 Hi everybody, my name is Lasse and I'm here on behalf of Voxy Everybody who's ever worked on a consumer product has at one point or another thought about using bloggers or influence for marketing and It's easy enough to come up with a couple of big-name influences, but What about those tens of thousands of smaller influences who might be a perfect fit for your company? But of whom you've never even heard and it's actually those smallest influences who perform the best Micro influences so influences who have say 5,000 followers instead of a million they actually perform much better their engagement rate is five times higher than that of other influences But the trouble with micro influences is to run a large-scale campaign you'd need maybe 100 of them and You can imagine the hassle of Contacting briefing following up with handling payments for 100 micro influences and Yeah, it's time-consuming and it's expensive and this This is where boxy comes in boxy makes buying influencer marketing easy Easy and affordable our goal is to make buying influencer marketing as easy as buying Facebook marketing is it shouldn't take you longer than a couple of minutes and You should be able to do it no matter where you are on your phone on your tablet or on your laptop and I'll jump back in time to the very beginning We found at boxy just six months ago and in these six months We've not only built the first version of our platform But we've also got some sales We've sold over a hundred thousand euros worth of campaigns in four different countries to clients Ranging from one of Scandinavia's biggest banks to startups such as vault or zada and the one thing The one thing all our clients have in common is they all love our product and they all are coming back for more Business model wise we are a hybrid between a marketplace and a star solution We charge a 20% commission on all transactions that go through boxy and Because boxy makes buying influencer marketing so easy It's actually a lot cheaper for our customers to use boxy than to do it themselves and The other alternative of course would be to buy the same marketing visibility from an influencer agency or A marketing agency and compared to those boxy is roughly 70 to 90 percent cheaper So once you look at the return on investment on your marketing budget that makes a huge difference So to all the startups out there and also all the other companies if you're thinking about influencer marketing And you should be thinking about influencer marketing boxy will save you so much time and money. Thank you Thank you How do you describe your usp Influencer marketing in general is a busy space. There are lots of players in it today Many of them would target with focus on micro influencers as well when you go and sell to your customers What are the features that you think really kind of drive that sale home? Yes, first of all We started in Finland. We've only worked in a couple of markets and the funniest thing is actually quite a few markets None of the platforms are there I know there are a couple of competing platforms and I can just answer in a moment what makes us really really different But in most countries and markets none of the platforms are operating So basically for them the biggest sales argument is it's a lot better and more effective than any other in Influencer instrument. They are using at the moment When you say they're not operating What do you mean? I mean it in the same way as we say we've done a campaign in Sweden So we say we operate in Sweden But for example in Finland none of the companies basically we've spoken to have used any platform They've all used only agencies and so which markets are you focusing on geography wise? We started here, but we are not focusing on Finland at all. We are planning going. Yeah much much much much further We did a quick market study for example in Germany out of the old influence We contacted nine out of ten had never even heard about any platform How do you acquire influencers now? Acquiring influences. It's actually the easy part for us. We basically for any given market We scrape a huge list of influences a pinpoint those who perform best and Contacting the what we've noticed is contacting them and bringing them is in is actually quite easy because they are getting paid for it Thank you. Yeah Can you track and analyze which influences are working out and what kind of ROI? Yet from them. Yes. Yes a campaign specifically we can use codes when we can track the whole funnel and see how it goes Running a little low on time. But yeah, we track all the performances engagements per each influencer over time and yeah Thank you. Thank you very much Thank you