 Labeling has been proposed as a solution to address the negative impacts of the current food system on both human and planetary health. However, this paper argues that labeling alone cannot achieve transformative change due to its limitations. Instead, it suggests that regulatory governance should be ecological by design, which includes a combination of measures such as reducing overall production and consumption of meat, increasing transparency, and providing incentives for more sustainable practices. This article was authored by Christine Parker, Rachel Carey, Fiona Haynes, and others.