 How does the open organization work? And you've got a, I've never been able to read a book, and I haven't seen how you were able to read a book when you were working in the way art. But how does it work in red? And how does it play out as your organization is going through this rapid growth? Yeah, yeah. Well, so we call it the open organization. We basically, as a company, grew out of the open source movement, which is thousands of people participating in self-organization. When I first got to read that, I thought this place is absolute chaos, because it brought me in to clean it. That's what I like to answer, right? Well, we were going to answer our way right into bankruptcy. But yeah, so I thought it was kind of this crazy place. And so I always say a little bit of the fraud that got thrown in the boiling water. I think you've seen a significant change in how business is happening. Really a move from a kind of 20th century need to optimize, to be more efficient, and the hierarchy's pretty good at that, but it needs to move more quickly, and the hierarchy's really bad at that. And most executives have seen this happen slowly over time, so there's a fraud caught in the water that continues to get turned up. I had the gift of being thrown in the boiling water, and going from an adult into a red hat. So the book really is about what I've learned, not what I've learned, but I always write clear out that, because I compared it a very different organization. But the organization's basically about how you start with getting people deeply engaged in what we're doing and passionate about it, and then how you make sure it's wired. And in this case, it's a horizontally network wired. And how do you manage culture so that ultimately the right decisions you make?