Joe Bob will be participating in two American Massage Conference events: 1) FREE Student Day, speaking about the benefits of CAMTC certification and 2) The Massage Envy panel discussing career paths Saturday at 2pm. Joe Bob Smith, CMT, fell into massage by accident. Amazed by how receiving massages had greatly enhanced his first-time marathon training, Joe Bob yearned to know how something so seemingly simple had such miraculous results. A few classes later, he was the one now massaging fellow runners. Then, just as his burgeoning sports massage practice began to blossom, Joe Bob's massage alma mater came up for sale. He and a fellow classmate teamed up to purchase Touch Therapy Institute. They dove into this uncharted territory with gusto and, after a two-year turn-around, sold to National Holistic Institute, a Northern California based massage school. Joe Bob stayed with NHI to oversee the new Southern California operations. Now, as NHI's Strategic Development Manager, Joe Bob focuses on long-term growth initiatives, including new campuses, continuing education, and industry relationships. Joe Bob also serves on the California Massage Therapy Council.