 So I got two people asking me this question recently, the question is, let's say you had originally charged a certain amount, maybe some business coach told you you should charge higher prices. You'll get better clients and you make more money and they'll be more committed to you and blah blah blah blah blah, which over time. And you will be many people realize, oh my gosh, that's not necessarily good strategy because at first, you might get a few people who say yes and over time it gets harder and harder for various reasons. You might feel like gosh I wish I could charge less to serve certain people, and also because maybe you just feel which just feel better charging a certain lower amount for for something that you charge. So I had the same experience I started out with. You know the biz gurus who are like charging $1,000 an hour. This is back in 2009. They were already charging $1,000 an hour, many years ago which this day would be like 1500 an hour or more. And so when I first started out in 2009, get this, my rate was $350 an hour 2009. I think I got a total of two clients, two sessions that I ever sold at 350 an hour, something like that, don't tell anyone. And then when I rebooted my business in 2014. I was charging 125 an hour. And I filled my client roster. And so it's like and it was great, great people to dedicated really wonderful to work with BS BS about charging higher prices get you better clients more dedicated clients etc that's not. I don't know not in my experience and I think the experience of some of you. It has a certain filtering effect obviously higher income level perhaps higher wealth level has certain characteristics of a person versus those who, but you may or may not you may enjoy working with with a certain social class, economic class or another. Anyway, long story short, I dropped my price a lot and how did I justify it. I justified it by calling it something different. I think it's the main point, like, like for example, let's say I had a joined my three month authentic business coaching program. You know, and let's say I met with them for two hours a month and so if I charge three 50 an hour that's 700 a month for two hours a month with them, authentic business three months with and suddenly a year later it's same authentic business three months coaching program is now 300 a month. You know, then the person who just paid it a year ago or like what is going on with what happened so that is, that is understandable. And, but even if you had to do that I wanted to say this even if you had to do that, you didn't call anything different you charge the same. Honestly, you feel better charging a more affordable rate at this point for whatever reason, you only have a few. First of all, those people who paid you much more in the past. They probably either won't even notice, or they will be like, oh cool I get you at an even better deal now. Okay, now if you feel like you have to answer to them for some reason, you can just describe that. Yeah, you know, thankfully my business model has changed. I'm able to, I'm able to do more one on one sessions now so I decided to make my pricing more affordable so you know if you want to continue working together you get get the new lower rate. I think it's really fine to say that you again, you only have a few people to answer to. The last majority won't even know what your previous prices were and so they'll just be grateful for your new accessible pricing. Great. And then over time of course you can keep raising it, but again if you, you can also change the naming and the format so for example, let's say had authentic business three month package twice a month $700 and now I want to. So that was 350 an hour. I want to charge 150 an hour. I might make it just say authentic. I might just make it say like transformational business consulting. I don't know. I mean, a different name, and instead of three months maybe I'll call it a two month program or a sorry maybe a usually three month program so now it's a four month program or six month program longer term commitment and essentially they're getting there 150 an hour. So, you know, or you could maybe launch a group program, right a group program where, you know, your clients get together in a group. You do some group calls like one or two or three or four group calls a month, but your clients also get some one on one time with you, and basically price all of that in terms of your time. Let's say I was it was me and that was that situation, I would then price, essentially I'm still earning 150 an hour. So for example, let's say each client gets to meet with me twice a month. So that's $300. Okay. Now they also get a group situation where I do two one hour calls a month group calls a month. And so essentially, I'm adding together those two one hour group calls month and maybe there's prep time let's add in another two hours of prep time and an hour of follow up time so total of five hours for the group a month. So now I would add up 150 times five $750. You know, I would, I would say, Okay, if I had five clients who joined the program. I mean, sorry for the advanced math now. But basically let's say I had five clients join the program. Each client would pay me essentially $300 for meeting with me two hours a month right 150 150 two hours a month each client. So each client's paying me $300 at the base level but now they're also getting access to the group program that I have for five people. Which takes me five hours a month of prepping the group or providing the sessions doing some follow up, let's say five hours, I need to earn 750 for the group. So if I divide 750 divided by five clients. I need you see what I mean. So then each client of this five person, essentially mastermind group would pay me $450 a month, you see, 450 a month. Now, I'm serving each client, you know, individually for two hours a month, plus they get to group calls a month and nice, you know, nice business model, right. Because essentially, you could say that they're, they're getting met once a week because they're either in it, you know, let's say four weeks in a month, they're either meeting with me one to one. Right, week one and three and then weeks two and four there might be group call or something like that. I just came up with a nice model for you all so but the idea again is you have so much latitude and creativity to shape your use of your time for your clients, however you wish to I just gave you two examples, right that one on one versus the group program, and you can name it differently, you could have the different length of duration, and even if you didn't. The point is, you only have a few people to answer to they probably will be glad anyway, and everyone else will be glad for your accessible pricing so anyway I hope this helps and you want to add any other examples you've of people changing their pricing from higher to lower, or any other questions, you know that I can answer quickly you can comment below. Yeah, and I want to thank those who are live here with me I'm doing this in a live session group call, and someone mentioned that, you know you can be transparent about the change I mean just like I probably would be when I whenever I make a change I am. It's like you know I used to do this I was following the advice of high price coaches and now I learned I realized that I actually really enjoy working with people who are able to afford something different, you know, and not able to afford the the original higher prices so that's why I'm grateful and to be able to bring the price down to a more accessible pricing it's a really something to celebrate I mean the funny thing is you. Framing is everything right like you can, when you raise your rates you can celebrate that as a different and then when you lower your rates you can celebrate that to say, I am now you know bringing a more accessible pricing so I can serve people of different backgrounds social economic backgrounds and it's great. It's definitely worth celebrating so. Yeah, so that's a really great framings of thanks for bringing that through.