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My Newspaper - The comfort of print

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Uploaded on Jan 10, 2011

"I think there's a reason that people who are longtime readers remain longtime readers. Because holding the product in your hand, and turning pages, is a very comforting feeling. It feels right."

In 2010, NAA surveyed thousands of newspaper readers about their connection/bond with their newspaper. After conducting hundreds of phone interviews, dozens of readers were interviewed in person. Together, these interviews make up the "My Newspaper" video project, featured at NAA's www.newspapermedia.com.

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