 So in this video, I'm going to show you the differences between a Shopify dropship in business that makes $10,000 profit per month and a Shopify dropship in business that makes $500 in profit per month. Both of these businesses have been in business for 12 months. So what is the difference? What makes the difference between a business that scales super quickly and super profitably and provides a very comfortable income versus one that just kind of ticks along and doesn't make any life changing differences So the first store I want to show you is vanity led dot com the site age is one year the average monthly profit is $10,000 and they are in the evergreen in their own words Makeup niche if you haven't seen these guys before basically they are selling I will show you this in a second They are selling a LED Makeup box the second Shopify dropship still want to show you guys is called smarty tops. It's an automated dropship in business It has generated 10k months in Q2 Q3 and Q4 However, it's average monthly profit over the course of 12 months is $478 and as we can see this business is one year old as well The financial statistics for the past 12 months So we'll take a look at vanity led annual revenue of 385 with an annual profit of $128,000 with an overall profit margin of 33% which is very healthy In dropship in the dropship in space smarty tops in an annual revenue of 40,000 pounds with an annual profit of 5,730 with only a profit margin of 15% so how can one business be double as profitable and Make more money. These are the things that we're going to be taking a look in the video And I'm going to be pointing out the differences between vanity led and between smarty tops and the sorts of things that vanity led are doing To set themselves apart from the competition and outperform other stores Okay, so these are the two Shopify stores straight away. We can see what kind of stores they are and what kind of products they sell So vanity led. This is the products in question here where I'm floating my cursor around Smarty tops. It is a kids store that sells lots of different kids products the reason I'm taking a look in this point of view is because 86 87% of my sales come from a mobile device or somebody using a mobile device I suspect if you're established and it's probably somewhere similar for you as well So when it comes to designing your store ignore the desktop layout to some degree Obviously check after you've completed your store But when you are designing it and doing the day-to-day kind of running and management and creating images Make sure they look good primarily on a mobile device before you check on a desktop So what can we see then if you were to come to these guys's home page these this is the first thing you see So on the left we can see the product We can see how it looks like a really nice well put together and designed image on the right-hand side It looks fairly amateurish things like the text isn't centralized Some words have capitalization some don't there's lots of space here in the end of the blue box But not very much space here You might think I'm nitpicking but all of these little kind of design things really do add up to make a big difference There's no kind of like benefits or information about shopping with this store on the right-hand side Whereas on the left-hand side, they have a mega spring promo 45% off store-wide and at the top here They have free UK shipping over 35 pounds. So just in that very first screen They do a much better job of promoting their business if we scroll down into the next half So we can see on the left-hand side so pay later with Clana Clana is a household name They're well known for being able to buy things online and split your payments over the course of three or six months I believe it helps this business piggyback of the reputation of Clana Clana aren't going to work with businesses that aren't very reputable or aren't selling and delivering on the promises They are that they are doing so on their website Basically Clana will stop working with a store if they're not supplying the quality products Or if they get a lot of charge backs and refunds So there's a really good job of legitimizing this business on this second half There's not a lot going on here There's loads of text in bullet points and blaster electric water gun with a cool to action However, if it was me, I'd have this at the top this gift here So you can see what it is before you say what it is kind of thing on the left-hand side more custom well-designed imagery That's in keeping with the brand over here lots of different colors They've got the different payment options as well, which they're kind of ramming down the consumer's throat They had that in the band of radars at the top in case you missed that that which at this point is not very important You need to sell people on the products before you tell the before you try and tell them how they can buy it Moving down into the third section of the page then we can see lots of different bundle gift sets again More really visually pleasing custom designed imagery put together It looks like there's a real company and business and brand behind this website who have put together a setup They have the items in the hands to put them in different layouts and different settings to take really nice Professional custom imagery. This is not imagery you will find on Aliexpress on the right-hand side straight away We can see one of the images has been cut off There's lots of white space on the store as well So between our mission between images and the text between this and the next section White space is not good because white space does nothing. It doesn't help sell a product There's no information there to help convince a consumer You want to try and get rid of white space as much as possible While still obviously keeping the store visually pleasing easy to understand and consume the information if we move down into the next sections Then so something you'll see down here for a start. These look like stock images These don't look like real Facebook profile photos or real Photos of customers and I think consumers can probably spot that a miles away when you look at the different images of the products They're always in different settings and different backgrounds. This is recycled content taken from suppliers off Aliexpress or wherever They're sourcing and the products from on the left-hand side a lot of the products by this washback Have the same background in the back the same background as these two and the same background as we saw up here So there's consistency through the store which does a really good job of In keeping with that brand that they're trying to build and put across They also have a gift card as well Which gives off the impression that they're a physically established business that you can buy and give somebody a gift card To then go and shop and spend with them. Let's jump on to their product pages next then and take a look at the different setups Hey, just real quick just 20 seconds of your time before we get back to the video I just want to make you aware of a free training that I've recorded and is available to everybody This training will show you how to profit from Shopify dropshipping in 21 days Now I know that is a bold claim But we've had hundreds of people go through this very same training and achieve that very same goal So this training it will show you how to find your very first winning product It will show you how to find quality supplies that will deliver your product in less than seven days No, Chinese suppliers that take two to three weeks to deliver poor quality and plastic products I'll show you how to build a professional and high-converting Industry standard Shopify store at above 3% and I will also show you how to target people who are interested and want to buy Your product and like I said find your very first customers in three weeks It's 100% free won't cost you a single penny All I ask is for your email address and I ask you for that so I can also send you this So this is also 100% free everybody who watches the training gets my personal Handpicked selection. It's a PDF download of 194 profitable product ideas for 2023 so by watching this training not only do you get the products you need to sell but you also get these Strategy that you need to sell them that sounds good to you Make sure you check out the top link in the video description below. Thanks So what's really interesting with vanity LED and I'm not sure we've ever seen this before but rather than go straight into the typical Product page layout and section, which is what's on screen now They actually have a free gift advertised at the very top now free gifts are a great way to kind of help tip the Customer over the edge or tip the potential customer over the edge It's a really good way of separating yourself from any potential competition, too So if there were two stores for example selling this LED makeup box However with one store you got a free mirror, which they say is worth 14 pounds More likely than not you're probably going to go with these guys because you get a gift You get that free gift for shopping with them So if you haven't implemented or tried that strategy for your own stores and I highly recommend you do so And see what difference it can make to you. So just comparing the two sections form the two stores I would say the one on the left is just laid out a bit neater a bit more pleasing a bit more Assetically, I think on the left-hand side. It's a lot easier to kind of consume The information about the products and I think it's just a bit more clearer in terms of how to go ahead and buy the product We'll obviously mentioned clowner before piggybacking off your reputation of those guys They have a really nice upsell integration here. I've not actually seen this app before I'm definitely going to try and find out which one this is that works really really seamlessly does a really really good job I'm helping to boost that average order value if you've been drop shipping for a while now You'll know that profit margins. They're not great if you are drop shipping So anything you can do like this like an extra nine quid can really make the difference between a business that succeeds and a business that fails So on the left-hand side, we have 175 Verified reviews that took me all the way down to the bottom just to point out this as well They're humanizing the brand lots and lots of people or imagery of people on the store Featuring the product showing how many different people actually own this product That's a really nice way of really humanizing the brand and giving off that impression of a really established brand that a lot of people Have shopped with people like to follow other people. It's why influencer marketing exists So the more people you can feature on your product pages using and demonstrating the product then the better Coming back to these sections then on the right-hand side for smarty tops I don't really like the way they've listed these bullet points how they're really kind of like squashed in together It's not the easiest font to read and there's too many words there in a row That's too big of like a paragraph because to read through that is probably going to take someone 30 seconds to a minute And you might be thinking well That's not a very long time But I highly recommend you install apps like lucky orange and see how long the average user spends on your website And you might be surprised people are shopping on their mobile phones mobile phones are the biggest distraction in most people's lives Because there's so many different ways they can be distracted by it They can get messages notifications phone calls, then there's the real world distractions They might be at work on the lunch break when it ends somebody might want to try and talk to them Whatever it may be basically what I'm trying to say is that every second somebody has to take extra When on your website is an extra second potentially they can get distracted to leave your website and never come back again So these guys 175 reviews these guys only 25 everything on the left-hand side is very in keeping in terms of the color schemes The soft pasta the colors wears on the right-hand side It's a bit of a mismatch and there's probably half a dozen So different colors on that page as we scroll down into the imagery on the left-hand side We've seen this image before custom imagery lots and lots of real people really humanizing the brand on the right-hand side It looks like a photoshopped image Those two people there don't look like they're even holding that pen properly Doesn't look like a real table in front of them It doesn't like look like they're actually holding the cars either same thing for this image, too You can see by the fact that it's a really plain white surface that these cars are on. That's clearly not a Real setting those kids are clearly not playing with this product One last thing to mention as well because not a lot of people talk about this a lot of people will say import as many reviews as possible However, yes more reviews is better But only if they do a good job of actually selling the product So if we come on to smarty tots and have a look at some of these reviews very funny stuff toys It doesn't sound real whether it is real or not. It probably is real It's probably just a dodgy translation from aliexpress same thing for this one So smiley dish for surviving this transmitter to and like All toys do that but a week during the four elements So it doesn't make sense. It's broken English if I was a consumer reading these reviews I wouldn't think they were true They do more harm for the business than they do good in my opinion Whereas if we come and take a look at these reviews, I'm not only do they feature The branded packaging but this box is so cute It was delivered quite quickly and the quality gives the impression of being good haven't used it that much so far But I'm happy with it So they're all extensive reviews are not just like one words or one sentence like some of these and they're not broken English Either like this one so jam or recommended recommend you so I think that brings this comparison to an end The key message to take away from this is be professional and be legitimate Don't try and cut corners invest in your business have pride in your business and see your business as something That's going to be around for the long run. Yes It's okay to try and build a store quick and scale it and test things quick to see if it's going to work But I think whether I'm gonna do a video on this actually. It's just come to me I'll see it all the time people will send me messages as I've tested 20 products And I can't find a winner if you've tested 20 products and not a single one of those has been successful for you There is something wrong with your testing strategy. It's not because dropshipping doesn't work either. You're not building an Adequate Shopify store or you're just simply picking the wrong products or you could be running poor marketing campaigns So that's going to be a video topic. Look out for it next week Make sure you guys subscribe if you want to tune in for that one when I do get round to posting it Any comments questions video suggestions anything I can help you with make sure you put in the comment section below I read every single one so we'll get back to you. Cheers guys. Thanks for watching and I'll see you in the next video