Effective online marketing begins with understanding your WHY and how you plan on achieving your goal. If you don't have a roadmap you're going to get hopelessly lost and that's the problem. So many people do not have effective online marketing ideas to help them succeed.
Effective online marketing is what separates the amateurs from the professionals. And the crazy thing is that most don't have any clue what effective online marketing is really all about.
They just think it's pushing a bunch of buttons and sending out links without a real strategy. Effective online marketing is built on having a plan of attack and executing that plan.
The true secret of effective online marketing is also knowing your prospect well enough to understand what their pains are and what they are trying to accomplish with your help.