 Hi everyone excited to be here Slush start-up studio Software talking software with all the software heads here today It's a really exciting time in software It's a really exciting time because the way we think about sales and marketing in software has changed This is product-led growth. I'm sure you heard about this term before This is the new type of engaging with your customers. So What has changed is that? Before you were starting your customer journey with talking to a human and then you got to use a product Today you start with a product as a user and then you get to speak to a human The best companies out there slack fig ma zoom all use product-led growth Combined with a strong sales and marketing team to grow their companies faster Some say that this transition is really really hard to do But it's also a huge opportunity for new teams to leverage data So with this transition comes a huge opportunity to use data in new ways You can now understand who your best customers are what they're doing in your product and how to engage with them best when When we talk about this data and what you can do with it You can get new insights on the best growth opportunities that are in your user base You can find new ways to automate and build journeys to get the right users on the right path For example if you log in as a user to a product You can get a completely different experience if you're a certain type of user and if you're a different type of user you can get a completely different experience of features messages and ways to engage The thing with product-led growth is that teams can now leverage their product as the new channel to engage So if you think about it as the new store You have suddenly a bunch of humans in your store and you can reach out to them in a system directly with their problems And this is really really hard In order to do all this you need to unify the data and you need to couple together your product with your CRM and Then enrich it with third-party tools Then you also need to orchestrate and build these journeys in order for for the right person to be put on the right path Also, you need to engage with the right customers at the right time and you need to loop in humans into that motion and This is really really tough Both operationally and technically so companies out there are struggling to build this It's almost like they're building this new type of CRM in-house and it never works So they are stuck They're waiting for the data debating how to use it and Watch the sound costs go to the roof and this is why we're building ripe So ripe is the platform that unifies your data and put your users on the right path We've built one platform to unify your data across your CRM your products and your third-party tools Think of it as ripe is the way to connect your product to your CRM and loop in humans in there We also built a journey builder that lets you put your users on the right path for conversion and activation So if you have a highly valued enterprise customer in there They should get a completely different experience and may might have a human there to assist them directly If you're a Gmail address signing up for a product, they should just be nurtured by marketing Lastly in order to do this full circle We've built a powerful set of engagement app that let apps that lets you call convert Engage communicate chat with your customers when they're in your product And this is where teams can use our product to engage with with the right customers when it matters the most So it's a unified data platform a customer journey builder to put the right customers on the right path to conversion and activation And then it's also a set of engagement apps that lets you connect with the right customer at the right time We just get started and we have a set of our first customers in Europe and in the US And they're seeing incredible results with ripe together with them We can improve their conversion and activation and in the first weeks They can connect to more customers that grow meaningful sales conversations we think that the the future of how to leverage and use valuable usable accessible software is just at its infancy and We've built ripe to improve how companies connect with their customers their products and to their users Thank you so much. Thanks