 We're heading out. We're heading out. Oh Say bye Michael Bye bye. I gotta go run What did he say? Oh, it's always hard to leave him He's screaming. Oh New balanced beacons. Oh, they feel so good right now There he is I can't stop New follower on Strava see you tonight. All right Favorite local mailman gonna see him at a party later tonight That was awesome It's connect on Strava. Everyone's joining everyone's joining even the mailman. There we go two miles I'm about three quarters of a mile from my house Stopping not gonna go three because I want to again stay under 20 miles this week Just easing back into it. So I want to I would love to go run Three miles, but just trying to keep it under 20 this week and yes I am sore from squats yesterday in the gym, which is good I was my first set of squats for 2019 nice and lightweight. I think it was probably about 90 pounds, but I am sore and so it's got to take it easy nice and patient nice and patient coming back All right Time to walk home Talk to you about the beacons Back at the house. It's warming up in Denver. I overdressed again today. Got this jacket on the Solomon I should have just gone t-shirt frankly should have gone just bareback. I mean it is just Ridiculous what's going on here? I know I say that every day, but No, I am not going on a second run today But I am gonna put the fast twitch shoes on my feet for the first time Remember they arrived from a vlog fan about a week ago and I still haven't had a chance just to put them on my feet I just want to make sure that they size up right and then I'll take them for a spin Once the snow is completely gone, which is happening rapidly as you saw So let's put the sock any fast twitch on the feet for the first time and what I'm gonna try to remember to do Moving forward is to film my face as I put the shoe on all new shoes So that I you just really genuinely get my gut reaction and I know it's not I'm not going for a jog today But just how they feel on the feet, you know That every shoe has a different feel through the inner liner of the shoes through the upper Especially and then I'll stand up and just see how the mid-soles feel to a certain extent knowing that I'm not gonna be running So come on. Let's get this going here. All right. Ready expression going here trying to adjust the tongue of the shoe The tongue of the shoe is critical. Oh, yeah, they're fast. They are gonna very lightweight. Okay, that's it All right, that was my gut reaction to how they feel on the feet for the first time and it's a perfect fit Definitely got that basically a thumb width in the toe box feeling good there So the the the sizing is perfect fast twitch sock any on the feet for the first time. All right Time to get that shed organized for the next live stream The beacon bop here we go ladies and gentlemen, okay ran in this shoe today the new balance beacon and I there's a reason I chose This as my running shoe of 2018. I love this thing. I love this thing I haven't run in it in about three weeks and it's my easy-day shoe. Oh, I could go on and on about this shoe It just feels so good new balance. You nailed it. You nailed it. Okay Today's topic is a little different It's a little unique and now is the perfect opportunity if you have a graphic designer an Artist or just a creative person in your life that enjoys talking about design Now is the time to grab the link up above Text it out to them tag you know tweet it to them share it to them on Instagram Facebook However, you want to share this video because I would be fascinated to hear the thoughts from designers and graphic designers about Running shoe logos running shoe logos I know this is kind of a off-the-beaten path type topic but I've been wanting to talk about this for a while because At the at the end of the day the most important thing with running shoes is the functionality functionality However, I would also make the argument that from a business perspective in the 21st century in order to reach Generations the Millennials generation X generate whatever the next generation is below them and frankly everybody How you present yourself to the public is really really important whether it's in social media on your website print media Commercials YouTube ads who knows maybe you're getting advertisements from running shoe companies In fact if you are let me know down in the comments like I'd be fascinated. I know I am you know who's advertising to me Toppo t o p o yes a very you know kind of niche Running shoe brand that I've never run in but I'm getting ads from them all the time now t o p o so With that said let's dive into a couple quick stories about Running shoe logos and I want to start with this book and maybe you've read this book if you have let me know It's called bowerman and the men of organ and basically bill bowerman and this is okay This is a little history lesson right now. You're ready for this bill bowerman and phil night We're co-founders for nikey. All right, and many of you already know that They are based up in the pacific northwest And basically bill bowerman was the track and cross country coach at the university of oregon the ducks And basically he decided in the I don't know the exact dates, but I think it was the early 70s To develop a better running shoe and there goes the Invention of yes nikey. So but I want to read to you from this book Okay, bear with me bear with me. I think you're gonna enjoy this When those shoes eventually reached the u.s. Market, they couldn't very well be called nippin nippin rubbers They needed a name and they needed an eye-catching logo The first time jeff johnson visited oregon was for a spring 1971 meeting in which he Knight waddell and john bork chose that logo from a stack of designs by a portland state art student Carolina carolin davidson davidson had been instructed to shoot for something that offered both support such as adidas's arch gripping three stripes and movement It was impossible support is static. She said movement is movement the and the book goes on I can't read it all the book goes on and says what's a nikey spell it It's the winged goddess of victory greek mythology. It has every hallmark of a great hallmark. It's short It's got a catchy consonant a gathering pause got anything got anything else. No, no, this is it. Listen waddell This is destiny. This is it waddell rolled into night's office feel night. There's a new one nikey What greek winged goddess of victory nikey sounds like a jeff deal to me night said what happened to dimension six So that goes on It's a fascinating book and it talks about the founding of nikey I would highly recommend it very well written by kenny moore who also ran he ran in the uh, the olympics in the marathon All right, and now that was nikey in the late 1960s 1970s This is another shoe company that you may not even know has such an incredible history and as consumers of running shoes I think it's really really important and fascinating to know the backstory to the shoes that we're running in All right, so here we go founded just two years after the first olympic marathon And one year after the first boston marathon they they go on to say we've got running in our blood It was 1898 four young businessmen opened the shoe manufacturing company in pennsylvania And here we go by 1910. They were turning out 800 pairs of shoes a day from their two-story brick factory on the banks Of the soccany creek the banks of the soccany creek which soccany is a native american word Uh, let's see. I don't know if it actually says what it means We I don't think I it says. Oh, yeah, here we go the word soccany comes from the lenny lenny lenny Lenny lenny native american word Sackonk Sackonk meaning where two rivers run together and then it goes on to this It's their logo and this is where it gets exciting the soccany logo is inspired by the original location Of the shoe factory located on the soccany creek Our logo represents a running river marked by three boulders And so that's what those three dots are in the middle of that that wave that you see on the soccany logo Isn't that I just love that history behind their logo I think it's very creative and now soccany's based in boston right correct me if i'm wrong I frankly did not know that story until the vlog fan sent me those shoes you saw earlier today the fast twitch soccany Racing flat basically and I did some research and I figured it out like that's their story and their story is so cool And it's important to know I think as a consumer the story behind our brands that we support And yes, every company has a unique look las portiva very distinct look they are based in italy Of course, we've talked about adidas in the past This is the ultra boost and you know, they've got this adidas's story is fascinating as well You should look them up, but they got the three stripes for their logo Asics has the a asics has the a there and just I don't know. It's an interesting a I don't know if it's my favorite logo, but um, okay, and then you got hoca a newer company They go with this. Uh, I think it's a bird I don't know. It looks like a bird through the o of the hoca So that's the hoca logo and then solomon is kind of a traditional s Uh, you see their s there with a box around it. So that's that that's the solomon logo New balance goes with it, you know, that's straight n Sometimes they combine it the n and the b together because of new balance Uh on I think on has a really fascinating logo the o and the n in their whole kind of uh Genre of branding and marketing is based on the cloud And so I think their logo does a pretty good idea of working with that theme of of clouds What else do we have and then you even and then you've got some newer companies like one that I I think I kind of like the ultra logo. It's got a nice look to it for ultra um One logo that I think we all probably have Questioned is sketchers. I think sketchers could really up their game when it comes to their logo And I bet that is a big reason they're branding as to why perhaps Their running shoes have not done as well in the running shoe market Like they don't really look like running shoes and that's okay But I'm telling you the aesthetics of your color ways and your logo is just so critical for bringing people To your shoes when they're looking at all of these shoes in the running shoe stores It's like it can be really overwhelming and if you don't jump out at people There's a chance someone might not grab the shoe off the shelf to look at and to try on And yes, the key word, you know what it is It's logo and the question of the day And I realize this is unique and a little different type of question of the day But yes, what is your favorite running shoe logo? Now you have to set aside performance from Logo, okay, you don't don't answer it based on your favorite running shoe As far as the performance and functionality of the shoe, but rather on specifically the logo design, all right All right, and thank you for hitting that question of the day I realize it's it's kind of unique and I'm just excited to read your comments and see like what running shoe logo Really jumps out at you again setting aside Functionality and your favorite running shoes Just go off of pure like aesthetic appeal And I'll do my best to list as many running shoe companies as possible in this video To refresh your memory and also down below in the description So you can just remember like oh, yeah, there's puma and there's uh, there's salming and there's uh Toppo and there's all these kind of more obscure running shoe companies that we may not remember So you're amazing. That is today's vlog. I'm off to the party and to meet meet the male man that you saw earlier today Huh, what a great day. Here we go. See beauty work hard You