 What is service design? Service design is a recognition that people relate to organizations and to other people, not only through products, but also through services and it means that we recognize that services really shape people's lives. So for the question to ask what is service design, it's the ability and the interest to take a responsibility and and develop the skills to improve the human interactions and the human experiences for people who sometimes want to use a service from an organization because they can choose. But more importantly, I think is to concern ourselves with those kinds of services that we cannot choose. Like those that we are encountering in our public sector, in our public organizations, because they make our lives often more difficult than necessary. They stigmatize people, they create headaches, not only for us, by the way, also for the people who are responsible to delivering and developing them, and we can do better. And I think service design is a way to address these issues. So this video is just one piece of the puzzle. Make sure you check out some of the other videos to get the full picture. And if this is your first time here, I would love to have you to subscribe to the channel so we can keep bringing more content like this.