 Not far from our Baldwin Park facility is an example of how Kaiser Permanente is providing its expertise in a new and unique way. Right from the start, Disneyland's Tomorrowland has offered visitors an exciting glimpse into the future. Now, Tomorrowland welcomes its newest exhibit, Innoventions, a place where visitors can learn what family life will be like in the next millennium. We were approached by Disney. They were going to redesign Tomorrowland and that the centerpiece of Tomorrowland was going to be the Innoventions exhibit. They needed a healthcare organization that met their standards and Kaiser Permanente came to mind. I saw it as a terrific opportunity for us to partner with a wonderful organization that knows how to bring critical messages to the American public. Innoventions was created by Disney Interactive in partnership with six corporations known for leadership in their respective industries. Obviously, our portion of the exhibit was to focus on the future of healthcare. We brought together initially a huge group of people from around Kaiser Permanente to do the brainstorming about what the exhibit should be about. Another idea we were talking about was... A team of experts was hired to take our ideas and create an Innoventions exhibit that was not only educational, but fun. Blending the fun with the core message in terms of people's health was the biggest challenge in the project. When you create a fun experience for people, a window opens up to provide a memorable experience. And that memorable experience can be a takeaway that means something better for their own healthcare. Oh, I think it's wonderful that Kaiser did this because it just brings such a medical essence to it, not just Disney, not just play, but something that's really learning for children. We wanted our portion of the exhibit to focus on a family in the not too distant future. Through each family member, visitors learn lessons about both disease prevention and medical technology. Part of the exhibit is the heart, the heart beats and how many gallons be in a minute. I'm pregnant myself and so it was really neat to take my child there and have him do the ultrasound and be able to see the baby on the screen. I'm not a Kaiser member, but I had no idea that they were involved with so much technology that's going on today. A key part of the exhibit is a wall containing the faces of Kaiser Permanente physicians, staff and technicians. It was important to us that the people pictured in these exhibits were real Kaiser Permanente staff and real Permanente physicians. We're not in the fantasy business. What we do is very real. I would hope that our people realize that what this exhibit really is is a tribute to what they do every day. And that as each of our employees gets a chance to see the exhibit, hopefully with their family, that they'll go home feeling even prouder to be part of Kaiser Permanente because this is really a tribute to them. That's it for another edition of Perspectives. I'm Laura Zimmerman. Be sure to join us in October when we'll bring you a special edition of Perspectives devoted to research at Kaiser Permanente. Till then, thanks for watching.