 You know how you always accidentally spend $100 at Target? It's not your fault. The layout is designed to subconsciously guide you throughout the whole store, making it more likely for you to pick up extra things. And they place inexpensive non-essentials next to the stuff you actually came in for. Target also rotates out at stop quickly, so there's always a new hidden gem. This creates a sense of false urgency like, what if it's not here next time? And you know how you feel better shopping at Target than at some other big box stores? That's not an accident either. Targets are designed to feel more high end than its competitors, but also not too bougie. Target is designed to feel more high end than its competitors, but also not too bougie.