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Published on Jul 31, 2015
In today’s highly-personalized and real-time world, consumers expect technology to be fast and they want tech to know and understand them. These expectations for incredible speed and individualized experiences place great demands on engineering teams to build the fastest, most efficient, and personalized services for everyday needs. It becomes even more critical when businesses are trying to create the perfect online-to-offline match -- high stakes when you’re trying to earn long-term customer trust and loyalty. This leaves engineering leaders balancing the challenges of deploying the right technology, building the right new features and capabilities, and supporting ambitious product roadmap, all while trying to rapidly scale the business.