 Hey there, that's Robbie thought I'll make a quick video on the subject of copy and the best way that I found to Write great marketing materials and sales materials in your emails and in your sales pages Now this is a subject that I've had a lot of problems with it took me many many years to find how to actually Do copy well and I would always sit down and either not know what to write or write things They were very kind of chaotic and congealed. It wasn't very clear what the goal was and the marketing Content was just not very good. So I actually learned a very interesting framework of how to Write proper copy that when I learned it actually made it super simple Or I could sit down and in about 30 minutes to an hour write a very very good marketing material and Not really have problems with it I don't get any more riders block and just in general the content is very exciting for me I really get the sense that I like what I'm writing So this video is pretty much meant for people who have problems sitting down and writing Proper marketing material or think that it's boring or that it's chore So this will teach you how to do it very very easily So you only need to answer two questions in order to write really really good marketing materials. The first question is basically, what is the narrative for what I'm writing Which means the narrative meaning what's the story that I'm trying to tell behind the scenes? So often we start writing something But we're not sure what the actual underlying narrative is and the reason we need a narrative is because people think and Stories they think in in big overline narratives That's why books like Harry Potter are very very successful It's because they have a lot of mythical narratives built into them underlying the actual story So for example when you hear on CNN This guy was this black guy was attacked and this white supremacist Are in their eyes and all these stories They're actually trying to kind of push out a narrative which says America is a racist place So there's the story. There's what we were saying on the surface and then there's the underlying narrative they were trying to like build up and That narrative is very important because that's what actually drives people to take action for example, I could also tell you a narrative that e-commerce is not working anymore and that people are Just not making the results that they used to get from e-commerce now I could just give you some statistics, but that would not really That would not really touch your emotional side They would only touch your logical part but if I actually start telling you a story and narrative about a guy who opened up his own e-commerce shop and at the beginning He made a lot of money and then gradually he started seeing his profits go down the more I kind of pull you into a narrative the more you'll actually Be drawn in to read and the way you want to write is where everything you write Every single piece of content in your video in your email is always Pushing into a certain narrative so you only write things that promote that narrative and you double down on them and you Redact you take out any part of the email or the video that doesn't Increase it doesn't make the narrative stronger now The second thing you want to know before you even start writing and if you don't know these Don't start writing is what is my goal, but not just What's my like sort of cool goal? What's my actual? Ultimate goal for this piece of content So for example in this video, there is no specific goal other than just letting you know something But if there was a goal for example click here or I want you to buy something Then what I would do is I would tailor the narrative to the goal So I would have a narrative for example the narrative might be again America is a very racist place and the goal might be vote Democrat. So America is a racist place I'm going to give you a lot of just hit you with a lot of different Angle to make you really buy into that narrative and then when you fully bought into the narrative the goal The action I want you to take becomes an afterthought So if America is for certain and a very Racist place and the Democrats are the solution then the obvious answer would be to vote Democrat Just the same as if I can convince you of the narrative that the e-commerce market is now working that people are losing their income Then the next logical conclusion would be the action that I want you to take and the funny thing is It doesn't really matter what actions I want you to take I can fit multiple actions to the same narrative So I could say again the e-commerce is dying. You can't stay in it anymore So you have to go to stock market trading or you have to go to building your own business There's basically an infinite amount of things that I can Direct you to from the narrative, but there has to be a narrative if there's no narrative Then there's no meat in it There's no interesting part to what you're writing and it's not very clear what we're doing So when you have a narrative and you have a goal what happens is you basically have a Specific target that you're trying to hit and then you have a straight line of how you're going to get it And the only thing you need to do is build the narrative from the beginning to the end point Where you even go past this part where it makes sense already at the about 70% of your email It already makes sense that you should make the decision So you don't even need to finish the email or the video to already feel like Okay, this goal this action just makes sense that I should take it and all you're doing is setting up kind of like the rails With here's a story that promotes the narrative. Here's an example that promotes the narrative Here's statistics that promote the narrative and just you just keep building it through a petition and through different examples Until you hit your goal and that's how you write really good content very easily Even if you're like me and you don't really like to write this is how you actually focus your mind So there's no such thing as a writer's block There's only a lack of clarity and when you have an answer to those two questions What is the narrative? I'm trying to write and what goal what like final action? Am I trying to get this user to take then? It's very easy to start writing because then you already know where you're trying to get and what's the story behind it? So now all you need to do is kind of fill in the details where the lack of writing ability comes from or the lack of Clarity or the lack of They're basically the writer's block where it comes from is when you don't really know where you're aiming at or What's the underlying story to get there because then instead of filling out details? You have to like find yourself in a huge room and then it doesn't make sense So this was my tip for today I haven't made a video in about six months and the goal is to kind of reinvigorate the channel So if you like this kind of content, I believe you're gonna start seeing more and more and I hope you like it Let me know what you think if it helped you and if it did just click like and comment I would be very happy. So thanks for watching and I hope to see you soon