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Published on Aug 27, 2011
http://www.justlib.com - Marketing your hair salon begins by knowing the services you have to offer your customer. You can ponder on questions such as these; what kind of services do you offer, what unique benefits do you provide your customers, are your prices and packages at the same standard or better compared to salons around the area?
You must determine what makes your beauty salon better than others. This is your marketing tool. For instance, maybe you offer high end hair treatment at an affordable price. This is a unique offering, as high end hair treatments are usually rather expensive. Now this strategy alone will draw in more and more customers to your hair salon. You can use this sales message to promote your salon to potential customers that you are ready to serve them at affordable prices. There are several ways of getting new clients to your hair salon.
Speak to other service industry locals as they are also targeting similar customers like your own. For instance, customers that take a trip to the local spa may desire high end treatments. You can promote your services at their establishments, whilst in turn allowing them to promote their material in your salon. Make certain, however, you are not working alongside your competitor.
Word of mouth is an excellent marketing tool when it comes to promoting your hair salon. You can promote your services and products through your customers. However, you must ensure they have an excellent experience at your salon. You can encourage your customers to tell their family and friends. You can even set up a program, if you can afford to, which offers your existing customers a discount or partial value added commodity when they bring in a referral.
Marketing your hair salon is vital, because the more you promote your business the more likely it will bring in new customers. You must keep aside a budget for marketing. If you have not taken steps to invest in marketing your salon, this means that you are not letting your business move forward.