions in public and hopefully for other people to ask answer my dumb questions what it actually did I'm in 2007 and this be and this in a second I'll tell you this turned out to be the key year what it did is it is it surface the fact that everybody who was paying attention was asking the same question something has been a glitch in the matrix something in the note in hardware has changed now this is what it this is what it was 2007 was the year of 3d printing the rep wrap open source project came out it was the year of Arduino the open source computing project it was the year of the make make magazine the Maker Fair is the year that Lego Mindstorms come out it was a year that the Wii controller the Wii of Nintendo Wii controller came out and so when you look at we look at all the hardware renaissance you're seeing right now everybody who's who's leading that sort of woke up that year and said hardware starting is starting to look like software I can actually do cool things and in the same sense that you know Steve Jobs and Wozniak in the homebrew computing club were basically liberated by the existence of I think it was the Intel 8080 chip or as it was maybe one of the early Zilog chips but basically it was a chip their regular person could buy they could drive a computer and just the fact that they could buy a chip liberated there's the notion they could build a computer and then a company and then an industry and the same thing happened to us when you got that Wii controller in your hand and you moved it you could saw a cursor moving you knew the inside was a sensor and that sensor probably cost a couple cents section accelerometer and if you got a Lego Mindstorms that again it came with sensors and you could just plug them in and you could measure the world or if you got if you downloaded some you know some plans off the internet and built a 3d printer and manufactured something on your desktop or if you got an Arduino and just got an LED to light you know without having to run a huge tool chain that was the same moment that everybody around the world was having and then and the question was this these technologies are available to us what am I going to do with it and a lot of people came to the notion of robotics and flying robotics in particular and this was an industry that had been dominated by the aerospace business by the military industrial complex by you know by by by military drones and the notion in the same sense that Jobs and Wozniak looked at the mainframe and made and made a much worse computer but one that anybody could use we saw an opportunity to kind of comment the aerospace industry from a bottoms up homebrew computing club grassroots perspective rather than inheriting the you know the business models and the regulatory models and the corporate models of the existing aerospace industry so we we saw that the stuff that used to be hard had suddenly got easy stuff that used to be closed was getting open and that we could start to leverage things like the Arduino project to very quickly come up to speed on everything we needed to do this stack of hardware and software and AI and and their dynamics and so this community took off the community started started creating code and hardware designs really quickly and it was all basically driven by the economies of scale of smartphones what's going on the Moore's law is moving faster today in our pockets than it ever has in history in any sector and it's the combination of the mem sensors what's going on with the arm core processors the GPS modules the camera modules the wireless all these things the apples and the Google's and the Samsung's and the LG's they are driving down the price of these enabling technologies so quickly that they're transforming adjacent industries and so when you look at why there's a hat why there's a hardware renaissance it's partly the open innovation model that we have that we adopted from the web and partially the availability of these enabling technologies these components that spin out of smartphones the smartphone industry and are starting to change everything around it this is the internet of things it's automotive it's wearables robotics it's smart homes everything is starting to look like a smartphone just in a different configuration and and that's why we're starting to see this convergence of these of these various industries so when I talk about you know robotics being the the peace dividend of the smartphone wars that's just one of many we are seeing we're seeing you know Jim talks about the golden age of open source but we're actually seeing a golden age of hardware as well and this hardware is is is moving in an open source direction because it stems from the same roots the internet plus smartphones so this was this was this is what this community taught me that this is what's going on it's an extraordinary moment we can reinvent the aerospace industry we can reinvent robotics we can do it in an open community collaborative fashion and there's only one thing it could possibly go wrong which is that people would actually want to buy these rather than make themselves so we are all hackers we're very comfortable with soldering and tool chains and compilers etc and then the next generation of people come along they say that's awesome but I would rather not solder I'd rather not compile can I just buy one and we're like oh I guess we have to start a company so here it is our first production line this is we're making blimp duino our robotic autonomous blimp when I say we I mean three of the children were Shanghai into into the you know the the production line we pay them in strawberries and juice and Portland lesson do not put the six-year-old on quality control she doesn't do a good job and the customers are remarkably unsympathetic this is the product we made those are in fact pizza boxes and we learned an important lesson about about small business and manufacturing which is to say that the worst thing that can happen is that people want what you make because then you have to make it again so these sold out in 10 minutes and I could not get the kids to come back around the dining room table there was no amount of strawberries or juice that would would get them back on that table so I needed to expand so I I thought well I'll go to the community and the smartest guy in the community by far in that time was a guy named Jordy Munoz who was flying a helicopter with a Wii controller using our dwindos in the interface and he was the one who was teaching us about common filters and hardware and software and he was documenting everything it was amazing so I just I just pinged him I never met him but I pinged him and I said Jordy you know let's start a company together I'll write a check for I think it was I think maybe it was like a thousand dollars and for parts and then you can do the soldering and he said okay well you know I'm not real busy right now so I happily do it so here is Jordy and this is our second production line that's him hand soldering on the dining room table and I was like okay I will run the community you run the factory and I thought that was the end of it we're basically just trying to barely you know just to give the noob something in a box and what's in a box was a bag with a board in it they had to you know do all the through-hole soldering they still had to do compiling etc. I thought that was the end of it I've got a day job I'm busy and and then Jordy kept sending me these photos he said okay it's 2010 now he says I've moved to a proper space I've got some my high school friends to help and I thought I'm not sure why it's doing that actually and I thought to myself my goodness they've got shelves that is so pro and then he sends me another picture and he says I bought some pick-and-place machines from eBay some used ones and downloaded the manuals off the internet and taught myself how to use them and stencil printers and reflow ovens and CNC machines and I'm like you can buy used pick-and-place machines on eBay who knew and at this point I thought it was kind of important that I actually meet him for the first time so so we met turned out that when we met Jordy was a teenager in Tijuana Mexico he just graduated from high school had not been to college and you might think that when the editor of Wired decides to start a 21st century aerospace company with somebody they probably would not pick a Tijuana teenager they met on the internet and yet in fact that turned out to be exactly the right person for three reasons as you'll see in the slides first of all Jordy as Jordy was the he's the web generation he's the Arduino generation he understood Open Innovation on a really kind of core kind of animal level he he he just grew up in a world of infinite access to you know information and to other people he was naturally collaborative he naturally posted his code and his videos on YouTube you know he it didn't matter where he lived he didn't matter where they went to school he he was he was born into open source secondly because it was 19 he was totally fearless he did not know that you're not supposed to you know start manufacturing companies by buying stuff on eBay and just doing it he didn't know you're supposed to go to college and do this stuff he didn't know that you know you're supposed to have letters of credit and you know proper proper you know corporate articles of incorporation he just did it the third thing is that because he was in Tijuana which is the capital of North American electronics manufacturing this is just in the air it's in the water this is what people do building factories is what people do in Tijuana and it seemed like the most natural thing in the world to just build a factory now this one happened to be right across the border in San Diego but it was the same people these kids all came from Tijuana they all went to high school together you know the electronics was just the easiest thing in the world for them so you know interesting I could have picked a PhD from Stanford and they would have not have ever seen a factory but by picking a Tijuana teenager the notion of bridging the world from software to hardware was second nature so they sends me more pictures he says I've opened the second plant now in Tijuana this is the clean room facility and I thought to myself they've got smocks with our logo on them it's really funny as that woman there is wearing is wearing the smock with the logo she's also like she's got a electric-static discharge cable it's just electrical cable that attaches to the device to avoid sparks and some people saw this picture and they're like you chain your workers to the machine so then he sends me this is another picture like let me go back one once yeah this is another picture now this is the outside of the facility in Tijuana taking from a drone now it's upgraded the facility at this point now it's a proper you know it's a big electronics manufacturing center this point I decided it was time to quit my job that I don't know what had happened here but it was amazing my co-founder had basically de-risked grown proven the market he's like shows me the books were doing five million dollars in revenues and you know this is still it's still we haven't even like properly registered the company yet so I quit my venture capital round and we you know reform the company to do it properly and you know today this is that's our San Diego facility it's our Austin Texas facility our Berkeley facility our we now have factories in Chenzen we've got a much bigger facility now in Tijuana and we are America's largest drone manufacturer two years after the dining room table with my children we are now making more drones than all the aerospace companies in America combined our drones are cheaper this is what they look like this is this is a this is one of our drones this is iris cost 750 bucks but you know to be honest this is what people want and this is exactly what open innovation entails that you're allowed you can you know you can build a community you can work collectively you can you can you know you can use the energy of you know an unbounded set of talents and an experience out there to do things together that no one company could do on their own so you know these are the things we make autopilot you know various various drones of various sorts fixed-wing multi copters we are a we are software and we are hardware we're company and we're a community and you know the big transition for us is now formalizing much in the same way we formalize the company we're now formalizing the community and we're thrilled now to be working within the Linux Foundation as the drone code Foundation and these are just some of the members we started late last year and we're going to be ramping it up dramatically this year but what's it what I love about this is that is you know it includes Intel and Qualcomm and box and Baidu and you know and lots of others and this there's a sense that drones are not just drones anymore the drones are sensors in the sky the drones are big data the drones are a way to digitize the world the drones are a way to extend the internet you know out into the skies which are empty by the way because because it's too expensive or too risky to put people up there most of the time and so this ability now to to join up with these other open innovation movements is how we're going to you know beat I mean the aerospace industry is no longer an issue here but now we have huge Chinese competitors we're the Android in our industry but there's an apple in our industry as well called DJI out of China the 20 times our size multi-billion dollar company you know we need to compete with the 21st century Chinese company and we're not going to do it by raising more money than them or being smarter than them or faster than them we're going to do it by being more open than them and that's what we have an opportunity to do not just for us but all the other companies that are members of the Foundation I'm actually I'm running slightly out of time but I just want to show you a little bit what you can do with a drone this is just an example of how you take pictures around a of any space and then you can turn those pictures into a 3d model by using cloud cloud services that's this is just a GoPro and yet and this is 3d scanning but it would be possible to do on the ground and impossible to do with a manned aircraft and impossible to do from a satellite but it's super easy to do with the drone and this is just the beginnings of it we're getting much much better at it now wanted to show you just a couple more slides about that this is this is an example of what let me see if I can move forward this is the fries down in San Jose let me see if I can actually just start the video this is now once once the resolution gets better this is just a GoPro and one of our drones automatically circling around this be this this vehicle and within a few minutes actually in this case it was a few hours you're able to create this kind of photorealistic 3d imagery here's the same thing for a structure for any of you who work at Google you'll know the structure right across the right in the park right across the way that's just a GoPro scanned scanning with a drone this is the cement plant across the way from us as well this is like the first minute of the day when we talk about why drones matter the ability to digitize the physical world this is this is like the biggest big-date opportunity I've ever seen we we started by with these automated patterns you touch a building and it goes out the drone goes out and does the circles and then does the cross hatch pattern gets all the imagery but that's that's only good for really simple buildings when you're pretty high but what if you want to get really close so the analogy we're using here with drones is if any of you have this app a 1 2 3d catch from Autodesk on your phone it's a way to do 3d scanning on your phone and what you do is you just call the app and you take pictures of an object you just walk around and as you walk around it asks you to take this picture and then this picture and that picture and this picture etc and you fill out those two circles well what we do for the real world for physical stuff is that we do a human robot interaction whereas you walk around the object you're the lower circle here and the drone is the upper circle and the drone follows you using GPS follow me functions and all you do is your body is the controller you walk around ensuring that there's no telephone lines or trees or cement trucks around your job is just to walk around the building the drone follows you goes up and down scanning and taking pictures of the object talking directly to the cloud via our apis and making sure it has exactly the right photos from the right perspective so you get the perfect scan as quickly and as reliably as possible this this is what this is what autonomy brings you this is what drones are they're autonomous you don't fly them they fly themselves instead they're just sensors in the sky they're increasingly connected talk directly to the cloud your phone is we because of our way our platform works we can actually do computation on the vehicle on your phone or on the cloud or all simultaneously we can do that we can load balance a thousand Hertz in the in the vehicle ten Hertz on the on the on the phone and one Hertz in the cloud we can be we have in accesses essentially unlimited computational resources we everything's connected and we can do all these tasks in parallel to and not only with one drone with maybe many drones so now you start to see this cloud of sensors out there that are not one pilot one drone or one pilot at all these are all autonomous sensors like Google does street view we do sky view it doesn't involve drivers so the platform has been adopted hugely where the leading open UAV platform in the world all the Chinese companies outside of DJI are using this platform all the agricultural drones companies using the platform all this Kickstarter projects you've you've seen with drones are using the platform you know Google's using the platform with their drone efforts Amazon's using the platform with their drone efforts this is you know this is exactly what we've tried to do which is get the adoption get that ability for everyone to experiment in different form factors and price points and markets and industry verticals do more to collectively than any one company can do on their own I have another drone here we don't make this drone this is made by a Chinese company called Walkara what I love about this is drone which by the way uses our software is that I had no idea that it used our software just sort of showed up one day and it's um it's great and it's cheap and it's very effective and it uses our software and they didn't have to ask our permission we didn't have to do a biz dev deal they this is the marketplace at work the marketplace shows our platform and they're innovating in ways that we don't have to or maybe even couldn't and so and this is true for the small and the large and the pro and the consumer and in the same way that Android one by making it easy for other companies to innovate both hardware and software we're winning by doing the same thing with drones and everyone says what you give away your IP to let the Chinese compete with you I'm like absolutely I mean first of all this is great for consumers more vehicles you know more more kinds of drones at cheaper prices more competition second of all they joined the drone code foundation they don't pay us anything they pay the foundation and they're going to be giving back to the community whether they give back in engineering time whether they give back in money where they give back in just collective marketing and support and more more gathering of volunteers we're creating a platform a architecture participation that encourages them to give back and they start by using it but it's our job both within the foundation as a company to encourage them to understand they're part of something bigger the part of a movement and we make it easy for them to participate I'm just gonna end really quickly with kind of the big picture where does that take us I think what we're seeing now is is really a kind of a century long view of the arc of history the 20th century was company versus company they owned the means of production you know if you if you if you had a company you had access to market be didn't have a company you didn't and those companies had factories etc then it was product versus product many of the means production became available to all contract manufacturing outsourcing things like that but then you know but it was product versus product in the marketplace and now I think we're moving towards the narrow of platforms of ecosystem versus ecosystem and the biggest platform wins everyone has access to hardware everyone access access to software but people and this you know the social dynamics that created true ecosystem that becomes the competitive advantage and in some sense is the barrier to entry to competitors and those who get that those who understand open innovation are going to win I don't have to tell you about the open innovation advantages but in the case of hardware in particular we are exempted from many hard regulatory barriers things like export control are changed when you're when you're open source things like you know liability are changed when you give away the product we our customers become our in many a sense our beta testers not because we necessarily ship bad bad product but because they're really encouraged to participate in enhancing those those those products our products get better every day because they're connected because they have the feedback from our customers so the rest of this will be will be completely natural to you but I just wanted to end with this last slide that shows you exactly how our architecture participation works you will laugh because we're not you know by no means most sophisticated out there but you know this was a big big step for us as we moved up the move from informal to to more more specific we we started by saying hey thank you for your commit we'd like to give you a t-shirt just a recognition next we'd like to give you a hardware discount that's actually you know against these these people have day jobs many of them work for Apple or for Google or for Microsoft they don't need the money they don't need the t-shirt they don't even need the coffee mug they don't need the hardware discount but they really appreciate it because they because it's the recognition of what they do matters they get free hardware sometimes at a certain point that actually starts to matter then they get a trip to the dev meeting and we now have two where one one's going to be the at the ELC later on this year and Jose and then drone con which is our our own conference at the end of the year and then this is where it gets kind of interesting at the end of the process when they've really shown their worth we hire them or give them equity or both almost all of our of our top leaders in our in our now 300 people but almost all of the leaders in our dev teams and our internal engineering teams came out of the community we don't we don't even look at the resumes we don't care what they've done where they've been all we can wait what school they went to all we cares what can they do for us what have they done for us and if they don't want to join us we still give them equity in the company they get options or grants this is tricky to handle legally but it was the right thing to do and we're proud that we've been able to industrialize the open innovation model like so many before us thank you for the Linux Foundation for helping us do this and we're thrilled about what's next thank you very much